Daun Muda Award Citra Pariwara 2016

ISuggest : Indonesia Suggest

Si Kancil is an old Indonesian folklore about a clever animal.

Kancil doesn’t have strong power against a tiger that want to consume him. But with creativity, he can tricked the tiger with his own vanity to escape the life-death situation.

General of the Army Raden Soedirman is famous due to guerilla campaign on Dutch during Indonesian National Revolution.

Soedirman doesn’t have advanced weapon to defeat Dutch, but with guerilla campaign, he can ambush enemy and defeat them in their weak point.

Both Si Kancil and Soedirman have their own version of shortages, but they manage to

overcome with kecerdikan (indigenous).

In Indonesia, Cerdik is also a way of life for the artisans. Sometimes they will face

obstacles such as lack of financial support, human power, or technology advancement.

But, they will always find a way to overcome obstacles with their creative intuition

and make another great craftsmanship.

Our Artisans are cerdik. Now the question is;

How can we make other people feel captivated with the indigenousness from their work through digital channel?

Insight :People search “cara membuat” on Google to get information on how to do basics. What if we hijack the system to build a showcase of the artisans?

ISuggestthat will give people from ourindigenous

Hijacking search engine system unexpected suggestion directly artisans.

How it Works :When people type on certain topics, ISuggest will suggest one of the artisan’s work. When people click the suggested topics, it will lead to the showcase of the work.In the landing page, people can read the artisan’s history about the indigenous work.

Search for other topics and iSuggest will show you another showcase from Indonesia’s artisan!

“Indonesian artisan is really clever andindigenous! They manage to create magnificent and impactful work for others. I’m really proud of them!”