DATAWARE HOUSING -- B.VISWA VANI
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Course Overview
0. IntroductionI. Data Warehousing
II. Decision Support
and OLAP
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A producer wants to know….Which areour lowest/highest m argincustom ers ?
Which are
our lowest/highest m argincustom ers ?
Who are m ycustomersand what
productsare theybuying?
Who are mycustomersand what
productsare theybuying?
Whichcustomers
are most likelyto goto thecom petition ?
Whic
hcustomers
are most likelyto goto thecom petition ?
What impactwillnewproducts/services
have onrevenue
What impactwi
llnewproducts/services
have onrevenue
What productprom-
-otions havethe biggestimpact onrevenue?
What productprom-
-otions havethe biggestimpact onrevenue?
What is the
mosteffectivedistributionchannel?
What is themosteffectivedistributionchannel?
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What is Data Warehousing?
A process of transforming data intoinformation and making
it available to users in atimely enough mannerto make a difference
[Forrester Research, April1996]
Data
Information
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Evolution
60’s: Batch reportshard to find and analyze informationinflexible and expensive, reprogram every new
request
70’s: Terminal-based DSS and EIS (executiveinformation systems)still inflexible, not integrated with desktop tools
80’s: Desktop data access and analysis tools
query tools, spreadsheets, GUIseasier to use, but only access operational databases
90’s: Data warehousing with integrated OLAPengines and tools
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Warehouses are Very LargeDatabases
35%
30%
25%
20%
15%
10%
5%
0%5GB
5-9GB
10-19GB 50-99GB 250-499GB
20-49GB 100-249GB 500GB-1TB
Initial
Projected 2Q96
Source: META Group, Inc.
R e s p o n
d e
n t s
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Very Large Data Bases
Terabytes -- 10^12 bytes:
Petabytes -- 10^15 bytes:
Exabytes -- 10^18 bytes:
Zettabytes -- 10^21 bytes:
Zottabytes -- 10^24 bytes:
Walmart -- 24 Terabytes
Geographic InformationSystems
National Medical Records
Weather images
Intelligence AgencyVideos
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Data Warehousing --It is a process
Technique for assembling andmanaging data from varioussources for the purpose of
answering businessquestions. Thus makingdecisions that were notprevious possible
A decision support databasemaintained separately fromthe organization’soperational database
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Data WarehouseA data warehouse is a
subject-oriented
integrated
time-varyingnon-volatile
collection of data that is used
primarily in organizational decisionmaking. -- Bill Inmon, Building the Data Warehouse 1996
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Data Warehouse Architecture
Data WarehouseEngine
Optimized Loader
ExtractionCleansing
AnalyzeQuery
Metadata Repository
RelationalDatabases
LegacyData
PurchasedData
ERPSystems
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Conclusion Technique for assembling and managing data
from various sources for the purpose of answering business questions.
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REFERENCEBuilding Data Warehouse by InmonData Mining:Concepts and Techniques by
Han,Kamber.
www.dwinfocenter.org
www.datawarehousingonline.com
www.billinmon.com