CROWDFUNDING 5 Simple Tips for a Successful Campaign
Dave Boyce: Crowdfunding - 5 Simple Tips for a Successful Campaign
Jul 07, 2015
Crowdfunding is all the rage, but sometimes it can be intimidating to consider how your organization could succeed at something new. Listen to how other traditional non-profit organizations have succeeded at crowdfunding and the 5 simple keys to their success.
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CROWDFUNDING5 Simple Tips for a Successful Campaign
1. How did you set your goal?
2. How many people have you told?
3. How compelling is your story?
4. Does the beat go on?
5. What results should I expect by when?
DIAGNOSING YOUR CROWDFUNDING CAMPAIGN
5 simple questions
# of fundraisers x $1,000
+ previous yield from the list you are using
= goal
HOW DID YOU SET YOUR GOAL?
HOW MANY PEOPLE HAVE YOU TOLD?
• Tell 100 people
• 15 people click through
• 7 people support
• 5 people donate
$500
• Does it make you
cry?
• Is it visual?
• Is it specific?
• Do you have initial
supporters?
HOW COMPELLING IS YOUR STORY?
the rule of 7.
DOES THE BEAT GO ON?
WHAT RESULTS SHOULD I EXPECT BY WHEN?
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Other FacebookPromote EmailPromote EmailRaised
FollowNotification EmailDaysLeft EmailGuide FacebookPostDonateShare
EmailReminder FacebookSupporterGuide CampaignCreationNotification FacebookFriendSupportedActivity
67 Total Fundraisers
Total Facebook audience: 93,358
Biggest Individual Raise: $5,065
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Other FacebookPromote EmailPromote
EmailRaised FollowNotification EmailDaysLeft
EmailGuide FacebookPostDonateShare EmailReminder
FacebookSupporterGuide CampaignCreationNotification FacebookFriendSupportedActivity
Sources of Supporters Sources of Traffic
67 Total Fundraisers
Total Facebook audience: 93,358
Biggest Individual Raise: $5,065
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Other EmailPromote EmailSupportersPromote
Sources of Supporters Sources of Traffic
19 Total Fundraisers
Total Facebook audience: 17,405
Biggest Individual Raise: $2,240
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Jan 13 '13
Jan 20 '13
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Feb 3 '13
Other FacebookPostDonateShare FollowNotification
FacebookPledgeCard FacebookSupporterGuide EmailPromote
EmailRaised
Sources of Supporters Sources of Traffic
16 Total Fundraisers
Total Facebook audience: 28,934
Biggest Individual Raise: $1,100
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Other EmailPromote FacebookPromote
FollowNotification CampaignCreationNotification FacebookPostDonateShare0%
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Sources of Supporters Sources of Traffic
43 Total Fundraisers
Total Facebook audience: 14,240
Biggest Individual Raise: $1,375
Sources of Supporters Sources of Traffic
43 Total Fundraisers
Total Facebook audience: 26304
Biggest Individual Raise: $875
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Oct 28 '12
Nov 4 '12
Nov 11 '12
Nov 18 '12
Nov 25 '12
Dec 2 '12
Dec 9 '12
Dec 16 '12
Dec 23 '12
Dec 30 '12
Jan 6 '13
Jan 13 '13
Jan 20 '13
Jan 27 '13
Feb 3 '13
Other FacebookPromote FollowNotification
EmailPromote FacebookPostDonateShare EmailRaised
TwitterPromote
17 Total Fundraisers
Total Facebook audience: 13,563
Biggest Individual Raise: $1,685
0%
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Referral
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Referral
Direct
Social
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Other CampaignCreationNotification EmailGuide
EmailPledgeCard EmailPromote EmailRaised
FacebookFriendSupportedActivity FacebookPostDonateShare FacebookPromote
FacebookSupporterGuide FollowNotification
Sources of Supporters Sources of Traffic
719 Total Fundraisers
Total Facebook audience: 477,417
Biggest Individual Raise: $20,110
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Sources of Supporters Sources of Traffic
1026 Total Fundraisers
Total Facebook audience: 2,481,124
Biggest Individual Raise: $4,855
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Referral
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Other CampaignCreationNotification DonationReceiptNotification
DonationReceivedNotification EmailGuide EmailPledgeCard
EmailPromote EmailRaised EmailReminder
FacebookPostDonateShare FacebookPromote FollowNotification
Sources of Supporters Sources of Traffic
2,691 Total Fundraisers
Total Facebook audience: 2,762,235
Biggest Individual Raise: $26,940
DID THAT HELP?
You were worried
Y
Y
Y
Y
Y
N
N
N
N
NSet the right goal?
Enough promotion?
Compelling story?
The beat goes on?
Tracking benchmarks?
make adjustmentskeep on truckin’!
Q: WHY AM I DOING ALL THIS WORK?
we’re only talking about $50,000
A: NEW DONOR
ACQUISITION
NEW DONOR ACQUISITION
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October November December January February March April May June July August September October
First Time Donor
Existing Donor
~88% Of Donors Are New To The Organization
NEW DONORS$50K raise
• Same assumptions:– $1K per volunteer fundraiser
– $100 average donation
SOCIAL REACH$50K raise
• Same assumptions:– $1K per volunteer fundraiser
– $100 average donation
IT’S ALL ABOUT THE REACHcohorts are money
1. How did you set your goal?
2. How many people have you told?
3. How compelling is your story?
4. Does the beat go on?
5. What results should I expect by when?
DIAGNOSING YOUR CROWDFUNDING CAMPAIGN
5 simple questions
thank you.thank you.
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