DCWebWomen.org Redesign
Dec 22, 2015
DCWebWomen.orgRedesign
Problem StatementDCWebWomen.org
The organization does not use the website as an extension of their brand. As a result, the organization misses the
opportunity to promote its value to women (and men) of the millennium
generation (ages 18 to 35).
Research: Millennium GenerationDCWebWomen.org
Research: Millennium GenerationDCWebWomen.org
Research: Millennium GenerationDCWebWomen.org
Research: Survey ResultsDCWebWomen.org
Target Market
1. IT-Tech Professional, mostly women. 2. Employee Recruiters3. President/CEOs/Entrepreneurs 4. Outside visitors scouting for work in
the D.C. region
Research: Survey ResultsDCWebWomen.org
Networking Preferences
1. Face-to-Face meetings2. Social Media3. Website
Most participate at least 1x per month
Research: Survey ResultsDCWebWomen.org
Site Feature Demands
1. Jobs section2. Member Profiles3. Blog/Original Content4. Portfolio board5. Forums/Chats/Social
Research: Site AnalyticsDCWebWomen.org
Visitors
• Average visitor visits 2+ pages• Most users are interested in events• People are talking about
DCWebWomen, but most cannot find the information they need through search
Research: Site AnalyticsDCWebWomen.org
Top Referrers
1. Twitter2. DCWebWomen ListServ3. Facebook4. LinkedIn5. Eventbright (events widget)
Research: Site AnalyticsDCWebWomen.org
Location
1. Washington, D.C. region2. Baltimore3. New York City4. San Francisco5. Philadelphia
Research: RecognitionDCWebWomen.org
61% of survey respondents prefer the organization to be recognized by the industry, or by industry leaders
Research: Click-through Task Analysis DCWebWomen.org
Out of 16 survey members, most could find the registration button and register. However, face-to-face interviews indicate that the registration process is confusing, and users do not know if they are joining an organization or the website. There is little understanding as to what the organization actually offers.
Research: Click-through Task Analysis DCWebWomen.org
Users can generally find and register for Events; however, face-to-face and remote testing indicate that the Events page could be easier to follow and offer more information.
Research: Click-through Task Analysis DCWebWomen.org
The “Jobs” section of the site is just an e-mail address. Members want a robust job board including the ability to apply and post jobs, as well as network with other members.
Research: 5 Second TestDCWebWomen.org
Out of 18 random survey respondents – one respondent mentioned DC Web Women as the organization’s name.
Personas: IT/Tech Professional DCWebWomen.org
Personas: Recruiter/HR DCWebWomen.org
Personas: CEO/EntrepreneurDCWebWomen.org
Goals & Tasks DCWebWomen.org
Users Need to Register Task: Locate the “Registration link” Task: Read Rules& Regulations Task: Complete Registration form Task: Submit Form Task: Receive confirmation/approval notification
Users Need to Post Jobs Task: Visit the “Jobs” section Task: Login as member Task: Open “create a new job.” Task: Create a job Task: Post it live Task: Receive confirmation
Users Need to Browse Events Task: Visit “Events” or landing page Task: Browse Events by month Task: Choose event Task: Register for Event Task: Submit Registration Task: Receive Confirmation
Users Need to View/Apply Jobs Task: Visit the “Jobs” page or landing page Task: Browse Jobs by posting date Task: Login as member Task: Choose Job Task: Submit application or connect to post creator Task: Submit Resume/Documents Task: Receive Confirmation/Notification
Features: Kano AnalysisDCWebWomen.org
Very Dissatisfied
Good Execution
Very Satisfied
Poor Execution
Present on Site
Suggested Feature
Improved Registration
Original Content/Blog
Jobs (apply & view) section
Improved Events
Member Profile/Portfolio
Tutorials/Learning
Forums/Chats/Social
E-Newsletters
Events
Workshops
Jobs
Benefits
Social/Lists
Requires the best execution to reach the highest user satisfaction
Can “get away” with average capabilities, but still a requirement
Card Sort ResultsDCWebWomen.org
User Flow (Combined Target Market)DCWebWomen.org
Action Decision Begin/End
Wireframes: Landing PageDCWebWomen.org
Top Referrers
1. Twitter2. DCWebWomen ListServ3. Facebook4. LinkedIn5. Eventbright (events widget)
Current Landing PageDCWebWomen.org
1
34
21
Page Concerns
#1 Registration is hidden/small
#2 Jobs section cannot be found
#3 Not easy to register for Events right from the front page
#4 No one really understands the benefits of membership
Wireframe: Landing Page DCWebWomen.org
21
4
9
6
3
5
7
8
Site Enhancements
#1 Upgraded social icons to the top. Users want more social media.
#2 Join Now and Sign-In are more visible
#3 Join Today added to the site as a strong call to action to join.
#4 Banner is smaller. People often do not watch banners. This should showcase events, photos etc.
#5 Organization’s mission statement added to the banner.
#6 Why Should You Join? Added to the page to invite people to learn more about the organization.
#7 Events snapshot on the front page contain “Register” buttons.
#8 News/Blogs/Jobs front page section to highlight these features
#9 Members want to stay connected, a Twitter feed was added to promote the organization’s movements in the industry.
Wireframe: Landing Page w/NavigationDCWebWomen.org
1 #1 IA Reflects the Card Sort survey
User Flow: EventsDCWebWomen.org
Action Decision Begin/End
Current Events PageDCWebWomen.org
1
2
3
Page Concerns
#1 Calendar is clunky
#2 Link to registration is in the title, but this is not visibly clear
#3 Prior events reside in another page
#3 Page is not inviting, no information about prior events, instructor information, or photos of past events.
#5 No invitation to Join the organization
Wireframe: EventsDCWebWomen.org
65
7
4
31
Site Enhancements
#1 Added sharing/printing capabilites
#2 Most current event is promoted to the top
#3 added Join Today and Why Join calls to action
#3 Added photos and Videos of past events
#5 Events “Read More” and instructor pop up, instead of going to another page.
#6 Contests and Past Events section, no need for calendar.
#7 Added testimonials section so visitors know who comes to events.
2
Wireframe: Event RegistrationDCWebWomen.org
Page Overview
Organization uses Eventbright, which is sufficient to host events and handle the financial side.
Organization should continue to promote “Why Should You Join?” call to action.
Wireframe: BlogDCWebWomen.org
Page Overview
Users want to original content such as blogs, tutorials etc.
User flow: JobsDCWebWomen.org
DCWW HOME
VIEW JOBS?
LOGIN VIEW JOBS
APPLY JOBS?
APPLY END
POST JOBS?
LOGIN
COMPLETE FORM
SUBMIT END
Action Decision Begin/End
Wireframe: Jobs (Non-Member)DCWebWomen.org
1
4
2
3
Page Overview
#1 Page is shareable
#2 Search per Job + Location
#3 Job Listings contain company logo, city, title, days posted
#4 Can see multiple pages
#5 Page continues to ask you to Join the organization
Wireframe: Jobs (Log-in Required)DCWebWomen.org
Page Overview
Membership is required to apply to jobs or post new jobs.