Deadline Deliverable 6-Oct Starwood to Agree to Program Partnership 7-Oct

8/14/2019 Deadline Deliverable 6-Oct Starwood to Agree to Program Partnership 7-Oct

1/17


2/17

28-Oct Program Planning Starwood LG Surfaces

29-Oct Program Planning Starwood LG Surfaces Keane2-Nov Program Planning Keane LG Surfaces

2-Nov Program Planning LG Surfaces Starwood Keane3-Nov Partnership Contract signed by both parties Program Planning LG Surfaces Starwood

4-Nov LG Surfaces secures ICFF exhibit space ICFF LG Surfaces6-Nov Program Planning LG Surfaces LG Surfaces

6-Nov Program Planning LG Surfaces Keane6-Nov Update of facebook pages/profile Student Outreach LG Surfaces Keane9-Nov Program Planning Starwood LG Surfaces

9-Nov Student Outreach LG Surfaces AIAS10-Nov Temporary Website Page Up Program Planning Keane LG Surfaces

10-Nov Student Outreach LG Surfaces13-Nov Student Outreach LG Surfaces AIAS13-Nov LG Beyond website content updated Student Outreach LG Surfaces Keane

18-Nov Program Planning LG Surfaces Starwood Keane20-Nov Starwood approves video Program Planning Starwood LG Surfaces

23-Nov Program Planning Keane LG Surfaces23-Nov LG Beyond website launch Student Outreach LG Surfaces Keane

23-Nov Student Outreach LG Surfaces BC Graphics

1-Dec Judging LG Surfaces

Starwood to submit chages to partnershipcontractCreative Direction approved by Starwood &LG SurfacesFinal Graphic Package Delivered to LGSurfacesAll Final copy, photography, and visualassets to be delivered to Keane by LGSurfaces & Starwood

Video storyboard sent to Starwood forapprovalFinal rules and regulations posted to websiteand integrated to marketing materials

Starwood provides feedback to videostoryboardLetter sent to appropriate schoolrepresentatives about launch party

Press Release & Social Media Release:Announcement of programLetter sent with program scope to topschools

Alpha version of video delivered to Starwoodfor approval

Video finalized for integration onto websiteand social media

LG Surfaces 200 design kits complete forstudent requests (7-10 days to make & ship)Invite judges for press conference judgespanel: targeted media


3/17

1-Dec Launch Party: Aloft Tempe, Arizona State Student Outreach LG Surfaces Starwood1-Dec Launch Facebook ad & content campaign Student Outreach LG Surfaces1-Dec Website open for submissions LG Surfaces Keane

15-Dec Student Outreach LG Surfaces

16-Dec Press Conference Starwood LG Surfaces

12-Jan ICFF LG Surfaces Starwood

13-Jan Press Conference Starwood LG Surfaces

13-Jan Press Conference LG Surfaces Starwood

15-Jan Student Outreach LG Surfaces27-Jan Student Outreach Sterling LG Surfaces

29-Jan ICFF LG Surfaces

1-Feb Press Conference LG Surfaces Starwood

1-Feb Press Conference Starwood LG Surfaces

4-Feb Press Conference Starwood9-Feb Student Outreach Sterling LG Surfaces


Press Release & Social Media Release:Launch party coverage

Starwood provides discounted contract forvenue space, room rate, food & beveragefor Boston press conference

LG to provide venue recommendations forNYC hospitality event during ICFF

Starwood identifies people to invite to pressconference from the hospitality industry,Starwood Hotels

LG Surfaces provides signed contract toStarwood for Boston press conference atAloft Hotel Lexington

Press Release & Social Media Release:Reminder that submissions are due & brief recap of the programSterling Surfaces hosts fabrication Q&AWebinarLG Surfaces to secure venue space for NYC

hospitality event during ICFFStarwood and LG create press conferenceprogram and agenda

Starwood to provide discounted contract forroom block at Starwood property in NYCduring ICFF to LG SurfacesStarwood provides keynote speaker for theBoston press conferenceSterling Surfaces hosts fabrication Q&AWebinarPress Conference theme and programfinalized


4/17

12-Feb Press Conference Starwood

12-Feb Press Conference LG Surfaces

15-Feb Judging Starwood

26-Feb Judging LG Surfaces


26-Feb Press Conference LG Surfaces Starwood3-Mar Press Conference Script written for approval Press Conference LG Surfaces Starwood5-Mar Deadline for student submissions Student Outreach LG Surfaces Keane8-Mar Prepare judging packets Judging LG Surfaces9-Mar Electronic judging - first round (top 5) Judging LG Surfaces Starwood Sterling

12-Mar Top 5 winners announced Judging LG Surfaces Starwood

12-Mar Student Outreach LG Surfaces

15-Mar ICFF Starwood LG Surfaces



15-Mar ICFF Starwood

15-Mar ICFF LG Surfaces15-Mar LG Surfaces books travel for student winners Press Conference LG Surfaces

Starwood books travel for their pressconference inviteesLG Surfaces books travel for LGS employees,Sterling Surfaces, and targeted mediaStarwood to identify their representative forfirst round of judging (Dina or MelyndaMannix?)

Provide judging directions and scheduleelectronic judging session

Press Conference Materials & Graphics inProductionSleeping room list due to Aloft for pressconference

Press Release: Top 5 students & pressconference announcedStarwood provides invite list for NYChospitality event during ICFF

Aloft design team to design concept/decorfor ICFF booth spaceAloft design team to design concept/themefor the ICFF hospitality event decor

Aloft to coordinate representative(s) toattend ICFF in NYCLG Surfaces to coordinate representative(s)to attend ICFF in NYC


5/17

17-Mar Press Conference LG Surfaces Starwood

22-Mar Press Conference LG Surfaces Students



30-Mar Press Conference Setup Press Conference LG Surfaces Starwood31-Mar Press Conference: Welcome Reception Press Conference LG Surfaces Starwood Sterling31-Mar Press Conference LG Surfaces Starwood Sterling

1-Apr Press Conference LG Surfaces Starwood Sterling

2-Apr Fabrication Starwood LG Surfaces Sterling2-Apr Press Conference LG Surfaces Starwood Sterling

5-Apr Fabrication LG Surfaces Sterling5-Apr Press Release: 3 finalists announced Student Outreach LG Surfaces9-Apr ICFF Hospitality Event Invites go out ICFF LG Surfaces Starwood

12-Apr Fabrication Students LG Surfaces Sterling12-Apr Fabrication of Prototypes Begins Fabrication Sterling LG Surfaces Students

16-Apr ICFF Starwood16-Apr LG Surfaces books travel for ICFF attendees ICFF LG Surfaces

16-Apr ICFF LG Surfaces Starwood21-Apr ICFF Creative & Graphics approved ICFF LG Surfaces Starwood

Press Conference Script written anddistributed to key playersStudent Presentations and graphics due forpresentationsPress conference materials (graphics,product, staging, awards) sent to Boston

Final press conference agenda and travelitineraries sent to all attendees

Boston Press Conference, March 31-April 2,2010Press Conference: Student Presentations,

Tour of Sterling Surfaces: Judges Dinner

Post PC: LG Surfaces and Starwood workwith student designers to specify fabricationdetails (color, etc)Press Conference: Winners breakfast,departureLG Surfaces sends material to fabricators forfabrication

Students provide final drawings &specifications to fabricator for fabrication

Starwood books travel for Starwood ICFFattendees

Final sleeping room list due to hotel for ICFFroom block


6/17

5-May Fabrication Sterling LG Surfaces Students13-May ICFF Exhibit Setup/Propping ICFF LG Surfaces Starwood15-May ICFF Exhibit Opens, May 15-18, 2010 ICFF LG Surfaces Starwood Sterling16-May ICFF Hospitality Event set-up ICFF LG Surfaces Starwood17-May ICFF Hospitality Event ICFF LG Surfaces Starwood

25-May Student Outreach LG Surfaces

Fabrication Complete, Prototyopes ship toNYC for ICFF

Press Release: Recap of ICFF, hospitalityevent & what Aloft is doing with the winningpieces


7/17


8/17

12-Feb Press Conference

12-Feb Press Conference

26-Feb Judging

26-Feb Press Conference26-Feb Press Conference3-Mar Press Conference Script written for approval Press Conference5-Mar Deadline for student submissions Student Outreach8-Mar Prepare judging packets Judging9-Mar Electronic judging - first round (top 5) Judging

12-Mar Top 5 winners announced Judging12-Mar Student Outreach

15-Mar ICFF

15-Mar LG Surfaces books travel for student winners Press Conference17-Mar Press Conference22-Mar Press Conference

24-Mar Press Conference

24-Mar Press Conference30-Mar Press Conference Setup Press Conference31-Mar Press Conference: Welcome Reception Press Conference31-Mar Press Conference

1-Apr Press Conference2-Apr Press Conference5-Apr Fabrication5-Apr Press Release: 3 finalists announced Student Outreach9-Apr ICFF Hospitality Event Invites go out ICFF

16-Apr LG Surfaces books travel for ICFF attendees ICFF16-Apr ICFF21-Apr ICFF Creative & Graphics approved ICFF13-May ICFF Exhibit Setup/Propping ICFF15-May ICFF Exhibit Opens, May 15-18, 2010 ICFF16-May ICFF Hospitality Event set-up ICFF17-May ICFF Hospitality Event ICFF

25-May Student Outreach

Press Conference theme and programfinalizedLG Surfaces books travel for LGS employees,Sterling Surfaces, and targeted mediaProvide judging directions and scheduleelectronic judging sessionPress Conference Materials & Graphics inProductionSleeping room list due to Aloft for pressconference

Press Release: Top 5 students & pressconference announcedLG Surfaces to coordinate representative(s) toattend ICFF in NYC

Press Conference Script written anddistributed to key playersStudent Presentations and graphics due forpresentationsPress conference materials (graphics, product,staging, awards) sent to BostonFinal press conference agenda and travelitineraries sent to all attendees

Boston Press Conference, March 31-April 2,2010

Press Conference: Student Presentations, Tourof Sterling Surfaces: Judges DinnerPress Conference: Winners breakfast,departureLG Surfaces sends material to fabricators forfabrication

Final sleeping room list due to hotel for ICFFroom block

Press Release: Recap of ICFF, hospitality event& what Aloft is doing with the winning pieces


9/17

Player A Player B Player C StatusLG Surfaces CompleteLG Surfaces Keane

LG Surfaces Starwood Keane

LG Surfaces Starwood KeaneLG Surfaces StarwoodLG SurfacesLG Surfaces Starwood KeaneLG Surfaces

LG Surfaces Starwood KeaneLG Surfaces StarwoodLG Surfaces

LG Surfaces LG Surfaces

LG Surfaces KeaneLG Surfaces Keane

LG Surfaces AIAS

LG SurfacesLG Surfaces AIASLG Surfaces Keane

LG Surfaces Starwood KeaneLG Surfaces Keane

LG Surfaces BC GraphicsLG SurfacesLG Surfaces StarwoodLG SurfacesLG Surfaces KeaneLG Surfaces

LG Surfaces Starwood


LG Surfaces

LG SurfacesLG Surfaces Starwood


10/17


LG Surfaces

LG Surfaces

LG Surfaces StarwoodLG Surfaces StarwoodLG Surfaces StarwoodLG Surfaces KeaneLG SurfacesLG Surfaces Starwood SterlingLG Surfaces StarwoodLG Surfaces

LG Surfaces

LG SurfacesLG Surfaces StarwoodLG Surfaces Students


LG Surfaces StarwoodLG Surfaces StarwoodLG Surfaces Starwood SterlingLG Surfaces Starwood Sterling

LG Surfaces Starwood SterlingLG Surfaces Starwood SterlingLG Surfaces SterlingLG SurfacesLG Surfaces StarwoodLG SurfacesLG Surfaces StarwoodLG Surfaces StarwoodLG Surfaces StarwoodLG Surfaces Starwood SterlingLG Surfaces StarwoodLG Surfaces Starwood

LG Surfaces


11/17

eadlin Deliverable Phase Player A Player B











9-Nov Program Planning Starwood LG Surfaces

20-Nov Starwood approves video Program Planning Starwood LG Surfaces

16-Dec Press Conference Starwood LG Surfaces

13-Jan Press Conference Starwood LG Surfaces

1-Feb Press Conference Starwood LG Surfaces



15-Feb Judging Starwood

Starwood to agree to programpartnershipStarwood to provide brandstyleguide for review by LG &Keane CreativeProgram terms sent to Starwoodfor review and editsStarwood to submit changes toprogram termsStarwood to submit student designdirection and rulesStarwood to secure Aloft locationsfor launch partiesStarwood provides creative assets(e.g., photography, graphics, etc)

First round of creative conceptssent to Starwood for approvalStarwood to submit chages topartnership contractCreative Direction approved byStarwood & LG SurfacesStarwood provides feedback tovideo storyboard

Starwood provides discounted

contract for venue space, roomrate, food & beverage for Bostonpress conferenceStarwood identifies people to inviteto press conference from thehospitality industry, StarwoodHotelsStarwood to provide discountedcontract for room block atStarwood property in NYC duringICFF to LG SurfacesStarwood provides keynote

speaker for the Boston pressconferenceStarwood books travel for theirpress conference invitees

Starwood to identify theirrepresentative for first round of

judging (Dina or Melynda Mannix?)


12/17




15-Mar ICFF Starwood

2-Apr Fabrication Starwood LG Surfaces

16-Apr ICFF Starwood

Starwood provides invite list forNYC hospitality event during ICFFAloft design team to designconcept/decor for ICFF booth space

Aloft design team to designconcept/theme for the ICFFhospitality event decorAloft to coordinaterepresentative(s) to attend ICFF inNYCPost PC: LG Surfaces and Starwoodwork with student designers tospecify fabrication details (color,etc)Starwood books travel forStarwood ICFF attendees


13/17

layer C Status

Complete

Keane Complete

Keane

Keane

Keane


14/17

Sterling


15/17

eadlin Deliverable Phase layer A Player B Player C

27-Jan tudent Outreac Sterling G Surfaces

9-Feb tudent Outreac Sterling G Surfaces

12-Apr Fabrication Sterling G Surface Students

5-May Fabrication Sterling G Surface Students

12-Apr Fabrication Students G Surface Sterling

Sterling Surfaces hostsfabrication Q&A WebinarSterling Surfaces hostsfabrication Q&A Webinar

Fabrication of PrototypesBegins

Fabrication Complete,Prototyopes ship to NYC forICFF

Students provide finaldrawings & specifications tofabricator for fabrication


16/17


17/17

Deadline Deliverable Phase Player A Player B

2-Nov Program Planning Keane LG Surfaces10-Nov Temporary Website Page Up Program Planning Keane LG Surfaces

23-Nov Program Planning Keane LG Surfaces

Final Graphic PackageDelivered to LG Surfaces

Video finalized for integrationonto website and social media

Deadline Deliverable 6-Oct Starwood to Agree to Program Partnership 7-Oct

Documents