DataMining$The$Social$Web$ - ESUGesug.org/data/ESUG2011/Slides/25-Thursday/05-ESUG-DataMiningThe... · DataStore$ Analysis$ Visualise$ Beyond$ Visualisaon$ My$SetUP$ Public$API ...

Data  Mining  The  Social  Web  

By  Gary  Short  Developer  Evangelist  Developer  Express  

Introduc>on  

•  Gary  Short  •  Developer  Evangelist  •  [email protected]    •  [email protected]  •  www.garyshort.org  •  @twiCer  

What  About  You  Guys?  

Why  Bother  Data  Mining  The  Social  Web?  

How  do  we  Data  Mine  The  Social  Web?  

Public  API  

Data  Store  

Analysis  

Visualise  

Beyond  Visualisa>on  

My  Set  UP  

Public  API  

cUrl  to  file  

Preprocessing  

Store  to  CouchDB  

Analysis  &  Visualisa>on  

Today’s  Sample  

•  ~6,000  tweets  •  Men>on  – Apple  – Google  – MicrosoS  

•  Doesn’t  include  last  night’s  announcement  J  

Lexical  Diversity  

Compe>>ve  Analysis  

Lexical  Diversity  by  Brand  

Top  10  Popular  Words  

Top  10  Posters  by  Volume  

Propor>on  Of  Geo  Coded  Tweets  

Ques>ons  

•  [email protected]  •  [email protected]  •  @twiCer