Data driven insights and trends in the Vitamin and Supplement category through sampling.

INSIGHTSTHROUGHSAMPLING

307 pounds

What the hellwill customers

want next?

5,000,000+

GAIN STRENGTH,ENDURANCE OR MUSCLE

LOSE WEIGHT MAINTAINGOOD HEALTH

Replace an old habitDon’t sell new ones

Protein still rules

Taste ≥ current itemsand/or feels great

CAUTION:Novel delivery methods

ALL STARS

WheyWheyWhey

Portability

$30 sweet spot

Magnesium is surging

ALL STARS

It has to taste great

Portability

Celebrity, Pros, Doctormarketing works

For the family

ALL STARS

5,000,000+

Paul Jarrett CEO / Co-Founder

[email protected](646) 417-2838