DATA LEADERS · case study discussions. We exclude any and all sponsors, solution providers, salespeople, agencies and press members to make sure our participants can maximize the

DATA LEADERS TRANSFORMATION ROUNDTABLE

PEER-TO-PEER CAPABILITY BUILDING

EXCHANGE LED BY THE WORLD’S

TOP DATA PRACTITIONERS

AMSTERDAM

13 MARCH 2019

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UNIQUE FORMAT

EXCLUSIVITY AND RELEVANCE

NO SPONSORS OR SALESPEOPLE

PRACTICAL IMPLEMENTATION

Our sessions are exclusively

led by today’s top data

practitioners, and we strictly

exclude all vendors, sponsors,

salespeople and solution

providers.

Attendee numbers are limited to 30 qualified

practitioners per session, with extensive pre-

event customization and active facilitation

throughout the day. Each roundtable follows a

theme with a strong central narrative around a

key area of Data Transformation, with in-depth

case study discussions.

We exclude any and all sponsors, solution

providers, salespeople, agencies and press

members to make sure our participants can

maximize the return they get on their time out

of the office, free from distractions. Due to our

strict data protection policies, we also never

share data with any third party organizations.

The case study presentations and guided group

discussions are structured to provide actionable

insights for real-life business applications.

Hands-on learning materials and case studies

recorded in a digital format are available to

continuously revisit during the implementation

process.

“High value for any passionate

professional looking for insights,

support and best practices.”

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AGENDA CASE STUDY SESSIONS

During the case study discussions, you will hear about best

practice strategies and unique solutions to common problems

and challenges. The facilitators will propose thought-provoking

questions for the audience to discuss, creating conversations and

peer-to-peer collaboration. To conclude each session, the group

will outline the main areas discussed during the exchange, with

tangible solutions to bring back to your business.

It is undoubtedly an inspiring experience on

data and a great opportunity to connect.

Great speakers, great format = great results.

Global Market Intelligence Director

LEADING A DATA-DRIVEN DIGITAL TRANSFORMATION

_ Implementing strong organisational structures and processes

_ Integrating data from across the organization

_ Building a data-driven, customer-centric business

_ Reconciling KPIs and metrics across the organisation

_ Tackling cultural challenges in digital transformation

MIAO SONG

Global Chief Information Officer, Mars Petcare

MASTERING THE CHALLENGE OF CULTURE CHANGE

_ Divided we fall: Uniting data functions across the organization

_ Know thyself: The importance of metadata

_ Changing change methodologies to improve data

_ Finding the right stories to effectively promote data work

_ Shifting from data debt to data monetization

ROBERTO MARANCA

Vice President, Data Excellence

DATA STORYTELLING AND TECH SOLUTIONS FOR BUSINESS BUY IN

_ Putting business gains and losses at the heart of every story

_ Creating technical functionalities for business benefits

_ Redefining customer success through enhanced customer focus

_ Hyper-transparency as a key to unlocking engagement

_ Making data actionable by aligning insights with business needs

ONNO HAASAKKER

Senior Director Global HR Data Management & Process OptimizationTOBIAS SCHELLHAAS

Vice President HR Data Management

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ADDITIONAL FOCUS AREAS AND PANEL DISCUSSION

What best practices in analytics do we need to adopt in order to

drive actionable insights from large enterprise data?

How can we improve communication and knowledge transfer

between the analytical functions and the business users through

data visualization and data storytelling?

How can we leverage cutting-edge technologies to support our

analytics efforts and what working examples can we use as a

compass?

01Integrating a data-centric

culture and mindset

throughout the organization

__Aligning key stakeholder

across each step of the

transformation journey

and continuously engaging

business users to accelerate

change

__Convincing people to

trust technology and setting

up proof of concepts that

are easy to understand for

operators and management

__Culture eats strategy:

Creating a community

around data that encourages

collaboration and adoption

across different function

02 Continuous Innovation: The

success factors of an Agile

Digital Transformation

__Making the business case

for Machine Learning and

aligning internal stakeholders

for seamless integration

__Adopting AI and ML to

make BI, analytics, and data-

driven decision-making

accessible and understandable

for non-technical business

users

__Leveraging AI and ML

methodologies to improve

data quality, uncover new

insights, inform analyses,

deliver predictions and

suggest actions

03 Building a Data-Driven

Enterprise: Embedding

analytics across the business

__Expanding data capabilities

internally and deploying data

personnel across functions

to improve overall business

performance

__Strategic capability

building: Establishing mutually

supportive relationships and

investing in long-term change

__Accelerating the adoption

of new technologies like AI

and Machine Learning by

unlocking new opportunities

across the business

AGENDA

Data Leaders is a true peer-to-peer

exchange platform where information is

shared with the only purpose to progress

together on the way of data centricity.

Director, Corporate BI

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CUSTOMISATION QUESTIONNAIRE

NETWORKING DINNER

FOLLOW-UP SUPPORT

You will be asked to fill out a pre-event attendee

questionnaire, based on which we tailor

the content of the best practice case study

presentations and the seating arrangements

during the group discussions. The questionnaire

is an important part of the preparation process

to make sure every participant gains tangible

value from the overall experience.

As an attendee of the roundtable, you are

invited to the networking dinner that will take

place the night before the roundtable. This

is a unique opportunity to meet your fellow

attendees and the speakers before the session

so you can align on common challenges and

prepare for the roundtable discussions in a

more informal setting.

After the roundtable, you will gain access to additional resources and

learning materials to share with your team and support you during the

implementation process. These include digital case studies, best practice

framework templates, and curated takeaway summaries. Through the

Data Leaders Community, you can also become a part of an exclusive

group of data practitioners where you can learn, benchmark and gain

professional support on a regular basis.

“Excellent, has given me

motivation and direction to

start changing my business.”

WHAT ELSE IS INCLUDED WITH YOUR TICKET?

A lot of planning and preparation goes into each

of our roundtable sessions - this involves in-

depth customisation to align the content with

your focus areas, tailor-made networking and

benchmarking opportunities, as well as extensive

follow-up support to help you implement the

learnings in your business.

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Our members attend conferences all the time. However, they grew tired of the vague and sensational

content, produced and presented by solution providers. We built our community on different principles

and we carefully refined our format over the years. We work exclusively with practitioners, so you only

meet people who you can learn from, and all our case studies are built on proven best practice.

Each roundtable session is uniquely insightful due to the exclusive content and the curated audience

makes the whole day engaging and relevant for all participants.

Most companies like to keep the entrance fee very low so they can get as many people through the

door as possible to hit their sponsorship revenue goals. The attendees pay the real price when they

realise they wasted their time on irrelevant, low quality content. Data Leaders events are designed

for people who value their time and are looking to make the best investment in their professional

development for the maximum possible ROI. Our real life case studies are exclusive and tailored

around the attendees, with the unique opportunity to discuss not only ideas, but also solutions and

implementation strategies.

The roundtable is about exchanging ideas and learning best practice on managing people and

processes. Our speakers present in-depth case studies and the attendees share as much as they

like during the discussions and every conversation remains fully confidential. Industry leader brands

including Procter & Gamble, Bosch, Coca-Cola, Adidas, Johnson & Johnson, Philips, BMW and L’Oreal

all attended our sessions despite their very strict internal guidelines.

Even though every business is different with unique organisational structures, systems and processes,

we found that the main challenges for data practitioners today and the best practice strategies are

almost identical across the board. In fact, most of our members report that they find the most value in

the cross-industry exchange. We have strict selection guidelines to make sure you only meet the right

people, and the customisation process ensures that the content will be relevant and applicable in your

business.

FREQUENTLY ASKED QUESTIONS

WE ARE ALREADY ATTENDING SEVERAL CONFERENCES AND WE

NEED TO PRIORITISE. WHAT MAKES THIS ONE DIFFERENT AND

WORTHWHILE?

THIS SEEMS LIKE A PREMIUM PRODUCT AND WE HAVE TO BE

CAREFUL ABOUT OUR SPENDING. WHAT JUSTIFIES MY INVESTMENT?

I DON’T KNOW OUR INTERNAL POLICIES ON KNOWLEDGE

SHARING SO I’M NOT SURE HOW MUCH I CAN DISCUSS DURING THE

ROUNDTABLE. HOW DOES THIS WORK?

OUR COMPANY HAS VERY UNIQUE CHALLENGES THAT ARE

DIFFERENT FROM OTHERS AND THE TOPICS SEEM TO HAVE A WIDE

SCOPE. WILL I STILL BENEFIT FROM THE SESSION?