Dawn Bread Internship Report,

INTERNSHIP REPORT

39 quaid-e-azam industrial estate

Kot lakh patt Lahore

Presented byRana Shoaib Anwer

CIITFA09-MBA-123LHRSubmission date

27-09-2010Presented to

Marsquom Marryam JahangirAssistant Professor

COMSATS INSTITUTE OF INFORMATION AND TECHNOLOGY

Department of Management SciencesJinnah campus Defense road off raiwind road Lahore

1COMSATS INSTIUTE OF INFORMATION TECHNOLOGY LAHORE

To my parents whose unconditional love amp support helped me in making this report

To my teachers who always guide me through out my studies

To my siblings for their gentle encouragement amp valuable support

Also my dear mother for supporting me through out my tenure of learning as well as

praying for my success through out my life and also in my future

Her prayers today make me so proud also my dear father for supporting me

financially all my life fulfilling my basic necessaries as well as luxuries of life I am

thankful to my parents for their support through out my study career Today what I

am because of them

Contents2

COMSATS INSTIUTE OF INFORMATION TECHNOLOGY LAHORE

PREFACE helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 4

ACKNOWLEDGEMENT helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5

EXECUTIVE SUMMARY helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip6

INTRODUCTION OF DAWN BREAD helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 12

HISTORY OF DAWN BREAD helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip13

DAWN BREAD OBJECTIVES helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 15

MISSION STATEMENT helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 16

PRODUCT LINE OF DAWN BREADhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip17

ORGANIZATIONAL CHART helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 26

SWOT ANALYSIS helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 27

MARKETING STRATEGYhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip32

COMPETETIVE STRATEGYhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip39

HOW BREAD IS MANUFACTUREDhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip43

PROCESS ANLAYSIShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46

HUMAN RESOURCE INFORMATIONhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip50

LEARNING AS A STUDENT INTERNa Dutiesb Accomplishmentsc New Knowledge Acquiredd Problems Encounteredhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip56

WEEKLY REPORTShelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip59

BIBLOGRAPHYhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip64

GLOSSARYhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip65

This internship report is made to understand experience and to explain the practical

knowledge that as internee how much I have learn during my internship It also

explains how the company operations are conducted to convert raw material into

finished form at production units of organizations In this report I mainly focus the

SWOT analysis Marketing strategy competitive strategy and organizational

behavior It also explains my duties as internee and the knowledge that I have

acquired during internship

After the completion of internship program internship report has been

prepared just in accordance with the practical exposure In preparing this report I

have put all of my best efforts and tried my level best to give maximum knowledge

Despite all of my coherent efforts I do believe that there will always be a room for

improvement in the efforts of learner like me

I am very thankful to ALLAH ALMIGHTY who has given us the power and ability to

think and judge the matters and then to make use of these blessed abilities My

respected teacher Madam MARYAM JAHANGIR is the only source who directed

me to apply my abilities in the required directions Her vast knowledge and very

useful advices enabled me to do my best during my internship and brighten the

name of the COMSATS Institute of Information Technology Lahore

I would also like to thank MR GHULAM HUSSAIN (Chairman) Mr NISAR ASHRAF (BRAND MANAGER) and Mr YASIR SANDHU (Marketing Coordinator) of DAWN

BREAD GROUP to provide me a chance to work in the company to acquire

knowledge and test my skills

EXECUTIVE SUMMARY

The bread industry in Pakistan has seen many changes in the last twenty-five

Years It has emerged as a small-scale bakery processing industry to numerous

industrial bread making units all over Pakistan The bread industry in Pakistan

Is flourishing very quickly and bread products are gaining much popularity

Bread has been accepted as a popular substitute of rice naan chappati

paratha Currently 5 of the total population of Pakistan consumes packaged

bread The major factors for such a low percentage of people consuming bread are

mostly economical and cultural Pakistani diet consists of many substitutes for bread

which are cheaper and preferred over bread by a majority of the

population

Exports

Pakistan is exporting different products to different countries in which there is some

portion of exports consist of bakery products In 2009 the export of Pakistan is of

$1787 billion 2009 the pakistan is exporting bakery products to many countries The

main countries to which pakistan is exporting bakery products are USA Canada UK Norway Japan Singapore Australia UAE Saudi Arabia

South AfricaBut the major export of Pakistan bakery products is to USA

IMPORTS

The total import of Pakistan in the year 2009 is $2831 billion in 2009 in which there

is some part of bakery machinery Pakistan import of bakery products are very low

very few brands of dairy products are imported from different countries

But the import of bakery machinery is very high Most of the machinery related to

bakery is imported from different countries the main countries from which pakistan is

importing bakery machineries are

USA Canada Switzerland China

The main bakery products which Pakistan importing is the bread machinery the other bakery machinery which the Pakistan is importing are the followings

Rack oven Slicer machines Planetary mixers Spiral dough mixer Proofer Deck oven Dough divider Rounder Racks etc

CHALLANGESTo get maximum outcome from quota free regime all out maxima efforts are needed

to boost bakery exports and heap up access to the international markets In the

context of boosting the exports the State Bank of Pakistan has introduced three

facilities based schemes for the benefits of exporters which are Foreign Currency

Export Financing Scheme (FCEFS)

Political Risk Guarantee Scheme (PRGS)

Export Guarantee Scheme (EGS)

The bank would provide 210 days credit facility to exporters for South America as

compared to 120 days credit facility to other markets

COMPANY INFORMATION

KEY PERSONALS

Mr Ghulam Hussain (Chairman)Mr Fida Hussain (M D Lahore Unit)Mr Aamir Hussain (Group Director)Mr Anwaar Hussain (Director Marketing amp Sales)Mr Amir Sohail (Director Marketing amp Sales)Mr Adnan Hussain (Director Operations)Mr Noman Hussain (Director Business Development)

PLANT LOCATIONS

Karachi (Two Plants)

Hyderabad

Islamabad

Lahore (Two Plants)

Faisalabad

KARACHICORPORATE OFFICEGolden Harvest Foods (Pvt) Ltd

Plot No 33 Sector No 24Korangi Industrial AreaKarachiTel 92-21-111-111-999

Fax 92-21-5055384E-mail karachidawnbreadcom

LAHORE OFFICEAuto Bake Foods (Pvt) Ltd39 Industrial EstateKot LakhpatLahore Tel 92-42-111-111-999Fax 92-42-5121308E-mail lahoredawnbreadcom

FAISALABAD OFFICEMehboob Foods IndustriesCentral Textile Mills CompoundAyub Colony Jhang RoadFaisalabadTel 92-41-653295-6Fax 92-41-653297 E-mail faisalabaddawnbreadcom

RAWALPINDI OFFICECapital Foods (Pvt) Ltd15-E Nasirabad Peshawar RoadRawalpindiTel 92-51-111-111-999Fax 92-51-5472652E-mail islamabaddawnbreadcom

HYDERABAD OFFICEFarheen Foods CoG5 - A SITEHyderabad Tel 92-221-880800Fax 92-221-880355E-mail hyderabaddawnbreadcom

NO OF EMPLOYEES10

1500 plus

LEGAL ADVISOR

Mr M ATIF JAVED Khan AdvocateChamber No 6 District Court LAHORE

BANKERS TO THE COMPANY ABN AMRO BankAllied Bank of Pakistan LimitedAskari Commercial Bank LTDCiti bank NACrecent commercial BankFaysal Ban LTDHBLHabib Bank AGZURICUnited bank LTD

INTRODUCTION OF DAWN BREAD

Dawn Bread a name that has come to signify quality and

freshness in bread products A success story that was writ ten by a

family that is committed to honest to goodness enterprise and

concerned with the prosperity of the country The enterprise which

made a humble beginning 25 years back has grown to capture 40 of

the consolidated market share of all bread products in the country a

fact that speaks volumes about the credibil i ty of the company and its

products

Prior to the establishment of Dawn Bread the largest producer of

bread products was the public sector However this sector could not

cope with the demands of the consumer and this when perceiving a

change in the eating habits of Pakistanis Dawn Bread was envisioned

Even in the worst of t imes our commitment is to deliver our

products 365 days per year This commitment mentioned under the

constant threat of war overwhelming poverty and civi l unrest helped

the bakery not only survive a tumultuous 25 years in the baking

business but thrive

HISTORY OF DAWN BREAD

Dawn Bread was established in 1981 beginning with the plant in

Karachi commissioned in October 1981 Dawn Bread built-up a 12

reputation for freshness quality and taste Creating awareness plus a

demand for bread products the second plant was commissioned in

Islamabad in January 1985 Nothing succeeds l ike success so next

came the plant in Hyderabad in January 1987 a year that was to

witness the establishment of another plant at Lahore in November

1987 Then came the plant at Multan which was established in 1989

After consolidation of this expansion which included the distribution of

Dawn Bread products to the Northern areas of Pakistan this quality

taste and freshness reached Faisalabad where the sixth plant was

commissioned in February 1992 To ensure fresh product supplies in

metropolitan cit ies of the country Dawn Bread established two more

plants in Karachi and Lahore

For purpose of standardization the company associated itself

with FMBRA of United Kingdom in 1990 to bring itself in l ine with

international standards of production technology machinery and

formulation

CURRENT FACTS AND FIGURES

The company is committed to the uplift and development of the

society as a whole and participates in sports and social welfare

activit ies Taking a responsible place in society

Today Dawn Bread rsquos distribution network comprises more than

500 Company owned and rented vehicles that deliver baked foods to

more than 25000 retail outlets daily making it one of the largest

distribution networks for any product in the country Customers are

located in major metropolitan areas secondary metropolitan areas and

rural areas The fleet runs approximately 50000 km (31000 miles)

each day to deliver fresh bread

DAWN BREAD IN A WIDER ASPECT

How has the company manage to grow especially in an economic and political environment such as that of the Middle East In one word foresight Dawn Bread rsquos management team

recognized early on that to be a contender in the baking industry the

company would need to comply with international processing standards

In 1990 the company developed a relationship with Campden amp

Chorlywood Food Research Associat ion Gloucestershire UK The

association worked with Dawn Bread to bring it in l ine with globally

accepted production technology machinery and formulation standards

Hard work and dedication paid off in 2000 when the company received

its ISO 9001 1994 certi f icate

DAWN BREAD OBJECTIVES

Dawn Bread rsquos longstanding commitment toward consumer

satisfaction is evident and init iat ion of bringing Pakistan the worldrsquos

most technologically advanced baking units and processes Dawn Bread uses quality ingredients to create products with quality

standards that are comparable to bread manufactured in any developed

region of the world

TRUST OF INTERNATIONAL FOOD CHAIN IN DAWN BREAD

Dawn Bread is the off icial supplier of

McDonaldrsquos hamburger buns throughout Pakistan

KFC (KENTACCY FRIED CHIKENS)

HARDEES

PEARL CONTINENTAL

AVARI LAHORE

SUBWAY

DUNKIN DONUTS

The company also supplies frozen bread sticks to Subways Mr COD

and hundreds of national and mult inational food restaurants across

Pakistan In addition to food products Dawn Group of Companies

established a yeast plant at Lahore in collaboration with Austral ia ndash

based Burn Phil ips (at present known as AB Mauri UK

MISSION STATEMENT

To provide quality products to customer and explore new Markets to promoteexpand sales of the company through good Governance and faster a sound and dynamic team so as to achieve Optimum price of products of the

company for sustainable and equitable Growth and prosperity of the company

Quality PolicyWe work together as a team for implementation and continual improvement of total quality system in order to achieve satisfaction of our internal and external

customers

Product lines OF Dawn Bread

Breads

Initially started with just dawn bread now branched up into 4 different variants based on ingredients listed as following

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

OTHER BRANDS OF DAWN BREAD20

BREAD amp BEYOND

DIRECTOR MESSAGE

Bread amp beyond is acutely aware of the need for appealing products which satisfy

our strong customer base is testimonial to our quality amp professionalism We

introduced the concept of live bakery for the first time in Pakistan Our past present

and future long-term commitment to the industry and to each of our customers is

made possible through our collective experience and our belief in the importance of

honesty integrity reliability long-standing relationships and trust

Bread amp Beyond state of the art machineries and equipment offer world class

products to the food service industry We have in fact availed the services of culinary

consultants and Bakers of International repute to bring innovation in our products

Our ultimate aim is to retain the Company customers and create natural preference

for our products among our entire consumer based on value for money and most

importantly quality and taste

DAWN FOODS

PRODUCTS

CHICKEN CHAPLI KABAB CHICKEN CHEES SEEKH KABAB CHICKEN KOFTA CHICKEN MALAAI BOTI CHICKEN SHOTS CHICKEN SAMOSA CHICKEN SPRING ROLL CHICKEN SEEKH KABAB CHICKEN SHAMI KABAB CHICKEN HOT WINGS CHICKEN CRISPY FILLET CHICKEN CRISPY WINGS VEGETABLE CUTLETS VEGETABLE SPRING ROLL PUNJABI SAMOSA AALOO SAMOSA

DAWN MAYO

PRODUCTS

Dawn Mayo Garlic Dawn Mayo KETCHUP Dawn mayo Chili Dawn mayo Chicken Spread Dawn Mayo Mayonnaise

Dawn Mayo Thousand Island Dawn Tomato Ketchup Dawn Sauce Chili Garlic Dawn Soya Sauce Dawn Sauce Vinegar Dawn Tomato Sauce Dawn Ginger amp Garlic Paste Dawn Ginger Paste Dawn Garlic Paste

MEZBAN PRODUCTS

MEZBAN is a brand of dawn bread The basic purpose of this brand is to export the ready to make products to rest of the world MEZBAN is a Brand for your Kitchen Cuisine and Fulfill your all Cuisine Requirements

Aloo Palak Beef Chapli Kabab Beef Seekh Kabab Beef Shami Kabab Bhagare Baingan Chana Daal Halwa Chana Daal Karaila Chicken Chapli Kabab Chicken Shami Kabab Gajar Halwa Karachi Vegetable Biryani Lahori Chikar Chole Lahori Chole Lahori Karhi Pakora Loki Halwa Mix Vegetable Achari Mix Vegetable Bhujya Sarson Saag Mix Vegetable Cutlet

Mix Vegetable Samosa Potato Cutlet Potato Samosa Punjabi Samosa Vegetable Shami Kebab Vegetable Spring Roll

Major Offices of the Organization

1 Marketing and Export Department2 Accounts Department3 Administration and Human Resource Department4 Time Office5 Electrical Department6 Mechanical Workshop7 Stores (General Store Chemical Store)8 Security9 Gate Pass Office

Organizational Chart of DAWN BREAD

Chairman of the Board of Director (owner)

Chief Executive Officer

Director Finance Director MarketingExport Director Operation

GM Finance Executive Director Marketing Executive Director

Manager Finance Marketing Manager General Manager

Deputy Manager Finance Deputy Marketing Manager Divisional Manager

AccountantAccounts Officer Asst Manager Marketing Deputy Manager

Asst Accountant Marketing Officer Asst Manager

Marketing Asst Incharge

Supervisors

SWOT ANALYSIS OF DAWN BREAD

STRENGTHS Leading Bread Brand owning the evolution of bread in Pakistan holding

a market share of 35

Early adopters of new technology advanced production units with

experienced food technologists proving their experience in baking

TOM recall among Bread Brands through presence in print and

presence in food festivals exhibitions local and international

Largest Distribution Network providing Nation wide coverage Effective

On time delivery and round the Clock customer services proving

professional management

Vast range of quality with a choice of flavors within them

Stability of production

Less turnover of the employees

Highly skilled labor

Talented marketing managers

Qualified finance staff

Professionalism in the employees

Motivated sale team

There is complete motivated sale team in the DAWN BREAD which always do their best job for the promotion increasing demand

targeting focusing needs and according to the customer need the

suggest to renew the products packing labeling etc

WEAKNESS Has been slow in acquiring efficient processes in the brand building

Products launched by force of Sales Team amp Competitors (when need

is raised)

Large Product Range lacking proper planning strategy product

positioning causing hurdles in brand building process

Information Flow

Confused Branding resulting in the fading of image such as cakes

cookies not being highlighted as standalone brands from the house of

Over work burden on the employees due to limited strength of the

workers

No employee back up plan

No proper medical facilities

Consequences for efficiency and equitable distribution of growth

OPPERTUNITIES

Consumers are more receptive towards the change due to media and

competition

The recent growth in RTE food sector specially baking

Growing varieties in RTE food sector

Competitors

bull Weak Brand Loyalty

bull Product range

bull Product Quality

To increase the skilled labor

To use the motivational techniques (employee of the month incentive

plans motivates to perform the above standard

To create the awareness

Emphasizes on the business ethics

THREATS

Low Operating cost Trade discounts offered by the competitors

Barriers to entry are very low in the industry

Extension of accessibility networks by other brands

Customers have shown high affinity to betternew image brands

Some products may loose focus in a particular category by new

arrivals As the planning lacks

ANALYSIS OF SWOT

Brand Image Reliable and confident image of DAWN BREAD and the Group itself with

credibility of being there in the market for a longtime and sustaining the quality to

satisfy consumer needs yet lacking awareness towards various brands under the

umbrella of DAWN BREAD

Due to

ndash Lack of attention by DAWN BREAD GROUP on the area of product

planning and positioning resulting in lack of attention by the consumer

Positioning and Focused Branding

Lack of a single-minded valuable proposition that will uplift the position that

DAWN BREAD GROUP owns

Past campaigns have mainly focused the cash cows of the business hence

lack of strategic communication attention towards the developing brands that

can turn out to be profitable as well

Since a brand impacts the minds with a ldquosingle-minded and differentiatedrdquo

approach ldquobelievablerdquo and ldquovaluablerdquo promise which no one else can claim

DBG (DAWN BREAD GROUP) brands are prone to risk naturally by not

taking the route

Sustainable Competitive Advantage

DBG to its advantage has

bull Market Share bull Baking experience with sophisticated facilities

bull Unmatched quality

bull Nation wide coverage

bull Product Range ndash Flavors

However these have not been translated into consumer advantage

These have not been used to create a sustainable edge over competition an

edge which also offers value to the consumer

If not addressed soon some of these will eventually erode

Marketing strategiesWHAT IS A STRATEGY

A strategy consists of a well thought out series of tactics to make a marketing plan

more effective Marketing strategies serve as the fundamental underpinning of

marketing plans designed to fill market needs and reach marketing objectives Plans

and objectives are generally tested for measurable results

What is Strategy Michael E Porter

Harvard Business Review November-December 1996

Todays dynamic markets and technologies have called into question the

sustainability of competitive advantage Under pressure to improve productivity

quality and speed managers have embraced tools such as TQM benchmarking

and reengineering Dramatic operational improvements have resulted but rarely

have these gains translated into sustainable profitability And gradually the tools

have taken the place of strategy As managers push to improve on all fronts they

move further away from viable competitive positions Michael Porter argues that

operational effectiveness although necessary to superior performance is not

sufficient because its techniques are easy to imitate In contrast the essence of

strategy is choosing a unique and valuable position rooted in systems of activities

that are much more difficult to match

WHAT IS marketing strategy32

Marketing strategy is a method of focusing an organizations energies and resources

on a course of action which can lead to increased sales and dominance of a targeted

market niche A marketing strategy combines product development promotion

distribution pricing relationship management and other elements identifies the

firms marketing goals and explains how they will be achieved ideally within a stated

timeframe Marketing strategy determines the choice of target market segments

positioning marketing mix and allocation of resources It is most effective when it is

an integral component of overall firm strategy defining how the organization will

successfully engage customers prospects and competitors in the market arena

Corporate strategies corporate missions and corporate goals As the customer

constitutes the source of a companys revenue marketing strategy is closely linked

with sales A key component of marketing strategy is often to keep marketing in line

with a companys overarching mission statement

Basic theory

1 Target Audience

2 PropositionKey Element

3 Implementation

A marketing strategy can serve as the foundation of a marketing plan A marketing

plan contains a set of specific actions required to successfully implement a

marketing strategy For example Use a low cost product to attract consumers

Once our organization via our low cost product has established a relationship with

consumers our organization will sell additional higher-margin products and services

that enhance the consumers interaction with the low-cost product or service

A marketing strategy often integrates an organizations marketing goals policies and

action sequences (tactics) into a cohesive whole Similarly the various strands of the

strategy which might include advertising channel marketing internet marketing

promotion and public relations can be orchestrated Many companies cascade a

strategy throughout an organization by creating strategy tactics that then become

strategy goals for the next level or group Each one group is expected to take that

strategy goal and develop a set of tactics to achieve that goal This is why it is

important to make each strategy goal measurable

Marketing strategies are dynamic and interactive They are partially planned and

partially unplanned

Types of strategies

Marketing strategies may differ depending on the unique situation of the individual

business However there are a number of ways of categorizing some generic

strategies A brief description of the most common categorizing schemes is

presented below

Strategies based on market dominance - In this scheme firms are

classified based on their market share or dominance of an industry Typically

there are four types of market dominance strategies

o Leader

o Challenger

o Follower

o Nicher

Porter generic strategies - strategy on the dimensions of strategic scope

and strategic strength Strategic scope refers to the market penetration while

strategic strength refers to the firmrsquos sustainable competitive advantage The

generic strategy framework (porter 1984) comprises two alternatives each

with two alternative scopes These are Differentiation and low-cost leadership

each with a dimension of Focus-broad or narrow

o Product differentiation (broad)

o Cost leadership (broad)

o Market segmentation (narrow)

Innovation strategies - This deals with the firms rate of the new product

development and business model innovation It asks whether the company is

on the cutting edge of technology and business innovation There are three

o Pioneers

o Close followers

o Late followers

Growth strategies - In this scheme we ask the question ldquoHow should the

firm growrdquo There are a number of different ways of answering that question

but the most common gives four answers

o Horizontal integration

o Vertical integration

o Diversification

o Intensification

A more detailed scheme uses the categories[6]

Prospector

Analyzer

Defender

Reactor

Marketing warfare strategies - This scheme draws parallels between

marketing strategies and military strategies

WHICH MARKETING STRATEGY DAWN BREAD IS FOLLOWINGMarket expansionGrow Sales with New Products - With this approach the marketer seeks to achieve

objectives through the introduction of new products This can be accomplished by

introducing updated versions or refinements to existing products

introducing products that are extensions of current

Dawn foods is purely following the market expansion strategy by means of

increasing market share by

1 introducing updated versions or refinements to existing products

11 Dawn bread

111 Bran bread is the variant

112 Fortified bread

113 Milky bread

114 Plain white bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

2 Introducing new product lines

21Frozen foods

211 Frozen puri

212 Frozen plain paratha

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

Positioning Strategy of DBG

ldquoDawn gives you the freshest and the most wholesome baked and frozen products because it extracts the essence of its products from the finely selected PERFECT GRAINSrdquo

Dawn in essence is the perfect grain

The target audience

bull SEC Sec A BampC1 bull Gender Primary Female amp Secondary Male

bull Age 30 years plus

bull Education Graduate and above

bull Areas of dwelling Middle Class Upper Middle Class and above

bull Personal incomes (if any) Dependent or working Mother bull Household incomes RS 25000 plus

bull Stage in lifecycle Primary Just married and 2 small kids

Secondary Full Nest

bull Personality attributes Self actualisers innovators esteem

seekers strivers

bull Who do they idealize Successful people in all walks of life

Dawnrsquos Personality

bull Taking cue from the great artistic references (such as Gandum key khoshey

jaisey soney ki baliyan or Sunehri lehlahati gandum) in the traditional

literature and practiced language the personality for Dawn will be that of

lsquoGoldrsquo The rich golden brown color of Gold the heavy feel of it and the

evocative look will

ndash Automatically strengthen Dawnrsquos position as an upscale ultimate

quality product

ndash Establish the Perfection factor in every single customer touch-point be

it advertising Dawn shelf at outlet or the product experience itself

bull Evoke emotional feelings toward a brand as rich and full as Gold itself

Dawn Personality ndash Description

Competitive strategy

A firms relative position within its industry determines whether a firms profitability is

above or below the industry average The fundamental basis of above average

profitability in the long run is sustainable competitive advantage There are two basic

types of competitive advantage a firm can possess low cost or differentiation The

two basic types of competitive advantage combined with the scope of activities for

which a firm seeks to achieve them lead to three generic strategies for achieving

above average performance in an industry cost leadership differentiation and

focus The focus strategy has two variants cost focus and differentiation focus

1 Cost Leadership

In cost leadership a firm sets out to become the low cost producer in its industry

The sources of cost advantage are varied and depend on the structure of the

industry They may include the pursuit of economies of scale proprietary technology

preferential access to raw materials and other factors A low cost producer must find

and exploit all sources of cost advantage if a firm can achieve and sustain overall

cost leadership then it will be an above average performer in its industry provided it

can command prices at or near the industry average

2 Differentiation

In a differentiation strategy a firm seeks to be unique in its industry along some

dimensions that are widely valued by buyers It selects one or more attributes that

many buyers in an industry perceive as important and uniquely positions itself to

meet those needs It is rewarded for its uniqueness with a premium price

3 Focus

The generic strategy of focus rests on the choice of a narrow competitive scope

within an industry The focuser selects a segment or group of segments in the

industry and tailors its strategy to serving them to the exclusion of others

The focus strategy has two variants

(a) In cost focus a firm seeks a cost advantage in its target segment while in (b)

differentiation focus a firm seeks differentiation in its target segment Both variants of

the focus strategy rest on differences between a focusers target segment and other

segments in the industry The target segments must either have buyers with unusual

needs or else the production and delivery system that best serves the target

segment must differ from that of other industry segments Cost focus exploits

differences in cost behavior in some segments while differentiation focus exploits

the special needs of buyers in certain segments

DAWN DIFFRENTIATION STRATEGY

Being broad in approach having nationwide and international appearance as well

DAWN is following Differentiation strategy

THE CORE ATTRIBUTES ARE HEALTH and freshness (softness)that what they are deliver in adds

Competition

Competitive Positionbull Various established local bread brands and bakers as well with higher TOM

recall

bull Bake Parlor and Wonder are close

Personalitybull Bake Parlour Modern Mature and Trendy

bull Wonder Old near obsolescence

Differentiators

bull Duties Bake Parlour Baking process driven expansion None otherwise

bull Wonder Harping about quality None in fact

bull Bunnyrsquos

Brand Health Measures

TOM recall Bake Parlor is higher than Dawn Bread at times in KarachiLoyalties Switching is usually due to non-availability of the usual brand

HOW BREAD IS MANUFACTUREDINGREDIENTSThe principles of baking bread have been established for hundreds of years The

basic ingredients are flour yeast salt and water Bread Improvers (flour treatment

agents) usually Vitamin C (ascorbic acid) are used in commercial production

Wheat is grown in many parts of the world However flour made from `hard` wheats

such as those produced in North America is higher in proteingluten Hard and soft

wheats in milling terms are equivalent to strong and weak flours in baking

Wheat flour is the key ingredient in most breads Flour quality is particularly

important in bread making as the quality of the flour will have a significant impact on

the finished product

When flour is moistened and stirred beaten or kneaded gluten develops to give

dough `stretch` The elastic framework of gluten holds the gas produced by the

fermentation action of yeast

In a year of good harvest a bread grist may consist of 80 of home grown wheat

This trend is likely to continue with advances in wheat breeding and technology

However home grown wheat is not always strong enough to be used in all varieties

of bread and baked products and there is no likelihood at the moment of this country

being able to do without some imported wheat for bread making Currently about

800000 ndash 1000000 tones of wheat is imported for bread making mostly from North

America

Yeast requires moisture food and warmth for growth When these requirements are

satisfied the yeast grows Its function in bread making is to

bull produce carbon dioxide gas to enable the dough to rise

bull form the cellular network found in bread crumb

bull give bread its characteristic aroma

Salt is an essential ingredient in bread It is used in very small amounts to give bread

flavor It also helps to control fermentation to produce bread of good volume and

texture

Water is used to produce the dough It is important that the water is the correct

temperature and quantity when making bread because it affects the dispersal of the

other ingredients

Vegetable fat is used in very small quantities it helps to keep the bread soft and also

helps the dough pass more easily through the production process

Bread Improver

Vitamin C (ascorbic acid) is used to strengthen the dough and help it rise It has a

beneficial effect on the volume crumb structure and softness of the bread

Preservatives

Preservatives such as acetic acid (vinegar) are often used in commercial baking to

ensure the freshness of the product and prevent staling

PRODUCTION METHODSThere are two main methods of making bread

- Bulk Fermentation Process (BFP)- Chorleywood Bread Process (CBP)

1048708 BFP is a traditional method Ingredients are mixed together to form a dough and

left to ferment for up to three hours During fermentation the dough changes from a

short dense mass into an elastic dough The time taken to reach this state largely

depends on the amount of yeast and the dough temperature

1048708 CBP The modern commercial process used in large bakeries is known as the

Chorleywood Bread Process and was developed in 1961 by the Flour Milling and

Baking Research Association at Chorleywood This method produces bread and

other fermented bakery goods without the need to ferment the dough in bulk Dough

development in CBP is achieved during high speed mixing by intense mechanical

working of the dough in a few minutes Not only does this save considerable time

(which helps keep down the cost) it also produces bread which is better in respect of

volume color and keeping qualities CBP is now by far the most common method

used throughout all sectors of the bread baking industry

CBP allows the use of a much higher proportion of flour made from British wheat

This helps to reduce our dependence on hard wheat imported from countries outside

the European Community which attract a high levy under the Common Agricultural

Policy Premium and whole meal breads require a much higher proportion of flour

milled from hard wheat and are consequently more expensive to produce

Note In 1995 The Flour Milling amp Baking Research Association merged with the

Campden Food and Drink Research Association to form the Campden amp

Chorleywood Food Research Association

Process analysis

Method All ingredients are pumped from large storage bins or silos into the dough mixers

automatically The equipment is controlled by computer The dough is mixed

intensely for about three minutes in a high speed mixer in batches of around 300

kilos The temperature of the dough has to be carefully controlled at 28ordmC so that the

yeast can grow and the dough become elastic

When mixing is complete the large mass of dough is tipped into a divider It is then

divided into individual pieces and shaped into a ball The weight of each piece of

dough is very important to ensure that the finished product complies with Weights

and Measures Regulations

The dough pieces are allowed to `recover` for about eight minutes in a conveyor

prover This is the first or intermediate proving stage Each piece of dough is then

shaped and molded and placed in a tin four pieces to a tin for a loaf of bread The

texture and size of the dough piece is automatically controlled The dough then

travels through the final prover which allows the dough to rise gently for about one

hour in strictly controlled temperature and humidity conditions It is then ready for

baking

The bread is baked for about 20 minutes at 200ordmC The loaves then go into a cooler

Cooling is usually done under carefully controlled conditions to ensure correct

temperature humidity and time This is very important for quality The cooling stage

lasts for about two hours which enables the loaves to be sliced easily The bread is

then wrapped and ready for dispatch

Distribution47

HUMAN RESOURCE FUNCTION

Objective

Employees are the asset of any organization To fully utilize this asset there is need

to establish the good and fruitful relationship with the employees For the purpose to

utilize this human capital there is need to protect the rights of the employees If

there is any kind of insecurity to the rights then employees are demotivated to do

their jobs For the protection of rights and more supporting to get more rights there

is department of human resource

Human Resources may set strategies and develop policies standards systems and

processes that implement these strategies in a whole range of areas The following

are typical of a wide range of organizations

1 Recruitment selection and on boarding (resourcing) Recruiting is the process of discovering potential candidates for actual or potential candidates for actual or anticipated organizational vacancies

Internal recruitment

If the recruitment occurs from the existing employees then it is internal External recruitment

If the recruitment occurs excluding from the existing employees then it is external

1048708Total process of recruitment and selection of DAWN BREAD

1) Review the job description to ensure that it meets the present and future requirements

2) Review the person specification to ensure it meets the requirements

of the job description 3) Design the selection process

4) Draft the advertisement and select the advertising media

5) Short list using the person specification only

6) Interview and test short-listed candidates

7) Validate references qualifications skills and security clearances

according to job specification8) Make appointment 9) Medical tests of employee

10)After Probation of specified time period the employee is confirmed

on the job

2 Organizational design and development

Organization design involves the creation of roles processes and

formal reporting relationships in an organization

There are two phases in an organization design processes in the DAWN BREAD Strategic grouping which establishes the overall structure of the organization

and second one is operational design which defines the more detailed roles

processes and formal reporting

Organization development is a planned organizational effort to increase an

organizations effectiveness and abilities It is basically developed the beliefs

attitudes values and structure of organization in some specific scene so that

they can better adapt to new technologies For this purpose DAWN BREAD organize different seminars for the employees to share these beliefs attitudes

values including the benefits to the employees

3 Business transformation and change management

Sometimes employees accept and embrace changes in their current business

environment but sometime they feel embarrassment to adopt that change

Change management is also a project management process for DAWN BREAD where changes to a project are formally introduced and approved according to

situations

4 Performance conduct and behavior management

Performance management can focus on the performance of an organization a

department employee or even the processes to build a product or service

according to the standards

And when all the job is performed DAWN BREAD then management can check the

behaviors of the results And according to these results the future implementations

are organized and managed And the behaviors of the workers and total staff are

also keeping under control and there is no force and any kind of order behavior is

avoided To escape from the any kind of thing that leads the employees toward no

more loyal behavior

If you get success in this thing you will be succeeded in the managing the whole

company

5 Industrial and employee relations

Industrial relations are basically the employment relationship Industrial

relations is increasingly being called employment relations because of the

importance of non-industrial employment relationships Many people also equate

industrial relations to labor relations

In DAWN BRED Industrial relations has three faces

a) science buildingb) problem solvingc) ethical

In the science building face industrial relations is part of the social sciences

and it seeks to understand the employment relationship

In the problem solving face industrial relation e as well as employer

In DAWN BREAD the financial benefits are always think best way to

compensate the employee Because it always establish motivation to the

employees

6 Training and development (learning management) 54

There is little bit difference between training and development of employees

Training is for the current time period for the specified range for employees

Development is for the future time and is maintained for the future success and

future range organizer

LEARNING AS A STUDENT INTERN

DUTIES To conduct outdoor activities like free tasting of newly launched frozen

foods chicken combo wings spicy wingsfillet burgers and may existing

products as well These activities were carried out on the famous

departmental and general stores

To do visit as spo on the stores having dawn products and recording the

level of stock of each category with the sole purpose of having an eye on

the sales staff

To check the daily reports of spos

To analyze the customer complaints

To visit different locations for the purpose of branding

Accomplishments I did my best to do all the works that my boss asked me to do

I Participated warmly in these activities

Performed multi tasks like pursuing customers by giving the information in the

appropriate way

I read different articles which my boss assign to me

I went different locations and stores for the purpose of branding and to check the

customers problems regarding dawn products

I also visited different departments of dawn bread

Following main stores where activities were conducted

Pot pourri (defense)

Raheem store moon market iqbal town

Al-fateh liberty

Alfateh dha

Fine store Walton

New knowledge acquired No doubt practical is the most precious knowledge During this internship I

learn how the deals are accomplished in business sectors I learn how to write

a contract agreements

I also learn how the operations are done in a production unit I learn how

much advance units are used in blades manufacturing industry

I also learn that the marketing processes used in the company Problems in

marketing processes and procedures

I also learn about the export procedures that are used in the company to carry

the business unit

Every business has its own terms and language to communicate As soon as

you are able to understand these terms and language you have an ample of

confidence to work in any business environment I have tried t learn all the

terms and language used in dealing But there is still much room to learn

Problem encountered I had some problems at the start of my internship until there is some

confidence is built between employees and me But it was all good when I

realize that the environment of DAWN BREAD is very friendly It gave me a

lot of confidence to work as internee

In start I had a problem in understanding the terms and language that is used

in dealing These terms are purely local So it took a lot of time to understand

these terms

WEEKLY REPORTS58

RANA SHOAIB ANWER FA09 MBA 13-B 123Weekly Report Starting from 21st June ndash 25th June

21st June MondayOne the very first day of my internship I met with the CEO of DAWN BREAD who

introduced me to HR Manager of DAWN BREAD I was being told about different

departments of the company by the HR Manager ie Accounts Department

Marketing Department Human Resource Department Sales Department and

production Department In the end of the day I visited all the departments of the

company and also spend time with the employees working in different departments

22nd June TuesdayThe HR Manager asked me about my area of interest and as I am doing my

specialization in marketing so he referred me to the Brand Manager of Dawn Bread

MrNisar Ashraf who gave me introduction of the marketing department and told me

about the different units of production of Dawn Bread and marketing strategies of the

company

23rd June WednesdayOn the third day of my internship the brand manager gave me a task to analyze the

reports of sales promotion officer and also told me about the working methods of a

sales promotion officer I analyzed the customer complaints which were recorded at

the retail shops The major complaint was the availability of expired products at the

retail shops and the late delivery of fresh products to the shops

24th June ThursdayThe brand manager gave me the access to visit the official page of DAWN BREAD

on the well known social networking website FACEBOOK to analyze the views and

comments of fans of the DAWN BREAD on FACEBOOK Majority of the fans gave

positive feedback about the products of DAWN BREAD There is another unit of

DAWN BREAD which is known as BREAD AND BEYOND (ATA BAKERY) The

manager also gave me the access to visit this page as well

25th June FridayOn the last day of week the HR manager sends me with the marketing coordinator

of DAWN BREAD MrYasir Sandhu to visit the University of Central Punjab campus

for the purpose of branding of DAWN BREAD and BREAD AND BEYOND at the

university campus

RANA SHOAIB ANWER FA09 MBA 13-B 123Weekly Report Starting from 28th June ndash 2nd July 28th June MondayI visited the fashion Designing College located at Johar Town Lahore with the

marketing coordinator of DAWN BREAD for branding purpose

29th June TuesdayThe brand manager showed me the merchandizing officers report which were

working at twelve different stores in Lahore He gave me the brief introduction of

merchandisers After that he gave me the reports for analyzing purpose

30th June WednesdayOn the third day of this week brand manager gave me a magazine with the name of

SYNERGIZER and told me to read that magazine which is related to the marketing

activities of different brands He specially told me to read the case of OMORE ice

After reading that magazine I discussed different points with the brand manger

related to the marketing techniques

1st July ThursdayOn the fourth day of this week I visited METRO Thokar Niaz Baig branch There we

met with the manager of METRO Thokar Niaz Baig branch After coming back from

there the brand manger gave me the article related to the SONIC BRANDING for

reading and analyzing

2nd July FridayOn the fifth day of this week I went to the Pot Pouri store in defence for the

promotion activity of DAWN FROZEN FOODS We make a stall there and distribute

free sample to the people visiting there and I collected their precious feed back

regarding the product quality and taste

WR 3RANA SHOAIB ANWER FA09 MBA 13-B 123Weekly Report Starting from 5th July ndash 9th July 5th July Mondayon 5th july my brand manager give me task to visit different sectors of DAWN bread

in lahore Dawn bread divide lahore in 12 sectors On Monday I decided to go in

DEFENCE area there is almost 25 stores at which dawn bread sold their product My

basic purpose to visit this sector to analyzed what are the conditions of dawn bread

stalls at different stores And what are the problems of shopkeepers

6th July TuesdayOn Tuesday I selected JOHAR TOWN sector On that day I met with different shop

keepers and asked them what are there problems regarding dawn bread products

7th July WednesdayOn the third day of this week I visited ALLAMA IQBAL sector and met with different

shopkeepers there I asked them what they want from DAWN bread and take their

suggestion that how we can serves them in better way

8th July ThursdayOn the fourth day I conclude all the data which I gathered in three days and I submit

it to the brand manger of DAWN bread

9th July FridayOn the fifth day Dawn bread organize a cricket match event in the DHA Lahore In

this event there was matches between the REAL ESTATE AGENTS of DHA We

also do their activity of free sampling of DAWN FROZEN FOODS

RANA SHOAIB ANWER FA09 MBA 13-B 123Weekly Report Starting from 12th July ndash 16th July 12th July Mondayon 12th july DAWN BREAD sponsored a cricket match tournament between different

organizations at model town cricket ground It is basically a two days activity on

which our marketing department duty is the branding of dawn food in the cricket

ground For that purpose we design the boundary boards which covered the whole

ground

13th July TuesdayOn 13th july as it is a second day of tournament we visited there and settled the

boundary again and posted a some new boards of DAWN FOOD But sad news is

that after a tough competition DAWN BREAD team lost their match

14th July WednesdayOn 14th july I visited MODEL TOWN SECTOR and meet different shopkeepers there

and asked them to tell any problems they are facing regarding DAWN FOOD And I

also checked the stall conditions of the DAWN BREAD The major stores are like

Victoria metro etc

15th July ThursdayOn 15th july me and MARKETING COORDINATOR visited different major stores of

Lahore for the purpose of branding of DAWN PRODUCTS In stores we took

pictures of different locations and analyzed that the which side of the store attract the

customers most We also took the sizes of these locations

16th July FridayOn the fifth day we showed the pictures to the brand manager And the market

coordinator also told the estimation cost to the brand manger After the approval we

sent the order to the advertising agency for the skins

WR 6RANA SHOAIB ANWER FA09 MBA 13-B 123Weekly Report Starting from 19th July ndash 23rd July

19th July Mondayon 19th July my boss give me job applications along with the CV of the candidates

for the post of the SALES OFFICERS and for the MERCHANDISERS and asked me

to the list down the candidates whose qualification and the experience is according

to the requirements After this I submit these APPLICATIONS to the HR OFFICER

who call the candidates for the interview on Tuesday

20th July TuesdayOn 20th July we interviewed different candidates as per scheduled there were 52

candidates who were interviewed and among those 52 candidate we selected 10

candidates

21ST July WednesdayOn 21st July we started 3 day activity of DAWN FOOD The activity is basically of

free tasting of dawn frozen foods like chaplii kabab fillets chicken samosas chicken

shots The place where we done that activity is the well known RAHEEM STORE at

IQBAL TOWN There we directly interacted with the customers and told them about

our products

22nd July ThursdayOn 22nd July we again did the activity at RAHEEM STORE as I mentioned earlier

this was a 3 day activity This day we changed some of our products we added a

spring roll and chappli kabab in our activity

23rd July FridayOn 23rd July as this our last day at RAHEEM STORE we continued our activity on

third day As like previous days we again received very positive feed back from the

attendants of the activity

Bibliography

MR Nisar Ashraf (brand manager)Personal interviewAug 9 2010

Mohammad saleem (marketing coordinator)Personal interviewAug 11 2010

Mohammad yasir(marketing coordinator)Personal interviewAug 12 2010

Moahammad adeel (assist HR manager)Personal interviewAug 23 2010

httpwwwifmengcamacukdstoolsparadigmgenstrathtml enwikipediaorgwikiMarketingstrategy

www1000advicescomguru strategies _ competitive _vkhtml

httpwwwdawnbreadcom

httpwwwbreadbeyondcommainhtm

httpdawnfrozenfoodscom

httpdawnspreadcom

GLOSSARY

DBG DAWN BREAD GROUP

FMBRA stands for Flour Milling and Baking Research Association (now the Camden and Chorleywood Food Research Association UK)

ISO 9001 ISO 9001 is the internationally recognized standard for the quality management of businesses

HACCP Hazard Analysis Critical Control Point (HACCP) is a systematic preventive approach to food safety and pharmaceutical safety that addresses physical chemical and biological hazards as a means of prevention rather than finished product inspection

SANHA the South African National Halaal Authority (SANHA) is a national non-profit-making organization representing the Muslim community of South Africa on all matters pertaining to the general application of the term Halaal with specific reference to Islamic dietary laws

EU europeon union

TQM total quality management

CBP Chorleywood Bread Process

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Gender Primary Female amp Secondary Male

Age 30 years plus

Education Graduate and above

Areas of dwelling Middle Class Upper Middle Class and above

Personal incomes (if any) Dependent or working Mother

Household incomes RS 25000 plus

Stage in lifecycle Primary Just married and 2 small kids

Secondary Full Nest

Personality attributes Self actualisers innovators esteem

seekers strivers

Who do they idealize Successful people in all walks of life

Taking cue from the great artistic references (such as Gandum key khoshey jaisey soney ki baliyan or Sunehri lehlahati gandum) in the traditional literature and practiced language the personality for Dawn will be that of lsquoGoldrsquo The rich golden brown color of Gold the heavy feel of it and the evocative look will

Automatically strengthen Dawnrsquos position as an upscale ultimate quality product

Establish the Perfection factor in every single customer touch-point be it advertising Dawn shelf at outlet or the product experience itself

Evoke emotional feelings toward a brand as rich and full as Gold itself

1 Cost Leadership

2 Differentiation

3 Focus

To my parents whose unconditional love amp support helped me in making this report

To my teachers who always guide me through out my studies

To my siblings for their gentle encouragement amp valuable support

Also my dear mother for supporting me through out my tenure of learning as well as

praying for my success through out my life and also in my future

Her prayers today make me so proud also my dear father for supporting me

financially all my life fulfilling my basic necessaries as well as luxuries of life I am

thankful to my parents for their support through out my study career Today what I

am because of them

Contents2

EXECUTIVE SUMMARY

population

Exports

IMPORTS

COMPANY INFORMATION

KEY PERSONALS

PLANT LOCATIONS

Hyderabad

Islamabad

Lahore (Two Plants)

Faisalabad

NO OF EMPLOYEES10

1500 plus

LEGAL ADVISOR

products

business but thrive

formulation

region of the world

HARDEES

PEARL CONTINENTAL

AVARI LAHORE

SUBWAY

DUNKIN DONUTS

MISSION STATEMENT

customers

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

EXECUTIVE SUMMARY

population

Exports

IMPORTS

COMPANY INFORMATION

KEY PERSONALS

PLANT LOCATIONS

Hyderabad

Islamabad

Lahore (Two Plants)

Faisalabad

NO OF EMPLOYEES10

1500 plus

LEGAL ADVISOR

products

business but thrive

formulation

region of the world

HARDEES

PEARL CONTINENTAL

AVARI LAHORE

SUBWAY

DUNKIN DONUTS

MISSION STATEMENT

customers

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

EXECUTIVE SUMMARY

population

Exports

IMPORTS

COMPANY INFORMATION

KEY PERSONALS

PLANT LOCATIONS

Hyderabad

Islamabad

Lahore (Two Plants)

Faisalabad

NO OF EMPLOYEES10

1500 plus

LEGAL ADVISOR

products

business but thrive

formulation

region of the world

HARDEES

PEARL CONTINENTAL

AVARI LAHORE

SUBWAY

DUNKIN DONUTS

MISSION STATEMENT

customers

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

EXECUTIVE SUMMARY

population

Exports

IMPORTS

COMPANY INFORMATION

KEY PERSONALS

PLANT LOCATIONS

Hyderabad

Islamabad

Lahore (Two Plants)

Faisalabad

NO OF EMPLOYEES10

1500 plus

LEGAL ADVISOR

products

business but thrive

formulation

region of the world

HARDEES

PEARL CONTINENTAL

AVARI LAHORE

SUBWAY

DUNKIN DONUTS

MISSION STATEMENT

customers

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

EXECUTIVE SUMMARY

population

Exports

IMPORTS

COMPANY INFORMATION

KEY PERSONALS

PLANT LOCATIONS

Hyderabad

Islamabad

Lahore (Two Plants)

Faisalabad

NO OF EMPLOYEES10

1500 plus

LEGAL ADVISOR

products

business but thrive

formulation

region of the world

HARDEES

PEARL CONTINENTAL

AVARI LAHORE

SUBWAY

DUNKIN DONUTS

MISSION STATEMENT

customers

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

IMPORTS

COMPANY INFORMATION

KEY PERSONALS

PLANT LOCATIONS

Hyderabad

Islamabad

Lahore (Two Plants)

Faisalabad

NO OF EMPLOYEES10

1500 plus

LEGAL ADVISOR

products

business but thrive

formulation

region of the world

HARDEES

PEARL CONTINENTAL

AVARI LAHORE

SUBWAY

DUNKIN DONUTS

MISSION STATEMENT

customers

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

COMPANY INFORMATION

KEY PERSONALS

PLANT LOCATIONS

Hyderabad

Islamabad

Lahore (Two Plants)

Faisalabad

NO OF EMPLOYEES10

1500 plus

LEGAL ADVISOR

products

business but thrive

formulation

region of the world

HARDEES

PEARL CONTINENTAL

AVARI LAHORE

SUBWAY

DUNKIN DONUTS

MISSION STATEMENT

customers

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

COMPANY INFORMATION

KEY PERSONALS

PLANT LOCATIONS

Hyderabad

Islamabad

Lahore (Two Plants)

Faisalabad

NO OF EMPLOYEES10

1500 plus

LEGAL ADVISOR

products

business but thrive

formulation

region of the world

HARDEES

PEARL CONTINENTAL

AVARI LAHORE

SUBWAY

DUNKIN DONUTS

MISSION STATEMENT

customers

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

NO OF EMPLOYEES10

1500 plus

LEGAL ADVISOR

products

business but thrive

formulation

region of the world

HARDEES

PEARL CONTINENTAL

AVARI LAHORE

SUBWAY

DUNKIN DONUTS

MISSION STATEMENT

customers

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

1500 plus

LEGAL ADVISOR

products

business but thrive

formulation

region of the world

HARDEES

PEARL CONTINENTAL

AVARI LAHORE

SUBWAY

DUNKIN DONUTS

MISSION STATEMENT

customers

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

products

business but thrive

formulation

region of the world

HARDEES

PEARL CONTINENTAL

AVARI LAHORE

SUBWAY

DUNKIN DONUTS

MISSION STATEMENT

customers

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

formulation

region of the world

HARDEES

PEARL CONTINENTAL

AVARI LAHORE

SUBWAY

DUNKIN DONUTS

MISSION STATEMENT

customers

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

region of the world

HARDEES

PEARL CONTINENTAL

AVARI LAHORE

SUBWAY

DUNKIN DONUTS

MISSION STATEMENT

customers

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

region of the world

HARDEES

PEARL CONTINENTAL

AVARI LAHORE

SUBWAY

DUNKIN DONUTS

MISSION STATEMENT

customers

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

customers

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Breads

Bran bread

Fortified bread

MILKY BREAD

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

PLAIN WHITE BREAD

BURGER BUNS

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

FRUITY BUNS

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

BREAD amp BEYOND

DIRECTOR MESSAGE

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

DAWN FOODS

PRODUCTS

DAWN MAYO

PRODUCTS

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

MEZBAN PRODUCTS

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Supervisors

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Motivated sale team

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

is raised)

Information Flow

workers

OPPERTUNITIES

competition

Competitors

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

bull Product range

THREATS

ANALYSIS OF SWOT

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Due to

taking the route

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Basic theory

1 Target Audience

3 Implementation

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

partially unplanned

Types of strategies

presented below

o Leader

o Challenger

o Follower

o Nicher

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

o Pioneers

o Close followers

o Late followers

o Diversification

o Intensification

Prospector

Analyzer

Defender

Reactor

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

11 Dawn bread

112 Fortified bread

113 Milky bread

12 Buns

121 Burger buns

122 Fruity buns

123 Hot dogs buns

21Frozen foods

211 Frozen puri

213 Kababs

214 Fillet burgers

215 Combo wings

215 Crispy wings

216 Hot shots

22 Dawn rusk

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

The target audience

Secondary Full Nest

seekers strivers

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

evocative look will

quality product

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Competition

recall

Differentiators

bull Bunnyrsquos

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

America

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

texture

other ingredients

Bread Improver

Preservatives

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Process analysis

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

baking

Distribution47

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Objective

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

on the job

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

situations

more loyal behavior

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

company

employees

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

the sales staff

appropriate way

Al-fateh liberty

Alfateh dha

Fine store Walton

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

the business unit

these terms

WEEKLY REPORTS58

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

company

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

university campus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

ground

Victoria metro etc

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

candidates

our products

Bibliography

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

httpwwwdawnbreadcom

httpdawnspreadcom

GLOSSARY

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

EU europeon union

CIITFA09-MBA-123LHR

Types of strategies

The target audience

SEC Sec A BampC1

Age 30 years plus

Secondary Full Nest

seekers strivers

1 Cost Leadership

2 Differentiation

3 Focus

Dawn Bread Internship Report,

Documents

bread products

main bakery products

introduction of dawn

dawn bread objectives

history of dawn bread

different products

internship report

numerous industrial