Jan 22, 2015
# o
f In
qu
irie
s
Quantity
Monitored
Monthly
Mortgage
Trigger
Rate
(1% after
pass
criteria)
Contact
Rate
Contact
to Close
Rate
Monthly
Number
of New
Loans
Revenue
Per Month
Estimated
Credit
Alerting
Cost Per
Month
Revenue
Per
Marketing
Dollar
Spent
15,000 150 30% 10% 5 $20,625 $1,400 $15
50,000 500 30% 10% 15 $61,875 $3,500 $18
100,000 1,000 30% 10% 30 $123,750 $5,500 $23