Data Appending Strategies to Enhance Your List and Raise More Money Jocelyn Harmon and Catherine Algeri Triplex Interactive www.emailforimpact.com
Data Appending Strategies to Enhance Your List and
Raise More Money
Jocelyn Harmon and Catherine AlgeriTriplex Interactive
www.emailforimpact.com
Agenda: To turn you into a
The Problem:Your donors are different!
Your goal
Determine your donors’ true motivation for connectingto your cause.
Sans crystal ball…
You need data!
A true story…
Haven’t we seen these folks before?
The Solution
Append demographic data– Hunting licenses– Fishing licenses
Another true story…
The Problem:Their donors are different too!
The Solution
Append demographic data- Dog owner
Increase in response and gift!
What is a data append?
Adding a point of information to your existing house file.
Different Data Elements
1. Lifestyle data – dog vs. cat owner, interest in travel, etc.
2. Demographic data – age and wealth
3. Marketing data – email, phone, social
Uses of Demographic Data Find prospects for Planned Giving
How?Append Age,
Wealth,Home Value,Presence of Children
Marketing/Fundraising Data
Phone, Email and Social Data Appends
Phone appends
What? Why?Convert new
activists into donors
Email Appends
What? Why?Engage in multi-
channel marketingMake your marketing
cost-effectiveSave the environmentBecause that is how
some of your donors want to communicate with you.
Story #3…
The opportunity
Save $ on their renewal campaign.
The Solution
Move it online!E-renewals became such a success
they catalyzed an investment in online fundraising.
We helped them find an additional 12,000 emails for existing members.
Social Data Appending
What? Why?Validate the need for a social
media programFind out where you
stakeholders “live” online.Get in front of your donors’
friends.One client increased their
Facebook followers 500%.*Think communications vs.
fundraising.
Sell it to your boss!Drum roll please…
Data appending can help you:• Identify the best prospects for planned
giving and major gifts.• Communicate with donors via their
preferred channels of communication.• Find new donors, advocates and
members• Segment your campaigns.• Raise more $
Contact us!
Catherine AlgeriSenior Account Director, Triplex Interactive, Email: [email protected]: @catherinealgeri202-973-5408
Jocelyn Harmon, Director of Business Development, Triplex InteractiveEmail: [email protected]: @jocelynharmon202-973-5410