David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing

Page 1 <img data-url='document/david-cox-taylor-francis-brighton-seo-slides-april-2017-needles-and-haystacks.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062412/58f0c9631a28ab13258b45fb/html5/thumbnails/1.jpg' width='140' height='200' /> DAVID COXTAYLOR & FRANCIS

Director of Innovation

Page 2 <img data-url='document/david-cox-taylor-francis-brighton-seo-slides-april-2017-needles-and-haystacks.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062412/58f0c9631a28ab13258b45fb/html5/thumbnails/2.jpg' width='140' height='200' /> The challenges of discoverability in academic publishing

Page 3 <img data-url='document/david-cox-taylor-francis-brighton-seo-slides-april-2017-needles-and-haystacks.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062412/58f0c9631a28ab13258b45fb/html5/thumbnails/3.jpg' width='140' height='200' /> In the war for information, our job remains the same: to connect authors with readers

Page 4 <img data-url='document/david-cox-taylor-francis-brighton-seo-slides-april-2017-needles-and-haystacks.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062412/58f0c9631a28ab13258b45fb/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/david-cox-taylor-francis-brighton-seo-slides-april-2017-needles-and-haystacks.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062412/58f0c9631a28ab13258b45fb/html5/thumbnails/5.jpg' width='140' height='200' /> Researchers want the most reliable content, from the best sources,

as easily, quickly

and cheaply as possible

Page 6 <img data-url='document/david-cox-taylor-francis-brighton-seo-slides-april-2017-needles-and-haystacks.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062412/58f0c9631a28ab13258b45fb/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/david-cox-taylor-francis-brighton-seo-slides-april-2017-needles-and-haystacks.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062412/58f0c9631a28ab13258b45fb/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/david-cox-taylor-francis-brighton-seo-slides-april-2017-needles-and-haystacks.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062412/58f0c9631a28ab13258b45fb/html5/thumbnails/8.jpg' width='140' height='200' /> Google delisting books publishers from their index was a wake-up call

and put SEO at the top of our agenda

Page 9 <img data-url='document/david-cox-taylor-francis-brighton-seo-slides-april-2017-needles-and-haystacks.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062412/58f0c9631a28ab13258b45fb/html5/thumbnails/9.jpg' width='140' height='200' /> Page 10 <img data-url='document/david-cox-taylor-francis-brighton-seo-slides-april-2017-needles-and-haystacks.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062412/58f0c9631a28ab13258b45fb/html5/thumbnails/10.jpg' width='140' height='200' />

David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing

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