Data to Insight to Action How Analytics can drive High Performance Christelle Goblet Belux Marketing & Analytics Lead @cgoblet
Oct 21, 2014
PowerPoint Presentation
Data to Insight to ActionHow Analytics can drive High Performance
Christelle GobletBelux Marketing & Analytics Lead@cgoblet
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Analytics is a key source of competitive advantage
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High performers are five times more likely to aggressively use information and analytics to improve decision making and business performance than lower performersCompanies that invest heavily in advanced analytical capabilities outperform the S&P 500 on average by 64%Companies that invest heavily in developing analytical skills and adopting an analytical mindset recover quicker from economic downturns
Analytics is a key ingredient of High Performance
Source: Accenture research
Analytical Shakers
S&P 500 Index
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New data sources and technologies make the Analytics opportunity bigger
Utilities
Health & Lifesciences
Communications
Retail
Financial Services
Public Services
Commodity priced storage and computation
Network speed
Cloud architectures
Open source and big data technologies
New approach to unstructured data analysis
New data sources are available for virtually every industry
whereas new technologies extend the boundaries of possible applications
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However, for most companies, data remains an underused and underappreciated asset
8 of 10
90%
companies having invested in reporting and business intelligence technology solutions are not achieving the desired goals
of those companies have not achieved their anticipated return on investments for these technology solutions
65%
of U.S. companies surveyed acknowledge that they need to improve their analytical capabilities
Source : Accenture research, based on a survey of more than 600 C-level and other senior executives of large companies in the U.S. and U.K.
Copyright 2012 Accenture All rights reserved.
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What prevent those companies to unlock the value of Analytics?
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Not everything that can be counted counts, and not everything that counts can be countedAlbert Einstein
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Sport has been leading the way on analytics for many years. Leveraging data is simply part of the game and often a minimum to remain competitive.
They are now showing the way to ensure the right metrics are being selected and integrated in the decision process to generate actual business outcomes
Wrong metrics or too many metrics
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Data analysis usually generates many possible insights, some more useful than others. A critical review of the statistical analysis through the filter of management experience is what makes the difference
Inability to validate insights
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One attribute shared by high-performing companies is the speed with which managers make decisions
Slow & hesitant execution
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of business decisions are still made based on judgement alone
Cultural resistance
40%
"In God we trust. All others must bring data. W. Edwards Deming
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How high performing companies do it
Although the development of analytical capabilities and capacity is obviously important, a focus on data, methods and technology alone will not magically deliver the insights needed for competitive edge.
Data
Methods
Outcomes
Tools & Technology
People, Leadership& Organization
Access to and extraction of dataMoving from data to insight
Insights driving processes andactions to impact results
Process
Decisions
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When they improve on this journey, they can grasp the value of more and more sophisticated analytics
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Some innovative examples from across industries
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Artificial Intelligence in a Natural LanguageFinancial Services
How to bring relevant messages to your customers while supporting your relationship managers to work more efficiently
Paper based or email
Tablet PC
Via workstation
Effective client meeting preparation, contextualizing offers in the client situation
Ready to send client meeting summary, respecting compliance restrictions
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Mobile Marketing Use Case in Retail
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How do I interact with my connected customers to maximize cross sell opportunities?
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Final thoughts
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Data
Evaluate the opportunity offered by new data sources
Insight
Focus on the right metrics
Action
Create a favorable culture and processes
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[email protected]@cgoblet
www.accenture.com/analytics@accenturebelux@ispeakanalytics
Thank you
Lets stay connected
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