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David Mihm @davidmihm [email protected] Getting Reviews and Other Hard Things in Life Mike Ramsey [email protected] @MikeRamsey
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David Mihm @davidmihm [email protected] Getting Reviews and Other Hard Things in Life Mike Ramsey [email protected] @MikeRamsey.

Jan 05, 2016

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Page 1: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

• David Mihm

• @davidmihm

[email protected]

Getting Reviews and Other Hard Things in Life

Mike [email protected]@MikeRamsey

Page 2: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

Life is

Hard

Page 3: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

of consumers trust online reviews as much as personal recommendations.

The Local Consumer ReviewSurvey 2014 From Bright Local

88%

Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 4: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

Share bad customer experiences.

95%2013 Study Dimensional Research.

Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 5: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

Page 6: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

How do you shop Amazon?

Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 7: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

[0051] In one implementation, the number of documents with reviews of a business may be used as a factor in determining the location prominence score of a document associated with the business

Reviews from Different sites

Increase Rank

Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 8: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

GetOver

ITMike Ramsey: Getting Reviews and Other Hard Things in Life

Page 9: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

Make reviews part of your customer experience.

Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 10: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

What do your customersthink about you right now?

Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 11: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

Search Google (or Bing) for “Business Name+Reviews”

Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 12: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

hmmm

Page 13: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

This is the easiest way to get buy in.

Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 14: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

Track Your Reviews

For Freeeeeeeeeeee!Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 15: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

Not For FreeMike Ramsey: Getting Reviews and Other Hard Things in Life

Page 16: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

Not For Free

Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 17: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

People Can Be

Mean

Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 18: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 19: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 20: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

Some People

Cheat

Page 21: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 22: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

Flag as inappropriate

Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 23: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

We Get

Rejected

Page 24: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

Google’s Filter

Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 25: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

Yelp’s Filter

If it’s positive then we will filter it.

Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 26: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 27: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

We Have To

WorkMike Ramsey: Getting Reviews and Other Hard Things in Life

Page 28: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

Here Are Some Ideas

Page 29: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

WhiteSpark.ca Review tool

Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 30: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

Page 31: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 32: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 33: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 34: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 35: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

Things

Change

Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 36: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

localGoogle My Business

Page 37: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 38: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 39: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 40: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014Mike Ramsey: Getting Reviews and Other Hard Things in Life

Page 41: David Mihm @davidmihm davidm@moz.com Getting Reviews and Other Hard Things in Life Mike Ramsey mike@niftymarketing.com @MikeRamsey.

© Local U Marketing Seminars LLC, 2014

Mike Ramsey

Follow Me on Twitter @MikeRamseyOr Google.com/+MikeRamsey

Mike Ramsey: Getting Reviews and Other Hard Things in Life