Facebook How many? According to Zephoria, there are over 2.27 billion monthly active Facebook users for 2018 across the world How much does it cost? ● Tufekci says Facebook is a service we rely on and don’t have to pay for––with cash ● Sites are all free because they track their users internet habits and base ads off of them ● Zuckerman, American internet activist said that FB makes about 20 cents per user in profit ● Tufekci says she would much rather pay more than 20 cents per month Privacy: “the state or condition of being free from being observed or disturbed by other people” Data: Targets publics: ● Users ● Non-users ● Companies ● Apps