g r a p h i c d e s i g n The Portfolio The following pages illustrate some of the work I have been doing throughout my career. It is a small sample of the design solutions I have developed for clients. Some are award winning, some may be less exciting, but still satisfy the demand for effective communication. < Despite the outpouring of international aid, there are still severe problems with food distribution to tens of thousands of homeless Haitians. There are indications that Haitians are largely fending for themselves if they want to eat. To gauge the success of international relief efforts, NPR visited seven of the largest tent cities in three different areas of Port-au-Prince on Tuesday. These are spontaneous camps of earthquake victims, ranging in size from several hundred to more than 10,000 people. They live as squatters in public parks, in school grounds and on vacant land. This was, at best, an unscientific, informal survey. People said there is adequate medical treatment and sufficient water for drinking and washing. But at each camp, people described food distribution as irregular, inadequate and often violent and disorderly. The result: people are hungry. In St. Pierre Park in Petionville, the 15 members of Julienne Charles’ family lounged under a bean-pod tree while a daughter washed clothes. At this sprawling encampment, the stench of dead bodies has been replaced with the stink of sewage. Charles says when a food truck shows up, there’s never enough for everyone. Quake victim Julienne Charles and 15 member of her family live in a tent city at St. Pierre Park in Petionville. “I can’t get there before the line runs out,” she said. “The strong go to the front, and even if you get food, the one who is hungrier snatches it away.” Charles added, “We go to the market and buy food but the money is running short.” Her story was echoed again and again by families in the other six camps. At the campus of Saint-Louis de Gonzague, a Roman Catholic school in Delmas, three women of the LeFevre family sat in chairs next to the bright red Coleman tent they bought for $100 on the street. It will never be used as advertised by a happy family on a fishing trip. “We buy our food from the street merchants,” one woman says. “The last time an aid group stopped here with food was last week. And they stopped coming because every time they came through people would fight.” Back at St. Pierre Park, Hernandez Sicard, a tall Haitian-American from Miramar, Fla., was scoping out the camp to decide whether he should send for relief supplies from a charity he knows back home. He was shocked at the conditions he found. “I mean look around you,” Sicard says. “People are scraping with the little that they have to sustain themselves. Nobody is helping. I think what you see on TV right now is just propaganda.” NPR encountered a similar observation at the tent city at the Delmas Catholic school. Dr. Robert Bristow has been in Haiti for two weeks with a disaster relief group from New York City. He says he hasn’t seen a single formal food distribution. “In post-disaster areas around the world, usually by this phase, there are lots of children carrying high-energy biscuits that are usually distributed by the WHO. You see wrappers, you actually see them being sold and I haven’t seen any of that yet,” he says. Bristow says from his informal observations, “not enough food aid is getting here quick enough.” The U.N.’s World Food Program is the primary food relief agency in Haiti. In a telephone interview Tuesday night, spokesman David Orr described Haiti as a huge humanitarian challenge — with an estimated 2 million people to feed. “There are going to be gaps,” he said. “You’ll always find someone who says they haven’t received food. But we are endeavoring to reach all of them.” Orr said as of Tuesday more than 10 million meals have been delivered. But he noted that there are more than 300 makeshift settlements around the capital. And the over-stretched U.N. force, as of Wednesday, can only provide security for food distribution at five large camps a day. Other aid groups visit smaller camps. Information is confusing and contradictory in post-earthquake Haiti. On Monday, top U.S. military officials were briefed by their staff on U.S. relief efforts. They were told that shelter and medicine are the biggest problems — the opposite of what NPR heard in the camps. Food availability is no longer critical, military officials were told, because people can find food in the markets. Which in one respect, is true. Haitians are endlessly resourceful. These squalid tent camps have their own economies. They team with vendors, such as one woman selling little bags of boiled beans. There are bananas, tangerines, potatoes, corn flakes, cooking oil and rum to buy. You can buy a bowl of tripe stew, charge your cell phone and get a pedicure. But with promised international food aid still scarce, earthquake victims who have lost everything are burning through the money they salvaged from their destroyed home to buy their own food. At the tent city at Le Mannois Catholic School in Petionville, food trucks from the Dominican Republic have visited this camp only three times in two weeks. An unemployed laborer named Mackenzie Destin sums it up: “The ones who can afford to buy food, eat. The ones who can’t, don’t.” dead bodies homeless violent fighting victim disaster United Nations resourceful promise sustain PRESORTED STANDARD PERMIT #3036 WHITE PLAINS NY Westchester’s Most Influential Weekly Vol. IV NO XLXVII Thursday, September 2, 2010 www.westchesterguardian.com Watson: Counseling for the End of Life, Page 6; Heller: America on Trial, Page 7; MacAlpine: Destabilization and the Cult of Economic Analysis, Page 8; Deskovic: Careers in the Innocence Movement, Page 9 Haiti Support Poster CMU Design Book Westchester Guardian Color is where our brain
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g r a p h i c d e s i g n
The Portfolio
The following pages illustrate some of the work I have been doing throughout my career. It is a small sample of the design solutions I have developed for clients. Some are award winning, some may be less exciting, but still satisfy the demand for effective communication.
< Live Area
Despite the outpouring of international aid, there are still severe problems with food distribution
to tens of thousands of homeless Haitians. There are indications that Haitians are largely
fending for themselves if they want to eat.To gauge the success of international relief efforts, NPR visited seven of the largest
tent cities in three different areas of Port-au-Prince on Tuesday.These are spontaneous camps of earthquake victims, ranging in size from several
hundred to more than 10,000 people. They live as squatters in public parks, in
school grounds and on vacant land.This was, at best, an unscientific, informal survey. People said there is adequate
medical treatment and sufficient water for drinking and washing. But at each
camp, people described food distribution as irregular, inadequate and often
violent and disorderly. The result: people are hungry.In St. Pierre Park in Petionville, the 15 members of Julienne Charles’ family
lounged under a bean-pod tree while a daughter washed clothes.At this sprawling encampment, the stench of dead bodies has been replaced
with the stink of sewage. Charles says when a food truck shows up, there’s
never enough for everyone.Quake victim Julienne Charles and 15 member of her family live in a tent city
at St. Pierre Park in Petionville.“I can’t get there before the line runs out,” she said. “The strong go to the front,
and even if you get food, the one who is hungrier snatches it away.”Charles added, “We go to the market and buy food but the money is running short.”
Her story was echoed again and again by families in the other six camps.
At the campus of Saint-Louis de Gonzague, a Roman Catholic school in Delmas, three
women of the LeFevre family sat in chairs next to the bright red Coleman tent they bought
for $100 on the street. It will never be used as advertised by a happy family on a fishing trip.
“We buy our food from the street merchants,” one woman says. “The last time an aid group
stopped here with food was last week. And they stopped coming because every time they came
through people would fight.”Back at St. Pierre Park, Hernandez Sicard, a tall Haitian-American from Miramar, Fla., was scoping out the camp
to decide whether he should send for relief supplies from a charity he knows back home. He was shocked at the
conditions he found.“I mean look around you,” Sicard says. “People are scraping with the little that they have to sustain themselves.
Nobody is helping. I think what you see on TV right now is just propaganda.”
NPR encountered a similar observation at the tent city at the Delmas Catholic school.
Dr. Robert Bristow has been in Haiti for two weeks with a disaster relief group from New York City. He says he hasn’t
seen a single formal food distribution.“In post-disaster areas around the world, usually by this phase, there are lots of children carrying high-energy biscuits
that are usually distributed by the WHO. You see wrappers, you actually see them being sold and I haven’t seen any of
that yet,” he says.Bristow says from his informal observations, “not enough food aid is getting here quick enough.”
The U.N.’s World Food Program is the primary food relief agency in Haiti.
In a telephone interview Tuesday night, spokesman David Orr described Haiti as a huge humanitarian challenge — with
an estimated 2 million people to feed.“There are going to be gaps,” he said. “You’ll always find someone who says they haven’t received food. But we are
endeavoring to reach all of them.”Orr said as of Tuesday more than 10 million meals have been delivered.
But he noted that there are more than 300 makeshift settlements around the capital. And the over-stretched U.N. force,
as of Wednesday, can only provide security for food distribution at five large camps a day. Other aid groups visit smaller
camps.Information is confusing and contradictory in post-earthquake Haiti.On Monday, top U.S. military officials were briefed by their staff on U.S. relief efforts. They were told that shelter and
medicine are the biggest problems — the opposite of what NPR heard in the camps.
Food availability is no longer critical, military officials were told, because people can find food in the markets.
Which in one respect, is true.Haitians are endlessly resourceful. These squalid tent camps have their own economies. They team
with vendors, such as one woman selling little bags of boiled beans.There are bananas, tangerines, potatoes, corn flakes, cooking oil and rum to buy. You
can buy a bowl of tripe stew, charge your cell phone and get a pedicure.
But with promised international food aid still scarce, earthquake victims
who have lost everything are burning through the money they
salvaged from their destroyed home to buy their own food.At the tent city at Le Mannois Catholic School in Petionville, food trucks from the Dominican Republic have visited this camp only three times in two weeks.An unemployed laborer named Mackenzie Destin sums it up: “The ones who can afford to buy food, eat. The ones who can’t, don’t.”
dead bodies
homelessviolent
fighting
victim
disaster
United Nationsresourceful
promise
sustain
PRESORTEDSTANDARD
PERMIT #3036WHITE PLAINS NY
Westchester’s Most Influential WeeklyVol. IV NO XLXVII Thursday, September 2, 2010
www.westchesterguardian.com
Watson: Counseling for the End of Life, Page 6; Heller: America on Trial, Page 7; MacAlpine: Destabilization and the Cult of Economic Analysis, Page 8; Deskovic: Careers in the Innocence Movement, Page 9
Haiti Support Poster
CMU Design Book
Westchester
Guardian
Color is where our brain
g r a p h i c d e s i g n
The Project
Watterson Studios took on the challenge of redesigning and modernizing the layout, web presence and production requirements of the Westchester Guardian.
The Guardian is a weekly newspaper serving Westchester New York.
The Process
I researched national and local newspapers to find out the optimal grid for the layout, number of columns, typeface, font size. I brought it all together in InDesign to create templates that will facilitate consistent, readable, efficient pages that now express the professionalism that was lacking in the previous versions
PRESORTEDSTANDARD
PERMIT #3036
WHITE PLAINS NY
Westchester’s Most Influential Weekly
Vol. V No. XVII
Thursday, April 28, 2011
westchesterguardian.com
Shifting GearsPage 5
LifePage 13
The Holocaust Remembrance
Page 13
Ed Koch MovieReviewsPage15
The Merry GardenerPage 10
The SpoofPage17
Weir Only HumanPage 22
Eye on TheatrePage 4
Job Hunting in Tough
TimesYour Resume
is the KeyBy Robert Scott, Page 2
g r a p h i c d e s i g n
The Result
Readership has increased significantly, sagging ad sales have improved at nearly 75%. The newspaper is now being regularly contacted by Albany staffers to be a conduit for information for the residents of Westchester.
The Guardian has been a client ever since our initial proposal reached their desk
g r a p h i c d e s i g n
Publications
From annual reports, to catalogs and textbooks, Watterson Studios has seen it all. Each project has its own challenges and opportunities, the key is to take advantage of the opportunities and optimize the message.
The message is always the driving force of any good design!
FineEye Project
The execution on this project was critical. The clients were the driving forces of color separation quality in the print industry.
The simplicity of the design helped to convey the message.
ICE is intelligent!
1. Neutral Gray
Printing gray with C,M,Y is not optimal.
A neutral gray built mostly with mostly K (black) ink is easier to maintain, without introducing a hue shift, when printed.
With ICE, savings are significant. Note the large reduction in C,M,Y.
2. Flesh Tone
In the Photoshop separation, the CMY is “dull and gray”, and uses little or no K (black). The hair has heavy CMY as well.
Note that in the ICE separa-tion, the flesh tone carries more weight in the CMY than the hair. ICE knows that too much K (black) in the flesh tones can introduce artifacts
3. Red
In the Photoshop separation, Cyan contaminates the Red, mak-ing it dull and gray.
In the ICE Separation, the Red is Clean and Bright. It is intelligently built with Magenta and Yellow, and darkened with K (black).
Optimize Without CompromiseThis is the ink optimizing software you want to go to market with — not compete against.Of all the ink optimizing systems out there, only ICEserver Litho gives you unmatched
quality while using less ink. It’s all possible through an advanced algorithm that created
ICE (Intelligent Color Engine) for application via Mac-based software. With ICE, you have
the ability to lock in the perceptual integrity of an image to strike the perfect balance
between visual accuracy and optimized ink usage. That means ICE is nothing like other
ink-saving tools that typically compromise quality in their quest to save you ink.
1
2
1
2
3
3
ICE Separation
Photoshop separation
CMYK Image
CMYK Image
Black Plate
Black Plate
CMY Build
CMY Build
Optimize Without CompromiseRecommended System Configuration:
• Windows 7
Professional 64-bit
Supported:• Windows 7 32-bit/
64-bit
• Windows XP 32-bit
• Windows Server 2003
R2 32-bit
• Windows Server 2008
R2 32-bit/64-bit
Hardware:• 3.0 Ghz dual Quad-
core processors or
greater
• 16 Gb RAM
iceserver 3.0 is a hot
folder enabled Windows
Server application,
with a browser-
based user
interface. Monitor
status of your
ICE workflow from
any browser enabled
computer.
ICEserver 3.0 now
includes ICC Color
Management,
which enables
the use of your
existing CMYK and
RGB Source Profiles,
and Destination Profiles.
With the new Tone
Correction adjustment,
ICEserver is
now process
independent.
Given the cost of
inkjet ink and toner,
as well as increasing
cost of offset ink, the
savings opportunity is
substantial, and quality is
improved.
CMY Build
CMY Build
ICEserver 3.0
Print optimizing software that doesn’t sacrifice color quality
intelligent color delivered
Now supports:
• Offset Lithography
• Digital
• Wide Format
• Inkjet
• Color Toner
O p t i m i z e w i t h O u t c O m p r O m i s e
g r a p h i c d e s i g n
ICEserver 3.0
Print optimizing software that doesn’t sacrifice color quality
intelligent color delivered
Now supports:
• Offset Lithography
• Digital
• Wide Format
• Inkjet
• Color Toner
O p t i m i z e w i t h O u t c O m p r O m i s e
cooling system design • manufacturing practices • heavy-diesel cooling systems
• sales • service • manufacturing • quality control • heat exchange products
• cooling system design • manufacturing practices • heavy-diesel cooling
systems • service • manufacturing • quality control • heat exchange products
NARSA HEAVY DUTY HEATING AND COOLING CONFERENCESeptember 23-25, Knoxville, TN
Results
Professionalism, effective communication and efficiency of production help to lead to success in creating award winning designs. Creativity through the process is a key to making all of the elements come together to help the viewer understand the message... at a glance.
g r a p h i c d e s i g n
Signage and Point of Purchase
From the basic shelf talker to complicated point of purchase devices, we have the experience and knowl-edge to create dynamic and effective solutions.
Brentwood Park Initiative
Attract attention, create excitement, drive participation. Those were the goals of the project. Not only was this a visual success, but the fundraiser created 60% more revenue than anticipated.
Couldn’t Get Away in 2010?
Let the Brentwood Park Initiative make it happen in 2011!
Couldn’t Get Away in 2010?
Raffle Tickets are available at:
Brentwood Library
Cappetta Dentistry
Cutting Crib
DantesMilestone
Palmiere’s Hair Center
Pampered Pet
South Hills Karate Academy
Spartan Pharmacy
Spartan Pizza
Follow the BPI on facebook
Dream Vacation Raffle
The Brentwood Park Initiative’s Vacation Getaway Raffle just may
be your lucky ticket. This is your chance to win a terrific vacation
anywhere in the world. Do you want to visit Disney, Paris, Australia,
Ireland, Key West, Hawaii? You name the place, it can become a
reality!
Your purchase ensures that the Brentwood Park Initiative can continue to plan the finest
in programs and services, and help maintain one of the premier facilities of its kind in the
Pittsburgh area.
Don’t delay, pack your bags today!
Tickets
$20 DonationWinning number based
on the Big 4 evening lotto
number of January 15, 2011
The trip is a maximum value of $10,000, $7500 cash prize alternative to the trip.
g r a p h i c d e s i g n
Results
The only way to be successful in signage, packaging, and point of purchase is to have a deep understanding of the production process, and then combine that with cutting edge creativity.
The practical production knowledge provides the palette for creative execution and dynamic design solutions.
A researcher in the jungles of Panama studies a golden frog and
remembers her favorite middle school Science Olympiad event,
Amphibians and Reptiles. A high school science teacher
prepares his lessons and recalls the singular influence that led
him to major in Cellular and Molecular Biology at the University
of Michigan and to pursue teaching, the Science Olympiad
Designer Genes event. A geotechnical engineer who attended
both MIT and UC Berkeley marvels at how learning to classify
more than 200 rocks, minerals and fossils when she was 13 years
old led her to a career sparked by Science Olympiad.
For more than 25 years, Science Olympiad has led a revolution
in science education. In the face of shrinking college enrollment
in science majors, falling science test scores and a nationwide
shortage of K-12 science teachers, Science Olympiad continues
to challenge, inspire and inform the academic and professional
careers of students and instructors across America.
Recognized as a model program by
the National Governors Association
Center for Best Practices in the
2007 report, Innovation America:
Building a Science, Technology,
Engineering and Math Agenda,
Science Olympiad is committed to
increasing global competitiveness
for the next generation of scientists.
www.soinc.org
Science Olympiad was the most thought-provoking, educational and fun experience I ever had. Winning national medals in Compute This, Robot Ramble, Mission Possible and Disease Detectives led me to the field of technology. I strongly encourage anyone interested in science to get involved.
- NICK KURTZMAN, COMPUTER SCIENCE MAJOR, DUKE UNIVERSITY
ONLINE STORE: Please visit store.soinc.org to order Rules Manuals, CDs, DVDs, Test Packets and other educational materials you can use to prepare for Science Olympiad tournaments and classroom instruction!
Welcome toElroy
Elementary
Sponsored Locally by:
Enjoy Wine
by the
Glass with
your meal
Enjoy Wine
by the
Glass with
your meal
Enjoy Wine
by the
Glass with
your meal
See restaurant
cashier for
selections
See restaurant
cashier for
selections
See restaurant
cashier for
selections
Coming soon!South Fayette GetGo in Bridgeville
Now HiringApply online at careers.Get-Go.com
Buy WineHere!Across from the coffee and
smoothie bar at the bottled wine kiosk
EVERY HOUR
GR
OUND FRESH IN STO
RE
EVERY HOUR
GR
OUND FRESH IN STO
RE
Win
e Pa
irings for Prepared Foods
Beef Meatloaf J. Lohr
Cabernet
g r a p h i c d e s i g n
Websites and Multi Media
The old adage that “form follows function” is still very true in website design. The content and message have to be center stage... the design should never get in the way of conveying he message.
Watterson Studios has helped clients create and improve their website presence as well as email blast marketing.
Trade Association Email Blast
This is an affordable, effective and flexible way of contacting members. The immediacy of the medium is great for the client, and the project allows for dynamic color and creative solutions.
g r a p h i c d e s i g n
Websites: Results
There are many quantitative methods of measuring website success. I am a firm believer that websites have to be driven by their content. While the design should be pleasing, it has to be able to aid in conveying the client’s message.
g r a p h i c d e s i g n
Corporate Identity
Big companies, small companies, no matter... the branding and identity of any company is one of the most important elements of establishing the goals, values and personality of an organization. Besides they are great and challenging projects.
There is no project too small or too big to be considered not worthy of doing your very best!
Fineeye Color Solutions Corporate Identity program
This company came from a long established organization called Chromaticity. The elements of the logo signify the organic development from that company as well as illustrating specific colors that create the most significant difficulties for most printing companies.
g r a p h i c d e s i g n
Corporate Identity-Results
Branding and corporate recogni-tion can be tracked through so-phisticated marketing analysis. Corporate Identity design has to consider all of those marketing considerations, but also distill the story of the company to a simple symbol. The logo cre-ates the framework for all of the other elements of the corporate ID program, which can range from simple to tremendously in-depth.
WATTERSONstudios www.wattersonstudios.com
g r a p h i c d e s i g n
Presentations
Providing effective engaging and aesthetic presentations is an art. It takes the ability to simplify, and still keep the creative spark that will keep a viewer interested.
Simplicity is one of the most challenging, but rewarding goals of many great design solutions.
• Bigger Company marketing a natural product
• Co-packers
Market Risks
Color Appreciation
1
What we’ll cover § Color theory § Additive color § Subtractive color § Color deficiency
§ Color deficiency test § Color reproduction
§ A phenomenon of light § A visual sensation
§ Known through the senses, rather than through thought
or intuition
§ Scientifically acceptable general principle offered to
explain phenomenon § An unproved assumption
Color
Phenomenon
Theory
Design Considerations
3
Purple Color Shift
+5 Y
+5 M
+5 C
50C, 50M, 10Y,
10K
Images: RGB or CMYK?
§ Images must be converted to CMYK for offset
printing
§ Images can be converted at various stages within the
workflow
RGB
CMYK
Transparency
§ Using these
effects in
Adobe CS
products will
result in
transparent
objects in a
PDF file
§ Feather
§ Drop Shadow
§ Opacity
§ Blending
g r a p h i c d e s i g n
Experience
With years of experience comes the ability to cut through the clutter, to “make it right the first time”, and understand the demands of professionalism and reliability.
That’s what Watterson Studios offers.
BREAKFAST
CONTINENTAL
Assorted Donuts, Danish, Bagels, Cream Cheese and Butter.
Number of People
25-49 .......................... 4.95
50-199 ........................ 4.75
200 or more ............... 4.50
Coffee and orange juice. add 1.00
Fresh fruit. add 1.00
HOT BREAKFAST
Scrambled Eggs, Sausage Links or Bacon, Home Fries or Mini Bagels.
Number of People
25-49 .......................... 4.95
50-199 ........................ 4.75
200 or more ............... 4.50
Coffee and Juice add 1.00
Pancakes & Syrup add 1.00
Fresh Fruit add 1.00
Assorted Donuts & Danish add 1.00
All Prices are Per Person
COLD DELI
PARTY TRAY
(Includes lettuce, tomato, onion, dill pickle spears, bread, cookies and
condiments)
Select 3: Select 2:
Select 2:
Oven Roasted American
Coleslaw
Turkey
Provolone Potato Salad
Virginia Baked Ham Swiss Pasta Salad
Top Round of Beef Cheddar
Caesar Salad
Italian Capacola
Hard Salami
Corned Beef Brisket
Cold Meatloaf
Tuna Salad
Number of People
20-49 ............................
.........7.50
50-199 ............................
.......7.25
200 or more ..........................7
.00
BOX LUNCHES
(Includes condiments & napkins)
Select 1: Select 1: Select 1: Select 1: Select 1:
Oven Roasted Turkey American White Coleslaw Cookie
Virginia Baked Ham Provolone Wheat Fruit Cup Potato Chips
Top round of Beef Swiss Kaiser
Italian Capacola Cheddar Italian
Hard Salami
Jewish Rye
Corned Beef Brisket
Meatloaf
Broiled Chicken Breast
Tuna Salad
Chef Salad
Number of People
20-49 ............................
......... 6.50
50-199 ............................
....... 6.25
200 or more .......................... 6
.00
Soft Drinks & Bottled Water add 1.00
All Prices are Per Person
HOT BUFFET
Includes: 1 Entree, 2 Side Dishes, Bread & Butter and Cookies.
ENTRÉES (Select 1:)
Poultry
Italian
Roast Chicken Lasagna
Stuffed Chicken Breast Vegetable Lasagna
Chicken Romano Penne Pasta & Meatball w/ Marinara Sauce
M itchell’sEst. 1906 Restaurant, Bar & Banquet Center
M itchell’sEst. 1906 Restaurant, Bar & Banquet Center
g r a p h i c d e s i g n
Problem Solving
Fundamentally, that’s what a Designer does. It’s not necessarily about the end product, although that’s the final objective. The process of solving solutions, distilling the message and helping the client understand that their vision of what they need to communicate is in good hands.
The entire process is as satisfying as the end product, when it’s done right
Turret Steel Announces the Acquisition of Wilcox Steel ROUNDS SQUARES HEXAGONS
.187” TO 1.000” .375” TO .625” .250” TO .750”
Carbon and Alloy and All Common Leaded GradesISO 9001: 2008
g r a p h i c d e s i g n
Reliability
This is a deadline driven industry that demands accuracy, efficiency and the ability to stay current with technology. Clients need to know that they can rely on the designer to pull through and meet expectations.
If I pride myself on anything professionally... it is the reputation I have developed with my clients for reliability.
T u r r e T S T e e l I N d u S T r I e S , I N C .