DEALER NAME February 28, 2013
DEALER NAMEFebruary 28, 2013
WHO IS BRIDGESTONE ?
The Bridgestone Corporation was founded in 1931 by Shojiro Ishibashi. The world headquarters is in Tokyo, Japan and the current Chairman, CEO and President is Shoshi Arakawa.
Bridgestone Corporation leads the tire and rubber industry globally regarding ISO 14001 certification. Today, 52 Bridgestone Americas facilities are ISO 14001 certified.
Currently Bridgestone employs over 123,000 in 25 countries.
Shojiro Ishibashi Founder - Bridgestone Tire Co. , Ltd.
WHO IS BRIDGESTONE ?
The Firestone Tire and Rubber Company was founded by Harvey Firestone in 1900 to supply pneumatic tires for wagons, buggies, and other forms of wheeled transportation common in the era.
First non-skid tread pattern First to promote “Ship-by-Truck” First to put rubber tires on farm equipment First to introduce pneumatic tires First win at Indy 500 in 1911
(More wins on Firestone than on all other brands combined)
In 1988, Bridgestone Corporation purchased Firestone.
Harvey Firestone Founder - Firestone Tire & Rubber
WHO IS BRIDGESTONE ?
TIRES are over 80% of our business…
… and non tire products
Chemical and Industrial ProductsAnti Vibration & Noise-Insulating Materials, Polyurethane Foam Products, Electro-Materials, Industrial Rubber Products, Building & Roofing Materials, Belts, Hoses, and Other Products
Sporting GoodsGolf Balls, Golf Clubs, Golf Wear, Tennis Goods, Bicycles and Other Products
WHO IS BRIDGESTONE ?
BRIDGESTONEis the largest Tire and Rubber Company in the World!
1 in 5 tires made in the world is manufactured by Bridgestone!
WHO IS BRIDGESTONE ?
BRIDGESTONE AMERICAS
A Technological Leader - Bridgestone has a world class research and development center in Akron, Ohio that produces advanced tire technologies for products like Blizzak winter tires, Ecopia tires with better fuel economy and industry leading Run-Flat technology. In addition, Bridgestone Americas operates world-class proving grounds in Ft. Stockton, Texas; São Pedro, Brazil; and Acuña, Mexico.
In the Americas, Bridgestone has three major roles:
Quality Products - BATO develops, manufactures and markets tires for almost every kind of vehicle. More than 8,000 different types and sizes of tires — from a 13-foot-tall giant radial for earthmoving equipment to a kart tire that stands only 10 inches high.
Community Involvement - Giving back to the community is the foundation upon which Bridgestone was built. The Bridgestone Americas Trust Fund contributes millions annually in support of causes that champion children’s issues, education and the environment and conservation. Bridgestone Americas adheres to the Bridgestone Way, the global Bridgestone group’s corporate philosophy to build not just better products, but better communities.
Why you should consider becoming a BRIDGESTONE AFFILIATED RETAILER
CONSUMER PULL TO NATIONWIDE NETWORK
Join Bridgestone’s Nationwide Network
with over 2,600 Points of Sale
POPULAR CONSUMER TIRE BRANDS
As a BRIDGESTONE AFFILIATED RETAILER, your business will market a complete merchandise plan with brands that consumers recognize covering all segments with original equipment applications.
BEST : Blizzak, Dueler, Potenza, TuranzaBETTER : Ecopia, Insignia
BETTER : Affinity, Destination, Firehawk, FR, Precision, Transforce
GOOD : Fuzion SUV, Fuzion Touring, Fuzion UHP
SPORTS MARKETING = BRAND AWARENESS
Consumers seek locally for tire retailers indentified with BRIDGESTONE!
Bridgestone invests in building stronger “pull brands” through targeted SPORTS MARKETING.
Pull brands have… Better and more relevant relationships with consumers Give Bridgestone’s retailers more leverage with customers Command premium prices in the marketplace Deliver stronger and more sustainable results
Tim Duncan Pro Basketball Player
Deion Sanders & Troy AikmanPro Football Players
CAPITALIZE ON BRIDGESTONE BRANDS!
Unique “in-store” branding to capitalize from improved awareness of the Bridgestone, Firestone and Fuzion brands and improved platform for retail in-store Point of Purchase materials and promotional activation.
Billboards
Credit Card Program
ATTRACT MORE CUSTOMERS, SELL MORE TIRES
Retail Support Programs designed just for the purpose of attracting more customers and selling more tires!
Turn Key Flyers
Bridgestone’s Retail Support Tool Box
DRIVE & LEARNCERTIFIED SALES PROFESSIONAL
CUSTOMER SERVICERETAIL MANAGEMENT WORKSHOP
CAR CARE ACADEMYCAPTURING THE PERFORMANCE MARKET
PRO PHONE SKILLSESSENTIAL SELLING SKILLS
DISCOVERING MY POTENTIALCOMPREHENSIVE TIRE KNOWLEDGE
LEADER LED
COURSES
PROCERTTIRE INDUSTRY ASSOCIATION COURSES
TECHNICAL AUTOMOTIVE SERVICE
ONLINE COURSES
TIRE & SERVICE EDUCATION
Access The Bridgestone Consumer Tire Education Network Through Entirenet at bfentirenet.com
Take Online Courses, Access Your Driving Force Account and Register For an Upcoming Education Seminar or Event.
SELLING ASSOCIATES EARN $$$ FOR SELLING TIRES!
$ REWARDS
PROFESSIONAL SHOWROOM DISPLAYS & COUNTERS
Online Showroom Designer Tool
Over 37 Items Available For Your Business! Displays (Various) Stands Poster Frames Counters (Various) Furniture (Showroom & Waiting Room) Menu Board Door Signs Tire Information Center Wall Sections Special Event Tents
Available to Bridgestone Affiliated Retailers is an entire catalog of professional showroom displays, counters and items to assist independent retailers to enhance their store’s appearance.
CONSUMER PROMOTIONS
Bridgestone Spring Promotion: RETHINK GREEN & Sweepstakes: IT’S EASY TO BE GREEN
Firestone Summer Promotion: DESTINATION SUMMER
& Sweepstakes:
DESTINATION AMERICA
Bridgestone Fall Promotion: GAME ON!
& Sweepstakes:
BACK TO LIFE PERFORMANCE CHALLENGE
Drawing consumers to your store and guiding their in-store selection with Bridgestone’s annual consumer promotions helps Bridgestone Affiliated Retailers increase their profits!
SELL-OUT PROGRAMS
Firestone National Accounts
Government Accounts
Bridgestone National Accounts
Purchase Re-Sale
Car Dealer Programs
Bridgestone Affiliated Retailers have opportunity to
service National Accounts, Purchase Re-sale,
Government and Car Dealers. These programs are a great source for additional profits
and help inventory movement. Most programs
are billed through Bridgestone!
TIRE & SERVICE WARRANTY PROGRAM
As a Bridgestone Affiliated Retailer, your business can offer Nationwide Tire & Service Warranty.
Providing your customers with peace of mind no matter where they drive!
COST SAVINGS PROGRAMS
As a Bridgestone Affiliated Retailer, you
will have access to products and services at
negotiated discounted rates to improve your
bottom line.
and many others…
REAL SUPPORT FROM BRIDGESTONE !
Bridgestone Affiliated Retailers have real support from industry retail experts!
Bridgestone Area Sales Manager Affiliated Region Sales Manager Field Retail Education Specialists Dedicated Retail Marketing Group
BRAND SUPPORT DIRECT FROM BRIDGESTONE
Qualified Bridgestone Affiliated Retailers can earn BRAND SUPPORT direct from Bridgestone through qualified purchases with their designated distributor.
BRAND SUPPORT DIRECT FROM BRIDGESTONE
Retail Brand Support
Volume Bonus
Qualifying Bridgestone Affiliated Retailers can earn:
Retail Brand Support - Quarterly
Volume Bonus – Quarterly when level attained
Direct fulfillment with check from Bridgestone
Track purchases on program web site
BRAND SUPPORT DIRECT FROM BRIDGESTONE
Retail Brand Support
Volume Bonus
Bridgestone & Firestone Minimum Unit Purchase:
225 Quarterly / 900 Annual - Major Brand (PS & LT)
Qualified Bridgestone Affiliated Retailers earn support for
Bridgestone, Firestone & Fuzion
Retro payout each quarter
$1.00 per tire
$5.00 per tire
$3.00 per tire
BRAND SUPPORT DIRECT FROM BRIDGESTONE
Volume Bonus
Bridgestone, Firestone & Fuzion VB Unit Bonus: Minimum 900 Major Brand (BS & FS) to qualify for Volume Bonus
Three levels – qualify & paid on three brands
Paid to active Bridgestone Affiliated Retailers once qualified
and level attained.
New Bridgestone Affiliated Retailers earn partial year (pro-rated)
Volume Bonus:
$0.50 / tire
$1.00 / tire
$1.00 / tire
1,500 – 2,499
$1.00 / tire
$2.50 / tire
$2.50 / tire
2,500 – 3,999
or or
$1.50 / tire
$4.00 / tire
$4.00 / tire
4,000 +
Qualify for Volume Bonus with
minimum 900 BS & FS (PS & LT) tires
VB Scale = all brands (BS, FS,& FZ)
$1.00 per tire
$5.00 per tire
$3.00 per tire
900 BS & FS
BRIDGESTONE BRAND SUPPORT SUMMARY
$0.50 / tire
$1.00 / tire
$1.00 / tire
1,500 – 2,499
$1.00 / tire
$2.50 / tire
$2.50 / tire
2,500 – 3,999
or or
$1.50 / tire
$4.00 / tire
$4.00 / tire
4,000 +
Retail Brand Support Volume Bonus
Brand Support Summary Calculated & Paid Quarterly
Only Purchases from Designated Distributor Qualify
New Bridgestone Affiliated Retailers earn partial year (pro-rated)
ADDITIONAL BRAND SUPPORT: NETWORK REWARDS
Bridgestone Affiliated Retailers can earn additional brand support with NETWORK REWARDS!Quarterly Brand Support for Specific Bridgestone & Firestone lines. Retailer can choose brand support with:
Cash -Take it to the Bottom Line!
Retail Support - Promote Your Business and Offset the Cost on many of the Retail Support Items You Have Seen Here Today
AwardperQ - Indulge Yourself! Enjoy High End Merchandise Awards, Travel, Tickets to Sporting Events, Concerts and More!
AFFILIATED RETAILER WEBSITE
Your One Stop Shop For:
•Program Information
•Purchase History
•Earnings History
•And More!
www.affiliatedretailer.net
PROGRAM REQUIREMENTS
Minimum program requirements: Good Retail Location Image Area Marketing Approval Inventory of Bridgestone Merchandise Plan Purchase minimum of 900 Bridgestone Firestone
consumer tires (PS & LT) annually - 75 per month
PROGRAM COMMITMENT
BUSINESS PARTNERSHIP