David leedham profile august 2013

Admittedly ....not a recent photograph but one which demonstratesmy resourcefulness and raw talent was evident very early

Aboutme

The arrogance of success

myworkethosmymantra

will be sufficient for tomorrowis to think that what you did yesterday

William G. Pollard American physicist (1911 – 1989)

“He ensures that deadlines and budgets are met ...”Nigel Austin (Supplier) Dimension Group

“...ability to adapt quickly to new circumstances.”

Gordon Bates (Former Colleague) Ex-TJ

“..decisive and positive ..”Gordon Bates (Former Colleague) ex-TJ

“...he enjoyed working collaboratively with others to deliver results”.

Gordon Bates (Former Colleague)

... we are genuinely impressed with the quality of your service; it is nice to have a friendly voice on the end of the phone!

Amanda Pagett (Customer)

“David has always been hard working, conscientious and has great integrity.”

Paschal Little (Former Colleague) M&S

“It is refreshing to work with someone who is actually prepared to make an effort and put themselves out a bit to help”.

Conners of Louth (Customer)

“.. I appreciated his ability to think with the customer ...”

Bob Hellemons (Customer) NIKE

“..dedication and flexibility ..”Bob Hellemons (Customer) NIKE

As ever, you're a star.

Dave Parker - (Customer)

meinthewordsofothers“....a focussed professional with a meticulous eye for detail.”

Nigel Austin (Supplier) Dimension

“David was a pleasant person to work with.” Bob Hellemons (Customer) NIKE

“David is always willing to go the extra mile for the customer.”

Bob Hellemons (Customer) NIKE

He is dissatisfied with the status quo and is tenacious to see things through to a successful conclusion.

Gordon Bates (Former Colleague) Textured Jersey

“First of all, I'm really impressed how much you care about this!!

This is a masterpiece of handiwork. But the most pleasant thing is that I always had the feeling that you're doing this work exclusively just for me.”

Thorsten Mueller (Customer) - Berlin

“He creatively challenges assumptions to the benefit of all concerned”.

Nigel Austin (Supplier) Dimension Group

“.. genuinely interested in understanding people to get the best out of them”.

Gordon Bates (Former Colleague) Textured Jersey

softwareskills

DESIGN & PHOTOGRAPHY ENHANCEMENT - Adobe Illustrator & PhotoShop

MICROSOFT OFFICE - Word, Excel, PowerPoint, Outlook.

SOCIAL MEDIA - LinkedIn, Twitter, Hootsuite, FlickR

WEB & CLOUD SOFTWARE - WordPress Websites & Blogs, Capsule CRM, Zendesk Support Desk & Website CMS

Screen Capsure & Video recording

Accounting Software

QR Codes (Static & Dynamic) plus

First Aider and Health & Safety trained

someofmyachivementsCase StudiesI created this set in May/June 2013 for a Food exhibition in Chicago.

I used Adobe Illustrator with imagery from the Fotolia image bank.

I wrote the copy, after liaising with the companies, including Unilever, Warburtons and Campden BRI.

I arranged the printing of theUS-English versions in the States.

Next Step - to create a set in Latin American Spanish ......

Cell: 704-905-1681 | email: [email protected]

CASE STUDYDigiEye proves to be invaluable for the Analysis of Slaughter Methods

An interesting application, for which the DigiEye System proved to be invaluable, was within the R&D sector of European Seafood industry, for a project analyzing of the visual effects of the various methods of processing fish used within the industry.

POST MORTEM COLOR SHIFT This research included the visual analysis of the effect, upon the visual appearance and texture of the meat of differing pre-slaughter, stun and slaughter methods.

It is known the first sensory changes of fish takes place immediately after death with a series of changes which take place in the muscle caused by the onset of rigor mortis.

The start, time span and extent of rigor mortis in fish muscle is dependent upon many variables, these include the length of time the fish struggles within the net or on deck just prior to death causing stress, the method of slaughter (hypothermic or a knock to the head), the handling method immediately after harvest and the time which elapses between harvest and chilling.

Temperature is also a factor as is the species and size of the fish. All these variables are likely to influence the color, appearance and texture of the catch.

PIGMENT FADING / BLACK SPOTOne noticeable change in muscle quality, evident from the images produced by the DigiEye System, is the fading or partial fading of pigment occurring in fish as a result of rigor mortis. continued above right

PIGMENT FADING / BLACK SPOT (continued)Visible shifts in color, evident by this degradation or a partial

or localized degradation of pigment, is characterized by fading of the bright orange color of salmon muscle and the development of black

spots in shrimp, lobster and other crustaceans.

Although blackspot in shrimp and lobsters is considered harmless and is merely the result

of biochemical reaction, its appearance makes for an unappetizing product, and as such, can greater reduce the commercial value and acceptance in the eyes of the consumer who

makes a perceived link between product appearance and product

quality.

These visual quality deteriorations have been estimated to cause downgrades of around 10% of the shrimp harvest, adversely affecting yields and impacting upon the market value of the catch of shrimps and other seafood.

The economic impact of post mortem color shift through rejection, downgrade and a decreased in consumer acceptance of product not matching visual expectations was the reason for the research utilizing VeriVide’s DigiEye System.


CASE STUDYMeaningful data obtained during shelf-life trials of Seafood

The DigiEye System is used for research within the European seafood industry to provide accurate and repeatable methods to further understand and estimate the visual effects of post-harvest shelf life and storage trials for fish based products such as pate and sardines.

SHELF LIFE AND STORAGE TRIALSThis research is focused upon assessments of current and alternative packing methods, for which images are captured within the DigiEye System at the outset of the project and then at predefined time intervals, again using DigiEye.

The various fish products within their differing containers are subsequently subjected to different storage variants representing key factors influencing the shelf-life of food such as temperature, light and humidity.

Objective assessment of the shelf-stability, degradation and the color shift of various fish product are made, the data analyzed and statistically quantified. The use of DigiEye in this research was significant as, unlike traditional instrumental measurement methods, DigiEye was able to capture the color data AND the visual appearance of the various samples.

The DigiEye database also proved invaluable for this research. The color data, images and the findings were stored after each time period, allowing for the creation of a batch history for each product. This allowed the research team to easily view and analyze the shift of the color of the products over a period of time.

HISTORIC LIMITATIONS Traditionally the method for assessing the shelf-life of these types of product would be to attempt to take measurements with a colorimeter. However that method was considered unsuitable to achieve the required high level of accuracy and reliability for this research.

Although colorimeters offer a degree of objectively over pure visual assessment, the application of these types of instruments is largely limited to products with a solid color appearance only. These traditional instruments measure ‘average’ color only, allowing assessment of the limited area of the product exposed to the instrument’s aperture.

Within the food industry, the limitations of these instruments are further exposed if the product has any sort of surface effect, such as a gloss or sheen, or has any multi-colored characteristics or an uneven inconsistent surface that cannot be presented to the aperture. The same applies to color areas simply too small to be repeatedly and reliably captured.

Variations detected during these shelf-life studies using a colorimeter may be caused by surface texture deviations and not the actual color of the product. Due to the limited aperture size the isolated and unrepresentative areas of the product captured using a colorimeter often has little correlation to the overall visual appearance of the final product.

The DigiEye System addresses the problems associated with the reliable and accurate measurement of food products, that they are intrinsically non-uniform in shape, texture color and appearance.

And unlike these traditional instruments DigiEye measures color in context - color as seen by the consumer.


CASE STUDY

The color and appearance of baked products are key quality attributes. Consequently those within the food industry must ensure their product meets the consumers visual expectations. The DigiEye System offers reliable and objective color measurement, helping those in the industry achieve that objective.

GREATER VERSATILITY The DigiEye System is used to make objective and reliable measurements of the visual characteristics of food such as baked products. These include the color and distribution of inclusions, for example, fruit and chocolate chips or enrobing and toppings such as icing, chocolate or flour dusting.

The System enables accurate color measurements and analysis of specific areas of the product which can be an arbitrary size and shape and can be measurements of the overall color distribution or the measurement of the average color or indeed a single pixel.

The DigiEye System offers far greater versatility than the instruments traditionally used in the food industry such as the spectrophotometer or the colorimeter which, due to the small and fixed sized measurement aperture, is incapable of reliably measuring wide range of food products.

TWO MEASUREMENT MODESCampden BRI uses the DigiEye imaging system to take calibrated images of baked and other food products within the enclosed ‘DigiEye Cube’ illuminated with white light exactly matching the CIE D65 standard commonly used for color measurement. The instrument can be configured to two different measurement modes; Diffuse and Angled.Diffuse illumination removes the surface sheen of glossy or curved products, enabling reliable color measurements. Likewise products with an irregular surface, such as the cookies below right, can be viewed and measured with the effects of the surface texture greatly reduced.

Conversely, angled illuminant can be provided at any of several fixed angles to enable surface textures to be revealed more clearly for measurement and evaluation as can be seen in the image of the cookies above left.

DIFFUSE ILLUMINATIONANGLED ILLUMINATION

CAMPDEN BRI Campden BRI is the UK's largest independent

www.campdenbri.co.uk

membership based organization carrying out research and development for the food and drinks industry worldwide.

COLOR - A KEY ATTRIBUTE OF FOODColor and appearance is a key attribute of food, strongly affecting the perceived quality in term of nutritional value and freshness, influencing consumption, enjoyment, purchasing behavior and brand loyalty.

The aim of Food scientists, chefs and engineers is to develop food products with optimal flavor, texture, color and appearance, health benefits and ensuring product safety.

Consumers prefer bright colored fruits and vegetables. Browning and yellowing of raw green vegetables, e.g. broccoli, that can occur during processing is obviously considered undesirable. A degradation of chlorophyll may turn green vegetables into a non-attractive dark olive green color, a measure for over processing (heat treatment) and the accompanying decomposition of the nutrients and the change in bioavailability.

The consumer’s perception also extends to how the product flavor and overall quality is perceived. The color of tomato soup, for example, may be associated to creaminess or to the strength of the tomato flavor.

As Fruit & vegetable based soups are an important source of nutrition this perception of color is also linked to vitality with the presence of specific antioxidants and other phytochemicals that neutralize free radicals in the body (e.g. lycopene in tomatoes & beta carotene in carrots and pumpkin).

There is general agreement among the scientific and nutritional communities that to gain the maximum benefit and protection from antioxidants, our diets should be as colorful as possible.

UNILEVER - COMPANY BACKGROUNDUnilever is one of the world's leading food companies with brands known throughout the world including Lipton Teas, Knorr, Magnum, Ben & Jerry's, Wish-Bone, Promise, Bertolli, Popsicle, Klondike, Slim-Fast and Hellmann's.

Unilever invest €1 billion every year in research and development with five laboratories around the world exploring new thinking and techniques to help develop their products. In July 2007 Unilever purchased their first DigiEye system for their laboratory in the Netherlands.

CASE STUDY

Gerard van Dalen of Unilever describes the use of the DigiEye digital color imaging system for the analysis of the color and appearance of fruit and vegetable soup. This case study is an abridged précis of an article originally published in Food Science & Technology magazine in December 2010.

DIGITAL COLOR MEASUREMENTThe DigiEye color imaging system from VeriVide captures images of foods, such as soup products containing fruit and vegetable particles, suitable for subsequent measurement and analysis of color uniformity, size, structure and shape.

The images are colorimetrically accurate and in agreement with the visual appearance of the product allowing direct and immediate comparison of production at global locations allowing investigation of the influence of processing parameters and color stability during shelf life.

DIFFICULTIES OF MEASURING FOOD COLORVisual color assessment can be subjective, dependent, as it is, on the observer and viewing conditions. The heterogeneous nature of food products with its differing surface textures, gloss, shape and forms also makes colorimeters or spectrophotometers inadequate for many food products.


CASE STUDYImproved Product Consistency at the UK’s Favorite Baker

PHOTOGRAPHIC STANDARDSPhotographic images used to assess product appearance for QC comparisons can be inconsistent due to the variables of photography, printing and viewing consistency.

This can prevent such images being used for true reliable color control of the quality of food product. This problem is further complicated for companies who operate over multi-site and global locations who need to share and control QC data.

Warburtons purchased their first DigiEye System in September 2005 initially to create photographic standards of their finished product, part of their strategic commitment to deliver the high quality standards their customers expect for all of the products in their bakery range.


WARBURTONS - COMPANY BACKGROUNDWarburtons, founded in Lancashire, England in 1876, are now the largest bakers in the UK. The Warburtons brand is the most popular bread in the United Kingdom, a position held since 2008.

The company currently has a 24% share of the UK bread market and are consequently one of the major food and drink brand in the UK.

Warburtons make five categories of products; Bread, Rolls, Bakery Snacks, Gluten Free & Weight Watchers and have approximately a dozen bakeries in England & Scotland.

THE RIGHT COLOR - EVERY TIMEDigiEye is helping Warburtons make possible further improvements to ensure delivery of consistent product quality to their consumers by using DigiEye within their bakeries, to create visual quality standards for each of their products.

These visual standards are used as objective, color accurate, photographic illustrations that allow the Quality Coordinators and bakery team to see exactly how each finished product should appear.

The standards cover all the visual quality characteristics of each product including its shape, dimensions, the quality of the packaging and product code identification and of course, the bake color.

This greatly assists in the ultimate aim for any food company - consumers are able to buy product in store which conforms to the color and appearance they want and expect, every time.


CASE STUDY

In a Campden BRI facilitated project, a major UK high street retailer, with the cooperation and full support of its relevant suppliers, used the DigiEye Imaging System to establish a set of quality specifications for specific visual characteristics of poultry products.

THE COLOR OF MEAT - A KEY ATTRIBUTEColor is arguably the most important quality parameter for meat and poultry products as it directly influences consumers’ purchase decisions. IF THE COLOR IS NOT RIGHT THE CONSUMER WILL NOT BUY IT.

Consumers associate color with freshness, so it’s important the meat color matches their expectations. For red meat, they expect to see a bright red pigment, whilst for mature beef a darker color would be acceptable.

Cured meat such as bacon or ham should be pink, not grey, and poultry color very much depends on its provenance and the diet on which the bird was fed; UK consumers tends to favor a creamy white colored skin, while in the USA a yellow colored corn-fed bird is more preferred.

However, color is still often measured subjectively in the food industry.

VISUAL STANDARDS NEEDEDCampden BRI was approached by one of their members, a major UK high street retailer, for advice on a reliable method of creating sets of definitive visual specifications for their range of poultry products to ensure their products were attractive and appealing at point of sale to their customers.

The project, which was facilitated by Campden BRI, required visual specifications to be agreed by their suppliers and made available as color accurate prints, offering consistent and reliable visual aids for use by those involved with visual quality within the supply-chain.

Visual specifications were required for a range of visual characteristics of poultry. The retailer fully understood the influence a product’s color and appearance has on consumers’ purchase decisions and that poor visual attributes could lead to loss of sales and increase in product and packaging waste.

COOPERATION & CONSENSUS The retailer and their suppliers were invited to a workshop at Campden BRI where the objective was to set tolerance limits for the poultry products supplied. The suppliers brought along the product range they each produced for the retailer including legs, breasts, wings and whole birds.

www.campdenbri.co.uk

continued over

CAMPDEN BRI Campden BRI is the UK's largest independent membership based organization carrying out research and development for the food and drinks industry worldwide. www.campdenbri.co.uk

someofmyachivementsPostal InvitationsFor an American Food exhibition I instigated and created invitations for mailing to around 1,000 targeted pre-registered attendees.

In 2012 68% of all visitors to the company’s stand in Las Vegas had received one of my invitaions - an excellent ROI.

Printed in the USA, from where they were mailed, with address labels created in the UK using Word Mail Merge.

someofmyachivementsExhibtion DisplayI had ownership for the company’s stand at ITMA 2011 in Barcelona. Hard work but very rewarding.

Working with Nigel Austin of Dimension Group we created a stand exceeding our aims:

Colourful & Well Illuminated, Ease of Access Interesting Tactile Design Plus 6 screens showing messages targeted at differing markets.

More pics on FlickR via LinkedIn profile.

Our Sales Director estimated my design and creative input for this stand contributed to at least 50% of the generated leads.

Ahora todos los aspectos del color del denim pueden medirse

denimSeguramente estará familiarizado con las limitaciones en las mediciones del color en Denim usando instrumentos tradicionales como espectrofotómetros:

Estas limitaciones se deben mayormente a:

Los instrumentos tradicionales solamente permiten medir pequeñas áreas en la prenda

El Denim raramente se vende hoy como un color sólido, por lo que no es posible describir su color solamente en forma numérica.

Las áreas y proporciones entre lavado y no lavado, elementos críticos en la apariencia estética del producto, son muy difíciles de medir.

El campo de visión requerido para capturar estos productos es ahora mucho mayor de lo que podía presentarse a la apertura de un espectrofotómetro. Ud. puede querer ver la prenda completa.

Entendemos que como el denim moderno es fundamentalmente apariencia, lo que se requiere de una imagen es juzgar la misma, con la habilidad de poder medir áreas determinadas de la prenda en lugar de zonas pequeñas que no necesariamente representan al producto.

De�nitivamente buscaremos mayor objetividad, tanto para control de calidad como para �nes de agrupamiento y secuenciamiento de los lotes.

Entonces, como expertos en tecnología de medición del color, hemos desarrollado una solución que permite satisfacer todo lo anterior…

DigiEye: Para mediciones mas precisas y repetiblesSolo con DigiEye pueden medirse todos los aspectos del denim. Permite mayor objetividad y por ende trae todas las mejoras de calidad asociadas a la misma

Las diferencias de color y de contraste pueden visualizarse y TAMBIÉN medirse, pues el DigiEye guarda la imagen que soporta la información numérica.

Las mediciones son también mucho mas representativas del color real del producto, siendo más precisas y repetibles debido a la posibilidad de analizar y medir áreas mas grandes.

medición del color

Poniendo el color en Contexto

midiendo lo inmedibletel: +54 (11) 47936044

someofmyachivementsData SheetsThis set was created for a textile exhibtion - ITMA 2011.

I subsequently created the documents in other langauges - this set is the Latin American Spanish version.

The target market was six different areas of the Textile Industry:

Prints, Lace & Lingerie, Denim, Carpets, Fastness Testing and Co-ordinating Sets

My objective was to create colourful documents with vibrant and compelling imagery.

digigradeLa evaluación de la solidez de colores es una de las áreas más polémicas de los ensayos textiles ya que se realiza casi exclusivamente en forma visual.

Altamente subjetiva, y frecuentemente necesitando múltiples evaluadores, la valoración visual suele ser el factor limitante a la obtención de resultados consistentes a los ensayos que, en otras áreas están muy bien estandarizados.

Esto signi�ca que hay riesgo potencial que algunos productos sean incorrectamente aprobados o rechazados basados en la opinión subjetiva de los evaluadores, con pérdidas económicas para el fabricante y también para el laboratorio de evaluación por igual.

Analicemos estos desafíos en más detalle...

El mero hecho que la evaluación sea puramente visual es un enorme limitante a la consistencia de la determinación. La capacidad de una persona para evaluar color depende de factores que van desde las de�ciencias visuales pasando por el humor, el cansancio, etc.

Dada la naturaleza subjetiva de la valoración de solideces, el período de entrenamiento requerido para transformarse en un evaluador con�able es normalmente largo, típicamente seis meses.

Las normas internacionales para la evaluación visual requieren grados que se acuerden por varios asesores. Esto signi�ca que en un laboratorio con alta carga de trabajo, habrá individuos clave que pasarán largos períodos solamente evaluando solideces.

Las normas internacionales requieren que dos evaluadores estén solamente en medio punto de diferencia en la escala de grises. En el transcurso de varias ruedas de ensayos, hemos encontrado que esta tolerancia no se consigue en la práctica. En promedio, la diferencia en la valoración entre evaluadores es signi�cativamente mayor, especialmente en el caso de variación de color.

ENTONCES, CUAL ES LA ALTERNATIVA?DigiGrade: la solución probada por la industria a estos temasPor primera vez, el área mas subjetiva de los ensayos textiles se ha vuelto repetible y objetiva. El sistema DigiEye de VeriVide con el software DigiGrade provee resultados exactos, velozmente y ha sido validado a través de los años en numerosas rondas globales de ensayos.

Una opinión subjetiva guía su valoración de solideces?

valoración digital de solideces



juegos coordinados medición del color


Con una demanda cada vez mayor del consumidor, y un nivel competitivo feroz en las ventas, entendemos como ahora, mas que nunca antes, es importante armonizar colores entre diferentes artículos: Toallas gruesas, Alfombras de pelo alto, Pedestales acolchados, Cortinados plásticos, vasos porta cepillos y jaboneras, alfombra de goma y otros productos metálicos y accesorios asociados que deben presentarse juntos en el exhibidor de las tiendas.

Sin embargo, hasta ahora, la armonización efectiva era muy difícil de conseguir debido a los cambios asociados con las mediciones de los colores en los diferentes substratos, materiales y formas involucradas.

Por ejemplo:

No existía un método estandarizado para visualizar toallas y alfombras.

La dirección del rizo en la toalla afecta la apariencia del color, y esto lleva a con�ictos relacionados a la precisión en la medición y la repetibilidad en las mediciones al usar un espectrofotómetro.

En productos como toallas o alfombras, solo una pequeña área podía medirse, lo que usualmente no representaba el color y la apariencia genera del producto como es percibido por el consumidor.

Con estructuras mas abiertas, como por ejemplo alfombras de baño, los resultados se ven seriamente afectados por efecto de las sombras producidas por los “huecos” entre penachos.

Con sus diferentes formas, curvas y tamaños, los objetos bi y tridimensionales han sido siempre difíciles de medir, tanto individualmente como al costado de sus textiles coordinados.

La excelente coordinación y consistencia en estos productos con substratos tan diversos puede ser un indicador real de la calidad, y un factor diferencial con la competencia.

So how do you achieve these?midiendo lo inmedibletel: +54 (11) 47936044

Objetividad plena. Consistencia Real. Administración del color.Los diseños multicolores y los estampados son cada vez más populares en las tiendas hoy en día.

Son especialmente llamativos en el sector de la vestimenta - diseños audaces y excitantes �ores en la ropa femenina y espectaculares camisetas en el caso de ropa para hombres. En departamentos infantiles vemos estampados multicolores con manchas, rayas y divertidas imágenes, muchos mostrando los personajes de los últimos estrenos en cine, o personajes de la TV.

Del mismo modo, los dibujos y estampados son muy evidentes en artículos para el hogar tales como cortinas, juegos de tres piezas, fundas de edredón y ropa de cama e incluso telas para muebles para el exterior.

Hasta ahora, los diseños multicolores y de naturaleza complicada implicaban la necesidad ineludible de hacer el control de Calidad exclusivamente en forma visual.

Inevitablemente esto ha llevado a situaciones complicadas alrededor de la consistencia del color, tratando de sobrellevar las limitaciones dela subjetividad, arriesgando demoras potenciales, discusiones de calidad y costos adicionales al no alcanzarse la conformidad en los tiempos normales.

Pero ahora hay una alternativa…

Para un control superlativo, elija DigiEyeAhora usted puede alcanzar el objetivo de evaluar mediante instrumentos sus diseños en contexto, usando el sistema DigiEye de medición sin contacto y de captura de imágenes digitales.

El enfoque instrumental del DigiEye permite objetividad, consistencia, mejorando los niveles de Calidad, lo que puede signi�car una verdadera mejora competitiva.

Adicionalmente, DigiEye proveé junto con los datos numéricos, una imagen, permitiendo visualizar Y TAMBIÉN medir diferencias de color, tanto individualmente como también en contexto como parte de un complejo diseño.

medición del color


midiendo lo inmedibletel: +54 (11) 47936044 Ahora todos los aspectos de la

gestión de color en alfombras están cubiertosEl control instrumental de la calidad del color de alfombras ha sido históricamente un desafío.

Esto se debe mayormente a la super�cie texturada y la construcción abierta del producto para las cuales, los equipos tradicionales de medición, carecen de repetibilidad y de precisión.

Tampoco es posible evaluar y aprobar el producto acabado o diseños completo, debido al tamaño de la abertura en dichos instrumentos.

¿Entonces, cual es la solución?Un claro indicio de calidad y una ventaja competitiva puede ser la coordinación excelente de colores y la consistencia del mismo entre piezas. Así pues, ¿cómo se consigue esto?

En VeriVide, como expertos en tecnología para evaluación de color, hemos creado una solución interesante proveyendo nuevos niveles de gestión de colores…

Primeros en gestión de color en alfombrasCada etapa de la manufactura de alfombras es ahora controlable. El sistema DigiEye para medición de colores sin contacto y captura de imágenes ofrece una altísima resolución y enorme precisión para las tomas de fotografías y mediciones del color y apariencia del producto.

Proveyendo tanto una imagen como datos numéricos, permite visualizar Y TAMBIÉN medir diferencias de color, tanto en forma individual como por partes en un diseño complejo, siempre en contexto.

Una ventaja competitivaEste enfoque permite una objetividad sin precedentes, consistencia y niveles de calidad mejorados, resultando en una diferenciación real con la competencia.

Los datos medidos están alineados �elmente con los colores que sus clientes observarán y es más preciso y repetible que un espectrofotómetro, dada la mayor área de selección.

alfombrasmedición del color



La administración y coordinación de colores en componentes de lencería ha sido siempre un desafío; los instrumentos tradicionales simplemente no pueden proveer los niveles necesarios de exactitud y objetividad.

Demos una mirada a esos desafíos…

Las aprobaciones usualmente deben hacerse exclusivamente en forma visual lo que representa un proceso muy subjetivo e inconsistente.

No existe un método estandarizado para visualizar los componentes asociados como encajes, mallas y tejidos base.

La apariencia del color depende mucho del ángulo de visión, especialmente para los tejidos con alto brillo especular como los usados en lencería. Frecuentemente encontramos múltiples tipos de hilos en un diseño, los cuales pretenden ser del mismo color, pero tendrán diferencias signi�cativas de apariencia.

Muchos tejidos tienen una construcción abierta, o no son opacos, lo que hace imposible medirlos con un espectrofotómetro en forma precisa y repetible. Para poder medir color se han hecho intentos de doblar el producto para conseguir opacidad, pero esto tiene un efecto dramático en el color percibido.

Frecuentemente deben medirse áreas pequeñas del diseño, o ítems individuales como hilos de resalte, breteles o broches aunque su tamaño hace que sea imposible de medir, incluso con la apertura menor disponible en los instrumentos.

La igualación de múltiples componentes ha sido siempre uno de los mayores desafíos, debido a los varios proveedores, materiales e incluso regiones involucradas. Este problema podía solamente ser “administrado” enviando muestras a un punto central para veri�car la coordinación. Sin embargo compartir la información en forma efectiva ha sido imposible, hasta ahora.

Estos desafíos llevan a decisiones de pasa/falla demasiado subjetivas, muchas veces resultando en múltiples sumisiones, problemas de calidad y tiempos más demorados.

Pero ahora hay una solución

Alcanzar las expectativas del cliente es ahora más sencillo

encajes y lenceríamedición del color



meinmywords

project manager

administrator customer focused

prod

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marketing

designerevent management

committed

flexibility

adaptability

tenacity

visi

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ambitious

initiative

ownershipgo the extra mile

dedicatedindustriousdriven

enth

usia

stic

team

wor

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dilig

ent

focu

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dge

proactive achievements

continual improvement

prof

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prof

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interestslovespassions

CHARLES DICKENS

Bleak House

P E N G U I N C L A S S I C S

ĒMILE ZOLA

Thérèse Raquin


THOMAS HARDY

Jude the Obscure


[email protected]

07792 728 307

or via LinkedIn

David leedham profile august 2013

Business

gordon bates

conners of louth customer

amanda pagett customer

colleague ms

colleague extj

colleague textured jersey

case study digieye

hard working