DeMadmen AMATHmen “Como la Compra Programática Está Cambiando la Publicidad” Ignacio Roizman COO>US Media Consulting @nachoroizman
Oct 21, 2014
De Madmen
A MATHmen
“Como la Compra Programática Está Cambiando la Publicidad”
Ignacio Roizman COO>US Media Consulting
@nachoroizman
"As technology advances, it reverses the characteristics of
every situation again and again. The age of automation
is going to be the age of "do it yourself"."
Marshall Mcluhan, 1957
Intui&on
Grandes Intuiciones
Pequeñas certezas
LIQUIDEZ
Data
DATOS
AUTOMATIZACION
Op&mizacion OPTIMIZACION
Componentes
Dem
anda
DCOs
DMPs
Ofe
rta
SSP
AdEx
AdNet
Publisher
DSP
Trading Desks
AdNet
Advertiser
<Open Bidder>!
EFICIENCIAS
RTB Pub’s Integration DCOs
DMPs Attribuition Eficiencias Internas de
Procesos Otras
PLAYERS
Grupos de Medios
Holdings de Agencias
Anunciantes
Tecnología
M&A-In House
IN HOUSE
Players locales
White label
M&A–In House
White label In House
Mediade.sk
Takeaway
LIQUIDEZ + AUTOMATIZACION + DATA >OPTIMIZACION
Ecosistema hiperfragmentado >oportunidad de integracion
CAMBIO CULTURAL|Curva de aprendizaje >first mover advantage
DIGITAL
OFFLINE
Ignacio Roizman COO>US Media Consulting
@nachoroizman
Gracias!!!
Creative Commons Linceses Photographs "Robert Ledley with IBM" User:Sphilbrick
Flickr: "Rent" Velo_City, "B is for Buzzocks" andrewasmith, "Now the partys over…" Angeline :), "Mixing Control, control
room" Dennis AB Icons: The Noun Project Megaphone: Michele Zorzetto, Bill: riyazali, Handshake: Jake Nelsen, Glasses: Stewart Cromar,
Fonts: The Font Squirrel, Michael Tension http://www.fontsquirrel.com/license/Impact-Label
FBX RETARGETING WORKSHOP @5:15PM