1 LEVEL UP YOUR BRAIN Thomas in’t Veld HEAD OF DATA SCIENCE
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LEVEL UP YOUR BRAIN
Thomas in’t VeldHEAD OF DATA SCIENCE
OUR BRAIN IS THE MOST PRECIOUS
ORGAN WE HAVE
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Academic success, professional performance, health and wellbeingare all driven by our cognitive performance
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PEAK IS A COGNITIVE PLATFORM
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PEAK IS A COGNITIVE PLATFORM
BUILT FOR THE MOBILE YOU
PEAK IS THE GLOBAL LEADER IN COGNITIVE TECHNOLOGY
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PEAK IS THE LOCATION FOR ALL BRAIN ACTIVITY AND MONITORING
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WE HAVE SUCCESSFULLY IMPLEMENTED CONTINUOUS COGNITIVE MONITORING
WITH A PROFESSIONAL UK RUGBY TEAM
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By tracking rugby players’ cognitive performance, we were able to successfully match a decrease in Peak performance
with an actual brain concussion on the field
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Peak is currently being tested to perform evaluation and follow-up of patients suffering from mild cognitive impairment and Alzheimer’s disease.
• Peak raised $10 million from Creandum, Qualcomm Ventures, London Venture Partners and DN Capital
• Team of 35 engineers, neuro- and data-scientists and designers based in London
• >10 million users in 180 countries
• 4.9 Stars in App Store; 4.5 Stars in Google Play
• An Apple App Store ‘Best Apps of 2014’ in 24 markets
• A Google Play ‘Best of 2015’
• Named a Tech City ‘Future Fifty’ Company in 2015
• TheEuropa’s ‘best EdTech startup’ award in 2016
SCALING TO SUCCESS QUICKLY
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THE NO STACK STARTUP
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REDUCING OVERHEAD ONE SERVICE AT A TIME
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2000’S 2010’S1990’S
WEB IS EASIER
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2000’S 2010’S1990’S
APP DISTRIBUTION IS EASIER
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2000’S 2010’S1990’S
RUNNING A BUSINESS IS EASIER
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THE NO STACK STARTUP
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IT IS NOW MUCH EASIER TO START A TECH COMPANY
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BUT WHAT ABOUT A DATA DRIVEN TECH COMPANY?
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DESIGN/ENGINEERING SCIENTIFIC RESEARCHBUSINESS INTELLIGENCE
DATA SCIENCE AT PEAK
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• Event-analytics using custom Snowplow pipeline, 30GB/day
• Data stored in Redshift, DynamoDB & S3
• Data model using EMR, SQL & R
• Reporting using Tableau, Mode & R
WHAT WE USE
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2000’S 2010’S1990’S
DATA ANALYTICS IS EASIER
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• Mixpanel / Google Analytics
• Crashlytics / Apptimize
• iTunes Connect / Google Play data
• Reporting using aggregates of all services, google docs & Tableau
BUT IF WE STARTED UP TODAY
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• Mixpanel / Google Analytics
• Crashlytics / Apptimize
• iTunes Connect / Google Play data
• Reporting using aggregates of all services, google docs & Tableau
BUT IF WE STARTED UP TODAY
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ALL EXTERNAL SERVICES
DATA-DRIVEN PRODUCT DEVELOPMENT
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DATA-DRIVEN PRODUCT DEVELOPMENT
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DATA SERVICES THAT ARE EASY TO USE
DATA-DRIVEN PRODUCT DEVELOPMENT
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SO WHO NEEDS A DATA SCIENTIST?
DATA SERVICES THAT ARE EASY TO USE
DATA IS DANGEROUS…
22EDWARD TUFTE THE VISUAL DISPLAY OF QUANTITATIVE INFORMATION
DATA IS DANGEROUS…
22EDWARD TUFTE THE VISUAL DISPLAY OF QUANTITATIVE INFORMATION
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…REALLY!
EDWARD TUFTE THE VISUAL DISPLAY OF QUANTITATIVE INFORMATION
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…REALLY!
EDWARD TUFTE THE VISUAL DISPLAY OF QUANTITATIVE INFORMATION
24FLORENCE NIGHTINGALE
24FLORENCE NIGHTINGALE
24FLORENCE NIGHTINGALE
DON’T UNDERESTIMATE STORYTELLING
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DATA SCIENTISTS DEMONSTRATE VALUE
TITLE TEXT
TEXT
DATA
TITLE TEXT
TEXT
WARNER BROS.
INSIGHT
NEAR FUTURE2010’S
FUTURE OF DATA ANALYTICS
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MORE SELF-SERVICE
MANAGED PIPELINES
INSIGHT AS A SERVICE
PREDICTIVE API’S
DATA SCIENTISTS DEMONSTRATE VALUE
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DATA SCIENTISTS DEMONSTRATE VALUE
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… BUT WILL HAVE TO ADAPT
EDWARD TUFTE ENVISIONING INFORMATION
THE VISUAL DISPLAY OF QUANTITATIVE INFORMATION
THANK YOU
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Thomas in’t VeldHEAD OF DATA SCIENCE
@THOMASINTVELD
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