Data Center Modernization

Data Center Modernization

Paolo Righi

Intel EMEAR Account Manager

Intel Confidential

Intel’s StrategyIf it computes, it does it best with Intel Inside

2

Data Center Client Ultra-Mobile Wearables/IoT

Intel Confidential

A History of Collaboration…

Cloud, Big Data, . DC Modernization

Fabric Based Datacenter

Unified Computing System

Routers, Switches, Security Appliances, Collaboration

Networking Goes IA

Verifiedfor Centrino

Business Class Wireless Suite 802.11n

WiMAX OPA & IOT

EtherChannel GigabitEthernet

InterSwitch Link

Data Center Ethernet FCoE

Wireless Connectivity

1995 2005 2012

Ethernet Evolution

Continuing Collaboration – Driving Data Center Evolution

Intel Confidential

What are the major shifts impacting upon our Data Center?

Intel Confidential

1: Intel and 3rd party analysis2: Intel estimate based on various end user proofs of concepts

CONNECTED FACTORY TOOLS

~40 DEVICESdrives

1 SERVER2

DIGITAL SIGNS

~20 DEVICESdrives

1 SERVER2

SMARTPHONES

~400 DEVICESdrives

1 SERVER1

MEDICAL WEARABLE DEVICES

~100 DEVICESdrives

1 SERVER2

Connected Devices: Depend on Data Centers

“We all truly live in an Application Economy now” – John Chambers, CEO, Cisco

Intel Confidential

1.9BGlobal

Smartphones

26Apps per

Smartphone

20Daily

Transactionswith Data Center

per App

1 TrillionDaily

Data CenterTransactions

*Sources: Google: Our Mobile Planet (26 apps per phone), Intel estimates

Data Center Impact For Smart Phones Alone…

Intel Confidential

Reduction in Compute Costs

Every 2 Years

50%

More Complexity

Application Growth

Every

2 Years

2x

More Capacity

Data Volume

Every 18 Months

2xIncrease in

Management &

Administration1

8xOperational Costs

Every

8 Years

2x

More Resources

1 – IDC Directions ‘14 - 2014Source: Worldwide and Regional Public IT Cloud Services 2013-2017 Forecast. IDC (August 2013) http://www.idc.com/getdoc.jsp?containerId=242464

Summary Challenges for Data Center Architecture

Challenge: Decrease Time, Cost, Labor – Increase Agility, Scalability, Performance

Intel Confidential

32% of Servers are>4 Years Old1 32%

> 4 YEARS OLD

Make up only 4% of Total Performance

Capabilities of Servers1 4%

> 4 YEARS OLD

Use 65% of Total Energy Consumption1 65

> 4 YEARS OLD

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Aging Infrastructure is Inefficient and Costly

Opportunity to help customers move to more efficient infrastructure on UCS

Intel Confidential

Network

Compute

Storage

App App

App App

App App

Todaya

Static, Manual, Hardware Defined

Tomorrowa

Automated, Dynamic,Software Defined

EMAIL CRMERPONLINE

SALES

ORCHESTRATION LAYER

RESOURCE POOLSSOFTWARE

DEFINEDSERVERS

SOFTWARE DEFINED

STORAGE

SOFTWARE DEFINED

NETWORK

Architectural Shift

Intel Confidential

SOFTWARE DEFINED NETWORK & SOFTWARE DEFINED STORAGE:Reduces infrastructure HW costs

Up to 26%1

Up to 66%1

Relative cost per VM instance

ORCHESTRATION:Reduces IT admin manual costs, and optimizes infrastructure

2 Private cloud with no legacy burden in hybrid environment

Orchestrated SDI lowering TCO of Data Center

Software Defined Infrastructure TCO

IT DatacenterStarting Virtualization

Private Cloud Virtualized, automated, starting

orchestration

Private Cloud Full orchestration w/ SDI

0%

20%

40%

60%

80%

100%

120%

1 Source: Intel Finance, 2014. Individual IT mileage may vary depending on workload, IT maturity and other factors. SDI assumes future benefits. Projections are extrapolations from Intel IT data. Private cloud model based on actual datacenter operations. IT DC based on Intel finance estimation for typical enterprise costs. Hybrid cloud model based on forward looking future benefits and market cost trends. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance or cost.

Intel Confidential

Orchestrate

Automate

Transform the Network

Software Defined Infrastructure

Re-Architecting the Data Center

EMAIL CRMERPONLINE

SALES

ORCHESTRATION LAYER

RESOURCE POOLSSOFTWARE

DEFINEDSERVERS

SOFTWARE DEFINEDSTORAGE

SOFTWARE DEFINEDNETWORK

Disaggregate

Intel Confidential

Orchestrate

From Manual to Automated

SOFTWARE DEFINED

SERVERSSOFTWARE DEFINED

STORAGESOFTWARE DEFINED

NETWORK

* Other names and brands may be claimed as the property of others.

ORCHESTRATION LAYER

EMAIL CRM ERPONLINE SALES ….

Intel Confidential * Other names and brands may be claimed as the property of others.

Automate

The Hardware Matters

EMAIL CRM ERPONLINE SALES ….

SOFTWARE DEFINED

SERVERSSOFTWARE DEFINED

STORAGESOFTWARE DEFINED

NETWORK

Infrastructure AttributesPower Performance Security Thermals Utilization Location Latency

ORCHESTRATION LAYER

Intel Confidential

The Hardware Matters

Paxville

2005

Enable Virtualization

Intel® VT-x, VT-dIncreased Memory Addressability

2009

Nehalem

2011

Sandy Bridge

2015

Haswell

Enable SDI

Performance & Power Telemetry40G Intel Ethernet

NVMe SSDs

Intel Confidential

Pooled and

disaggregated

compute, network

and storage

resources.

Hardware attributes

exposed to

provisioning

management layer

NVM NVM

TODAY

DisaggregateFUTURE

Disaggregated Resources

Network

Compute

Storage

App App

App App

App App

Discreet ComponentsSelf Integration

Reducing cabling , increasing density, optimal use of computer resources

Intel Confidential

Transform The Network

Network Function Virtualization

Flexible deployment models

and placement

Leverage virtualization

Network Virtualization

Overlays enable virtual networks on

top of a physical network

Software Defined Networking

Datacenter wide Automation &

Flexibility

Separates control and data plane

Intel Confidential

The Era of Analytics

50 Billion Devices

35 Zettabytes

2020

*Sources: Cisco Internet Business Solutions Group, IDC: The Digital Universe

Unleash the Potential

18

Summary

C o n t i n u i n g C o l l a b o r a t i o n , D r i v i n g D a t a c e n t e r E v o l u t i o n

• The datacenter and the datacenter industry are transforming

• Hardware matters in the transformation

• Modernize across the portfolio• Sell UCS & UCS storage partners as your customers plan to grow DC server and storage capacity • Sell10&40GbE, Cisco Virtualized Network catalog as customers increase virtualization footprint• Explore high density form factors such as Cisco UCS-M

• Help customers automate and optimize their cloud footprint• Start learning about the standards based approaches for SDN• Deploy UCS “trust” and “intelligent Power Management” features - high interest in greater automation• Carefully select cloud partners and premium instances - it offers your customers a better experience/ROI