DavidPearlNetflixPresentationSouthKorea

GROUP ANALYSIS PROJECT: NETFLIX IN

SOUTH KOREAADI, JIHEN, FALA, DAVID, RACHEL

GROUP ANALYSIS PROJECT: NETFLIX IN

SOUTH KOREAADI, JIHEN, FALA, DAVID, RACHEL

WHY SOUTH KOREA•ACCESS TO CONTINENT WITH LARGEST POPULATION•ACCESS TO FASTEST GROWING AND LARGEST ECONOMIES ON

EARTH•MODERN WEB SAVVY POPULATION WITH MILLIONS OF WEB

ENABLED CONSUMERS AND DEVICES WITH LOTS OF DISPOSABLE INCOME•HIGH SPEED MODERN THOROUGHLY DEVELOPED TELECOM

SYSTEM

IMPLEMENATION PLAN•CREATE NETFLIX SOUTH KOREA STREAMING WEBSITE• POPULATE WITH ORIGINAL PROGRAMMING: TV, MOVIES,

DOCUMENTARIES.•CREATE SALES DISTRIBUTION CHANNELS/END TO END SUPPLY

CHAIN•ADVERTISING MARKETING AND SALES BLITZES

IMPLEMENATION PLAN•CREATE AND LAUNCH NETFLIX SOCIAL MEDIA AND YOU TUBE SITES• LICENSE PARTNER WITH AND CREATE CONTENT JUST FOR SOUTH

KOREA•CREATE PAYMENT PLANS AND WAYS TO PAY•GET SERVER SPACE FOR SITE , BETA TEST SITE AND…LAUNCH

SITE !

DOES THE STRATEGY FIT? YES !•ALIGNED WITH NETFLIX CORE MISSION STATEMENT•ADDING TO NET INCOME•CREATE MORE SUBSCRIBERS• EXTEND BRANDING AND BRAND NAME TO ASIA

DOES THE STRATEGY FIT? YES !•DELIVER UNIQUE OFFERINGS CUSTOMER TAILORED TO EACH

COUNTRY• PUSH-PULL PERSONAL RECOMMENDATION ALGORITHM•SAME LOW FEES AS IN OTHER COUNTRIES•HIGH SPEED/QUALITY 24-7 STREAMING CONTENT ON DEMAND

SWOTSTRENGTHS• ECONOMIES OF SCALE• LARGE LIBRARY OF CONTENT• EXPERIENCE AT STARTING NETFLIX IN FOREIGN MARKETS•BRAND NAME

SWOTWEAKNESSES• FAILURES/STRUGGLES IN OTHER FOREIGN MARKETS•COST OF STARTING NEW BUSINESS OVERSEAS•ATTRACTING NEW SUBSCRIBERS NEW COUNTRY•GETTING THE WORD OUT ABOUT THE SERVICE IN A NEW

MARKET

SWOTOPPORTUNITIES• EXPAND TO NEW COUNTRY/CONTINET•ADD TO SUBSCRIBER BASE• PROFIT/ROI• EXTEND BRAND NAME TO ASIA

SWOTTHREATS•HULU, AMAZON HBO• PIRACY• LOCAL STREAMERS• LOCAL BROADCAST/TV NETWORKS

THE END ! THANK YOU !THANKS FOR COMING ! AND DON’T FORGET THE POPCORN !