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» Video is here to stay (multiple channels: TV, Mobiles, Internet,…)
» “Each digital campaign is also a database which you can use to measure and correct” (Gaston Legorburu, Sapiens)
» Nike + case. Titanium Lion Prize, an award for innovation in the advertising business, at the last Cannes Festival
» “The advertising business is digital”. Conclusion of the AdForum Worldwide Summit, held in New York
» “Integration is an obligation and not an option”, (Esther Lee, CEO of Euro RSCG in North America ) (former worldwide creative director at Coca Cola).
» TODAY none of the elements is enough on its own.
INnovautas07, 08/11/2007, Madrid
CONCLUSIONS
» THE CONSUMER IS OUT THERE, OUR COMMUNICATION IS STILL NOT
» Atos will accompany you to ensure the successful completion of your project
» YOU NEED: CORPORATE TUBE
“Over 75% of the IT budget is spent on maintaining the existing infrastructure and applications”
Timothy Chou, “The End of Software,” SAMS Publishing, 2005
“On average, 8€ out of every 10€ invested in IT make no contribution towards changing or growing the business”
Gartner, 2006
INnovautas07, 08/11/2007, Madrid
EVERYONE, SOMEONE, ANYONE AND NO ONE
» Once upon a time there were four people called: everyone, someone, anyone and no one.
» There was an important piece of work to do and everyone was convinced that someone would do it, anyone could do it, but no one did it. However, someone got angry because it was everyone’s job. Everyone thought that anyone could do it, but no one realised that everyone would leave it. In the end, everyone blamed someone when no one did what anyone could have done.
Phrases and Anecdotes from the Business World, Oriol Amat and Ramón Puig, Management 2000