Davis Prt at Heathrow

7/31/2019 Davis Prt at Heathrow

1/16

User Centred Designof ULTra for LHR

Gary Davis MDDavis Associates

Karl HumphreysMoMat


2/16

Overall Passenger Experience

Travel to

Airport

Park

Car

Enter station

Selectdestination

Leave

airport

Plan &

BookTravel

Board and

startvehicle

Travel to

Terminal 5(MSCP 5)

Leave

vehicle

andstation

Elevator /

walk tocheck in

Arrivals

Hall

Walk / elevator

to PRT station

(MSCP 5)

Enter

Station

Selectdestination

Board and

start

vehicle

Travel

to car

park(N3)

Leave

vehicle

andstation

Find

carPay for

Parking


3/16

(Almost) No waiting Personalised direct

experience

Quick - no traffic Semi private

Understood experience Driver to help baggage,

directions, security

Get on an see (lost car) Large groups

Better than a Bus


4/16

Passenger Experience Working Group

Success for BAA is determinedby the overall passengerexperience

Team formed to develop theoverall design

Vehicle design Station Design Guideway design Interaction Design Proposition Design Brand Design Wayfinding

Use passenger testing to de riskkey areas of the passengerexperience

Vehicle Design Station Layout Seamless Experience


5/16

Vehicle Design

Size of interior (length, height) Seating arrangement Number of passengers

Button and screen positions Emergency exit DSP vehicle relationship


6/16

Station Layout

Queuing patterns Sharing pods Passenger timings

Multiple bay layout Station layout Passenger Interaction


7/16

Seamless Experience

End to end experience (web to trip home) Integration with car park experience Integration with airport experience Interface design Passenger flow Wayfinding


8/16

Putting the passenger first

Ethnographic research of passengerbehaviour and needs

Creation of 'personas' to inform andguide design decisions

Development of 'Use cases' to testthe system design

Passenger insights drivedevelopment process (not just thetechnology)

Passenger feedback used to de-risk the design early in the process


9/16

Vehicle Design Method

Full size mock up of station and vehicle Mock up vehicle with adjustable seat

positions

Working touch screen interface anddoors

Cross section of passenger types (withluggage) - adults, children and a guidedog

Tasked to: select destination, boardvehicle and exit vehicle

Simulations of emergency exit


10/16

Vehicle Design - Testing


11/16

Station Layout Method

Full size mock up of 2 berth and4 berth stations

Passengers with luggagesimulate normal and disruptedservice levels

De risk station layout andunderstand loading anddisembarking timings


12/16

Station Layout - Testing


13/16

Seamless Experience - Method

Qualitative user feedback on theend to end user experience

Investigate passengersunderstanding and decision making

Qualitative performance data (e.g.touch screen timings)

Interactive touchscreen simulation


14/16

Seamless Experience - Testing

Understanding of berth status Timings of touch interface


15/16

User Centred Design

User-centred design used through out the designand development process

Passenger testing used to de risk such a newpassenger experience as the Heathrow PRT


16/16

BAA ATS Ltd Gebler Tooth Architects Davis Associates

Karl HumphreysMoMat

Gary Davis MDDavis Associates

Venture Three Jones Garrard Move Distillery MoMat

Davis Prt at Heathrow

Documents