Data, Privacy & Ethics

> Data, Privacy & Ethics < Did technology kill privacy?

> Smart data driven marketing

Media Attribution & Modeling Maximise reach, awareness & increase ROI

Testing & Optimisation Remove barriers, drive sales

Boosting ROMI

Targeting & Merchandising Improve engagement, boost loyalty

“Turning data into actionable insights to widen the conversion funnel”

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November 2013 © Datalicious Pty Ltd 3

Clive Humby: Data is the new oil

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Oil and data come at a price

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http://data.li/HpbtnX, http://data.li/HpbAjc, http://data.li/HpbYOF

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http://www.theguardian.com/technology/2013/oct/21/teenagers-careless-about-online-privacy http://data.li/HpaEv7, http://data.li/HpaHr5, http://data.li/HpaTqd

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Find out more: http://data.li/Hpatjy (you’ve been tracked)

Number of times the word ‘privacy’ appears in books

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Collecting data for the sake of it or to add value to consumers?

8

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Find out more: http://data.li/HpaYKy (you’ve been tracked)

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Find out more: http://data.li/Hpb1pC (you’ve been tracked)

> Learning with every single click

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Using website and email responses to learn a little bite more about

subscribers at every touch point to keep

refining profiles and messages.

Transactional data

> Rich profiles increase relevance

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3rd party data

+

Whole is greater than sum of its parts

Behavioural data

Prospects

Customers

Repeat customers

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http://data.li/HpcufD, http://data.li/Hpd5xZ, http://data.li/Hpd5Oy

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Find out more: http://data.li/Hpe7Kd (you’ve been tracked)

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http://data.li/1doE2g2, http://data.li/17sblQw, http://data.li/1doE9Iu

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http://data.li/1doyIJH, http://data.li/1dozer5, http://data.li/1dozlDd

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Find out more: http://data.li/18kOXcl (you’ve been tracked)

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Find out more: http://data.li/HpeKn9 (you’ve been tracked)

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Find out more: http://data.li/HpgKM4 (you’ve been tracked)

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http://data.li/HphH75, http://data.li/HphG3g,

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http://data.li/HpddgV, http://data.li/HpdhgD, http://data.li/Hpdu3p

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Find out more: http://data.li/HpgZXJ (you’ve been tracked)

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http://data.li/HphaC5, http://data.li/HphO2w, http://data.li/Hpi29R

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http://data.li/1doA07F, http://data.li/1doA3QQ, http://data.li/1doADxU

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http://data.li/1doy4Mq, http://data.li/1doBnDl, http://data.li/1doBu1w

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Find out more: http://data.li/18kPfQi (you’ve been tracked)

November 2013 © Datalicious Pty Ltd 28

Find out more: http://data.li/18kOUgH (you’ve been tracked)

November 2013 © Datalicious Pty Ltd 29

Find out more: http://data.li/18kOQh0 (you’ve been tracked)

November 2013 © Datalicious Pty Ltd

Will privacy laws protect consumers in the future? Has it worked in the past?

30

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Are self-regulation and ethics the solution? Heard of ethical egoism?

31

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Find out more: http://data.li/18kQCi6, http://data.li/18kQyij

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Find out more: http://data.li/18kQwa9 (you’ve been tracked)

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Find out more: http://data.li/18kOKG3, http://data.li/18kOMxB

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Find out more: http://data.li/18kPsmJ (you’ve been tracked)

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Technology killed privacy. Ethics are a sham. Long live

smart data driven marketing that adds value to consumers.

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Contact us [email protected]

Learn more blog.datalicious.com

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Smart data driven marketing

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