DaveJohn_Presentation Deck_LI_2

DaveJohn

Overview

Executive Leadership !Channel Integration: B2C, B2B !

Direct Marketing & Media Planning !Direct Response Lead Generation !

Traditional Media (DRTV, Print, Mail) !Digital, Mobile & Social Media !

Budgeting & Forecasting

Data/Conversion Funnel Analytics !ROI Analytics !

Pro forma Predictive Analysis !Data-driven Optimization !

Excellent Presentation Skills !New Business Development !

Team Builder !

Background

Organizational Experience

Star Group, full-service marketing agency Cesari Response, short-form DRTV firm DMW Worldwide, full-service direct response agency Devon Direct, full-service direct response agency The Franklin Mint, collectibles direct marketer Colonial Penn Group, insurance direct marketer !

Client/Category Experience

Channel Experience

Traditional Media DRTV, Local Broadcast, Network Cable, Radio, Print, Direct Mail

Digital Media Paid Search, SEO, Online Display, Social Messaging, Content Marketing, Mobile, Email

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Strategic marketing planning Integrated channel management Segmentation, market indexing, lead scoring !Direct Response Marketing Digital Marketing Social Media, Content Marketing Media Planning & Buying !Budgeting & Forecasting P&L Management, Organizational Process New Business Development

Strategy

Business Management

Marketing

Professional Experience

Front-end AnalyticsSite Analytics (unique sessions, page views, TOS, referral sources) “Goal” conversions (newsletter sign-ups, form completions) Media/digital channel spend (cost per lead) Inbound telemarketing calls Social engagement metrics (engagement, comments, actions)

Conversion AnalyticsConversion funnel analysis Qualified Leads/Referrals, cost-per Client/customer ROI Customer Lifetime Value

Ad HocMarket indexing (prioritizing opportunities) Pro forma ROI projections Allowable cost-per-acquisition tables

Data Analytics

Professional Experience

Philosophy & Approach

Data is the new currency.  Integration of channels is the best strategy. 

Relationships are the key.  Real-Time analytics is the goal. 

Engagement of prospects is the reward.

The New Rules of Marketing

Creating Relevance Content fosters Prospect Engagement

In a world over-crowded with messaging, “breaking through the clutter” is best achieved by nurturing relationships. The rise of social media and the power-shift from brands to consumers is nothing short of a revolution. The old paradigm of “buy this” marketing has evolved to reflect and address the needs and demands of a new customer, empowered by technology and wary of “advertising”. Achieving relevance today means leveraging that technology to serve useful and sharable information and education to the right audience on the right platform(s).

Information Education Trust Credibility Engagement

Brands that build TRUST through AUTHENTIC and useful content

attract customers.

Significance of Engagement Consumers and Communications are Evolving

Purpose of Integration Today’s Consumer’s Path-to-Action Demands It

Media Digital PR Social Media Website

An Omni-Channel Approach

TV Cable Radio Print

Direct Mail

PPC SEO

Display Mobile Email

Releases Story Placements

Blogs Events

Paid Ads Messaging

Content Marketing Blogger Outreach

Site Design Site Build

Usability Testing Site Analytics

The Solution

Summary

Summary

Strong skew toward measurement, data analytics, pro forma projection analysis and client-business management Broad strengths in integrated strategic marketing and media, channel integration, direct response marketing and data analytics Deep experience in traditional and digital channels to inform optimum client solutions to business challenges Understands and embraces the role of digital platforms (PPC, Social platforms, Content Marketing, SEO) to drive engagement and clients Executive leader, strategic marketer, data “nerd”, mentor; Believes in the power of culture to inspire

[email protected] 610-256-2559