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Business Intelligence: Data Visualization Trends Allison Sapka December 2012
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Data visualization trends in Business Intelligence: Allison Sapka at Analytics Meetup Dec '12

May 12, 2015

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Allison Sapka's presentation at the Analytics and Data in Financial Services Meetup in Dec 2012. Alison discusses trends in Data Visualization, including why visualization is so powerful when implemented well, and confusing or misleading when done badly
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Page 1: Data visualization trends in Business Intelligence: Allison Sapka at Analytics Meetup Dec '12

Business Intelligence:Data Visualization Trends

Allison SapkaDecember 2012

Page 2: Data visualization trends in Business Intelligence: Allison Sapka at Analytics Meetup Dec '12

Business Intelligence: Data Visualization Trends

Introduction and Agenda Review

About Resources Global Professionals

Significant Trends

Questions

2

Page 3: Data visualization trends in Business Intelligence: Allison Sapka at Analytics Meetup Dec '12

Significant Trends

“Consumerization of enterprise software” Social Mobile Cloud Big Data Hadoop Analytical talent gap Self service / self reliance Interactive data visualization

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Page 4: Data visualization trends in Business Intelligence: Allison Sapka at Analytics Meetup Dec '12

Trends – Data Visualization

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“(Data visualizations can be) at best confusing, and at worst misleading, …but the good ones are an absolute revelation. The best data visualizations are ones that expose something new

about the underlying patterns and relationships contained within the data. Understanding those relationships — and being able to observe them — is key to good decision making.”

20 http://radar.oreilly.com/2012/02/why-data-visualization-matters.html21 http://www.qlikview.com/us/explore/products/overview#%2Fus%2Foverlay%2Fproducts-overlay%3Fid%3D%7BE708D1E9-B26A-443A-BA80-5B1AAA42ABDA%7D

Page 5: Data visualization trends in Business Intelligence: Allison Sapka at Analytics Meetup Dec '12

Trends – Data Visualization

517 http://blog.strat-wise.com/2011/08/04/what-is-bi-30.aspx/

The video illustrates visualization techniques that make 120,000 data-points tell a compelling

story that anybody can easily understand.

Hans Rosling's 200 Countries, 200 Years

Page 6: Data visualization trends in Business Intelligence: Allison Sapka at Analytics Meetup Dec '12

Trends – Data Visualization

Interactive data exploration

Infographics

Pinterest

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The move to new analytics tools is driven by an explosion of data that has accompanied the emergence of cloud computing, mobile computing and social media. Analysts also point out that there's been a steady increase in the number of tools that can easily aggregate and analyze large data sets.

The tools are coming from traditional IT vendors, such as IBM, Teradata, Tibco and SAS, as well as BI-focused companies like QlikTech and newcomers like Birst, Tableau and Splunk.

The new analytics systems can provide "more and more ways to capture, move, scrub and analyze data," said Bill Abbott, a PwC principal specializing in applied analytics.

19 http://www.computerworld.com/s/article/9227689/New_BI_Practices_Yield_Big_Payoffs?taxonomyId=154

Advanced data visualization is based on the fact that 70% of the human sensory receptors are dedicated to

vision while the other four senses share the remaining 30%. In addition, our brains are much

more effective recognizing shapes, trends and patterns than analyzing spreadsheets or tables full of numbers. Visual data analysis principles are based on

the work of Edward Tufte and Stephen Few. 18

18 http://blog.strat-wise.com/2011/08/04/what-is-bi-30.aspx

Page 7: Data visualization trends in Business Intelligence: Allison Sapka at Analytics Meetup Dec '12

Trends – Data Visualization

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Visualizations for Exploration & Discovery Imprecise Allows for quick iteration and experimentation Enable user to “find the signal within the noise” Software and automation are enablers Great for detecting the underlying patterns and relationships the data may have

Visualization for Influence Organizations are beginning to invest significant resources in providing interactive

visualizations to their customers and the public Allows viewers to better understand the company's business, and interact in a self-

directed manner with the company's expertise

Visualization for Explanation Clean – think “less is more” Easily digestible - pare down the information to its simplest form for efficiency Relevant when you understand what the data is telling you and you want to

communicate it to someone else Used in presentations and sales reports Infographics are a subset 22 http://radar.oreilly.com/2012/02/why-data-visualization-matters.html

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Trends – Data Visualization

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Top Reasons to Use Data Discovery and Visualization to Make Better Decisions

Visually Insightful - Quickly spot trends, patterns, and outliers. Fast - Quick response times facilitate speed-of-thought analyses. Easy - Intuitive UI (user interface) and actions make analysis simple and fun. Do-It-Yourself - Build dashboards in minutes without help from IT. Any Data - Explore any data including Excel spreadsheets, Salesforce.com, and

corporate databases including Hadoop. Smarter Than Excel - Understand your Microsoft Excel data faster with the power of

visual business analytics. Big Data Analytics - Unlock insights trapped in vast databases. Mobile - Get answers at your fingertips, anywhere, anytime. Collaboration - Share discoveries with your colleagues via web, email, mobile, and

social media.

23 http://www.microstrategy.com/software/business-intelligence/data-discovery-visualization/

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Trends – Data Visualization

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Data Visualization Tools (from Tableau)

24 http://www.tableausoftware.com/products/desktop/

Page 10: Data visualization trends in Business Intelligence: Allison Sapka at Analytics Meetup Dec '12

Trends – Data Visualization

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Google has just released a new tool that visualizes search queries on its search engine from around the world. Called the Search Globe, the browser-based tool shows you where searches are coming from in a given day across the world. The visualization also shows the language of the majority of queries in an area in different colors.

25 http://techcrunch.com/2011/05/05/google-search-globe-visualizes-daily-queries-around-the-world/

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Trends – Data Visualization

1126 http://visual.ly/#gc_filter

Page 12: Data visualization trends in Business Intelligence: Allison Sapka at Analytics Meetup Dec '12

Trends – Data Visualization

1227 http://pinterest.com/pin/61854194852227252/

Page 13: Data visualization trends in Business Intelligence: Allison Sapka at Analytics Meetup Dec '12

Trends – Data Visualization

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Mobile & Cloud Infographic

7 http://mashable.com/2012/06/02/mobile-apps-cloud-infographi/

Paintbrush Picture

Page 14: Data visualization trends in Business Intelligence: Allison Sapka at Analytics Meetup Dec '12

Trends – Data Visualization

1428 http://www.coolinfographics.com/

Page 15: Data visualization trends in Business Intelligence: Allison Sapka at Analytics Meetup Dec '12

Questions

Questions?

15