DCS Media elements (exhibitions)

MEDIA ELEMENTS FOR THE EXHIBITIONS

1. Invitations.2. Newspaper advts.3. Hoardings4. In Store promotion.5 P R5. P R6. Press Releases & promotion plan7. Offer details

1) Di t M il1) Direct Mailer(To existing customers and New Customers)

Printing Cost will be around Rs. 10/- to Rs. 12/- per invite.

2) Invitation to your existing2) Invitation to your existingcustomers will help you very much to pull them to get offer BENEFIT.

Regional Language AD will help a lot to pull particular segment of people.g g g p p p g p p

Standard 240 CC AdSta da d 0 CC d

Standard 240 CC Ad with DivineSta da d 0 CC d t eFeatures

We have Separate Ads for Laste a e Sepa ate ds o astDay or Last Two Days which helps

a lot to pull crowd

1) 1 2 H di N Sh f k1) 1-2 Hoardings Near Showroom for a week

1) 1 2 H di N Sh f k1) 1-2 Hoardings Near Showroom for a week

Printed on Premium HP Mediated o e u ed a

1) Direct Press Release to Reporters with Gift2) Press Conferences to Launch Offer3) Celebrity Presence at the Launch Time4) Coverage Possibilities in Major Media or Cable TV.

1) Press articles through a PR agency or Contacts in News Paper will give

d il t ffgood mileage to offer.

2) Generally Press release is in two languages (Hindi / English) to cover maximum audience.

3) We will provide you both press release.

Agrawal Diamonds�along�WITH�Divine�Cut�Solitaire�introduces�The�Divine�Sparkle�Offer.Buy�One,�Get�Two..!*�(Buy�one�exquisite�Divine�Cut�solitaire�and�Get�another�free*)25 November, 2008: � This November Agrawal Diamonds along with Divine Cut Solitaires hasintroduced the best offer on buying loose solitaire Diamonds. Divine Cut Solitaires India’s First and

1) Press articles in English ( This is not complete).

only brand of loose solitaire diamonds gives all an opportunity to grab beautiful and quality craftedsolitaires with exciting offer only at Agrawal Diamonds, Bhopal.

Agrawal Diamonds and Divine Cut Solitaire introduce The Divine Sparkle Offers this November. BuyOne, Get Two..! (Buy one exquisite Divine Cut solitaire and Get another free*). One can avail thisscheme exclusively at Agrawal Diamonds Bhopal from 26th November to 30th November 2008scheme exclusively at Agrawal Diamonds, Bhopal from 26 November to 30 November 2008.

On a purchase of a 1 Carat (100cents = 1 Carat) of Divine Cut Solitaire, the customer is entitled to getone more* solitaire of 0.18 cents*. If customer is buying a solitaire less than 1 Carat then he isentitled to receive discount on same quality 0.18 cent Divine Cut Solitaire.

Divine Cut Solitaires has brilliantly crafted each Solitaire collection to make sure that everyone looksout�of�the�world on all special occasions.

How�to�choose�the�genuine�DiamondApart from the 3 C’s namely Carat, Colour & Clarity the 4th C is cut, better a Diamond is cut; greater

ill b i b illi d kl Si il l h l d di d i l l h iwill be its brilliance and sparkle. Similarly, the closed a diamond is to colourlessness, the greater isits value while flawless or cleaner the diamond, it calls for greater values. Last but not the least; adiamond is weighed in ‘carat’. A carat equals 200mg in standard metric system. Each carat is furtherdivided into 100 points.

Only the quality of Cut is dependent on the skill of master craftsmen who shape the finishedOnly the quality of Cut is dependent on the skill of master craftsmen who shape the finisheddiamond. Quality is of key significance to us in every step of the making of any solitaire we sell. Rightfrom the craftsmanship to the final shipment of the facet, every stage is dealt with strict supervision.

We bring to you best quality certified diamonds………..(Conti)

1) We can Tie-up with any Corporate Giant in Near area to Promote this Offer to their Employee / Customers

2) Offers Details will be Distributed to Employee or Customers through Salary Slips / Internal Mail etc.

3) We can also promote thro gh Neighborhood Malls to3) We can also promote through Neighborhood Malls to push the offer