DEADLINE: 11.30 · 2015-06-26 · • Distribute coupons to redeem at your school-based enterprise. • Show the DECA commercial on your school’s TV network. • Post the membership

NOVEMBER IS NOW DECA MONTH! Choose your own DECA Week in November or celebrate DECA the entire month by participating in our campaigns below.

Meet the requirements in any one of the three blue campaigns below (Promotional Campaign, Global Entrepreneurship Week Campaign and Community Service Campaign) and earn a pennant and certificate. Meet the requirements in any two of the three below and earn a pennant, plaque, DECA flag and three allocations to attend the all-new THRIVE ACADEMY at ICDC!

CHAPTER CAMPAIGNS

PROMOTIONAL CAMPAIGN

SCHOOLOUTREACHACTIVITIES

+ +CONDUCT THESE ACTIVITIES DURING OCTOBER OR NOVEMBER.

SUCCESSSTORIES

OF ALUMNI

COMMUNITYOUTREACHACTIVITIES

DEADLINE: 11.30

GLOBAL ENTREPRENEURSHIPWEEK CAMPAIGN

ACTIVITIES MUST OCCUR DURING NOVEMBER 12-18, 2012. CHAPTER MUST BE REGISTERED WITH GEW AT GEWUSA.ORG/USER/REGISTER PRIOR TO THE WEEK.

SCHOOLOUTREACHACTIVITIES

+ +SUCCESS STORIES

OF ALUMNIENTREPRENEURS

COMMUNITYOUTREACHACTIVITIES

DEADLINE: 11.30

COMMUNITY SERVICECAMPAIGN

OR MOREACTIVITIES

+ +OR MORE

PARTICIPATIONOF YOUR DECA

MEMBERS

FORM OFPUBLICITY/

PROMOTION

DEADLINE: 11.30

75%

CONDUCT ONE OR MORE COMMUNITY SERVICE ACTIVITIES IN NOVEMBERTHAT MEET THE CRITERIA.

Meet the requirements in any one of the categories (Students, Alumni and Professionals) of the membership campaign and earn a pennant and certificate. Meet the requirements in any two of the categories of the membership campaign and earn a pennant, plaque, DECA flag and three allocations to attend the all-new THRIVE ACADEMY at ICDC!

MEMBERSHIP CAMPAIGN

MORE STUDENTSTHAN LAST

YEAR

GUIDE YOUR MEMBERSHIP EFFORTS BY MEETING THESE GOALS.

ALUMNI PROFESSIONALS

DEADLINE: 11.30

Meet the requirements in the advocacy campaign during February and earn a pennant, a special plaque from DECA’s Congressional Advisory Board and a letter of recognition to your school administrator and government officials.

ADVOCACY CAMPAIGN

SCHOOLOUTREACHACTIVITIES

+ +GUIDE YOUR CHAPTER’S ADVOCACY EFFORTS DURING CAREER AND TECHNICAL EDUCATION MONTH IN FEBRUARY.

PUBLICPOLICYMAKERS

OUTREACH

COMMUNITYOUTREACHACTIVITIES

DEADLINE: 3.1

THRIVE with your DECA chapter this year by participating in DECA’s five chapter campaigns. View the information inside this flyer for cool ideas. For all of the campaigns except the Membership Campaign, you will submit your entries at the web address provided inside this flyer. Recognition for the Membership Campaign will be determined based on your membership submitted in the online membership system. Outstanding submissions may be highlighted on DECA Direct. FOR MORE INFORMATION, CONTACT<[email protected]

SCHOOL OUTREACH ACTIVITY IDEAS• Host a breakfast for administrators, counselors and teachers.• Ask DECA members to select underclassmen and invite them

to donuts or pizza and show a slideshow of activities and the DECA promotional DVD.

• Hold a chapter or school-wide “dress for success” day.• Create a “diamond” scavenger hunt throughout the school.• Put DECA diamonds on members’ lockers.• Write freshmen names on diamonds that they redeem for

candy.• Hold a “tie day” to see who can wear the most and invite the

principal to demonstrate how to tie a tie.• Wear as many diamonds as you can on “diamond day.”• Create a diamond trivia game where students find and match

questions and answers.• Read advertising slogans each day on the announcements,

and the first class to buzz in with the correct answer gets a prize such as candy.

• Distribute coupons to redeem at your school-based enterprise.

• Show the DECA commercial on your school’s TV network.• Post the membership video and commercial on Facebook.

SUCCESS STORIES OF ALUMNI Find successful DECA alumni in your community or from your chapter and write up a success story. Submit the success story and photo.

COMMUNITY OUTREACH ACTIVITY IDEAS• Connect with your local chamber of commerce or similar

organization.• Host a community service activity and call it “DECA Serve

Day.”• Make a visit with your chapter officers to your local National

Advisory Board partners and share information about DECA.• Request a proclamation signing from the mayor.• The chapter officer team delivers presentations about DECA

at a business or community meeting.• Ask a business partner to give an industry expert

presentation as a guest speaker.• Invite business partners to participate actively on your

advisory committee.• Schedule appointments with elected officials for visits with

your chapter members.• Conduct a letter writing campaign where your chapter

members write letters supporting and explaining DECA.• Provide recognition for business partner participation.• Promote business partners in publications, school activities,

etc. • Invite partners to breakfast, lunch, or coffee with students,

parents and/or administrators.• Work with local media to place a public service

announcement on the air or in the newspaper.

When conducting your activities, don’t forget to encourage business partners, community members, administrators, counselors and alumni to join DECA to help your chapter meet the goals of DECA’s Membership Campaign.

PROMOTIONAL CAMPAIGN

SCHOOL OUTREACH ACTIVITY IDEAS• Conduct one activity that is part of your Entrepreneurship

Promotion Plan competitive event.• Ask DECA members to select underclassmen and invite them

to donuts or pizza and show a slideshow of entrepreneurship related activities.

• Create a scavenger hunt throughout the school where students search for the Global Entrepreneurship Week logo and DECA diamond.

• Put the Global Entrepreneurship Week logo and DECA diamonds on members’ lockers.

• Highlight DECA members who own their own businesses. • Create an entrepreneurship internet scavenger hunt.• Read facts about entrepreneurship each day on the

announcements.• Describe an entrepreneurial trait each day on the

announcements.• Host a “Speednetwork the Globe” signature event.• Research colleges and universities that have entrepreneurship

degree programs.• Host an “Apprentice” type event at the school.• Host a lemonade stand competition where students from

across the school participate. • Provide coupons with the Global Entrepreneurship Week logo

to the school-based enterprise, which is a great example of entrepreneurship in action.

SUCCESS STORIES OF ALUMNI ENTREPRENEURSFind successful DECA alumni who embody the entrepreneurial spirit in your community or from your chapter and write up a success story. Submit the success story and photo.

COMMUNITY OUTREACH ACTIVITY IDEAS• Host an entrepreneurship workshop for elementary or middle

school students.• Invite a local entrepreneur to speak at a chapter meeting or

during class.• Organize a luncheon with entrepreneurial leaders in the

community to visit with DECA members. • Host a breakfast lecture series on entrepreneurship in which

members and entrepreneurs interact.• Invite local business people to mentor members on their

entrepreneurship competitive events during a working session.

• Highlight DECA members’ families who own their own businesses.

• Present an entrepreneurship presentation to the local chamber of commerce.

• Partner with a local organization, college or business to host an entrepreneurship-related activity.

When conducting your activities, don’t forget to encourage business partners, community members, administrators, counselors and alumni to join DECA to help your chapter meet the goals of DECA’s Membership Campaign.

For more ideas and resources, visit www.gewusa.org/ideas-bank.Register with GEW at www.gewusa.org/user/register.

GLOBAL ENTREPRENEURSHIPCAMPAIGN

DEADLINE NOVEMBER 30, 2012<www.deca.org/events/decamonth

DEADLINE NOVEMBER 30, 2012<www.deca.org/events/gew

COMMUNITY SERVICE CAMPAIGN

COOL IDEAS FOR COMMUNITY SERVICESCHOOL SUPPLIES DRIVEOrganize a drive to collect school supplies to donate to needy students in your community. Work with the counselors in your school and your feeder schools to discreetly identify students who need the supplies.

THANKSGIVING BASKETSWork with the counselors at your local elementary school (or your own school) to find out what families might be in need of assistance with obtaining a Thanksgiving meal. Create baskets of food with all the fixings for a traditional meal—stuffing, potatoes, pumpkin pie filling, rolls, cranberry sauce, etc.—along with a gift certificate to a local grocery store for the fresh items like the turkey. Deliver the baskets or, to preserve anonymity, have the counselors deliver them.

FOOD DRIVE SCAVENGER HUNTOrganize teams of DECA members to compete in a scavenger hunt for food items. Prepare a list of particular items and designate a three-hour time limit to obtain everything. Award a prize to the winning team and donate the collected food to a local food pantry.

ONE NIGHT WITHOUT A HOMETo raise awareness of the plight of homeless people during National Hunger and Homelessness Awareness Week in November, organize a night during which students sleep in cardboard boxes on the school parking lot. Invite a speaker from a local shelter to address the students and use the event as the kick-off to a canned food or warm clothing drive. Visit www.nationalhomeless.org/awareness/ for a manual on organizing an awareness event.

COATS FOR KIDSSponsor a coat drive to collect gently used warm winter coats and jackets for children. Donate the collected coats to a local agency serving underprivileged families.

WALK FOR WARMTHOrganize a winter walk-a-thon to raise money to help pay the fuel bills of needy people in your community. Create public service announcements to raise awareness of the plight of low-income families who face increased difficulty due to the rising cost of fuel.

DEADLINE NOVEMBER 30, 2012<www.deca.org/events/service

COOL IDEAS FOR MEMBERSHIP RECRUITMENT• Participate in events – such as conferences, social activities,

etc. – early so that members have a good experience and share it through word-of-mouth with potential members.

• Have a contest to see which class can recruit the most alumni, business partners and parents to join your DECA chapter.

• Become a marketer. Study your demographics, identify students that would be a good fit for your chapter. Send them “DECA Grams” or personal invitations to join this “elite” program.

• Ask your current DECA members to identify potential members (adopt-a-member campaign) and ask them to personally invite them to a DECA activity. Continue to involve them in chapter activities throughout the year.

• Have your really successful seniors talk to freshmen/sophomore/junior classes about why they enjoy your program, the benefits of participating in DECA, the thrill of competition, etc.

• Ask alumni to visit with potential students.• Create a bulletin board to post in your high school to

promote DECA. Display pictures, trophies, posters and upcoming conference locations.

• Leverage DECA’s competitive events designed for ninth and tenth grade DECA members to bring enthusiasm to underclassmen.

• Continue to actively involve your counselor and administrator in your program so they can experience DECA first-hand and become a champion for your program. Give them their own DECA t-shirts!

• Recruit a fellow colleague who is teaching marketing, business, hospitality, finance and entrepreneurship courses to serve as an advisor and encourage those students to join DECA.

• Expand your focus. Students in marketing, business, hospitality, finance, management and entrepreneurship courses can get a lot out of DECA.

• Identify a school in your area that doesn’t have a DECA chapter and reach out to them with a visit (including chapter officers) or phone call.

WHO IS AN ALUMNI MEMBER?Alumni members are individuals who have graduated and wish to remain involved with the program by paying the appropriate DECA Inc. and association dues. Alumni members receive a pin, one-year subscription to DECA Direct (if a current address is provided) and the value of supporting an organization that has impacted them and additional emerging leaders and entrepreneurs.

WHO IS A PROFESSIONAL MEMBER?Professional members are individuals from the community (i.e., business leaders, judges, internship sponsors, counselors, parents, community leaders, administrators) who are active with the chapter. They must pay the appropriate DECA Inc. and association dues. Professional members receive a pin, one-year subscription to DECA Direct (if a current address is provided) and the value of supporting an organization that prepares emerging leaders and entrepreneurs to be college and career ready.

MEMBERSHIP CAMPAIGN

DEADLINE NOVEMBER 30, 2012<www.deca.org/events/membershipcampaign

The goal of DECA’s Advocacy Campaign during Career and Technical Education Month in February is to showcase the impact that DECA has in preparing emerging leaders and entrepreneurs. Throughout all outreach activities, DECA members should communicate our mission and guiding principles. The following tools will be helpful:

DECA ANNUAL REPORT www.deca.org/about DECA FACT SHEET www.deca.org/about PUBLIC SERVICE ANNOUNCEMENT www.deca.org/pages/psa PARTNERSHIP VIDEO www.deca.org/pages/partner

SCHOOL OUTREACH ACTIVITY IDEAS• Ask current members to write testimonials on how DECA has

impacted them, and send them to underclassmen that are potential DECA members.

• Promote DECA to middle school students by conducting a business, marketing, financial literacy or entrepreneurship activity.

• Deliver a presentation on the impact of DECA to the local school board and/or administrators.

• Make a promotional kit that highlights the impact of your chapter’s activities and share it with teachers, counselors, principals and superintendents.

• Play the DECA public service announcement over the school’s television circuit or post to your school’s social media sites.

PUBLIC POLICYMAKERS OUTREACH IDEAS• Ask public policymakers for a statement of support for DECA

and Career and Technical Education.• Deliver a presentation on the impact of DECA to the mayor,

city council or state legislators. • Conduct a letter writing campaign to the Department of

Education or state legislators about the impact of DECA and the value of their support.

• Make a promotional kit that highlights the impact of DECA and share it with public policymakers.

• Request a proclamation signing in recognition of Career and Technical Education Month and DECA from public policymakers.

• Connect with your elected official on DECA’s Congressional Advisory Board.

• Ask your federal legislator to join DECA’s Congressional Advisory Board.

COMMUNITY OUTREACH ACTIVITIES• Connect with your local chamber of commerce or similar

organization.• Make a visit with your chapter officers to your local National

Advisory Board partners and share information about DECA.• Ask a business partner, including those on the National

Advisory Board, to give an industry expert presentation as a guest speaker.

• Work with local media, such as television, radio, print, online and specialty outlets, to place the DECA public service announcement on the air, in a newsletter or on social media.

• Deliver a presentation on the impact of DECA to local civic groups.

ADVOCACY CAMPAIGN

DEADLINE MARCH 1, 2013<www.deca.org/events/ctemonth

THRIVE ACADEMYDECA is pleased to announce the all-new THRIVE ACADEMY at the 2013 International Career Development Conference in Anaheim. This special two-day experience will be designed exclusively for members of chapters that earn recognition through our campaigns. Be looking for details about this high-energy experience.Members must register for ICDC. Please check with your chartered association advisor regarding eligibility to attend.

SUGGESTIONS• Start early and plan ahead. Create a master calendar of

activities so your chapter members know what is expected and when each event will occur.

• Incorporate the campaigns in your chapter’s program of work. These should help your chapter earn recognition and strive to thrive!

• Engage your chapter leadership. Your student members should be the ones taking the lead. Assign committees to each campaign.

• Take plenty of photos. You’ll need them as documentation – plus they are a great promotional tool to gather more publicity.

• Be smart. Use synergy. Think about how you can tie your campaign activities in with the membership campaign. When you’re gathering alumni success stories, encourage them to become members and help you meet your goals in the membership campaign.

• Ask your members to write descriptions of their activities in a Word document so you can easily copy and paste them into the online submission form.

Download the membership video and commercial at deca.org/page/thrive.