Data Mining, It's Your Data May 14, 2011
Data Mining - GCPCUG May 2011
May 19, 2015
SecureState's Jake Garlie presentation to the Greater Cleveland PC Users Group (GCPCUG) on Data Mining, It's Your Data. May 14th 2011.
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Transcript
Data Mining Its Your DataMay 14 2011
Agenda
bull Intro
ndash About Your Presenter
ndash About SecureState
bull Who is Tracking You
bull Legality
bull How to (try to) Protect Yourself
ndash Browser Configurations
ndash Browser Add-ons
ndash Opt-Out Services
bull Closing
ndash Q amp A2
About Your Presenter
bull Jake Garlie
bull Security Consultant at SecureState
bull Specializes in External Internal and Wireless Penetration Tests Web Application Security Assessments
3
SecureState OverviewA Management Consulting Firm Specializing in Information Security
bull Founded in September 2001
bull Payment Card Industry Certified (PCI)
bull Qualified Security Assessor (QSA)
bull Approved Scanning Vendor
bull Qualified Payment Application Security Company
bull Largest dedicated security company in the Great Lakes
bull Number of Employees 47
4
The Company We Keep The Company We KeepKey Industries Retail Financial Services Healthcare Critical Infrastructure Professional Services
Service Providers Education Food Service Entertainment and Government
SecureState OverviewAudit and Compliance
bullPCI (Payment Card Industry)
bullISO 27001SAS 70
bullSOX GLBA HIPAA TR-39 NERCCIP etc
bullINFOSEC (Information System Security Risk Assessment)
Profiling and Attackbull Web Application Security (WAS)
bull Attack and Penetration Services (internal external client physical wireless)
bull Wireless Audits
bull Training
Risk Managementbull Security Program Manager (SPM)
bull StateScan
bull SecureTime
bull Architecture Reviews
Business Preservation Servicesbull Data ForensicsIncident Response
bull Business Impact Analysis
Advisory Servicesbull CISO Advisement
bull Risk Management
bull Special Projects6
bull Cookie
ndash Piece of data (usually a text file) stored in the browser
ndash Can be used for authentication shopping carts and more
bull First-Party cookie
ndash Cookie issued by Yahoocom while viewing Yahoocom
bull Third-Party cookie
ndash Cookie issued by SecureStatecom while viewing Yahoocom
bull Flash Cookies
ndash Can be first or third-party cookies
ndash Outside of browserrsquos control
ndash Remain after ldquoclearing cookiesrdquo
7
Terminology
8
Who is Tracking You
httponlinehomebusinessideacomwp-contentuploads201002targeted-visitors-with-niche-blueprint-300x225jpg
Advertising Companies
9
hellipand many many more
10
Why
httpwwwdecidetostayfitcomblogwp-contentuploads201011make-money-beachbody-coachjpg
bull Advertising companies contract with businesses
bull Businesses allow advertisers to place content on
their web sites
bull Your browsing habits and search criteria can be
tracked and sent to these advertising companies
bull Next time you go to a website with the same
advertising scripts they will display relevant ads
11
How it Works
12
EU Safe Harbor law governs European Union nations
1 Notice
2 Purpose
3 Consent
4 Security
5 Disclosure
6 Access
7 Accountability
13
Legality
bull US has no law enforcing online privacy policies
bull FTC has the ldquoDo Not Trackrdquo initiative
bull Companies can be reportedfined if not abiding to
their policy
14
Legality (cont)
bull Not required in the US
bull Many large sitesorganizations have them
bull Adding ldquoprivacyrdquo or ldquopolicyrdquo to find policies quickly
bull Explain what information is stored tracked and
transferred
15
Privacy Policies
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
Agenda
bull Intro
ndash About Your Presenter
ndash About SecureState
bull Who is Tracking You
bull Legality
bull How to (try to) Protect Yourself
ndash Browser Configurations
ndash Browser Add-ons
ndash Opt-Out Services
bull Closing
ndash Q amp A2
About Your Presenter
bull Jake Garlie
bull Security Consultant at SecureState
bull Specializes in External Internal and Wireless Penetration Tests Web Application Security Assessments
3
SecureState OverviewA Management Consulting Firm Specializing in Information Security
bull Founded in September 2001
bull Payment Card Industry Certified (PCI)
bull Qualified Security Assessor (QSA)
bull Approved Scanning Vendor
bull Qualified Payment Application Security Company
bull Largest dedicated security company in the Great Lakes
bull Number of Employees 47
4
The Company We Keep The Company We KeepKey Industries Retail Financial Services Healthcare Critical Infrastructure Professional Services
Service Providers Education Food Service Entertainment and Government
SecureState OverviewAudit and Compliance
bullPCI (Payment Card Industry)
bullISO 27001SAS 70
bullSOX GLBA HIPAA TR-39 NERCCIP etc
bullINFOSEC (Information System Security Risk Assessment)
Profiling and Attackbull Web Application Security (WAS)
bull Attack and Penetration Services (internal external client physical wireless)
bull Wireless Audits
bull Training
Risk Managementbull Security Program Manager (SPM)
bull StateScan
bull SecureTime
bull Architecture Reviews
Business Preservation Servicesbull Data ForensicsIncident Response
bull Business Impact Analysis
Advisory Servicesbull CISO Advisement
bull Risk Management
bull Special Projects6
bull Cookie
ndash Piece of data (usually a text file) stored in the browser
ndash Can be used for authentication shopping carts and more
bull First-Party cookie
ndash Cookie issued by Yahoocom while viewing Yahoocom
bull Third-Party cookie
ndash Cookie issued by SecureStatecom while viewing Yahoocom
bull Flash Cookies
ndash Can be first or third-party cookies
ndash Outside of browserrsquos control
ndash Remain after ldquoclearing cookiesrdquo
7
Terminology
8
Who is Tracking You
httponlinehomebusinessideacomwp-contentuploads201002targeted-visitors-with-niche-blueprint-300x225jpg
Advertising Companies
9
hellipand many many more
10
Why
httpwwwdecidetostayfitcomblogwp-contentuploads201011make-money-beachbody-coachjpg
bull Advertising companies contract with businesses
bull Businesses allow advertisers to place content on
their web sites
bull Your browsing habits and search criteria can be
tracked and sent to these advertising companies
bull Next time you go to a website with the same
advertising scripts they will display relevant ads
11
How it Works
12
EU Safe Harbor law governs European Union nations
1 Notice
2 Purpose
3 Consent
4 Security
5 Disclosure
6 Access
7 Accountability
13
Legality
bull US has no law enforcing online privacy policies
bull FTC has the ldquoDo Not Trackrdquo initiative
bull Companies can be reportedfined if not abiding to
their policy
14
Legality (cont)
bull Not required in the US
bull Many large sitesorganizations have them
bull Adding ldquoprivacyrdquo or ldquopolicyrdquo to find policies quickly
bull Explain what information is stored tracked and
transferred
15
Privacy Policies
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
About Your Presenter
bull Jake Garlie
bull Security Consultant at SecureState
bull Specializes in External Internal and Wireless Penetration Tests Web Application Security Assessments
3
SecureState OverviewA Management Consulting Firm Specializing in Information Security
bull Founded in September 2001
bull Payment Card Industry Certified (PCI)
bull Qualified Security Assessor (QSA)
bull Approved Scanning Vendor
bull Qualified Payment Application Security Company
bull Largest dedicated security company in the Great Lakes
bull Number of Employees 47
4
The Company We Keep The Company We KeepKey Industries Retail Financial Services Healthcare Critical Infrastructure Professional Services
Service Providers Education Food Service Entertainment and Government
SecureState OverviewAudit and Compliance
bullPCI (Payment Card Industry)
bullISO 27001SAS 70
bullSOX GLBA HIPAA TR-39 NERCCIP etc
bullINFOSEC (Information System Security Risk Assessment)
Profiling and Attackbull Web Application Security (WAS)
bull Attack and Penetration Services (internal external client physical wireless)
bull Wireless Audits
bull Training
Risk Managementbull Security Program Manager (SPM)
bull StateScan
bull SecureTime
bull Architecture Reviews
Business Preservation Servicesbull Data ForensicsIncident Response
bull Business Impact Analysis
Advisory Servicesbull CISO Advisement
bull Risk Management
bull Special Projects6
bull Cookie
ndash Piece of data (usually a text file) stored in the browser
ndash Can be used for authentication shopping carts and more
bull First-Party cookie
ndash Cookie issued by Yahoocom while viewing Yahoocom
bull Third-Party cookie
ndash Cookie issued by SecureStatecom while viewing Yahoocom
bull Flash Cookies
ndash Can be first or third-party cookies
ndash Outside of browserrsquos control
ndash Remain after ldquoclearing cookiesrdquo
7
Terminology
8
Who is Tracking You
httponlinehomebusinessideacomwp-contentuploads201002targeted-visitors-with-niche-blueprint-300x225jpg
Advertising Companies
9
hellipand many many more
10
Why
httpwwwdecidetostayfitcomblogwp-contentuploads201011make-money-beachbody-coachjpg
bull Advertising companies contract with businesses
bull Businesses allow advertisers to place content on
their web sites
bull Your browsing habits and search criteria can be
tracked and sent to these advertising companies
bull Next time you go to a website with the same
advertising scripts they will display relevant ads
11
How it Works
12
EU Safe Harbor law governs European Union nations
1 Notice
2 Purpose
3 Consent
4 Security
5 Disclosure
6 Access
7 Accountability
13
Legality
bull US has no law enforcing online privacy policies
bull FTC has the ldquoDo Not Trackrdquo initiative
bull Companies can be reportedfined if not abiding to
their policy
14
Legality (cont)
bull Not required in the US
bull Many large sitesorganizations have them
bull Adding ldquoprivacyrdquo or ldquopolicyrdquo to find policies quickly
bull Explain what information is stored tracked and
transferred
15
Privacy Policies
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
SecureState OverviewA Management Consulting Firm Specializing in Information Security
bull Founded in September 2001
bull Payment Card Industry Certified (PCI)
bull Qualified Security Assessor (QSA)
bull Approved Scanning Vendor
bull Qualified Payment Application Security Company
bull Largest dedicated security company in the Great Lakes
bull Number of Employees 47
4
The Company We Keep The Company We KeepKey Industries Retail Financial Services Healthcare Critical Infrastructure Professional Services
Service Providers Education Food Service Entertainment and Government
SecureState OverviewAudit and Compliance
bullPCI (Payment Card Industry)
bullISO 27001SAS 70
bullSOX GLBA HIPAA TR-39 NERCCIP etc
bullINFOSEC (Information System Security Risk Assessment)
Profiling and Attackbull Web Application Security (WAS)
bull Attack and Penetration Services (internal external client physical wireless)
bull Wireless Audits
bull Training
Risk Managementbull Security Program Manager (SPM)
bull StateScan
bull SecureTime
bull Architecture Reviews
Business Preservation Servicesbull Data ForensicsIncident Response
bull Business Impact Analysis
Advisory Servicesbull CISO Advisement
bull Risk Management
bull Special Projects6
bull Cookie
ndash Piece of data (usually a text file) stored in the browser
ndash Can be used for authentication shopping carts and more
bull First-Party cookie
ndash Cookie issued by Yahoocom while viewing Yahoocom
bull Third-Party cookie
ndash Cookie issued by SecureStatecom while viewing Yahoocom
bull Flash Cookies
ndash Can be first or third-party cookies
ndash Outside of browserrsquos control
ndash Remain after ldquoclearing cookiesrdquo
7
Terminology
8
Who is Tracking You
httponlinehomebusinessideacomwp-contentuploads201002targeted-visitors-with-niche-blueprint-300x225jpg
Advertising Companies
9
hellipand many many more
10
Why
httpwwwdecidetostayfitcomblogwp-contentuploads201011make-money-beachbody-coachjpg
bull Advertising companies contract with businesses
bull Businesses allow advertisers to place content on
their web sites
bull Your browsing habits and search criteria can be
tracked and sent to these advertising companies
bull Next time you go to a website with the same
advertising scripts they will display relevant ads
11
How it Works
12
EU Safe Harbor law governs European Union nations
1 Notice
2 Purpose
3 Consent
4 Security
5 Disclosure
6 Access
7 Accountability
13
Legality
bull US has no law enforcing online privacy policies
bull FTC has the ldquoDo Not Trackrdquo initiative
bull Companies can be reportedfined if not abiding to
their policy
14
Legality (cont)
bull Not required in the US
bull Many large sitesorganizations have them
bull Adding ldquoprivacyrdquo or ldquopolicyrdquo to find policies quickly
bull Explain what information is stored tracked and
transferred
15
Privacy Policies
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
The Company We Keep The Company We KeepKey Industries Retail Financial Services Healthcare Critical Infrastructure Professional Services
Service Providers Education Food Service Entertainment and Government
SecureState OverviewAudit and Compliance
bullPCI (Payment Card Industry)
bullISO 27001SAS 70
bullSOX GLBA HIPAA TR-39 NERCCIP etc
bullINFOSEC (Information System Security Risk Assessment)
Profiling and Attackbull Web Application Security (WAS)
bull Attack and Penetration Services (internal external client physical wireless)
bull Wireless Audits
bull Training
Risk Managementbull Security Program Manager (SPM)
bull StateScan
bull SecureTime
bull Architecture Reviews
Business Preservation Servicesbull Data ForensicsIncident Response
bull Business Impact Analysis
Advisory Servicesbull CISO Advisement
bull Risk Management
bull Special Projects6
bull Cookie
ndash Piece of data (usually a text file) stored in the browser
ndash Can be used for authentication shopping carts and more
bull First-Party cookie
ndash Cookie issued by Yahoocom while viewing Yahoocom
bull Third-Party cookie
ndash Cookie issued by SecureStatecom while viewing Yahoocom
bull Flash Cookies
ndash Can be first or third-party cookies
ndash Outside of browserrsquos control
ndash Remain after ldquoclearing cookiesrdquo
7
Terminology
8
Who is Tracking You
httponlinehomebusinessideacomwp-contentuploads201002targeted-visitors-with-niche-blueprint-300x225jpg
Advertising Companies
9
hellipand many many more
10
Why
httpwwwdecidetostayfitcomblogwp-contentuploads201011make-money-beachbody-coachjpg
bull Advertising companies contract with businesses
bull Businesses allow advertisers to place content on
their web sites
bull Your browsing habits and search criteria can be
tracked and sent to these advertising companies
bull Next time you go to a website with the same
advertising scripts they will display relevant ads
11
How it Works
12
EU Safe Harbor law governs European Union nations
1 Notice
2 Purpose
3 Consent
4 Security
5 Disclosure
6 Access
7 Accountability
13
Legality
bull US has no law enforcing online privacy policies
bull FTC has the ldquoDo Not Trackrdquo initiative
bull Companies can be reportedfined if not abiding to
their policy
14
Legality (cont)
bull Not required in the US
bull Many large sitesorganizations have them
bull Adding ldquoprivacyrdquo or ldquopolicyrdquo to find policies quickly
bull Explain what information is stored tracked and
transferred
15
Privacy Policies
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
SecureState OverviewAudit and Compliance
bullPCI (Payment Card Industry)
bullISO 27001SAS 70
bullSOX GLBA HIPAA TR-39 NERCCIP etc
bullINFOSEC (Information System Security Risk Assessment)
Profiling and Attackbull Web Application Security (WAS)
bull Attack and Penetration Services (internal external client physical wireless)
bull Wireless Audits
bull Training
Risk Managementbull Security Program Manager (SPM)
bull StateScan
bull SecureTime
bull Architecture Reviews
Business Preservation Servicesbull Data ForensicsIncident Response
bull Business Impact Analysis
Advisory Servicesbull CISO Advisement
bull Risk Management
bull Special Projects6
bull Cookie
ndash Piece of data (usually a text file) stored in the browser
ndash Can be used for authentication shopping carts and more
bull First-Party cookie
ndash Cookie issued by Yahoocom while viewing Yahoocom
bull Third-Party cookie
ndash Cookie issued by SecureStatecom while viewing Yahoocom
bull Flash Cookies
ndash Can be first or third-party cookies
ndash Outside of browserrsquos control
ndash Remain after ldquoclearing cookiesrdquo
7
Terminology
8
Who is Tracking You
httponlinehomebusinessideacomwp-contentuploads201002targeted-visitors-with-niche-blueprint-300x225jpg
Advertising Companies
9
hellipand many many more
10
Why
httpwwwdecidetostayfitcomblogwp-contentuploads201011make-money-beachbody-coachjpg
bull Advertising companies contract with businesses
bull Businesses allow advertisers to place content on
their web sites
bull Your browsing habits and search criteria can be
tracked and sent to these advertising companies
bull Next time you go to a website with the same
advertising scripts they will display relevant ads
11
How it Works
12
EU Safe Harbor law governs European Union nations
1 Notice
2 Purpose
3 Consent
4 Security
5 Disclosure
6 Access
7 Accountability
13
Legality
bull US has no law enforcing online privacy policies
bull FTC has the ldquoDo Not Trackrdquo initiative
bull Companies can be reportedfined if not abiding to
their policy
14
Legality (cont)
bull Not required in the US
bull Many large sitesorganizations have them
bull Adding ldquoprivacyrdquo or ldquopolicyrdquo to find policies quickly
bull Explain what information is stored tracked and
transferred
15
Privacy Policies
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
bull Cookie
ndash Piece of data (usually a text file) stored in the browser
ndash Can be used for authentication shopping carts and more
bull First-Party cookie
ndash Cookie issued by Yahoocom while viewing Yahoocom
bull Third-Party cookie
ndash Cookie issued by SecureStatecom while viewing Yahoocom
bull Flash Cookies
ndash Can be first or third-party cookies
ndash Outside of browserrsquos control
ndash Remain after ldquoclearing cookiesrdquo
7
Terminology
8
Who is Tracking You
httponlinehomebusinessideacomwp-contentuploads201002targeted-visitors-with-niche-blueprint-300x225jpg
Advertising Companies
9
hellipand many many more
10
Why
httpwwwdecidetostayfitcomblogwp-contentuploads201011make-money-beachbody-coachjpg
bull Advertising companies contract with businesses
bull Businesses allow advertisers to place content on
their web sites
bull Your browsing habits and search criteria can be
tracked and sent to these advertising companies
bull Next time you go to a website with the same
advertising scripts they will display relevant ads
11
How it Works
12
EU Safe Harbor law governs European Union nations
1 Notice
2 Purpose
3 Consent
4 Security
5 Disclosure
6 Access
7 Accountability
13
Legality
bull US has no law enforcing online privacy policies
bull FTC has the ldquoDo Not Trackrdquo initiative
bull Companies can be reportedfined if not abiding to
their policy
14
Legality (cont)
bull Not required in the US
bull Many large sitesorganizations have them
bull Adding ldquoprivacyrdquo or ldquopolicyrdquo to find policies quickly
bull Explain what information is stored tracked and
transferred
15
Privacy Policies
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
8
Who is Tracking You
httponlinehomebusinessideacomwp-contentuploads201002targeted-visitors-with-niche-blueprint-300x225jpg
Advertising Companies
9
hellipand many many more
10
Why
httpwwwdecidetostayfitcomblogwp-contentuploads201011make-money-beachbody-coachjpg
bull Advertising companies contract with businesses
bull Businesses allow advertisers to place content on
their web sites
bull Your browsing habits and search criteria can be
tracked and sent to these advertising companies
bull Next time you go to a website with the same
advertising scripts they will display relevant ads
11
How it Works
12
EU Safe Harbor law governs European Union nations
1 Notice
2 Purpose
3 Consent
4 Security
5 Disclosure
6 Access
7 Accountability
13
Legality
bull US has no law enforcing online privacy policies
bull FTC has the ldquoDo Not Trackrdquo initiative
bull Companies can be reportedfined if not abiding to
their policy
14
Legality (cont)
bull Not required in the US
bull Many large sitesorganizations have them
bull Adding ldquoprivacyrdquo or ldquopolicyrdquo to find policies quickly
bull Explain what information is stored tracked and
transferred
15
Privacy Policies
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
Advertising Companies
9
hellipand many many more
10
Why
httpwwwdecidetostayfitcomblogwp-contentuploads201011make-money-beachbody-coachjpg
bull Advertising companies contract with businesses
bull Businesses allow advertisers to place content on
their web sites
bull Your browsing habits and search criteria can be
tracked and sent to these advertising companies
bull Next time you go to a website with the same
advertising scripts they will display relevant ads
11
How it Works
12
EU Safe Harbor law governs European Union nations
1 Notice
2 Purpose
3 Consent
4 Security
5 Disclosure
6 Access
7 Accountability
13
Legality
bull US has no law enforcing online privacy policies
bull FTC has the ldquoDo Not Trackrdquo initiative
bull Companies can be reportedfined if not abiding to
their policy
14
Legality (cont)
bull Not required in the US
bull Many large sitesorganizations have them
bull Adding ldquoprivacyrdquo or ldquopolicyrdquo to find policies quickly
bull Explain what information is stored tracked and
transferred
15
Privacy Policies
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
10
Why
httpwwwdecidetostayfitcomblogwp-contentuploads201011make-money-beachbody-coachjpg
bull Advertising companies contract with businesses
bull Businesses allow advertisers to place content on
their web sites
bull Your browsing habits and search criteria can be
tracked and sent to these advertising companies
bull Next time you go to a website with the same
advertising scripts they will display relevant ads
11
How it Works
12
EU Safe Harbor law governs European Union nations
1 Notice
2 Purpose
3 Consent
4 Security
5 Disclosure
6 Access
7 Accountability
13
Legality
bull US has no law enforcing online privacy policies
bull FTC has the ldquoDo Not Trackrdquo initiative
bull Companies can be reportedfined if not abiding to
their policy
14
Legality (cont)
bull Not required in the US
bull Many large sitesorganizations have them
bull Adding ldquoprivacyrdquo or ldquopolicyrdquo to find policies quickly
bull Explain what information is stored tracked and
transferred
15
Privacy Policies
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
bull Advertising companies contract with businesses
bull Businesses allow advertisers to place content on
their web sites
bull Your browsing habits and search criteria can be
tracked and sent to these advertising companies
bull Next time you go to a website with the same
advertising scripts they will display relevant ads
11
How it Works
12
EU Safe Harbor law governs European Union nations
1 Notice
2 Purpose
3 Consent
4 Security
5 Disclosure
6 Access
7 Accountability
13
Legality
bull US has no law enforcing online privacy policies
bull FTC has the ldquoDo Not Trackrdquo initiative
bull Companies can be reportedfined if not abiding to
their policy
14
Legality (cont)
bull Not required in the US
bull Many large sitesorganizations have them
bull Adding ldquoprivacyrdquo or ldquopolicyrdquo to find policies quickly
bull Explain what information is stored tracked and
transferred
15
Privacy Policies
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
12
EU Safe Harbor law governs European Union nations
1 Notice
2 Purpose
3 Consent
4 Security
5 Disclosure
6 Access
7 Accountability
13
Legality
bull US has no law enforcing online privacy policies
bull FTC has the ldquoDo Not Trackrdquo initiative
bull Companies can be reportedfined if not abiding to
their policy
14
Legality (cont)
bull Not required in the US
bull Many large sitesorganizations have them
bull Adding ldquoprivacyrdquo or ldquopolicyrdquo to find policies quickly
bull Explain what information is stored tracked and
transferred
15
Privacy Policies
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
EU Safe Harbor law governs European Union nations
1 Notice
2 Purpose
3 Consent
4 Security
5 Disclosure
6 Access
7 Accountability
13
Legality
bull US has no law enforcing online privacy policies
bull FTC has the ldquoDo Not Trackrdquo initiative
bull Companies can be reportedfined if not abiding to
their policy
14
Legality (cont)
bull Not required in the US
bull Many large sitesorganizations have them
bull Adding ldquoprivacyrdquo or ldquopolicyrdquo to find policies quickly
bull Explain what information is stored tracked and
transferred
15
Privacy Policies
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
bull US has no law enforcing online privacy policies
bull FTC has the ldquoDo Not Trackrdquo initiative
bull Companies can be reportedfined if not abiding to
their policy
14
Legality (cont)
bull Not required in the US
bull Many large sitesorganizations have them
bull Adding ldquoprivacyrdquo or ldquopolicyrdquo to find policies quickly
bull Explain what information is stored tracked and
transferred
15
Privacy Policies
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
bull Not required in the US
bull Many large sitesorganizations have them
bull Adding ldquoprivacyrdquo or ldquopolicyrdquo to find policies quickly
bull Explain what information is stored tracked and
transferred
15
Privacy Policies
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
16
Privacy Policies (cont)
wwwfacebookcompolicyphpwwwgooglecomprivacy
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
17wwwamazoncomprivacy
Privacy Policies (cont)
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
18
How to (try to) Protect Yourself
httpwwwlindaforpresident2011comwp-contentuploads201102protection-order-stop1jpg
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
bull Browser Settings
ndashPrivate Browsing
bull Browser Add-ons
bull Opt-Out Services
19
Options
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
20
Browser Settings (Internet Explorer)Tools gt Internet Options gt Privacy
Advanced Settings
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
21
Browser Settings (IE cont)
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
22
Browser Settings (IE cont)
IE Privacy Settings affect other applications too
Ciscorsquos SSL VPN Client
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
23
Browser Settings (Firefox)
Tools gt Optionshellip gt Privacy
Recommended settings shown but may hamper browsing due to blocking third-party cookies
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
24
Browser Settings (Google Chrome)
gt Options gt Under the Bonnet gt Privacy gt Content Settings
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
25
Browser Settings (Safari)
gt Preferenceshellip gt Security
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
26
Private Browsing
httpngileycomwp-contentuploads201003private-browsing-laptopjpg
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
bull Can also be referred to as Incognito or InPrivate
bull Prevents history cache files searches and cookies
from being stored after exiting Private Browsing or
closing your browser
bull Does not prevent websites from storing on their end
bull Prevents many add-ons from functioning
bull Meant to protect against other users on a system27
Private Browsing (cont)
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
bull Ghostery
bull BetterPrivacy
bull Tor (TorButton)
bull NoScript
bull AdBlock Plus
bull TrackerBlock
bull Advertising Cookie Opt-Out
28
Browser Add-Ons
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
bull httpwwwghosterycom
bull Created by the folks at Evidon
bull Pros
ndash Cross Platform
ndash Easy to InstallConfigure
ndash Blocks FlashSilverlight Cookies
ndash White-listing of sites
bull Cons
ndash Advanced Settings may be confusing
29
Ghostery
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
30
Ghostery (cont)
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
31
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
32
Ghostery (cont)
Deleting FlashSilverlight Cookies Provides Extra Security
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
Pros
bull Cleans up Flash Cookies (Local Shared Objects LSO)
bull Can alert when LSOs are created
bull Can schedule deletion while browsing
Cons
bull Firefox only
bull Functionality is also in Ghostery
33
BetterPrivacy
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
34
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
35
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
bull httpswwwtorprojectorg
bull Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet
36
Tor (The Onion Router) Project
Pros bullVery AnonymousbullExit node changes often
ConsbullSlower BrowsingbullConfidentiality goes out the windowbullTechnical to configure
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
37
Before
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
38
After
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
Pros
bull Blocks untrusted JavaScript Java Flash
bull Can prevent attacks
bull Highly configurable
Cons
bull Firefox only
bull Takes time and patience to tune effectively
bull Easy to become desensitized39
NoScript
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
40
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
Pros
bull Can block Iframes scripts and Flash
bull Uses Filter Subscriptions to block content
bull ldquoEasyListrdquo filter has over 4 million subscribers
bull Replaces advertisements with whitespace
Cons
bull Firefox and Chrome only
41
AdBlock Plus
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
42
Before
After
AdBlock Plus (cont)
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
43
TrackerBlock
Pros
bull Blocks cookies and deletes Flash cookies
bull Based on privacy preferences with PrivacyChoice
bull Blocks 300+ advertising companies
Cons
bull May conflict with other browser add-ons
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
44
TrackerBlock (cont)
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
bull Available for Firefox Chrome and IE at
httpwwwgooglecomadspreferencesplugin
bull Permanently opts-out of Googlersquos DoubleClick
Cookie
45
Advertising Cookie Opt-Out
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
bull Network Advertising Initiative
bull AboutAdsinfo
bull PrivacyChoice
bull Evidon
46
Opt-Out Services
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
bull Collaboration of many organizations in media and
marketing industry
bull Self-Regulatory Program for Online Behavioral
Advertising
bull Consumer Opt-Out Page
47
AboutAdsinfo
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
48
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
49
Network Advertising Initiative
Self-regulatory principles set stage for FTCrsquos ldquoDo Not Trackrdquo initiative
bullOpts-Out of 73 Advertising CompaniesbullRequires Third-Party Cookies bullHas to be reset every time Cookies are clearedbullCan be white-listed by Browser Add-Ons
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
50
Network Advertising Initiative (cont)
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
51
PrivacyChoice
bullCreated TrackerBlock and the Privacy BookmarkbullHave an Opt-Out pagebullLots of great privacy information
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
52
Evidon
bullSelected by the Digital Advertising Alliance (DAA) to power the Self-Regulatory Program for online behavioral advertising bullSearchable Opt-Out Page
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
53
Evidon (cont)
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
bull Determine your own level of acceptable risk
bull Dont browse to sites you dont trust
bull Read the companys privacy policy
bull Web-Browser Protections
54
Conclusion
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
Thank you for your timeJake Garlie jgarliesecurestatecom
Q U E S T I O N SA N S W E R S
55
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
References
56
Browser Add-ons
bull httpwwwghosterycom
bull httpsaddonsmozillaorgen-USfirefoxaddonbetterprivacy
bull httpsaddonsmozillaorgen-USfirefoxaddonnoscript
bull httpswwwtorprojectorg
bull httpsaddonsmozillaorgen-USfirefoxaddonadblock-plus
bull httpeasylistadblockplusorgen
bull httpsaddonsmozillaorgen-USfirefoxaddontrackerblock
Opt-Out Pages
bull httpwwwevidoncomconsumersprofile_managertab3
bull httpwwwnetworkadvertisingorgmanagingopt_outasp
bull httpwwwprivacychoiceorgtrackerblockfirefox
bull httpwwwprivacychoiceorgprivacymark
bull httpwwwaboutadsinfochoices
Other References
bull httpwwwtimecomtimebusinessarticle085992058114-100html
bull httpwwwftcgovos201012101201privacyreportpdf
bull httpwwwreputationcom
bull httpabcnewsgocomTechnologytracking-online-myths-trackstoryid=12984499
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