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Published by Pakistan Herald Publications (Pvt) Ltd.
DAWN Advertising Tariff 2014-2015
DAWN Marketing Department
Section Page
Weekday Advertising Rates Pg. 1
Business & Finance on Monday Rates Pg. 6
Sunday Advertising Rates Pg. 7
Images on Sunday Advertising Rates Pg. 12
Important Information for Advertisers Pg. 13
Miscellaneous Advertising Rates Pg. 14
Obituary and Religious Event Notices Guidelines Pg. 16
Lead Advertiser Sharing Scheme Pg. 17
Booking Cancellation Policy Pg. 18
Please note this Tariff excludes levy of provincial sales tax/
Federal Government levies, if any. Such taxes shall be recovered
from advertiser if demand is created by provincial/Federal tax
authorities at a future date.
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2014-2015 Advertising Tariff
1 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Weekday Advertising Rates Nationwide Base Rate: Rs. 2,990 per
col/cm Karachi-Only Base Rate: Rs. 1,645 per col/cm
Page 1 - Front Page
Colour
Size Total Col Cm Premium Nationwide Cost
15x8 120 150% 807,300
15x4* 60 150% 448,500
*Note: Special Offers for Fridays/Saturdays only, subject to
space availability. For more on Friday/Saturday Special Offers
please see Pg. 13
Page 2 - National
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
54x8 432 50% 1,937,520 1,065,960
27x8 216 50% 968,760 532,980
27x4 108 50% 484,380 F 266,490 F
15x8 120 50% 484,380 266,490
15x4 60 50% 269,100 148,050
Page 3 - National
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
27x8 216 65% 1,065,636 586,278
15x8 120 65% 532,818 293,139
15x4 60 65% 296,010 162,855
Page 4 - National
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
54x8 432 45% 1,872,936 1,030,428
27x8 216 45% 936,468 j 515,214 F
15x8 120 45% 468,234 257,607
15x4 60 45% 260,130 143,115
27x4 108 60% 516,672 284,256
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2014-2015 Advertising Tariff
2 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Page 5 - National
Black/White
Size Total Col Cm Premium Nationwide Cost
27X8 216 15% 742,716 D
27x4 108 50% 484,380
15x8 120 15% 371,358
15x4 60 15% 206,310
10x4 40 25% 149,500
Note: The following Fixed Sizes can also be accepted at a zero
premium: 5x2, 10x2 and 15x2. Additionally, fixed sizes from 5x1 to
9x1 can also be accepted at a 25% premium.
Page 6 - Miscellaneous / Advertising
Black/White
Ads of all sizes will be accepted at zero premium.
Page 7 - National
Black/White
Size Total Col Cm Premium Nationwide Cost
27X8 216 0% 645,840 D
27x4 108 0% 322,920
15x8 120 0% 322,920
15x4 60 0% 179,400
10x4 40 0% 119,600
Page 8
Editorial Page - No Advertisements
Page 9
Editorial Page - No Advertisements
Page 10 - Business Front
Black/White
Size Total Col Cm Premium Nationwide Cost
15x8 120 25% 403,650
15x4 60 25% 224,250
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2014-2015 Advertising Tariff
3 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Page 11 Business II
Black/White
Size Total Col Cm Premium Nationwide Cost
27x4 108 0% 322,920
15x8 120 0% 322,920
15x4 60 0% 179,400
10x4 40 0% 119,600
Note: The following Fixed Sizes can also be accepted at a zero
premium: 5x2, 10x2 and 15x2.
Page 12 Business III
Black/White
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
27x8 216 20% 775,008 426,384
27x4 108 35% 435,942 239,841
15x8 120 20% 387,504 213,192
15x4 60 20% 215,280 118,440
10x4 40 30% 155,480 85,540
Page 13 International I
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
54x8 432 20% 1,550,016 852,768
27x8 216 20% 775,008 426,384
27x4 108 35% 435,942 c 239,841 d
15x8 120 20% 387,504 213,192
15x4 60 20% 215,280 118,440
10x4 40 30% 155,480 85,540
Page 14 International II Advertisement subject to Editors
discretion.
Page 15 International III
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
54x8 432 20% 1,550,016 852,768
27x8 216 20% 775,008 426,384
27x4 108 35% 435,942 239,841
15x8 120 20% 387,504 213,192
15x4 60 20% 215,280 118,440
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2014-2015 Advertising Tariff
4 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Page 16 - Back Page
Colour
Size Total Col Cm Premium Nationwide Cost
27x8 216 90% 1,227,096
27x4 108 90% 613,548
15x8 120 90% 613,548
15x4 60 90% 340,860
Page 17 - Metropolitan Front Page
Colour
Size Total Col
Cm Premium Nationwide Cost Karachi-Only Cost
15x8 120 60% 516,672 284,256
15x4* 60 60% 287,040 157,920
Page 18 Metropolitan II
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
27x8 216 30% 839,592 461,916
27x4 108 65% 532,818 293,139
15x8 120 30% 419,796 230,958
15x4 60 30% 233,220 128,310
10x4 40 40% 167,440 92,120
15x2 30 50% 134,550 74,025
Retail Advertising Rates
15x8 120 30% - 134,784
15x4 60 30% - 74,880
10x4 40 40% - 53,760
Note: The following Fixed Sizes will also be accepted at a 15%
premium: 5x1 to 9x1, 5x2, 10x2 and 15x2.
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2014-2015 Advertising Tariff
5 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Page 19 Metropolitan III
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
27x8 216 40% 904,176 497,448
27x4 108 75% 565,110 310,905
15x8 120 40% 452,088 248,724
15x4 60 40% 251,160 138,180
10x4 40 50% 179,400 98,700
Retail Advertising
27x8 216 40% - 290,304
27x4 108 75% - 181,440
15x8 120 40% - 145,152
15x4 60 40% - 80,640
10x4 40 50% - 57,600
Obituaries accepted on this page at applicable rates.
Page 20 Metropolitan IV
Colour
2 column and 4 column advertisements will be accepted at zero
premium.
Page 21 - Metropolitan Leisure
No Advertisements
Page 22 Sports Front
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
15x8 120 15% 371,358 204,309
15x4 60 15% 206,310 113,505
Page 23 Sports II
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
27x8 216 15% 742,716 408,618
15x8 120 15% 371,358 204,309
15x4 60 15% 206,310 113,505
Page 24 - Sports Back Page
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
15x8 120 45% 468,234 257,607
15x4 60 45% 260,130 143,115
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2014-2015 Advertising Tariff
6 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Business & Finance on Monday Advertising Rates Note:
Business & Finance is only published in the Monday edition of
DAWN. On all other days, the listed Business Pages rates apply for
advertising on Business Pages. All rates for Business & Finance
on Monday are Nationwide only.
60 Col/Cm to 108 Col/Cm
Insertions Front Page Back Page
1 149,900 139,900
2 to 5 146,200 138,675
6 to 12 139,900 136,525
13 to 26 137,600 134,375
27 & more 134,375 132,225
108 Col/Cm and Above
Insertions Front Page Back Page
1 247,250 225,750
2 to 5 237,575 222,500
6 to 12 227,900 218,200
13 to 26 218,225 213,900
27 & more 208,500 199,900
Page Three Ads
Insertions For 60cm For 108cm
1 139,750 215,000
2 to 5 135,450 211,750
6 to 12 129,900 207,475
13 to 26 126,850 203,200
27 & more 123,600 192,425
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2014-2015 Advertising Tariff
7 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Sunday Advertising Rates Nationwide Base Rate: Rs. 3,850 per
col/cm Karachi-Only Base Rate: Rs. 2,500 per col/cm
Page 1 - Front Page
Colour
Size Total Col Cm Premium Nationwide Cost
15x8 120 150% 1,039,500
Page 2 - National
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
54x8 432 50% 2,494,800 1,620,000
27x8 216 50% 1,247,400 810,000
27x4 108 50% 623,700 405,000
15x8 120 50% 623,700 405,000
15x4 60 50% 346,500 225,000
Page 3 - National
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
27x8 216 65% 1,372,140 891,000
15x8 120 65% 686,070 445,500
15x4 60 65% 381,150 247,500
Page 4 - National
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
54x8 432 45% 2,411,640 1,566,000
27x8 216 45% 1,205,820 783,000
15x8 120 45% 602,910 391,500
27x4 108 60% 665,280 432,000
15x4 60 45% 334,950 217,500
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2014-2015 Advertising Tariff
8 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Page 5 - National
Black/White
Size Total Col Cm Premium Nationwide Cost
27x8 216 15% 956,340
15x8 120 15% 478,170
15x4 60 15% 265,650
27x4 108 50% 623,700
10x4 40 25% 192,500
Note: The following Fixed Sizes can also be accepted at a 25%
premium: 5x2, 10x2 and 15x2.
Page 6 - Miscellaneous / Advertising
Black/White
Ads of all sizes will be accepted at zero premium.
Page 7 - National
Black/White
Size Total Col Cm Premium Nationwide Cost
27x8 216 0% 831,600
15x8 120 0% 415,800
15x4 60 0% 231,000
15x2 30 0% 115,500
10x4 40 0% 154,000
10x2 20 0% 77,000
5x2 10 0% 38,500
Page 8
Editorial Page - No Advertisements
Page 9
Editorial Page - No Advertisements
Page 10 - Business Front
Black/White
Size Total Col Cm Premium Nationwide Cost
15x8 120 25% 519,750
15x4 60 25% 288,750
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2014-2015 Advertising Tariff
9 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Page 11 Business II
Black/White
Size Total Col Cm Premium Nationwide Cost
27x4 108 0% 415,800
15x8 120 0% 415,800
15x4 60 0% 231,000
10x4 40 0% 154,000
Page 12 Business III
Black/White
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
27x8 216 20% 997,920 648,000
27x4 108 35% 561,330 364,500
15x8 120 20% 498,960 324,000
15x4 60 20% 277,200 180,000
10x4 40 25% 192,500 125,000
Page 13 International I
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
54x8 432 20% 1,995,840 1,296,000
27x8 216 20% 997,920 648,000
15x8 120 20% 498,960 324,000
15x4 60 20% 277,200 180,000
10x4 40 30% 200,200 130,000
Page 14 International II Advertisement subject to Editors
discretion.
Page 15 International III
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
54x8 432 20% 1,995,840 1,296,000
27x8 216 20% 997,920 648,000
27x4 108 35% 561,330 364,500
15x8 120 20% 184,800 324,000
15x4 60 20% 277,200 180,000
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2014-2015 Advertising Tariff
10 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Page 16 - Back Page
Colour
Size Total Col Cm Premium Nationwide Cost
27x8 216 90% 1,580,040
27x4 108 90% 790,020
15x8 120 90% 790,020
15x4 60 90% 438,900
Page 17 - Metropolitan Front Page
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
15x8 120 60% 665,280 432,000
Page 18 Metropolitan II
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
27x4 108 65% 686,070 f 445,500 l
15x8 120 30% 540,540 351,000
15x4 60 30% 300,300 195,000
10x4 40 40% 215,600 140,000
15x2 30 50% 173,250 112,500
10x2 10 60% 61,600 40,000
Page 19 Metropolitan III
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
27x4 108 75% 727,650 472,500
15x8 120 40% 582,120 378,000
15x4 60 40% 323,400 210,000
10x4 40 50% 231,000 150,000
Obituaries accepted on this page at applicable rates.
Page 20 Metropolitan IV
Colour
2 column and 4 column advertisements can be accepted at zero
premium.
Page 21 - Metropolitan Leisure
No Advertisements
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2014-2015 Advertising Tariff
11 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Page 22 Sports Front
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
15x8 120 20% 498,960 324,000
15x4 60 20% 277,200 180,000
Page 23 Sports II
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
27x8 216 20% 997,920 648,000
15x8 120 20% 498,960 324,000
15x4 60 20% 277,200 180,000
10x4 40 30% 200,200 130,000
Page 24 - Sports Back Page
Colour
Size Total Col Cm Premium Nationwide Cost Karachi-Only Cost
27x8 216 45% 1,205,820 783,000
15x8 120 45% 602,910 391,500
15x4 60 45% 334,950 217,500
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2014-2015 Advertising Tariff
12 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Images on Sunday Advertising Rates
108/120 col/cm
Page Nationwide Cost Karachi-Only Cost
Front Page 456,800 296,920
Back Page 385,400 250,510
Pgs. 2-3 371,100 241,215
Pgs. 4-5 342,600 222,690
Pgs. 6-11 285,500 185,575
Half Page Ad
Page Nationwide Cost Karachi-Only Cost
Back Page 770,850 462,510
Pgs. 2-3 742,300 445,380
Pgs. 4-5 685,200 411,120
Pgs. 6-11 571,000 342,600
Full Page Ad
Page Nationwide Cost Karachi-Only Cost
Back Page 1,541,700 925,020
Pgs. 2-3 1,484,600 890,760
Pgs. 4-5 1,370,400 822,246
Pgs. 6-11 1,142,000 685,200
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2014-2015 Advertising Tariff
13 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Important Information for Advertisers Standard Advertisement
Sizes The following sizes are considered standard advertisement
sizes for advertising in DAWN:
5cm X 2col (7.9 cm) 15cm X 2col (7.9 cm) 10cm X 2col (7.9 cm)
15cm X 4col (16.11 cm) 10cm X 4col (16.11 cm) 15cm X 8col (32.5 cm)
27cm X 8col (32.5 cm) 54cm X 8col (32.5 cm)
The minimum size for display advertisements in DAWN is 5cm X
2col (8cm)
Special Incentive 15x8 Advertising While 15x8 col/cm advertising
occupied 120 col/cm of space, these ads are charged at the rates of
108 col/cm, the same area as a 27x4 advertisement. 15x8 insertions
thus include an 11% cost incentive for advertisers. Advertising in
the National Weekend Advertiser National Advertiser Base Rates
Category Days Nationwide Karachi-Only
National Advertiser Weekdays Rs. 2,990 per col/cm Rs. 1,645 per
col/cm
Sundays Rs. 3,850 per col/cm Rs. 2,500 per col/cm
Single Column Advertisement Single column advertisements are
only accepted in the form of Window Watch advertising. Window Watch
advertisements range in size from 5cm to 9cm and are 1 col width on
ordinary pages.
Category Days Nationwide Karachi-Only
Window Watch Sizes (5x1 to 9x1) Weekdays Rs. 2,990 per col/cm
Rs. 1,645 per col/cm
Sundays Rs. 3,850 per col/cm Rs. 2,500 per col/cm
Career Opportunity Advertisements Career advertisement rates are
based on Sunday Base Rates Rs. 3,850 per col/cm for Nationwide
advertising. The minimum advertisement size for these ads is 5cm X
2col (8cm). Colour advertisements include a 20% premium, and must
be at least 15cm X 4col (16.11cm). For fixing the position of the
advertisement, an additional 25% premium is applicable.
Friday/Saturday Special Offer On Fridays and Saturdays, subject to
space availability, Front Page 15x8 ads will be accepted at Back
Page 15x8 rates. Material Deadline All finished artwork must be
received at least 24 hours prior to the insertion date. Any artwork
received after this deadline will be published as provided. DAWN
takes no liability for any discrepancy in artworks received after
the deadline. It is the responsibility of the advertiser to deliver
the final artwork and confirm receipt from DAWN staff.
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2014-2015 Advertising Tariff
14 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Miscellaneous Advertising Rates
Retail
Category Day Nationwide Karachi-Only
Base Rate Weekdays - Rs. 960 per col/cm
Cinema Advertising
Category Day Nationwide Karachi-Only
Black/White All Days - Rs. 100 per col/cm
Colour Weekdays - Rs. 200 per col/cm Note: Free Make Goods
(FMGs) will not be entertained due to issues in colour printing for
Colour Cinema advertising.
Readers Advertisements
Category Day Nationwide Base Rate Weekdays Rs. 4,800 per col/cm
Sundays Rs. 6,690 per col/cm
Company Notices
Category Day Nationwide Karachi-Only
Fixed Size (5x2) Weekdays Rs. 8,000 Rs. 5,000
Sundays Rs. 10,400 Rs. 6,750
Extended Sizes Weekdays Rs. 1,350 per col/cm Rs. 750 per
col/cm
Sundays Rs. 1,800 per col/cm Rs. 1,080 per col/cm
Standard Sizes Weekdays Rs. 1,450 per col/cm Rs. 798 per
col/cm
Sundays Rs. 1,900 per col/cm Rs. 1,140 per col/cm Note: Company
Notices will only be accepted in Black/White. Only 5x2 insertions
will be able to avail the rate for Fixed Size insertions. Ads from
6x2 col/cm up to 15x2 col/cm will be counted as Extended Size ads
and charged at the rates indicate, per col/cm. All other sizeswill
be subject to the applicable size restrictions for the page and
will be charged as Standard Size ads per col/cm. While company
logos will be permitted in Company Notices, pictures will not be
permitted.
Corporate Prospectus
Category Day Nationwide Karachi-Only
Base Rate Weekdays Rs. 2,250 per col/cm Rs. 1,238 per col/cm
Sundays Rs. 2,450 per col/cm Rs. 1,470 per col/cm
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2014-2015 Advertising Tariff
15 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Obituaries & Religious Event Notices
Category Day Nationwide Karachi-Only
Fixed Size (5x2) All Days Rs. 10,200 Rs. 6,880
Fixed Size (5x2) - Two Ads All Days - Rs. 11,300
Fixed Size (5x2) - Three Ads All Days - Rs. 16,100
Fixed Size (10x2) All Days Rs. 28,500 Rs. 13,700 For more
information about advertising guidelines for Obituaries and
Religious Event Notices, please see Pg 16.
Ear Panels
Category Day Nationwide Karachi-Only
Pg. 3 Weekdays Rs. 25,000 -
Sundays Rs. 35,000 -
Business Page Weekdays - Rs. 4,200
Sundays - Rs. 6,500
Back Page Weekdays Rs. 11,800 -
Sundays Rs. 16,600 - Note: Free Make Goods (FMGs) will not be
entertained for complaints arising due to production problems in
colour printing of Ear Panels on Page 3.
Young World
Category Day Nationwide Karachi-Only
Base Rate Saturdays Rs. 1,000 per col/cm -
Books & Authors
Category Day Nationwide Karachi-Only
Black/White Sundays Rs. 645 per col/cm -
Colour Sundays Rs. 995 per col/cm -
Supplements
Category Day Nationwide Karachi-Only
Base Rate Weekdays Rs. 1,980 per col/cm Rs. 1,100 per col/cm
Sundays Rs. 2,700 per col/cm -
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2014-2015 Advertising Tariff
16 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Obituaries and Religious Event Notices Guidelines
Categories for Obituaries and Religious Event Notices:
Obituaries Urs Obituary Acknowledgements Dars Soyems/Qul Gurdwara
Prayers Chehlums Church Services Condolences Uthama Death
Anniversaries Puja In Memoriam Parsi Jashn and Fire Temple Prayers
Majlis for Isal -e- Sawab Kalaash Festival Religious Ijtima and
Majlis Christmas Mass/Easter Mass Mehfil-e-Zikar Taraweeh
Prayers
Obituaries and Religious Event Notices are accepted in one of
two categories:
Personal Obituaries and Religious Event Notices: Personal is
defined as non-corporate and related to either the death of an
individual or to a religious event organized or attended by persons
in their private as opposed to corporate capacity.
Corporate Obituaries and Religious Event Notices: These are
accepted at standard advertising rates. Obituary Guidelines Subject
to space availability on colour pages and print deadlines, a
picture of the deceased may be printed in colour in the Obituary at
no additional cost. This picture may take up no more than 40% of
the total space of the ad, and can only contain a picture of the
deceased. Free Make Goods (FMGs) will not be entertained for
complaints arising due to production issues with colour printing.
For two and three ad packages, proof of earlier ads will be
required at the time of booking. These packages are valid for 40
days from the placement of the first advertisement and can be used
for the following events or equivalents - Death announcement,
Janaza, Soyem and Chelum. Religious Event Notices Guidelines Please
note that all Religious Event Notices are accepted subject to the
discretion of the Editor, and can only be used to advertise events
as mentioned above.
-
2014-2015 Advertising Tariff
17 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Lead Advertiser Sharing Scheme
The cost of advertisement, in Karachi edition only, is
equivalent to 55% of the Nationwide rate on weekdays, and 65% of
the Nationwide rate on Sundays. The cost of an advertisement in
either Lahore or Islamabad edition only is equivalent to 30% of the
Nationwide rate each. To place an ad in one station where only
Nationwide advertising is accepted, Lead Advertisers or their
advertising agencies must secure alternate advertisers/partners to
advertise in the editions where they are not placing their
advertisement. If Lead Advertisers or their advertising agencies
fail to find an advertiser for either the Lahore or Islamabad
editions, their advertisements will run nationally in all three
editions. In this case, Lead Advertisers or their advertising
agencies will be billed at the full Nationwide rate. If however,
the advertisement is scheduled to appear in a position in which
Local Advertising is accepted, the Lead Advertisers or their
advertising agencies may opt for one edition only at the respective
local rate, subject to the Terms and Conditions governing local
rate advertising. For positions in which there is no Local Rate,
the Lead Advertiser must initiate the Release Order, which can be
for any of the three editions. It is then the Lead Advertisers
responsibility to ensure that the other slots in the LASS scheme
are sold and charged in accordance with the DAWN tariff. The
responsibility of the Lead Advertiser ends when payment is made to
DAWN. The Lead Advertiser is responsible for the full amount
payable, if any of the available slots are not sold. Terms and
Conditions for LASS
1) Once a booking is made, cancellations are not permitted. In
the event of a cancellation, the booking agency/advertiser will be
charged the full amount of the advertisement with the applicable
premium.
2) Bookings will only be made with a Release Order stating the
name of the client and the dates of insertion. Release Orders will
be irrevocable.
3) The Scheme is open to advertisements published on national
holidays (March 23, December 25, August 14, Ashura etc.)
4) The Scheme is open only to the clients paying commercial
rates and is not applicable to advertisements billed at government
commercial and pure government rates.
5) Pure government advertisements, billed at the regular rates
applicable to such advertisements, can be booked on the Front Page
under the below two conditions:
Page Specific Release Orders must have a floating booking period
of one week; i.e. the specific date of insertion will not be given
on the Release Order. Instead, the first day of the week will be
marked on the Release Order and the advertisement will be placed on
the Front Page on the first available date. If the advertisement
cannot be published by the seventh weekday, the Release Order will
become date specific and will follow the rules of Date Specific
Release Orders described below.
Date Specific Release Order If a pure government advertisement
booking is received for the Front Page against a date specific
Release Order and the Front Page is not available on the specified
date, the advertisement will automatically be shifted to the Back
Page, failing which, it will be shifted to a non-premium color
page. This will be specifically stated in the Release Order.
6) Government commercial advertisements booked at government
commercial Front Page rates will not be removed from the Front
Page, even if a booking for a private advertisement has been
received for the same date.
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2014-2015 Advertising Tariff
18 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
Booking Cancellation Policy
Cancellation Deadlines Cancellations must be communicated to the
Marketing Department at PHPL in writing during business
hours between 9:00 am and 5 p.m. Provisional bookings without a
Release Order will be treated as tentative. It is strongly
recommended that the Release Order is sent with the advance
booking, as verbal bookings
will be disregarded if a Release Order for the same date is
received from another advertiser. Advertising agencies will be held
responsible for the cancellations at payments. These cancellation
charges are applicable on all pages except Front Page, page 2, page
3, Back Page and
Metropolitan Page. Cancellation charges applicable on Front
Page, page 2, page 3, Back Page and Metropolitan Front Page:
1. Cancellations made five working days in advance of the
scheduled date of the insertion will be billed at 30% of the gross
rate of the advertisement.
2. Cancellations made four working days in advance of the
scheduled date of insertion will be billed at 40% of the gross rate
of the advertisement.
3. Cancellations made three working days in advance of the
scheduled date of insertion will be billed at 50% f the gross rate
of the advertisement.
4. Any cancellations in/or less than two working days in advance
of the scheduled date of insertion will be billed at 100% of the
gross rate of the advertisement.
5. Cancellations must be communicated to the Marketing
Department at PHPL in writing during business hours between 9:00 am
and 5:00 pm on Monday to Friday and between 9:00 am and 1:00 pm on
Saturday.
6. Bookings without a Release Order will be treated as tentative
and not as confirmed. 7. It is strongly recommended that the
Release Order is sent with the advance booking, as verbal
bookings
will be disregarded if a Release Order for the same date is
received from another advertiser/advertising agency.
8. Advertising agencies will be held responsible for the
cancellations and payments. Cancellation charges for Fixed
Positions, advertisements booked in advance; except for in the
Monday edition and editions published the day after a Public
Holiday:
1. Cancellations made 72 hours in advance of the scheduled date
of insertion will be billed at 10% of the gross rate of the
advertisement.
Scheduled day of Insertion 72 hour advance cancellation
deadline
Tuesday Friday
Wednesday Saturday
Thursday Saturday
Friday Monday
Saturday Tuesday
Sunday Wednesday
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2014-2015 Advertising Tariff
19 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
2. Cancellation made 48 hours in advance of the scheduled date
of insertion will be billed at 20% of the gross rate of the
advertisement.
Scheduled day of Insertion 48 hour advance cancellation
deadline
Tuesday Saturday
Wednesday Saturday
Thursday Monday
Friday Tuesday
Saturday Wednesday
Sunday Thursday
3. Cancellation made 24 hours in advance of the scheduled date
of insertion will be billed at 30% of the
gross rate of the advertisement.
Scheduled day of Insertion 24 hour advance cancellation
deadline
Tuesday Saturday
Wednesday Monday
Thursday Tuesday
Friday Wednesday
Saturday Thursday
Sunday Friday
Cancellation Charges for Fixed Position advertisements booked
for the Monday edition and editions on the day following a Public
Holiday:
1. Cancellation made 96 hours in advance of the scheduled date
of insertion will be billed at 10% of the gross rate of the
advertisement.
Scheduled day of Insertion 96 hour advance cancellation
deadline
Monday Wednesday
Tuesday Thursday
Wednesday Friday
Thursday Saturday
Friday Monday
Saturday Monday
Sunday Tuesday
2. Cancellation made 72 hours in advance of the scheduled date
of insertion will be billed at 20% of the
gross rate of the advertisement.
Scheduled day of Insertion 72 hour advance cancellation
deadline
Monday Thursday
Tuesday Friday
Wednesday Saturday
Thursday Saturday
Friday Monday
Saturday Tuesday
Sunday Wednesday
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2014-2015 Advertising Tariff
20 | P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan,
Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail:
[email protected], Website: http://dawn.com
3. Cancellation made 48 hours in advance of the scheduled date
of insertion will be billed at 30% of the
gross rate of the advertisement.
Scheduled day of Insertion 48 hour advance cancellation
deadline
Monday Friday
Tuesday Saturday
Wednesday Saturday
Thursday Monday
Friday Tuesday
Saturday Wednesday
Sunday Thursday
Cancellation Charges for DAWN Magazines: The cancellation
deadlines for all DAWN in-paper magazines are six days prior to the
publication of the respective magazine. Cancellations must be
communicated to the Marketing Department at PHPL in writing during
business hours between 9:00 a.m. and 5 p.m. (Please refer to Clause
5 on Pg. 15).
Scheduled day of Insertion Six days advance cancellation
deadline
Books & Authors Monday
Images Monday
Young World Saturday