www.definitive-results.com Don’t Delay Your Reporting Roadtrip
DC MMT-Don't Delay Your Reporting Roadtrip
Aug 06, 2015
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www.definitive-results.com
Don’t Delay Your Reporting Roadtrip
www.definitive-results.com @DefintvResults
Who We Are Break the Seal on Reporting Digestion Benchmarking Question and Answer
Agenda
Who We Are
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Who We Are
www.definitive-results.com
@DefintvResults
Who Is This Lady Presenting?
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@DefintvResults
14 years Marketing Ops & Marketing experience (6 years of Eloqua) Founder and CEO based in Leesburg, VA Bootcamp, weekend getaways with my husband and 2 daughters
2000-2003Marketing Database
2004-2006Marketing Analysis
2006-2012Marketing Operations“Eloqueen”
2012 to Present
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You got an exciting new toy!
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And then your fun is interrupted….
When your boss wants reports.
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You reaction…
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How you feel…
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Where do I start???
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Asset Detail
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Asset Groups
Welcome Emails
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Campaign Detail
DC MMT Event Campaign
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Campaign Types
Event Campaigns
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Funnel
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The Reporting Pyramid
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Be Accurate!
Nearly impossible to accurately QA a report that you built
Tips
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Phew! That’s a relief…I’m finished!
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But let me ask you a question…
Just because you produce reports, does that mean they are being
used?
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How Do I Help My Stakeholders Digest the Data?
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Data Digestion
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Data Digestion
2 Ways to help your stakeholders utilize your reports:
1. Dashboards
Don’t forget your stakeholder! Depending on who is reading the report will determine what metrics are relevant, how to group and rollup the data. Look at the report through the readers’ eyes and make sure you are setting it up so that THEY can quickly find the answers they’re looking for.
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Data Digestion
2. Report Review Sessions
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Is Benchmarking Best?
Benchmarking
“Great reports…how do we compare to our competitors?”
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Benchmarking
Not all funnels are created equal…
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Overall funnel counts do not tell the story…
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Benchmarking
Benchmark against yourself
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Benchmarking
DR Reporting Guides:Part 1: http://www.definitive-results.com/resources/knowledge-center/reporting-dashboards-and-results-oh-my/Part 2: http://www.definitive-results.com/resources/knowledge-center/reporting-dashboards-and-results-oh-my-Part2/
Sirius Decisions Benchmark Data:https://www.siriusdecisions.com/Topics/B-to-B-Benchmark-Data.aspx www.definitive-results.com @DefintvResults
Resources
http://www.definitive-results.com/resources/knowledge-center/reporting-dashboards-and-results-oh-my/
http://www.definitive-results.com/resources/knowledge-center/reporting-dashboards-and-results-oh-my/
Questions?
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Carly SchragerCEO and FounderDefinitive Results, LLC855-MKTG-DOC
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