Data Doesn't Lie: Knowing and Acting on the Truth About Your Customers with Magento and Demandbase

© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Data Doesn’t Lie: Knowing and Acting on the Truth about Your Customers

#LaunchPoint

Danny Essner, MagentoJason Stewart, DemandbaseBrian Glover, Marketo


Your Speakers

Danny EssnerHead of Merchant & Partner MarketingMagento

Jason StewartDirector of Marketing Demandbase

Brian GloverSenior Product Marketing ManagerMarketo

Page 3© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Quick Housekeeping

• Chat box is available if you have any questions

• There will be time for a Q&A at the end

• We will be recording the webinar for future viewing

• All attendees will receive a copy of the slides/recording

• Twitter hashtag: #Launchpoint


• Lack of completeness and accuracy of lead data hinders marketing program effectiveness

B2B Lead Quality Suffers


Audience Insight Is Key to Improving Lead Quality

• Greater audience insight improves ability to deliver relevant messages and prioritize outreach


Buyer 2.0


Selling to Buyer 2.0


About Magento Slide

• eCommerce software platform powering 150,000+ online stores

• Customers include Warby Parker, TOMS Shoes and The North Face

• Launched in 2007, acquired by eBay in 2011


What types of companies are on your target account list?


How do you reach your targets?


Marketing Technology at Magento


Marketo at Magento


Demandbase at Magento


How has your Marketo/Demandbase Integration Paid Off?



The Magento Story

• Targeting the IR 1000• Online Outbound, Content Inbound, Live Events• Google Analytics, Optimizely, Salesforce.com, Kenshoo• Marketo is the Quarterback• Demandbase Forms Module, Implementing Analytics

Module• Goals: Data Quality, Increased Conversions, Smarter

Forms• ROI:


Visitor Identification






Account-Level Engagement


Demandbase and Web Forms


People Lie.


Forms Solution


Stevens

[email protected]

John

Ora|

Mgr

Forms Solution


$35,622,000,000

Software and Technology

105,000

500 Oracle Parkway

Redwood Shores

CA

94065

Enterprise

Stevens

[email protected]

John

Ora|

Mgr

Forms Solution


Basic Information

Post questions to BrightTalk, or tweet them to #demandbase


Enhanced Data

Post questions to BrightTalk, or tweet them to #demandbase


Your Future Revenue


What Is Next for Magento?


Q&AData Doesn't Lie: Knowing and Acting on the Truth about your Customers


Thank you!

Data Doesn't Lie: Knowing and Acting on the Truth About Your Customers with Magento and Demandbase

Technology

marketo proprietary

magento page

confidential page

launchpoint page

web forms page

data quality

accuracy of lead data

data doesnt