Relationship Economics® & Social Networking Best Practices David Nour “Google Me”
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Relationship Economics® & Social Networking Best Practices
David Nour“Google Me”
David Nour – “Google Me”…
IRAN
MGMT UNDERGRADEMORY MBA
SALES & MARKETING
CONSULTING / M&A
FAMILY
ATLANTA
What is the
real valueof your relationships?
“Networking”…
Do you have contacts,
or do you have
relationships?
Disconnected!
“Our economy, our democracy, and even
our health and
happiness depends on adequate stocks
of social capital.”- Robert Putnam
Increasingly Disconnected from
One Another
Dramatic Erosion of our Sense of
Community
Evolution of the Web…
Sample Web 2.0 Tools…
Web 2.0
75%+ of execs to maintain / increase investments in technology that encourages user collaboration
User-Driven CollaborationPeer-to-Peer (P2P)Social NetworkingWeb ServicesMash-ups
50% pleased with past Internet investments; some regret not boosting own capabilities to exploit technology; should have acted faster
Source: McKinsey Survey
Web 2.0
Source: McKinsey Survey
Why Join a Social Network?
Do You…
Why Build a Social Network?
Social Networking Strategy
1. Identify Key Relevant Stakeholders2. Sources of Internal and External Insights
3. Engage with Unique Value-Add4. Deliver Exceptional Experiences!5. Influence Best Practices for Future Success
Engage & Influence – often without Authority…
Value is Delivered
Value is Recognized
Recognition for Delivering
Value
Pro
fessio
nal N
et
Wo
rth
=
Su
m (
Re
co
gn
itio
n)
(Re
latio
nship
Cu
rre
ncy)
Value is
Promised
Time
ExchangeRelationship
Currency®
AccumulateReputation
Capital®
BuildProfessionalNet Worth®
Relationship Economics® OverviewADOPTING THE ART AND SCIENCE OF RELATIONSHIPS
1-9-90 Phenomenon
Source: Jakob Nielsen Participation Inequality
Partner in Charge -
AmericasSmith
ForensicTechnology
ServicesWilliams
Investigations
Taylor
Fruad RiskManagement
Stock
Compliance &Monitoring
Cross
Los Angeles
Ramirez
Computer
Forensics
Moore
Evidence &Discovery
ManagementO'Brien
EngagmentTechnical
SupportShapiro
CohenFraud & Misconduct
HughesAnti-Fraud Controls & Programs
JonesForensic In The Audit
US Forensic
KellySarbanes-Oxley Assistance
Off-Line
Return on Influence™
On-Line
Cohen
O’Brien
Smith
Shapiro Jones Taylor
Williams
Kelly
Moore
Sanders
Thompson
Stock
Ramirez
Hughes
Turning lists of contacts…
© 2008 FAS.research
…into relationship maps
Maps: Then and Now
18th Century: Map of the
Northwest Passage21st Century: Social Network
Analysis (SNA) of Ideal
Relationships
Matrix are Relationships!
From: Departments
/ Segments
To: Connection
Maps of Center and Periphery…
Relationship Types
1. Personal – Your Personal Development
2. Functional – Your Realm of Responsibilities
3. Strategic – New Business Directions / Stakeholders
Not Mutually Exclusive!
Leadership TransitionInflection Point – You & Your Role!
Social Network Analysis (SNA)
Psychology
Org Design
Anthropology
Sociology
Mathematics(Graph Theory)
“Virtual Meetings, Training, Conferences”
1800Flowers AMD Adidas Autodesk American
Apparel AOL BBC BMW Calvin Klein Coldwell
Banker Circuit City Cisco Cnet Dell Fox
Atomic H&R Block IBM Intel iVillage Kelly Services Level 3 Mazda Mercedes Benz
Microsoft MLB.com movietickets.com MTV
NBA Nissan Philips Pontiac Reebok ReutersSaxo Bank Sears Sky News Sony BMG Sony
Ericcson Sprint Starwood Hotels SunSundance Telstra Telus Toyota Visa Vodafone Weather Channel Wired
Corporate Firms & Social Networking
Relationship Currency® Roadmap
STRATEGIC RELATIONSHIP PLAN (SRP)™
RELATIONSHIPCURRENCYDEPOSITS™
CURRENTRELATIONSHIP
BANK™
PIVOTAL CONTACTS™
RELATIONSHIPCENTRICGOALS
Pivotal Contact™ Sources
Pivotal Contacts – Equifax
Depth & Relevancy
Occasional
Collegial
Regular
Co-Operative
Frequent
Collaborative
Immediate
Inter-Dependent
D - 1
C - 2
B - 3
A - 4
Relationship Value Pyramid
Relationship Bank – Touch Frequency
Automated Newsletter
Once a Quarter / Higher Profiles
Once a Month / Interesting
Relationship Economics®
Training & Development
• Revenue Growth• Talent Development• Coaching & Mentoring
Speaking • Social Networking• Flight Risk™• Adaptive Innovation™
Consulting
• Revenue Growth• Global Expansion• Talent Development
Technology
• Social Networking• eLearning• Enterprise Relationship Mgmt
Speaking
• Keynotes• Mini-Workshops• Executive Retreats
Consulting
• Social Networking• Revenue Growth• Global Expansion• Talent Development
Training
• Relationship Currency®• Social Networking• Global Business Acumen• Project Management
Tech
• Social Networking• eLearning• Enterprise Relationship Mgmt
Get Engaged!
www.relationshipeconomics.NET
Ask
Blog
Read
Sign Up
www.relationshipcurrency.com
Amazon.com
Top 10 Things YOU can do!
1. Become Naturally Inquisitive!a. Google: “Social Networking Websites”b. Follow the Hyperlinks!c. Version One is better than Version None!
2. Create Templates: Profile, Specialties, Intro EMs in Word3. Build Content Rich Profiles – Consistently 4. Clean up your Outlook / Upload your contacts in 1-2…5. Use Social Networking to Identify Access / Due Diligence6. Map your internal and external source of Influence7. Schedule five (5) coffee meetings8. Send out five (5) personal, handwritten notes!9. Read Daily to find valuable insights; send them!10. Invest in ONE referral relationship each week!
Recap
INTENTIONAL
QUANTIFIABLE
STRATEGIC
Learn More…
http://www.relationshipeconomics.net/newsletter.html
http://www.relationshipeconomics.net/blog
Thank You!
David NourRelationship Economics®Atlanta, GA
www.relationshipeconomics.NETwww.relationshipcurrency.com
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