Presented by Scott Chapin Data Visualization Technology
Data Visualization Technology
Nov 17, 2014
Presentation given on May 13th at the Data Driven Conference in Columbus, Ohio.
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Presented by Scott Chapin
Data Visualization Technology
Data Visualization Technology
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About DigiKnow
• Full-Service Interactive Agency of 60+ marketing and development professionals
• Services include Web design & Development, iPhone Applications, Online Marketing, Analytics Consulting
• Ohio’s only Google Analytics Certified Partner
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Our Work
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Our Clients
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DATA VISUALIZATION BASICS
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Why is data visualization important?
• We live in a world of information overload
• Business Intelligence has hit the wall of processing ability
• The most powerful pattern recognition software is the human brain
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How to make visualization effective?
Filter out the noise
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How to make visualization effective?
Know your Audience
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EVOLUTION OF VISUALIZATION TECHNOLOGIES
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The Spreadsheet
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Basic Charting
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MX
ES
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GB
CA
AU
JP
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Advanced Visualizations
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Christina Van Vleck
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Intelligence
Obsession
Social Ineptitude
Dw
eeb
Nerd
GeekDork
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DATA VISUALIZATION TOOLS
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StreamGraph
• StreamGraph
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For more information about web analytics,please contact:
Scott ChapinAnalytics Strategist
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