Day 1 Gezahegn Dugassa - Awash Bank - Banking Beyond the Bricks

Gezahegn Leta , Awash International Bank S.C.

Addis Ababa , Ethiopia ,April 14, 2015

Beyond the Bricks

13th Innovation Africa Digital Summit Victoria Falls, Zimbabwe

Technology Trends (2014 -2016)

Disruptors Enablers

CIO as a VC Technical Debt Reversal Cognitive Analytics Social ActivationIndustrialized crowd sourcing Cloud OrchestrationDigital Engagement In memory revolutionWearables Real Time Dev in ops

Key Technology Trends in Banking

The Dominant five forces in IT

Analytics MobileSocial CloudCyber

The Birth of the Digital Citizen

The Birth of the Digital Citizen

Are you ready for the Revolution?

mCommerce , mPayments , mWallets through Mobile Apps , USSD , SMS

203 Million NFC enabled Phones available currently

670 B USD in purchases using Mobile Technology

Immense opportunities for Retailers , Financial Institutions , Technology Solution and Service Providers, Telecom

The Digital Channels Story –evolution

• Customers want to transact wherever and whenever they like

• Customers use digital channels more and more - for their purchases and social interactions

• Banks need to reduce operating costs – and channel migration remains a key enabler

Digital Channels matter more than ever

The Opportunity for Banks is immense (cost reduction , increased sales , customer retention)

• 70% of the world population does not have a Bank account, most of them have a mobile phone ; turn into a Bank/virtual account

• They don’t swing by the branch to chat about their hobbies

• They won’t spend time filling in forms without some incentive

• They will tell you for free

– Via social media

– Using personal financial planning tools

– If you show them how it could help them

But how can you really know your customer in a digital world?

Challenges

New and existing big players - Every one is a Bank, Branches are residual Channels (google wallet , Apple , Amazon, PayPal,

Facebbok , …

Shadow Banks - Telco , Internet Providers, C

Recommendation

Focus on the user Experience /great Experience design -Balance of power is shifting to customers

Tapping to Big Data , Analytics - for Customer Segmentation , for Increasing Operational Efficiency , to propose products to customers , winning Market

More flexible system , move from Legacy System

Customer Data Protection - Regulatory Compliance , opportunity for Privacy and Security Solution Providers

Stay Relevant , Stay Available , Stay Profitable

Change the perspective – there is only one: the customer’s