Dawn Ferencak: Partnerships with local non-profits to grow revenue through special sections

Partnerships with Nonprofits

to Grow Revenue through

Special Sections

Innovative Idea Presentation

by

Dawn Ferencak,

Wednesday Journal Publications

GOAL: To help our community

partners tell their story

Leverage community outreach

to build partnerships

Collaboration across all departments

Move Me Soul is a youth dance company

that fuses technique, performance,

positivity and creativity. Teens move

beyond their limits on and off stage.

Collaboration = Quality3rd Place Award for Best

Annual Special Section

West Side Heart & Sole

“Attractive, great

information, great

advertiser support

& messages”–Judges Comment

Best One-Time

Special Section

at 2013

Convention

Guide the client in defining their story

“Thank you

for your

help with

this project.

It’s a

wonderful

piece!”

- Nina Allen,

CEO,

Thrive

Counseling

Center

“It was a pleasure to partner with the Wednesday Journal on our

special section on Stigma Busting. We are always trying to

educate the public on mental health issues, and sometimes feel

as though our voices are ignored. The Journal’s willingness to

help spread the word was invaluable to our mission of

building healthy minds, families and communities.”

Nina Allen, President & CEO, Thrive Counseling Center

Offer a variety of packages● Typically 8 page, full

color special section

pullout

● Five 500-word stories,

cover photo, one

photoshoot with our

award-winning

photographer

● Client receives

overrun to use for

direct promotions

Optional:

● Digital-only stories,

photos, and/or video

● Digital version of the

special section on our

websites

Pricing Structure

● Depends on size of

section, number

of stories,

photography needed

and number of shoots

● Also depends on

overrun requested

● One fee for the total

project (preferred), or

sell advertisements to

client prospect list.

● Project can be used by

client as a fundraiser

by selling their own

ads

Advanced PartnershipsWork with

client to

produce a

schedule of

quarterly

special

sections

Media Kit for Austin Coming Together special sections

"Austin Weekly News has been a key partner in helping us tell the story of

all the great works happening within the Austin Community.

With their generous support, we have developed special sections for each of

our 4 focus areas to highlight our partners and their collaborative actions.

These publications provide an excellent opportunity to engage the

community.”

Darnell Shields, Director of Operations, Austin Coming Together

Outcomes:

● Strengthens our position as a strategic media partner

● Helps tell the story of our community partners

Creates relationship between our media company and our partners’

donors and advertisers

We expect sales growth of $100,000 in 2015 through this new

revenue stream of custom content special sections

The End

Presentation made by Alicia Plomin,

Communications & Marketing Manager,

Wednesday Journal Publications