Data visualization using video 11 20-13

Video_Viz

“A story is just data with a soul.”- Brene Brown

With Jeff Weakley

Stuff about me.

• EntrepreNERD • Launching companies: Chocolate Covered Focus Groups & CreativeAlgorithm.org• Advertising Copywriter / Creative Director in Los Angeles for over 25 years

• Even won an Emmy for my work

Stuff about me.

• Graduated UCLA Cinematography extension• Own a small studio worth of cameras, lights, sound

equipment, green screen, etc.• I edit in Final Cut and After Effects

• Coding professionally in English language for over 25 years• Programming Python for about 2 years (very interested

in Natural Language Processing Toolkit) • Studying R, intensely, for about 4 months• I have SO MUCH to learn

My Mission

My Mission

My Mission

Poor Communication == Death

Data Visualization has two purposes:

• 1) Exploring data and trying to extract a story from it.

• 2) Communicating that insight to an audience. Bringing it to life for them.

Video is AWESOME for both.

Chocolate Giveaway

How does it feel to be coerced into a matrix?

And the winner is Row=3, Col=8

Charting the Social Media Graph

Sample approximates ~ Population

Video brings EMOTION to Visualization.Video lets you “scrape” the real world.

Adobe Premiere editing software == text searchable - NoSQL BLOB Database?

Big Tools NOT Necessary

• iPhone and Android shoot amazing video• You can edit on your phone or in iMovie

• R lets you output your charts as image files• And Quicktime 7 “Image Sequence” command

lets you turn multiple images into video

“I'm not going to get married again, I think I'll just find a woman that hates me, and buy her a house.” -- Willie Nelson

Video IS… BIG DATAEvery movie shoot has a “Data Wrangler”.

Answer Anybody?

library(shitload)require(shitload)

We all remember the wordsof Preacher Bayes.

Bayes Paraphrased

• People have a PRIOR BELIEF

• They gain INFORMATION and insight and UPDATE that Belief

• People then have a POSTERIOR BELIEF

Every Advertising Creative Brieffor the last 30 years.

• What belief does the consumer have now? (PRIOR BELIEF)

• What INFORMATION can we tell them about the product or service?

• What belief do we want them to have? (POSTERIOR BELIEF)

Good data/Information/Writing/Video is SPECIFIC

• “3 people walk into someplace”does NOT lead to funny.

• Isaac Newton, Pierre de Fermat and René Descartes walk into a bar. The bartender asks them if they want a beer.

Descartes says "I think not”.

And he disappears.

ChocolateCoveredFocusGroups.com

• I would love to work with Data Scientist, Tech Companies, Strategic Planners, Ad agencies…

• Most tech companies could really use somebody to translate their brilliance into “Human”.

• I work in that language.

• You name it, I’ve done it. TV, Print, Radio, Direct Response, email, interactive, social And, of course, Video. Let’s talk.