Understanding Customer Purchase Data 1 2 3 4 5 Key Insights from Customer Purchase Data Customer Lifetime Value: Tools and Technologies for Analyzing Customer Purchase Data: Purchase Patterns: Upselling and Cross- selling: Identify target audience. Tailor marketing strategies. Customer Segmentation Identify high-value customers. Nurture loyalty and retention. Customer Relationship Management (CRM) software. Data analytics platforms. Machine learning algorithms. Visualizations and dashboards. Identify popular products. Optimize inventory management. Identify opportunities. Personalize recommendations. www. rwazi.com