Day 3 pr training session 9 planning an event - rtf quito 2012

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Agenda for the day 31) Expectations

2) Best Practice Sharing

3) Planning an Event

4) Local Media

5) Working with partner organizations and LMO’s

6) PR Tools and Evaluating Needs

7) Evaluation

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PR Mission: Ensure CISV’s Educational purpose and outcomes are communicated accurately and engagingly.

Planning an Event

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Getting started

• 1. Set the goals – Why are we doing this event besides PR• 2. Define budget to be spent• Who? Define your audience (s)• What? Define appropriate type of event / Key Messages• How? Campaign Elements to communicate• Where? Define Site/Venue/Location• With Whom? Build a support team• Update/tropicalize and follow check list• Planning is key• Prevention is success!

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Time Line

The event

Form a team

BudgetMake a plan

Agenda

Pay vendors

Evaluate

Send invites

Confirm Site

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Event task Check list

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TASK

• 3 GROUPS• Plan an event for the given audience and present to

the board for approval.• You must have a:

– Communication Plan and strategy– Message for the invite / Show your invite– Budget – be detail with the important numbers– Logistics

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CISV has over 200 Chapters world wide

CISV new official web page will be launch in Sept 2012

Peace Education

First Mosaic 2006

First IPP 1997

Did you know?

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Some tips

- Keep track of milestones – Anniversaries -Success stories, people, impact of CISV-Water Day-Earth Hour-Peace Day-Measure Success-Road Show – exhibit your programs while traveling from city to city