#DataOnCloud Seattle Event

DATA ON CLOUD.

Agenda

Data On Cloud Data problems. Why Cloud. Myth busting. Solution Roadmap

By Michael S. Collier, Principal Cloud Architect, Aditi Technologies

Crunch Big Data with Windows Azure HDInsight Process Big Data on Cloud using 100% Apache Hadoop

By Matt Winkler, Principal Program Manager, Microsoft

Q&A Panel Discover Risks, Strategies & Roadmap for Cloud adoption

Housekeeping

Friends Connect Who am I? Participation

Trusted, Respected, Technology Leader

2012 Partner of the year Windows Azure , Finalist

2011 Partner of the year Windows Azure SI, Finalist

2010 Partner of the year Windows Azure , Winner

Best companies to work for

Top 10 IT Workplace

Global Cloud MVPs

Top 50 Cloud influencers

1:114 hiring ratio The Best ‘OF’

Vendor Award

52% of our customers rate us 5/5.

45 + active customers.

170+ engagements.

1600 people, globally

18 years, 12 locations

ww.aditi.com

WE HELP OUR CLIENTS

MOVE THEIR BUSINESS

TO THE CLOUD

ww.aditi.com 7

USER EXPERIENCE

MODERNIZATION MOBILE AND

MULTICHANNEL

DATA AND

ANALYTICS SOCIAL BUSINESS

SAAS ENABLEMENT INFRASTRUCTURE MIGRATION

CLOUD OPS CLOUD INTEGRATION

BUILD WITH AGILE ENGINEERING

PLAN AND

ARCHITECT

CONTINUOUS DEPLOYMENT AND SUPPORT

OUR SOLUTIONS CATER TO OUR CUSTOMER’S MARKETS

TEST AUTOMATION

INCREASE MARKET REACH REDUCE COST OF SERVING MARKETS ACCELERATE TIME TO MARKET

ww.aditi.com 8

HOW DO YOU MAKE A GYM MORE STICKY ?

3 CHANNELS

WEB, SOCIAL,

MOBILE

HELPING AMERICA’S #1 FITNESS

CHAIN REACH MORE CUSTOMERS

AND DRIVE MORE LOYALTY WITH

INTEGRATED MARKETING

HOW DO YOU INTEGRATE YAHOO AND BING?

HELPING MICROSOFT ADCENTER

TEAM INTEGARET YAHOO AND

BING SEARCH ENGINE WITHOUT

IMPACTING ADVERTISERS.

151 MILLION

CUSTOMER

IMPACTED

9 MONTHS

TO GO LIVE

WE HELP OUR CUSTOMERS NAVIGATE TRANSFOMATIONS

HOW DO YOU MANAGE 3 MILLION INSTANCES ?

HELPING XBOX TEAM MANAGE

PROCESSING AND PLAYER DATA

ACROSS 3 MILLION CONCURRENT

WEEKEND GAMERS

#1 LARGEST AZURE

INSTANCE

IN THE WORLD

3 MILLION

PLAYERS

HOW DO YOU SELL A PLANE ?

HELPING REDESIGN CUSTOMER

EXPEREINCE IN ‘INTERACT AND

BUY A PLANE’ BRIEFING CENTER.

3 MONTHS

TO DELIVER

185 MILLION USD

AVG SKU PRICE

HOW DO YOU MAP AN OCEAN FLOOR ?

LIVE ANALYTICS ON

TB OF DATA

HELPING ANALYZE LIVE

GEOSPATIAL DATA FROM OCEAN

FLOOR

300 MILLION USD

IN FUNDING

HELPING LADBROKES IMPROVE

GAME MARGINS BY 4% POINTS

THROUGH TEST AUTOMATION

AND PERFORMANCE TESTING

4 YEARS OF CO-

ENGINEERING

HOW DO YOU NOT LOSE MONEY ON HORSES?

120 PEOPLE IN 9

MONTHS

What Do We Mean By Cloud?

• On-demand self service

• Broad network access

• Resource pooling

• Rapid elasticity

• Measured service

Cloud Computing Models

Compute Options

Application Control

Is this true?

…is King

King of your . . .

Meet your data challenge…

High Volume

Data Growth Quality of

Data

Increased

Frequency of

Data Collection

Data Beyond

Relational

Valuable Insights Budget for Growth Globally Accessibility

Volume Velocity Variety Veracity

Security Reliability

From Where Does this Data Come?

Device + Sensors Social Feeds

Relational Databases

Trading Desks Web Logs

Document Stores

Use of Data? KPI Dashboards

Trading Stations

Alert/Notifications

Personalized Web

NoSQL or Table Storage

343 Industries Gets New User Insights from Big

Data in the Cloud

BI insight about the game to internal and external customers

Provide details for the leaderboard, game stats, feedback, & play patterns

Windows Azure based storage for unstructured data – game data pushed

into BLOB storage.

Analyze and query data using HDInsight, based on Apache Hadoop

Ability to generate reports in Excel by leveraging Hive ODBC driver

Connect Halo 4team directly to customers through weekly updates &

customized marketing campaigns.

Enhances user experience through increased agility & faster response times

Provides in-game analysis to identify cheaters

Financial Services Company Reduces Costs &

Increases Reliability of Services

Reduce ever-increasing on-going capital investments

Increase reliability of services serving over 100,000 members in Illinois

Windows Azure based provisioning of server Virtual Machines (VMs)

Replication of Windows Azure Active Directory and extension on Cloud

Single sign-on authentication using Active Directory

Implementation of Disaster Recovery solution

Storage scalability

Reduced costs

Disaster recovery & backup solutions

How Does Cloud Solve the 4V’s?

High Volume

Data Growth Quality of

Data

Increased

Frequency of

Data Collection

Data Beyond

Relational

Volume Velocity Variety Veracity

How Cloud Helps Solve the Data Problem

↑ Ability to add storage dynamically

↑ Increase computing power on demand

↑ Use global distributed data centers for localized processing High Volume

Data Growth

VOLUME

How Cloud Helps Solve the Data Problem

↑ Use Azure networks to collect data with

very low latency

↑ Leverage CEP on Windows Azure to do real

time event processing

↑ Distribute notifications and alerts

VELOCITY

Increased

Frequency of

Data Collection

How Cloud Helps Solve the Data Problem

↑ Windows Azure supports Relational,

NoSQL and Blob storage

↑ Ability to process and enrich all kinds of

data using HDInsights

↑ Combine relational and non relational

data in one service

VARIETY

Data Beyond

Relational

How Cloud Helps Solve the Data Problem

↑ Clean, usable data

↑ Leverage compute power for post

processing

↑ Purchase data from marketplaces

VERACITY

Quality of

Data

Approach for USING DATA with the CLOUD

Aggregate

Fragmented

data sources

Non relational

information Unclean data DATA SOURCE

Relational

historic data

DATA INJECTION Classify data into tables,

blobs, SQL Database Enable blob storage as

HDFS for HDInsight

Enrich

Filter data using

MAPREDUCE REFINE

TRANSFORM

CLEANSE

Apply transformations Segment data based on

multiple variables

Remove duplicates

Eliminate non required information

Leverage HIVE to use

HDInsights as a DW

Prepare and load it into

relational format if required

Load data into

clusters using PIG

Analyze

ANALYZE

VISUALIZE

Access HDFS data using

Excel data explorer

Implement Embedded

visualizations using Power view

Leverage machine learning

Deliver alerts and notifications

Implement statistical algorithms

like Naïve baiyes,Clustering

Process real time business

events using StreamInsight

Visualize

How Do We Make Sense of this Data?

Right Person Right Time Right Data

Starting the Journey

Data & Cloud Quickstart

• Half-day with an Architect

• Detailed review of data challenges and cloud maturity

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