DC WIP Campaign School Social-Media

• 1. Using Digital & Social Media to Engage Community Members/Voters Presented by Lorraine Wilson DC WIP

2. In Todays Session 1. 2.3. 4. 5. 6. 7. 8. 9. 10.Todays Digital & Social Media Landscape Who set the Gold Standard for Effective Use of Social Media? Effective Use of Social Media Who is Using Social Media? Social Media Tools Recording and Sharing Dos and Donts of Social Media And now some fun homeworkor before you leave Resources Acknowledgements 3. Todays Digital & Social Media Landscape 4. Who set the Gold Standard for Effective Use of Social Media? 5. In Politics: Who Uses Social Media? 6. Social Media and Political Action 7. Mobile Politics 8. Sources of Campaign News 9. 10Effective Use of Social Media10/18/2013 10. Effective Use of Social Media Add Value 11. Effective Use of Social Media Engage Your Audience 12. Effective Use of Social Media Inspire Action 13. Who is Using Social Media? 14. From Convio: SOCIAL-SAVVY PEER-TO-PEER EVENTS: Quick-Start Guide 15. Digital Revolution 2: How many adults use Social Media? 16. 88% of US Adults Have a Cell Phone 46% own smartphones 17. 19The Heart of the New Economy is Mobile10/18/2013 18. Consequences for information ecosystemAny deviceAnywherePlaceAlone togetherPresence Any time 19. 2110/18/2013Social Media Tools 20. 22Facebook Pages http://www.facebook.com/DcWomenInPolitics10/18/2013 21. http://twitter.com/dcwomen_politcsTwitter Twitter is like your personal newsfeed follow people you trust to share factual, interesting or funny information. Verify any articles that you decide to retweet never retweet something if you havent read it or viewed it. Lists on Twitter are like sections in a newspaper set them up by topic or interest Use your Twitter lists with other applications to curate content 22. Anatomy of a Tweet 23. Instagram 24. Google+ 25. Campaign Managementwww.NationBuilder.com 26. Communications 27. Recording and Sharing SnagIt YouTube Vimeo SlideShare.net & Zipcast Google Hangouts 28. SnagIt for Screenshotshttp://www.techsmith.comSnagIt for ScreencastsInstantly Share Screencasts on: 29. YouTube 30. Vimeo 31. SlideShare.net 32. Dos and Donts of Social Media 33. Donts of Social Media Recognize that everything you write or receive on a social media site is public. Can U say wasted? Drinking and partying is my life. Im gonna be a high school English teacher one day. 34. Dos & Donts of Social Media Dont: Join groups that may be considered unprofessional orinappropriate, and leave any such group that you are already a member of. Your participation in some online groups could be seen to indicate that you endorse their views. Do consider whether you can accomplish your purposes by just observing a groups activity rather than becoming a member. Dont use fowl language, but also do monitor comments that are posted to your page. Delete any with inappropriate language or content. Do Monitor your friends Facebook photographs. If someone tags you in an inappropriate photograph, remove the tag and ask that the photo be taken down. Dont post: Any negative information about anyone. It will come back to haunt you! 35. Rules of Engagement: Assume you will have social media missteps and be prepared (ahead of time) to deal with them. 36. 5 Twitter Best Practices46 37. Do of Social Media Do: Set up a google alert for your name, yourorganization, and your top issues. 38. InteractiveInteractive Guide to Successhttp://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ 39. And now some fun homeworkor before you leave 1.Pick a tool (Facebook, Twitter, etc.) and identify three steps to improve it, or try something new (example: update Facebook cover photo)2.List ways you can recruit others to your social media efforts (friends, neighbors, elected leaders, voters, potential voters)3.Exchange your personal and political social media properties and experiences with others at your table. Like, follow and friend them.4.Friend and follow DC Women in Politics on Facebook and Twitter.5.Sign-up at www.DCWomeninPolitics.org 40. Questions Lorraine [email protected] 41. Resources Step-by-Step Guide to your Social Media Success. http://www.simplybusiness.co.uk/microsites/guide-to-social-mediasuccess/ Planning Steps to consider prior to launching. The NonProfit Social Media Decision Guide http://www.idealware.org/reports/nonprofit-social-media-decision-guide How to Use Twitter for Business: An Introductory Guide http://www.hubspot.com/twitter-for-business-a-beginners-guide/ 100 Social Media, Mobile and Internet Statistics for 2012 (March) http://thesocialskinny.com/100-social-media-mobile-and-internetstatistics-for-2012/ 42. Maddie Grant, CAE Chief Social Media Strategist [email protected] Skype/Twitter: @maddiegrantBeth Kanter Twitter: @kanter (650) 823-9401 www.bethkanter.orgBrenda Alvarez NEA Communications [email protected] Twitter: @balvrzLindy Dreyer Chief Social Media Marketer [email protected] Skype/Twitter: @lindydreyer www.socialfish.orgLorraine Wilson NEA ITS [email protected] Twitter: @LorraineWDC