Day2 2.2 Cruise Tourism Kevin.ppt

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CRUISE TOURISMKevin Millington

7th July 2021

Cruising…a growth sector

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¡ Interviewer (enumerator) assisted interview

¡ Self-completion questionnaire

¡ Email (online) questionnaire after returning home

HOW DO WE CAPTURE THIS INFORMATION?

¡ Just before the visitor boards the vessel

¡ Usually undertake surveys throughout the day as passengers spend different amounts of time on land

WHEN DO WE COLLECT IT?

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CRUISE PASSENGERS ASHORE

¡ Visitor expenditure can involve the purchase of (virtually) any product

¡ Cruise passenger expenditure tends to be limited to:¡Food and Drink¡Local Transport¡Shopping¡Shore Excursions

VISITOR EXPEDITURE…

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Almost all are travelling for holiday/leisure

Cruise Passengers…

Country of Residence tends to depend on the ship’s operator

CRUISE PASSENGERS

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Travel with others

Cruise Passengers…

Shopping is usually the main expenditure

Cruise Passengers…

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Excursions are important, but need to factor in commissions if purchased through the cruise company/tour

operator

Cruise Passengers…

SEYCHELLES CRUISE VISITOR SURVEY

2018-2019 Season

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PASSENGERS/CABIN AND TIME ASHORE

Average number of passengers per cabin: 2.0

Average time ashore: 5.8 hours

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AVERAGE EXPENDITURE PER PASSENGER

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ExpenditureItem RupeesRestaurants/Bars 52Food/Drink 79CarRental 17LandTransport 101SeaTransport 5Crafts/Souvenirs 82Clothing 41Other 17Total 396Tours 277TotalIncTours 673

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EXPENDITURE (INCLUDING TOURS)

Restaurants/Bars8%

Food/Drink12% CarRental

3%

LandTransport15%

SeaTransport1%

Crafts/Souvenirs

12%

Clothing6%

Other2%

Tours41%

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NET PROMOTER SCORE

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