D.C. Veritas Week 5: Demand Creation TEAM: Durell Coleman Andrew Harner Diana Lin Pedro Silva “Vertical Axis Wind Turbine”
Dec 19, 2015
D.C. VeritasWeek 5: Demand Creation
TEAM:Durell ColemanAndrew Harner Diana LinPedro Silva
“Vertical Axis Wind Turbine”
Last Week Overview
• Outlay the solar and wind markets– Companies and Consultants interviews
• Analyzed the Customer Acquisition Cost
• Case Studies in 20 different cities in 5 states– Actualized turbine cost– Including Wind and Incentives variables
• Research and contact new “potential” customers
• Plan our future…
Residential Solar Market:
SOLARCITY CustomersEvergreen
Kyocera
BP Solar
Own Installers
LEASING
SUNGEVITY CustomersSHARP
Canadian
BP Solar
Own Installers
LEASING or PPA
Third party
Residential Solar Market:
SUNRUN CustomersSharp
SunPower
Kyocera
Third party
LEASING
MULTIPLE SELLERS
&SUNPOWER
CustomersSunPowerThird party &
Cert. Installers
Wind Market TODAY:
Bergey CustomersBergey Cert. Installers
SUMMARY• None of the top 10 offers
leasing or PPA• Biggest barriers are
permitting and local wind info.
• New FED incentives !
Customer Acquisition Cost
_x0011_Without Head-
count
_x000e_With Headcount
$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500
RadioMagazineTrade ShowWeb Ad Works
Referenced to our web site
Fill out savings calculator
Send request to sales
Reconnection with viable customer
Visit to site
Close sale
50%
20%
30%
80%
10%
Year 1 Year 5
70%
30%
30%
80%
20%
Total Revenue Total Revenue
1.44 million 18.14 million
100 000 hits 300 000 hits
Web funnel
Case studies direct sale:
Our Value Proposition
D.C. Veritas CustomersD.C. Veritas Third Party
LEASING
Our Future!
QUESTIONS?