DATA ANALYSIS AND INTERPRETATIONS The robust fiscal position of India that aided the Indian economy to fight recession in two thousand eight is quivering. The shortfall of fiscal has reared up aggressively and made the government of India to borrow at mellower prices. The revenue from taxes is expected to suffer due to the slowdown in the manufacturing and infrastructure industries. Budgets for the developmental and income-support programs aimed to help the India’s rural lands will force the rural consumers to save more and spend less. The depreciation of the Indian rupee has made exports more attractive. However the new orders from sputtering advanced economies that are subdued will create a descending force on industrial production of India .The slowing Foreign Direct Investment and unpredictability in revenues from export has exfoliated pressure on the Indian rupee. The Companies have to come up with different means to decrease their prices, amend the power of producing and carry off the risk of inflation shock, increase in interest rate and unpredictability of rupee. The factors that have affected the automobile sector are high borrowing cost, increase in prices of commodity, tough monsoon affecting the rural economy, non availability of finance to auto sector and its customers, change in law pertaining to duties in terms of excise and customs , taxes in terms of income, Sales and Value Added and government policy. The fast-growing recessionary trends have posed a threat to the growth of hospitality industries in the highly unstable territory. The Hotel industry and tourism industry are interrelated to each other as the foreign arrivals to India is backed up by the Tourism industry. The public-sector banks are more susceptible to the challenges like margin track record, liquidity and inferior asset quality than private banks. The government has failed to provide fresh equity support to public-sector banks and the shortage of support has hindered the operations of the bank. The banks oppose the inflow of private automotive equity investment, as it would erode the control and threaten jobs and benefits. The Indian real estate is facing challenges like liquidity, reduction of accessibility of urban land, postponements in approvals and the retarding speed of infrastructural growth. The data is collected through questionnaires and analyzed by using Graphs and Statistical tool SPSS. The data from thirty automobile companies, thirty nine Banking and Financial institutions, forty one hospitality companies, and forty Real Estate companies respectively are collected and analyzed. There are twenty 31
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DATA ANALYSIS AND INTERPRETATIONS
The robust fiscal position of India that aided the Indian economy to fight recession in
two thousand eight is quivering. The shortfall of fiscal has reared up aggressively and
made the government of India to borrow at mellower prices. The revenue from taxes
is expected to suffer due to the slowdown in the manufacturing and infrastructure
industries. Budgets for the developmental and income-support programs aimed to
help the India’s rural lands will force the rural consumers to save more and spend less.
The depreciation of the Indian rupee has made exports more attractive. However the
new orders from sputtering advanced economies that are subdued will create a
descending force on industrial production of India .The slowing Foreign Direct
Investment and unpredictability in revenues from export has exfoliated pressure on
the Indian rupee. The Companies have to come up with different means to decrease
their prices, amend the power of producing and carry off the risk of inflation shock,
increase in interest rate and unpredictability of rupee. The factors that have affected
the automobile sector are high borrowing cost, increase in prices of commodity, tough
monsoon affecting the rural economy, non availability of finance to auto sector and its
customers, change in law pertaining to duties in terms of excise and customs , taxes
in terms of income, Sales and Value Added and government policy. The fast-growing
recessionary trends have posed a threat to the growth of hospitality industries in the
highly unstable territory. The Hotel industry and tourism industry are interrelated to
each other as the foreign arrivals to India is backed up by the Tourism industry. The
public-sector banks are more susceptible to the challenges like margin track record,
liquidity and inferior asset quality than private banks. The government has failed to
provide fresh equity support to public-sector banks and the shortage of support has
hindered the operations of the bank. The banks oppose the inflow of private
automotive equity investment, as it would erode the control and threaten jobs and
benefits. The Indian real estate is facing challenges like liquidity, reduction of
accessibility of urban land, postponements in approvals and the retarding speed of
infrastructural growth. The data is collected through questionnaires and analyzed by
using Graphs and Statistical tool SPSS. The data from thirty automobile companies,
thirty nine Banking and Financial institutions, forty one hospitality companies, and
forty Real Estate companies respectively are collected and analyzed. There are twenty
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six questions, twenty four questions, twenty nine questions, and twenty one questions
respectively framed in the form of questionnaire and these questions are divided into
three parts as per the objectives and hypothesis.
6.1 AUTOMOBILE COMPANIES
The Indian Automobile sector is the world’s quickest flourishing industries. The
automobile sector manufactures different types and designs of automobiles as per the
need and status of customers. They provide employment to majority of Indian
population. Since 1991, after economic recession the Indian automobile Industry was
growing significantly as the liberation brought restriction free environment among the
automobile industries in India and foreign countries. The growth of Indian automobile
industry is affected due to the obstacles caused by Indian political, economic system,
cutthroat competition and industrial recession. Some problems like domestic sale and
export of vehicles surfaced in the Indian Automobile sector since 2007 due to the
global economic meltdown which affected the Indian economy in the form of
economic recession. Therefore we need to bring about reforms that will help us to
overcome the recession and help us to develop the automobile industry in India.
The Recession has offended the Indian auto industry with decline in sales and many
joint ventures being put on hold. The shortage of consumer finance and rising interest
rates are affecting the consumers from buying vehicles. For the purpose of data
analysis, thirty automobile companies are selected which manufactures different types
and designs of automobiles as per the need and status of customers and also required
spare parts to these branded automobiles through ancillary industries. There are
twenty six questions framed in the form of questionnaire and these questions are
divided into three parts as per the objectives and hypothesis.
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1. To understand and be acquainted with the global recession that has affected
the Automobile companies of India.
Table: 6.1.1- Budget of the Automobile Companies during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Budget of the Automobile
Source: Collected through Questionnaires and Interview method
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Figure: 6.1.1- Budget of the Automobile companies during Global recession
Interpretation- As per the above data and graph we can analyze that in the year 2009, the budget of these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited , Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha had been affected. It is reported that Indian automobile market had recorded a continuous growth of about seventeen point two percent in 2004-2008 but in the year 2009 the recession had brought the growth to about seven to eight percent leading to a negative terrain. The reduction of budget of the automobile companies was due to the economy and current market conditions that resulted in the financial forecast of the companies. The alterations in the rates of inflation and conditions of the share market have instantly caused the decline in the profitability of the companies. Most of these automobile companies relied heavily on investments. These investments’ were assumed as a funding vehicle and the poor stock market performance had negative effect on budget predictions. The changes in the legislature policies creates difficult for the companies in giving projections of budget. In most cases, if the businesses or industries are aware of pending legislation then they can plan accordingly before preparing the budget. Sometimes, just the introduction of future legislation can disrupt the budget projections.
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Budget of the Automobile Companies during Global Recession
2004 2005 2006 2007 2008 2009 2010 2011
Budget
Name of the AutomobiileCompanies
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Table: 6.1.2- Procurement of Raw materials of Automobile Companies during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Procurement of Raw
Source: Collected through Questionnaires and Interview method
Interpretation- From the above data and graph we can analyze that most of these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited , Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha witnessed increase in procurement of raw materials. Due to global recession the supporting companies including first-tier, second-tier, and third-tier suppliers could not provide various materials like metals, plastics, rubber, glass and fibers required in preparation and processing of the demand to complete the order of manufacturing the automobiles. The automobile companies could not produce enough goods to satisfy the demand as the price of procurement was more than the profit of selling the actual product.
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Table: 6.1.3- Production of the Automobile Companies during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Production of the
Interpretation- From the above data and graph we can analyze that from 2004-2008, the automobile companies witnessed increase in production and exports of automobiles. The Production growth of the automobiles were recorded thirty nine point thirty three percent of passenger vehicles, forty eight percent of commercial vehicles, fifty five percent of three wheelers and sixty percent of two wheelers production. The overall production was increased by one point seven times of all types of automobiles in India. The automobile companies Agra Engineering Company, ALD Automotive, India Ashok Leyland, Asia MotorWorks Limited, Bajaj, Balu India , CEAT Limited, Ceekay Daikin Limited, Conwest Private Limited, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group ,Tata motors, TVS, Viral Engineers and Yamaha had their production affected by global recession. Due to global recession the automobile companies had decline in their commercial and industrial activities which led in decline in domestic sale of commercial vehicles. The export of commercial vehicles was affected as most of the commercial vehicles
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Table: 6.1.4- Sales of the Automobile Companies during Global recession
Year-wise 2004 2005
2006 2007 2008 2009 2010 2011 Sales of the Automobile Companies in Crores
Source: Collected through Questionnaires and Interview method
Interpretation- As per the above data and graph we can analyze that most of these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited , Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha had their sales affected by global recession. Due to sliding economy that affected the Indian automobile industry with decrease in activity of selling and many joint stakes were being put on hold. The lack of finance and emerging interest rates were making the consumers to avoid from buying vehicles. The Japanese automobile firms like Toyota Motors and Honda Motor Company had to cut on their activities that led in the slashing of their production by thirty percent in 2009. The firm's Indian sales and production plant which is based in Bangalore had halted the production for eight days in a month. There was seven percent decline in sales due to emerging cost of the materials and a decelerating of rupee value. Even the India's largest automobile manufacturer Mahindra and Mahindra was not immunized which showed profit fall of twenty point six percent.
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Table: 6.1.5- Net Profit of the Automobile Companies during Global recession
Source: Collected through Questionnaires and Interview method
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Net Profit of the
Figure: 6.1.5- Net Profit of the Automobile companies during Global recession
Interpretation- The above data and graph shows that these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited , Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha witnessed decline in their profits. The net profit of the automobile companies declined as sales of most of the companies were declined and many takeovers/acquisitions had to be put on hold. The high interest rates by the banks were preventing not only the consumers from buying vehicles but also owners to pay back their loans. Most of the automobile companies had to cut on their sales projections and also close down their outlets to rationalize the production costs.
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Name of the Automobile Companies
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Table: 6.1.6- Taxes paid by the Automobile Companies during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Taxes paid by the
Source: Collected through Questionnaires and Interview method
Figure: 6.1.6- Taxes paid by the Automobile Companies during Global recession
Interpretation- As per the above data and graph we can analyze that from 2004-2008, the automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited , Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha witnessed decrease in taxes.
As per the data, the taxes paid by the Automobile companies vary from 2004-2010 as the operations and sales slowed down due to global recession and the foreign institutional investors withdrew the money from the market in 2009.
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Table: 6.1.7- Changes in the number of employees of Automobile Companies during Global recession.
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Changes in number of
Source: Collected through Questionnaires and Interview method
Figure: 6.1.7- Changes in the number of employees of Automobile Companies during Global recession
Interpretation- As per the above data and graph we can analyze that from 2004-2008 most of these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited , Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha witnessed changes in the attrition of employees.
The change in number of employees in the Automobile sector during global recession was due to sudden reduction in creation of employment. The new appointees to the organizations were sent back home with advance three months salary due to company policy of cutting costs and salary of many employees were reduced by twenty percent of their actual salary.
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Table: 6.1.8- Total assets of the Automobile companies during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Total assets of the
9 Source: Collected through Questionnaires and Interview method
Interpretation -As per the above data and graph we can analyze that most of these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited , Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha had their total assets affected by global recession.
There was increase in investment of assets during 2006-2008 but there was decrease in investments of assets as the operations and sales slowed down due to global recession in the year 2009. In the year 2010 and 2011 the Automobile sector had to investment more on assets in order to earn more customers and to generate employment.
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Table: 6.1.9- Total liabilities of the Automobile companies during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Total liabilities of the
Source: Collected through Questionnaires and Interview method
recession
Interpretation- As per the above data and graph we can analyze that most of these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited , Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha had their total liabilities affected by global recession.
There was decline in liabilities as companies had reduced in borrowing funds from the banks and other financial institutions or from money lenders. Even banks were facing difficulties in getting funds from their customers.
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Table: 6.1.10- Investments of the Automobile Companies during Global recession (Here Investments include invest in New ventures like Mergers, strategic alliances, Acquisitions)
Source: Collected through Questionnaires and Interview method
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Figure: 6.1.10- Investments of the Automobile Companies during Global recession
Interpretation- As per the above data and graph we can analyze that most of these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited , Bajaj Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha had their investments affected by global recession compared to the previous years’ 2004-2008. The size and high growth potential of the Indian car market has attracted several overseas players who have flourished their business in India. The Hyundai is the largest passenger car exporter and the second-largest car manufacturer in India. The company sold a total of six lakh vehicles in the year 2010–11. It further plans to invest dollar two fifty million by 2013. Nissan has doubled the production in its small car Micra to 500 units/day and further plans to invest dollar one billion in its plant located in India. The General Motors has expansion plans for its factory in Gujarat which is worth dollar two fifty million.
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Investments of the Automobile Companies during Global recession
2004 20052006 20072008 20092010 2011
Investments
Name of the Automobile Companies
53
Table: 6.1.11- Performance of shares/ stocks of Automobile companies during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Performance of shares/ stocks of Automobile Companies in lakhs Acey Engineering Private Limited
Source: Collected through Questionnaires and Interview method
Global recession
Interpretation- As per the above data and graph we can analyze that most of these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited , Bajaj Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha had their performance of shares/ stocks affected by global recession.
Most of these automobile companies are the components of BSE auto exponent. The share or stock rates of these companies have been drastically fallen causing agnosticism. The reduction of sales and profits of these automobiles in terms of passenger and commercial vehicles that include two and four wheelers, the other factors include demand and supply of the auto products, reduction in labour force, falling rupee value and inflation. All these led in the decline in the performance of shares of these automobile companies.
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Table: 6.1.12- Exports of the Automobile companies during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Exports of the
Source: Collected through Questionnaires and Interview method
Figure: 6.1.12- Exports of the Automobile Companies during Global recession
Interpretation- As per the above data and graph we can depict that most of these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited , Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha had their exports affected by global recession.
The exports from automobile constituents of India dropped to twenty five percent in the year 2012. It was due to the recession that hit Europe and Germany. As Europe imports thirty six percent of Indian automobile products. There is also tough competition with other Asian countries in the world market. If we look at China, its exports have raised from seventy three percent to dollar thirty nine billion. This creates pressure in pricing and delivery of the quality products thus reducing the
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Table: 6.1.13- Imports of the Automobile companies during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Imports of the Automobile
Source: Collected through Questionnaires and Interview method
Figure: 6.1.13- Imports of the Automobile companies during Global recession
Interpretation- As per the above data and graph we can depict that these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited, Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha had their imports affected by global recession .
The imports of auto products have been higher compare to the exports of the same causing imbalance in the balance of payments in the country. Though growth rate in imports have declined which in directly helped in decline of import of automobile products. With many domestic automotive industries calling for production cut to survive in the world market causing botheration to the automotive subsidiaries.
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Com
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Ya
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Imports of the Automobile companies during Global recession
2004 2005
2006 2007
2008 2009
2010 2011
Imports
Name of the Automobile Companies
59
Table: 6.1.14.1- Inventory (Number of Automobiles manufactured) of the Automobile companies during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Number of automobiles manufactured in Tonnes
Source: Collected through Questionnaires and Interview method
Interpretation- As per the above data and graph we can analyze that from 2004-2008, the automobile companies witnessed increase in the sales. The automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited, Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha had their inventory i.e. Number of automobiles manufactured affected by global recession.
The reasons for decline in manufacturing of the automobile products are lack of workforce as few of the subsidiaries had to lay off their employees as a means of cost cutting. The production of automobiles had to be also reduced as the demand for it declined due to various factors like unemployment, increase in inflation rate and fall in Rupees.
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Table: 6.1.14.2- Inventory (Parts of Automobiles i.e. spare parts) of the Automobile Companies during recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Parts of Automobiles i.e.
spare parts in tonnes Acey Engineering Private Limited
Source: Collected through Questionnaires and Interview method
Interpretation- As per the above data and graph we can analyze that most of these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited, Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha had their inventory- spare parts of the automobile companies were affected by global recession.
There was decline in manufacturing spare parts of the automobile products due to lay off the employees as a means of cost cutting. The production of automobiles had to be also reduced as the demand for it declined due to various factors like unemployment, increase in inflation rate and fall in Rupees. The increase in spare parts and tools consumed is due to higher level of production. The publicity expenses have increased mainly on account of new product introduction.
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Table: 6.1.15- Equity of the Automobile companies during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Equity of the
Source: Collected through Questionnaires and Interview method
Interpretation- As per the above data and graph we can analyze that the automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited, Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha had their equity affected by global recession.
The operations of the Automobile sector from 2004-2010 vary mainly due to global recession in 2009 which sent threat waves to the world. Most of the customers and shareholders became unemployed due to cost cutting and there was huge downfall in the financial market.
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H0: 1. Performance of the selected Automobile companies has not affected by
Global Recession.
Parametric Test-T test
Table: 6.1.16.1- Hypothesis results of Parametric T Test Statistics - Performance
of the selected Automobile companies has not affected by Global Recession
T Test Statistics
Particulars Table Value=30
Mean Differe
nce
Standard
Deviation
Difference df
Calculated Statistic T Value at
95% confidence
level
Tabulated T
Value at 95%
confidence level
Budget of the Automobile Companies 0.4 2.058 29 1.1975 2.045 Procurement of Raw materials of Automobile Companies 0.29 3.67 29 0.425 2.045 Production of the Automobile Companies 0.23 12.0 29 0.623 2.045 Sales of the Automobile Companies 0.59 2.66 29 1.132 2.045 Net profit of the Automobile Companies 0.59 4.57 29 0.59 2.045 Taxes paid by the Automobile Companies 2.63 14.5 29 1.00 2.045 Changes in the number of employees of the Automobile Companies
50.27
309.6
29
1.045
2.045
Total Assets of the Automobile Companies 6.065 33.75 29 0.99 2.045 Total Liabilities of the Automobile Companies 5.37 29.54 29 0.99 2.045 Investments of the Automobile Companies 2.467 19.13 29 0.685 2.045 Performance of shares/ stocks of Automobile companies 2.78 14.71
Exports of the Automobile companies 1.97 10.89 29 0.980 2.045
Imports of the Automobile companies 4.4 24.9 29 0.987 2.045 Number of Automobiles manufactured of the Automobile companies 1.39 7.62
29
1.0025
2.045
Parts of Automobiles i.e. spare parts of the Automobile Companies 1.3625 7.52
29
1
2.045
Equity of the Automobile companies 4.31 23.65 29 0.976 2.045 Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Parametric T test of the automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited, Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha are as follows:
Since the calculated statistic T value at 5% level of significance is less than the Tabulated T value 2.045 for all the parameters (Budget ,Procurement of Raw materials of Automobile Companies, Production of the Automobile Companies, Net profit, Tax paid is lesser than the table value, Changes in number of employees, Assets, liabilities, Investments of the Automobile ,Performance of shares/ stocks of Automobile Companies, Exports of the Automobile Companies, Imports of the Automobile Companies, Number of automobiles manufactured, Parts of Automobiles i.e. spare parts and equity). Hence we accept H0 and conclude that Performance of the selected Automobile companies has not affected by Global Recession.
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Non Parametric Test- Chi Square Test
Table: 6.1.16.1.1 – Hypothesis Results of Non Parametric Chi –Square Test
Statistics - Performance of the selected Automobile companies has not affected
by Global Recession
Chi square Test Statistics
Particulars
Calculated Statistic Chi square Value
at 95% confidence
level Df
Tabulated Chi square
value at 95%
confidence level
Budget of the Automobile Companies 0.7495 29 17.708 Procurement of Raw materials of Automobile Companies 0.534 29 17.708 Production of the Automobile Companies 0.499 29 17.708 Sales of the Automobile Companies 0.647 29 17.708 Net Profit of the Automobile Companies 0.501 29 17.708 Taxes paid by the Automobile Companies 0.4225 29 17.708 Changes in the number of employees of Automobile Companies 0.0000 29 17.708 Total assets of the Automobile companies 0.03225 29 17.708 Total liabilities of the Automobile companies 0.250 29 17.708 Investments of the Automobile Companies
0.0721 29 17.708 Performance of shares/ stocks of Automobile companies 0.0105 29 17.708 Exports of the Automobile companies 0.0697 29 17.708 Imports of the Automobile companies 0.00135 29 17.708 No. of automobiles manufactured 0.4995 29 17.708 Parts of Automobiles i.e. spare parts 0.50257 29 17.708 Equity of the Automobile companies 0.25025 29 17.708 Source: Collected through Questionnaire and Interview Method Interpretation- The hypothesis results of Non Parametric Chi-Square Test of the automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited, Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha are as follows: Since the calculated statistic Chi Square value at 5% level of significance is less than the Tabulated Chi square value 17.708 for all the parameters Impact of Budget, Procurement of Raw materials, Production, Sales, Net Profit, and Taxes paid, Changes in the number of employees. Total assets, Total liabilities, Investments, Performance of shares/ stocks, Exports, Imports, No. of automobiles manufactured, Parts of Automobiles i.e. spare parts and Equity). Hence we accept H0 and conclude that Performance of the selected Automobile companies has not affected by Global Recession.
67
2. To understand the current overall automobile companies’ situation and to
study that how can it be improved in future?
Table: 6.1.17- Growth of Automobile companies during Global recession
Name of the Automobile Companies Growth of Automobile companies during Global recession
Before recession* After recession** Acey Engineering Private Limited 5 4
Agra Engineering Company 5 2
ALD Automotive 5 1
Amforge Industries Limited 5 3
Arval India 5 2
Ashok Leyland 2 2
Asia MotorWorks Limited 2 3
Bharat Gears Limited 2 5
Bajaj 5 4
Balu India 2 5
CEAT Limited 5 5
Ceekay Daikin Limited 2 5
Conwest Private Limited 2 4
Eicher 4 5
Force Motors Limited 5 1
Hindustan Motors 4 5
Hero Honda 4 4
Kinetic motors 4 4
KLT Automotive and Tubular Products Limited
4 4
Kumar Auto Sales 1 4
Mahindra and Mahindra limited 5 1
Maruti Udyog 5 2
MRF 3 1
Shah Brothers 5 3
SK Group 5 4
Taj Auto Accessories 5 1
Tata motors 5 4
TVS 2 4
Viral Engineers 2 4
Yamaha 2 4 Source: Collected through Questionnaire and Interview Method
****Parameters of Growth Before recession (Parameters of Growth Before recession (Parameters of Growth Before recession (Parameters of Growth Before recession (1 stands for Significantly decreasing, 2 Stands for Attained Break even , 3 stands for No Impact, 4 stands for Fluctuations and 5 stands for Significantly increasing).
**Parameters of **Parameters of **Parameters of **Parameters of Growth after recessionGrowth after recessionGrowth after recessionGrowth after recession(1 stands for Significantly negative impact, 2 stands for Slightly negative impact, 3 stands for No impact, 4 stands for Slightly positive impact and 5 stands for Significantly positive impact).
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Figure: 6.1.16- Growth of Automobile Companies before Global recession
Figure: 6.1.17- Growth of Automobile Companies After recession
Interpretation- As per the above data and graph we can analyze that most of these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited , Bajaj Balu India ,Ceekay Daikin Limited, CEAT Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha had their Growth affected by global recession compared to the previous year’s 2004-2008 and also can see few of these automobiles growing or improving after recession. Before the global recession we can see that Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Bajaj, CEAT Limited, Force Motors Limited, Mahindra and Mahindra limited, Maruti Udyog, Shah Brothers, SK Group Taj Auto Accessories and Tata motors have significantly increasing. Ashok Leyland, Asia Motor Works Limited, Balu India, Bharat Gears Limited, Ceekay Daikin Limited, Conwest Private Limited, TVS, Viral Engineers and Yamaha have attained breakeven. MRF has not been affected by recession in terms of growth. Eicher ,Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited shows fluctuations. Kumar Auto Sales shows significantly decreasing in growth. The automobile companies Acey Engineering Private Limited, Bajaj, Conwest Private Limited, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, SK Group, Tata motors, TVS, Viral Engineers and Yamaha had slightly positive impact on their growth after recession. The automobile companies Amforge Industries Limited, Asia Motor Works Limited and Shah Brothers had no impact on the growth after recession. The rest of the automobile companies had significantly positive impact on their growth after recession.
0
1
2
3
4
5
6
Growth of Automobile companies before Global recession
Significantly decreasing
Attained breakeven
No change
Fluctuations
Significantly Increasing
Growth before recession
Name of theAutomobile Companies
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Growth of Automobile companies after Global recession
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Significantly positive impact
Name of the automobilecompanies
Growth After recession
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Table: 6.1.18- Levels of Production of Automobile Companies affected by Global recession
Name of the Automobile Companies Levels of Production of Automobile Companies affected by Global recession
Before Recession* After Recession** Acey Engineering Private Limited 5 4 Agra Engineering Company 5 2 ALD Automotive 5 5 Amforge Industries Limited 5 3 Arval India 5 2 Ashok Leyland 2 2 Asia MotorWorks Limited 2 3 Bharat Gears Limited 2 5 Bajaj 5 4 Balu India 2 5 CEAT Limited 5 5 Ceekay Daikin Limited 2 5 Conwest Private Limited 2 4 Eicher 4 5 Force Motors Limited 5 5 Hindustan Motors 4 5 Hero Honda 4 5 Kinetic motors 4 5 KLT Automotive and Tubular Products 1 5 Kumar Auto Sales 4 5 Mahindra and Mahindra limited 5 5 Maruti Udyog 5 2 MRF 1 1 Shah Brothers 5 3 SK Group 5 4 Taj Auto Accessories 5 1 Tata motors 5 5 TVS 2 1 Viral Engineers 2 1 Yamaha 2 1
Source: Collected through Questionnaires and Interview method
****Parameters of Levels of production before recession (Parameters of Levels of production before recession (Parameters of Levels of production before recession (Parameters of Levels of production before recession (1 stands for Significantly decreasing 2 stands for Attained Break even, 3 stands for No Impact, 4 stands for Fluctuations and 5 stands for Significantly increasing)
* *Parameters of Levels of production after recession (*Parameters of Levels of production after recession (*Parameters of Levels of production after recession (*Parameters of Levels of production after recession ( 1 stands for Worse Affected, 2 stands for Strongly affected, 3 stands Somewhat affected,4 stands for Badly Affected and 5 stands for Not Affected.
Global recession
Figure: 6.1.19- Levels of Production of Automobile Companies after Global recession
Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited, Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha gives the picture of levels of production before and after recession. Before recession most of the companies had significantly increase in their growth.
The after recession data and graph depicts that the worse affected automobile companies are, MRF, Tata motors, TVS, Viral Engineers and Yamaha. Agra Engineering Company, Arval India, Ashok Leyland and Maruti Udyog were strongly affected.
Asia MotorWorks Limited, Amforge Industries Limited and Shah Brothers were somewhat affected. The automobile companies Acey Engineering Private Limited, Bajaj, Conwest Private Limited and SK Group were badly affected. The rest of the automobile companies were not affected by recession.
71
Table: 6.1.19- Role of Branding on Automobile Companies during Global recession
Source: Collected through Questionnaires and Interview method *Parameters of Role branding before and *Parameters of Role branding before and *Parameters of Role branding before and *Parameters of Role branding before and after recessionafter recessionafter recessionafter recession ((((1 stands for Yes and 2 stands for No).
Name of the Automobile companies Role of Branding on Automobile Companies during Global recession
Before Recession* After recession* Acey Engineering Private Limited 2 1 Agra Engineering Company 2 1 ALD Automotive 2 1 Amforge Industries Limited 2 1 Arval India 1 1 Ashok Leyland 2 1 Asia Motor Works Limited 1 1 Bharat Gears Limited 1 1 Bajaj 1 2 Balu India 1 1 CEAT Limited 1 1 Ceekay Daikin Limited 1 1 Conwest Private Limited 1 1 Eicher 1 2 Force Motors Limited 1 2 Hindustan Motors 1 1 Hero Honda 1 1 Kinetic motors 1 1 KLT Automotive and Tubular Products 1 1 Kumar Auto Sales 1 1 Mahindra and Mahindra limited 1 1 Maruti Udyog 2 1 MRF 2 1 Shah Brothers 1 1 SK Group 1 1 Taj Auto Accessories 1 1 Tata motors 1 1 TVS 1 1 Viral Engineers 1 1 Yamaha 1 1
Interpretation- The above data and graph of the automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited , Bajaj Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS , Viral Engineers and Yamaha depict the role of branding before and after recession. Before recession excluding Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Ashok Leyland Company Maruti Udyog and MRF, the rest of the companies felt the
small scale i.e. not religiously but casually. Most of these automobile companies Amforge Industries Limited, Arval India , Bharat Gears Limited , Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha strongly agree that branding plays important role in building a company and after recession it has become compulsory for the company to earn their image.
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Table: 6.1.20- Role of Media on Automobile Companies during Global recession
Name of the Automobile companies
Role of Media on Automobile Companies during Global recession
Before Recession* After Recession* Acey Engineering Private Limited 2 1
Agra Engineering Company 1 1
ALD Automotive 1 1
Amforge Industries Limited 1 1
Arval India 1 1
Ashok Leyland 1 1
Asia MotorWorks Limited 1 1
Bharat Gears Limited 1 1
Bajaj 2 1
Balu India 2 1
CEAT Limited 1 1
Ceekay Daikin Limited 1 1
Conwest Private Limited 1 1
Eicher 1 1
Force Motors Limited 1 2
Hindustan Motors 1 1
Hero Honda 1 1
Kinetic motors 1 1
KLT Automotive and Tubular Products Limited
1 1
Kumar Auto Sales 1 1
Mahindra and Mahindra limited 2 1
Maruti Udyog 1 1
MRF 1 2
Shah Brothers 1 1
SK Group 1 2
Taj Auto Accessories 1 1
Tata motors 1 1
TVS 1 1
Viral Engineers 1 1
Yamaha 2 1
Source: Collected through Questionnaires and Interview method *Parameters of Role Media before and after recession (*Parameters of Role Media before and after recession (*Parameters of Role Media before and after recession (*Parameters of Role Media before and after recession (1 stands for Yes and 2 stands for No)
Interpretation- As per the above data and graph we can analyze that the most of these automobile companies Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited , Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Maruti Udyog, MRF, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha before recession also utilized the media for their promotions of products. Due to the Global recession most of the automobile companies had their sales and production affected. After
Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, Shah Brothers, Taj Auto Accessories, Tata motors, TVS ,Viral Engineers and Yamaha agree that Media plays important role in building the brand image during recession. For those companies which have lost their production and sales due to global recession. Bajaj and MRF do not agree that Role of media is important.
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Table: 6.1.23- Challenges faced by the Automobile companies during Global recession
Name of the Automobile companies Challenges faced by Automobile companies during Global recession
Source: Collected through Questionnaires and Interview method
Interpretation- The above data and graph provides us the picture of what challenges did these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited, Bajaj, Balu India, Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha faced during the recession. Most of the automobile companies faced challenges in getting Fiscal Aid from the Financial Institutions, Getting Transport service, Decrease in Imports, Decrease in Exports, and Problem faced in Managing Human resources. Though the price of raw materials had been decreased, the transportation was difficult as most of the existing drivers and labour force denied to work because they were forced to work with less pay with no hike. Many other workforce were laid off by their respective companies in the name of cost cutting so the transportation and managing Human resources became a major challenge to the automobile sector. The production was also affected so there was decrease in imports and exports. Even getting fiscal aid also became difficult as the financial institutions themselves were running shortage of
77
H0: 2. There is no considerable difference in the development of Automobile
companies during the recession period.
Parametric Test- T- test
Table: 6.1.22.1 - Hypothesis results of Parametric T Test Statistics- There is no
considerable difference in the development of Automobile companies during the
recession period.
T- Test Statistics
Particulars Test Value = 30
Mean Difference
Standard
Deviation
Difference
df
Calculated Statistic T Value at
95% confidence
level
Tabulated T
Value at 95%
confidence level
Growth of Automobile companies 0.433 2.2997 29 1.0319 2.045 Levels of Production 0.066 1.9464 29 0.1866 2.045 Role of Branding on Automobile Companies 0.133 0.5714 29 1.2707 2.045 Role of Media on automobile companies 0.033 0.490 29 0.3691 2.045
Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Parametric T Test of the automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited , Bajaj Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS , Viral Engineers and Yamaha are as follows:
Since the Calculated Statistic T Value at 5% level of significance is less than the Tabulated T value 2.045 for all the parameters Growth of Automobile companies, levels of production, Role of Branding and Role of Media before and after Global recession. Hence we accept H0 and conclude that there is no considerable difference in the development of Automobile companies during the recession period.
78
Non Parametric test- Chi square test
Table: 6.1.22.1.1-Hypothesis Results of Non Parametric Chi –Square Test
Statistics - There is no considerable difference in the development of Automobile
companies during the recession period.
Chi Square Test Statistics
Particulars
Test Value = 30 Calculated
Statistic Chi square Value at 95% confidence
level Df
Tabulated Chi square
Value at 95% confidence
level Growth of Automobile companies 0.00037355 29 17.708 Levels of Production 0.01928087 29 17.708 Branding on Automobile Companies 0.99992469 29 17.708 Role of Media on Automobile Companies 0.99999614 29 17.708
Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Non Parametric Chi-Square Test of the automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited , Bajaj Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS , Viral Engineers and Yamaha are as follows:
Since the calculated statistic Chi square value at 5% level of significance is less than the Tabulated Chi square value 17.708 for all the parameters Growth of Automobile companies, levels of production, Role of Branding and Role of Media before and after Global recession. Hence we accept H0 and conclude that there is no considerable difference in the development of Automobile companies during the recession period.
79
3. To take a stock of Government policies to know its effect on recession.
Table: 6.1.23- Impact of budgetary policies on Automobile Companies during Global Recession
Name of the Automobile companies Impact of budgetary policies on Automobile Companies during Global recession
Before Recession* After Recession* Acey Engineering Private Limited 1 1 Agra Engineering Company 1 1 ALD Automotive 1 1 Amforge Industries Limited 1 1 Arval India 1 1 Ashok Leyland 1 2 Asia MotorWorks Limited 1 1 Bharat Gears Limited 2 1 Bajaj 1 2 Balu India 1 1 CEAT Limited 1 1 Ceekay Daikin Limited 1 1 Conwest Private Limited 2 1 Eicher 2 1 Force Motors Limited 1 1 Hindustan Motors 1 1 Hero Honda 1 1 Kinetic motors 1 1 KLT Automotive and Tubular Products 1 1 Kumar Auto Sales 1 1 Mahindra and Mahindra limited 1 2 Maruti Udyog 1 1 MRF 2 1 Shah Brothers 1 1 SK Group 1 1 Taj Auto Accessories 1 1 Tata motors 1 1 TVS 1 1 Viral Engineers 1 1 Yamaha 1 1
Source: Collected through Questionnaires and Interview method *Parameters Parameters Parameters Parameters Impact of budgetary policies on Automobile Companies before and after recession Impact of budgetary policies on Automobile Companies before and after recession Impact of budgetary policies on Automobile Companies before and after recession Impact of budgetary policies on Automobile Companies before and after recession (1 stands for Yes and 2 stands for No).
Interpretation- The above data and graphs shows the impact of budgetary polices before and after recession on these automobile companies are as follows: These automobile companies before recession show that Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited , Bajaj Balu India ,Ceekay Daikin Limited, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, SK Group Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha had somewhat impact of budgetary polices on them. After recession Ashok Leyland, Bajaj and
For the rest of the automobile sector the budgetary policies have provided relief as the new automotive policies were announced. The policies were hundred percent foreign direct investments for automobile sector. The increase in levying customs duty on cars and multi utility vehicle has encouraged the domestic manufactures, created value addition and employment. In due course to as an initiative Government of India projects to manufacture fuel efficiency vehicles that consume less petrol and run on electricity.
81
Table: 6.1.27- Impact of Global Recession on new projects of Automobile Companies
Name of the Automobile companies Yes No Acey Engineering Private Limited 0 2 Agra Engineering Company 1 0 ALD Automotive 1 0 Amforge Industries Limited 1 0 Arval India 1 0 Ashok Leyland 1 0 Asia MotorWorks Limited 1 0 Bharat Gears Limited 1 0 Bajaj 1 0 Balu India 1 0 CEAT Limited 1 0 Ceekay Daikin Limited 0 2 Conwest Private Limited 1 0 Eicher 1 0 Force Motors Limited 0 2 Hindustan Motors 1 0 Hero Honda 1 0 Kinetic motors 1 0 KLT Automotive and Tubular Products Limited 1 0 Kumar Auto Sales 0 2 Mahindra and Mahindra limited 0 2 Maruti Udyog 1 0 MRF 0 2 Shah Brothers 1 0 SK Group 1 0 Taj Auto Accessories 1 0 Tata motors 1 0 TVS 1 0 Viral Engineers 0 2 Yamaha 1 0
Source: Collected through Questionnaires and Interview method
*Parameters Parameters Parameters Parameters Impact of Impact of Impact of Impact of Global recession on Global recession on Global recession on Global recession on new projects of Automobile Companies new projects of Automobile Companies new projects of Automobile Companies new projects of Automobile Companies (1 stands for Yes and 2 stands for No).
Interpretation - The above data and graph depicts the impact of recession on future projects of these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited , Bajaj Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha.
These companies Acey Engineering Private Limited, Ceekay Daikin Limited, Force Motors Limited, Kumar Auto Sales Mahindra and Mahindra and MRF did not have any impact of recession on their new projects. The rest of the automobile companies had their new projects postponed due to the slowdown of the economy, shortage of funds and other challenges like getting Fiscal Aid from the Financial Institutions, Getting Transport service, Decrease in Imports, Decrease in Exports, and Problem faced in Managing Human resources.
0
0.5
1
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Table: 6.1.25- Impact of rates on raw materials during Global recession
Name of the Automobile Companies Impact of rates on raw materials during Global recession
4 2 Kumar Auto Sales 5 2 Mahindra and Mahindra limited 2 2 Maruti Udyog 2 5 MRF 2 5 Shah Brothers 3 2 SK Group 3 4 Taj Auto Accessories 1 4 Tata motors 1 1 TVS 1 1 Viral Engineers 1 1 Yamaha 1 1
Source: Collected through Questionnaires and Interview method
*Parameters of Impact of rates on raw materials before recession (*Parameters of Impact of rates on raw materials before recession (*Parameters of Impact of rates on raw materials before recession (*Parameters of Impact of rates on raw materials before recession (1 stands for 10%, 2 stands for 15%, 3 stands for 20%, 4 stands for 25% and 5 stands for 30%).
* *Parameters o* *Parameters o* *Parameters o* *Parameters of Impact of rates on raw materials after recession (f Impact of rates on raw materials after recession (f Impact of rates on raw materials after recession (f Impact of rates on raw materials after recession (1 stands for 5%, 2 stands for 10%, 3 stands for 12%, 4 stands for 15% and 5 stands for 17%).
Interpretation- Most of these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited , Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS, Viral Engineers and
Yamaha had impact on the rates of raw materials before and after recession. The rates on raw materials before recession was exhoboraint as the suppliers were providing commissions to their retailers and also discounts to their regular customers. As per data the rates on raw materials after recession was less as most of the suppliers had to shut down their units as they could not afford to give commissions to their retailers and also discounts to their regular customers. Hence government had to reduce the rates on raw materials for the uplift of the people of the country during the recession.
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Table: 6.1.26- Risk of second recession on Automobile Companies
Name of the Automobile companies Yes No Acey Engineering Private Limited 1 0
Agra Engineering Company 1 0
ALD Automotive 1 0
Amforge Industries Limited 1 0
Arval India 1 0
Ashok Leyland 1 0
Asia MotorWorks Limited 1 0
Bharat Gears Limited 0 2
Bajaj 1 0
Balu India 0 2
CEAT Limited 1 0
Ceekay Daikin Limited 1 0
Conwest Private Limited 1 0
Eicher 1 0
Force Motors Limited 1 0
Hindustan Motors 0 2
Hero Honda 1 0
Kinetic motors 1 0
KLT Automotive and Tubular Products Limited 0 2
Kumar Auto Sales 0 2
Mahindra and Mahindra limited 1 0
Maruti Udyog 1 0
MRF 1 0
Shah Brothers 1 0
SK Group 1 0
Taj Auto Accessories 1 0
Tata motors 0 2
TVS 1 0
Viral Engineers 1 0
Yamaha 1 0
Source: Collected through Questionnaires and Interview method
*Parameters Parameters Parameters Parameters Risk of second recession onRisk of second recession onRisk of second recession onRisk of second recession on Automobile Companies Automobile Companies Automobile Companies Automobile Companies ((((1 stands for Yes and 2 stands for No).
Interpretation- The above data and graph give a picture of risk of having second recession on these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited , Bajaj Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS , Viral Engineers and Yamaha.
There are chances of risk of having second recession which might wipe out many companies of automobile sector.
0
0.5
1
1.5
87
H0: 3. There is no impact of Government Policies to minimize the effect of
Global Recession on Indian Automobile companies.
Parametric Test-T test
Table: 6.1.27.1- Hypothesis results of Parametric T Test Statistics- There is no
impact of Government Policies to minimize the effect of Global Recession on
Indian Automobile companies.
T Test Statistics
Particulars Test Value = 30
Mean Difference
Standard Deviation Difference df
Calculated Statistic T
value at 95% confidence
level
Tabulated T Value at 95%
confidence level
Impact of budgetary policies on Automobile Companies
0.066
0.4490
29
0.8084
2.045
Impact of Global Recession on new projects of Automobile Companies
0.3
1.2905
29
1.2664
2.045
Impact of rates on raw materials on Automobile Companies
0.366
1.6501
29
1.2104
2.045
Risk of Second Recession on Automobile Companies
0.4
1.2205
29
1.79500
2.045
Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Parametric T Test of the automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited ,Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha are as follows.
Since the calculated statistic T value at 5% level of significance less than the Tabulated T value 2.045 for all the parameters Impact of Budgetary policies, impact on new projects, Impact of Rates on raw materials during Global recession and Risk of second recession. Hence we accept H0 and conclude that there is no impact of Government Policies to minimize the effect of Global Recession on Indian Automobile companies.
88
Non Parametric Test- Chi-Square Test
Table-6.1.27.1.1- Hypothesis Results of Non Parametric Chi Square Test
Statistics- There is no impact of Government Policies to minimize the effect of
Global Recession on Indian Automobile companies
Chi Square Test Statistics
Particulars
Test Value = 30
Calculated statistic Chi square
Value at 95% confidence level df
Tabulated Chi Square Value at 95% confidence
level Impact of budgetary policies on Automobile Companies
0.036170822
29
17.708
Impact of rates on raw materials on Automobile Companies
0.999999457
29
17.708
Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Non Parametric Chi-Square Test of the automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited ,Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha are as follows.
Since the calculated statistic Chi square value at 5% level of significance less than the Tabulated Chi square value 17.708 for the parameters Impact of Budget and Impact of Rates on raw materials during global recession. Hence we accept H0 and conclude that there is no impact of Government Policies to minimize the effect of Global Recession on Indian Automobile companies.
Source: Collected through Questionnaires and Interview method
Figure: 6.1.31.1- Overall Economy of the Automobile Sector with respect to the Performance of Automobile Companies
Source: Collected through Questionnaires and Interview method
Interpretation- The overall economy of the Automobile Sector can be depicted by analyzing the above data and graph of the automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Ashok Leyland, Asia Motor works, Bharat Gears Limited, Bajaj, Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, MRF, Shah Brothers, SK Group, Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha. The reduction of budget of the automobile companies was due to the economy and current market conditions that resulted in the financial forecast of the companies. The alterations in the rates of inflation and conditions of the share market have
these automobile companies relied heavily on investments. These investments’ were assumed as a funding vehicle and the poor stock market performance had negative effect on budget predictions. The changes in the legislature policies creates difficult for the companies in giving projections of budget. In most cases, if the businesses or industries are aware of pending legislation then they can plan accordingly before preparing the budget. Sometimes, just the introduction of future legislation can disrupt the budget projections. Due to global recession the supporting companies including first-tier, second-tier and third-tier suppliers could not provide various materials like metals, plastics, rubber, glass and fibers required in preparation and processing of the demand to complete the order of manufacturing the automobiles. The automobile companies could not produce enough goods to satisfy the demand as the price of procurement was more than the profit of selling the
0
2
4
6
8
Overall Economy of the Automobile Sector with respect to the development through Initiatives taken by Indian Government
Growth of Automobile companies recessionGrowth of Automobile companies after recessionLevels of Production affected before Global recession Levels of Production affected after Global recession Role of Branding on Automobile Companies before recession Role of Branding on Automobile Companies after recession Role of Media on Automobile Companies before recession Role of Media on Automobile Companies after recession Challenges faced by Automobile companies during the recessionImpact of Budget on Automobile Companies before recessionImpact of Budget on Automobile Companies after recessionImpact of Global recession on new projects of Automobile Companies Impact of rates on raw materials before recession Impact of rates on raw materials after recessionRisk of second recession on Automobile Companies
Parameters
Parameters
affected as most of the commercial vehicles producing firms could not export their vehicles in expected countries. Due to sliding economy that affected the Indian automobile industry with decrease in activity of selling and many joint stakes were being put on hold. The lack of finance and emerging interest rates were making the consumers to avoid from buying vehicles. The Japanese automobile firms like Toyota Motors and Honda Motor Company had to cut on their activities that led in the slashing of their production by thirty percent in 2009.The firm's Indian sales and production plant which is based in Bangalore had halted the production for eight days in a month. There was seven percent decline in sales due to emerging cost of the materials and a decelerating of rupee value. Even the India's largest automobile manufacturer Mahindra and Mahindra was not immunized which showed profit fall of twenty point six percent. The net profit of the automobile companies declined as sales of most of the companies were declined and many takeovers/acquisitions had to be put on hold. The high interest rates by the banks were preventing not only the consumers from buying vehicles but also owners to pay back their loans. Most of the automobile companies had to cut on their sales projections and also close down their outlets to rationalize the production costs. The taxes paid by the Automobile companies vary from 2004-2010 as the operations and sales slowed down due to global recession and the foreign institutional investors withdrew the money from the market in 2009. The change in number of employees in the Automobile sector during the recession was due to sudden reduction in creation of employment. The new appointees to the organizations were sent back home with advance three months salary due to company policy of cutting costs and salary of many employees were reduced by twenty percent of their actual salary. There
employment. The liabilities of automobile companies declined as they had reduced in borrowing funds from the banks and other financial institutions or from money lenders. Even banks were facing difficulties in getting funds from their customers. The size and high growth potential of the Indian car market has attracted several overseas players who have flourished their business in India. The Hyundai is the largest passenger car exporter and the second-largest car manufacturer in India. The company sold a total of six lakh vehicles in the year 2010–11. It further plans to invest dollar two fifty million by 2013. Nissan has doubled the production in its small car Micra to 500 units/day and further plans to invest dollar one billion in its plant located in India. The General Motors has expansion plans for its factory in Gujarat which is worth dollar two fifty million. Most of these automobile companies are the components of BSE auto exponent. The share or stock rates of these companies have been drastically fallen causing agnosticism. The reduction of sales and profits of these automobiles in terms of passenger and commercial vehicles that include two and four wheelers, the other factors include demand and supply of the auto products, reduction in labour force, falling rupee value and inflation. All these led in the decline in the performance of shares of these automobile companies. The exports from automobile constituents of India dropped to twenty five percent in the year 2012. It was due to the recession that hit Europe and Germany. As Europe imports thirty six percent of Indian automobile products. There is also tough competition with other Asian countries in the world market. If we look at China, its exports have raised from seventy three percent to dollar thirty nine billion. This creates pressure in pricing and delivery of the quality products thus reducing the margin of exports of auto products. The imports of auto products
With many domestic automotive industries calling for production cut to survive in the world market causing botheration to the automotive subsidiaries. The reasons for decline in manufacturing of the automobile products are lack of workforce as few of the subsidiaries had to lay off their employees as a means of cost cutting. The production of automobiles had to be also reduced as the demand for it declined due to various factors like unemployment, increase in inflation rate and fall in Rupees. There was decline in manufacturing spare parts of the automobile products due to lay off the employees as a means of cost cutting. The increase in spare parts and tools consumed is due to higher level of production. The publicity expenses have increased mainly on account of new product introduction. The operations of the Automobile sector from 2004-2010 vary mainly due to global recession in 2009 which sent threat waves to the world. Most of the customers and shareholders became unemployed due to cost cutting and there was huge downfall in the financial market. Before the global recession we can see that Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India, Bajaj, CEAT Limited, Force Motors Limited, Mahindra and Mahindra limited, Maruti Udyog, Shah Brothers, SK Group Taj Auto Accessories and Tata motors have significantly increasing. Ashok Leyland, Asia Motor Works Limited, Balu India, Bharat Gears Limited, Ceekay Daikin Limited, Conwest Private Limited, TVS, Viral Engineers and Yamaha have attained breakeven. MRF has not been affected by recession in terms of growth. Eicher ,Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited shows fluctuations. Kumar Auto Sales shows significantly decreasing in growth. The automobile companies Acey Engineering Private Limited, Bajaj, Conwest Private
automobile companies Amforge Industries Limited, Asia Motor Works Limited and Shah Brothers had no impact on the growth after recession. The rest of the automobile companies had significantly positive impact on their growth after recession. Before recession most of the companies had significantly increase in their level of production. After recession data and graph depicts that the worse affected automobile companies are, MRF, Tata motors, TVS, Viral Engineers and Yamaha. Agra Engineering Company, Arval India, Ashok Leyland and Maruti Udyog were strongly affected. Asia MotorWorks Limited, Amforge Industries Limited and Shah Brothers were somewhat affected. The automobile companies Acey Engineering Private Limited, Bajaj, Conwest Private Limited and SK Group were badly affected. The rest of the automobile companies were not affected by recession Before recession excluding Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Ashok Leyland company Maruti Udyog and MRF, the rest of the companies felt the branding was not so important. Branding before recession was done in small scale i.e. not religiously but casually. Most of these automobile companies Amforge Industries Limited, Arval India , Bharat Gears Limited , Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha strongly agree that branding plays important role in building a company and after recession it has become compulsory for the company to earn their image. As per the above data and graph we can analyze that the most of these automobile companies Agra Engineering Company, ALD Automotive, Amforge Industries
Limited, Kumar Auto Sales, Maruti Udyog, MRF, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha before recession also utilized the media for their promotions of products. Due to the Global recession most of the automobile companies had their sales and production affected. After recession the automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited , Balu India ,Ceekay Daikin Limited, Conwest Private Limited, Eicher, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, Shah Brothers, Taj Auto Accessories, Tata motors, TVS ,Viral Engineers and Yamaha agree that Media plays important role in building the brand image during recession. For those companies which have lost their production and sales due to global recession. Bajaj and MRF do not agree that Role of media is important. Most of the automobile companies faced challenges in getting Fiscal Aid from the Financial Institutions, Getting Transport service, Decrease in Imports, Decrease in Exports, and Problem faced in Managing Human resources. Though the price of raw materials had been decreased, the transportation was difficult as most of the existing drivers and labour force denied to work because they were forced to work with less pay with no hike. Many other workforce were laid off by their respective companies in the name of cost cutting so the transportation and managing Human resources became a major challenge to the automobile sector. The production was also affected so there was decrease in imports and exports. Even getting fiscal aid also became difficult as the financial institutions themselves were running
Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited , Bajaj Balu India ,Ceekay Daikin Limited, Force Motors Limited, Hindustan Motors, Hero Honda, Kinetic motors, KLT Automotive and Tubular Products Limited, Kumar Auto Sales, Mahindra and Mahindra limited, Maruti Udyog, SK Group Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha had somewhat impact of budgetary polices on them. After recession Ashok Leyland, Bajaj and Mahindra and Mahindra limited were not affected by the budgetary policies. For the rest of the automobile sector the budgetary policies have provided relief as the new automotive policies were announced. The policies were hundred percent foreign direct investments for automobile sector. The increase in levying customs duty on cars and multi utility vehicle has encouraged the domestic manufactures, created value addition and employment. In due course to as an initiative Government of India projects to manufacture fuel efficiency vehicles that consume less petrol and run on electricity. These companies Acey Engineering Private Limited, Ceekay Daikin Limited, Force Motors Limited, Kumar Auto Sales Mahindra and Mahindra and MRF did not have any impact of recession on their new projects. The rest of the automobile companies had their new projects postponed due to the slowdown of the economy, shortage of funds and other challenges like getting Fiscal Aid from the Financial Institutions, Getting Transport service, Decrease in Imports, Decrease in Exports, and Problem faced in Managing Human resources. Most of these automobile companies Acey Engineering Private Limited, Agra Engineering Company, ALD Automotive, Amforge Industries Limited, Arval India Ashok Leyland, Bharat Gears Limited , Bajaj
limited, Maruti Udyog, MRF, Shah Brothers, SK Group Taj Auto Accessories, Tata motors, TVS, Viral Engineers and Yamaha had impact on the rates of raw materials before and after recession. The rates on raw materials before recession was exhoboraint as the suppliers were providing commissions to their retailers and also discounts to their regular
units as they could not afford to give commissions to their retailers and also discounts to their regular customer. Hence government had to reduce the rates on raw materials for the uplift of the people of the country during the recession. There are chances of risk of having second recession which might wipe out many companies of automobile sector.
6.2 BANKING AND FINANCIAL INSTITUTIONS
The economic development of any country depends upon its healthy and wealthy
banking system. Banks play an important role in the development of the economy.
They provide loans and capital to the businesses, industry, agriculture and other
sectors of the country. The fall in the profits of the banks causes serious damage in
the emergence of economy of the nation. The existing recession around the world is
the result of financial crisis that emerged in United States. Few banks in the world
gave loans to their clients i.e. borrowers who were not eligible for loans as these
clients were already in loss. The whole banking industry of the world came in to
danger due to the trouble caused when the second class of borrowers failed to refund
their loans Most of the Banks around the world had to write off the fall in profits of
many borrowers. The impact of financial crisis in India was felt in terms of reduced
earnings from export, drastic decline in industrial growth and loss of jobs, rupee
depreciation, and decline in foreign exchange reserves and down turn in stock market.
Though the Indian banks were lucky to avert the initial bout of global recession as the
banks in India were not divulged to subprime lending. All the same, the second bout
of global recession stroked India severely. The credit crunch in the Indian domestic
market was caused due to the Lehman brothers’ break down that resulted in decline of
investments from the foreign institutions and obligated the banks and companies of
India to change their credit need from foreign sources to the domestic banking sector.
For the purpose of data analysis, ninety companies were selected. There are twenty
four questions framed in the form of questionnaire and these questions are divided
into three parts as per the objectives and hypothesis.
Table: 6.2. 29- Budget of the Banking and financial Institutions during Global Recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Budget of the Banking and
financial Institutions in Crores Abhyudaya Cooperative Bank Ltd 2.03 3.26 7.8 6.06 11.57 7.31 28.2 11.74 Allahabad 9.74 4.18 11.47 10.25 11.9 8.25 14.25 12.59 Axis Bank Limited 13.09 15.9 15.2 14.72 21 15.55 25.47 20.34 Bank Of India 55 75 1.5 0.27 80 67 62 57 Bank of Maharashtra 16.9 15.9 17.1 17.67 18.1 11.9 12.5 12 Canara Bank 14 10.05 18.1 16.02 21.1 26 32 28 Catholic Syrian Bank 0.6 0.45 1.7 0.7 35 10 0.25 0.15 Central Bank Of India 11.9 11 13.1 12.67 15 9.1 13 11 Citibank NA 0.078 0.67 0.38 0.68 1.9 35 0.5 0.48 Citigroup Private Bank 12.16 7.12 20.9 18.22 21.18 18.78 21.6 19.89 Citizen Credit Bank 7.74 5.18 11.47 10.25 21.9 19.25 24.25 22.59 Corporation Bank 6.9 5.86 7.1 7.67 8.1 9.9 18 10 Dena Bank 56.9 45.86 57.1 57.67 58.1 41.9 48 45 Deutsche Bank 22.18 19.12 30.9 27.22 31.18 28.78 31.6 29.89 Development Credit Bank(DCB) 2.03 3.26 7.8 6.06 11.57 7.31 28.2 11.74 Export Import Bank Of India 11 10.05 15.1 14.02 11.1 6 22 18 HDFC Bank Ltd 13.09 15.9 15.2 14.72 21 15.55 25.47 20.34 ICICI Bank 13.89 12.3 14.09 16.8 11 13 23 21.3 Indian Overseas Bank 55 75 1.5 0.27 80 67 62 57 Indusind Bank Ltd 16.9 15.9 17.1 17.67 18.1 11.9 12.5 12 Industrial Development Bank of India Ltd (IDBI)
Oriential Bank of Commerce 33.26 32.5 38.45 38.23 39.44 36.44 40.44 38.48 Reserve Bank of India 16.9 15.9 17.1 17.67 18.1 11.9 12.5 12 Shamrao Vithal Co-operative Bank Ltd
27.26 12.17 38.17 32.15 40.16 32.23 36.1 35.25
SIDBI 14 10.05 18.1 16.02 21.1 26 32 28 SouthIndia Bank 0.6 0.45 1.7 0.7 35 10 0.25 0.15 State Bank Of India (SBI) 14.9 12.9 16.1 15.67 17.1 11.9 15 13 Syndicate Bank 0.078 0.67 0.38 0.68 1.9 35 0.5 0.48 Uco bank 7.74 5.18 11.47 10.25 21.9 19.25 24.25 22.59 Union Bank Of India 6.9 5.86 7.1 7.67 8.1 9.9 18 10 United Bank of India 23 14.1 24 21.1 34 39 43 41.55 Vijay Bank 29.74 13.18 31.47 30.25 31.9 28.25 34.25 32.59
Source: Collected through Questionnaires and Interview method
97
Figure: 6.2.32- Budget of the Banking and Financial Institutions during Global
recession
Interpretation- The above data and graphs indicates that the Banking and financial institutions such as Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import, HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay had their budget affected.
The reduction of budget of Banking and financial institutions was due to the economy and current market conditions that affected the financial forecast of these institutions. The changes in the inflation rate and stock market conditions directly affected the organization's net worth and its ability to generate funds or loans. After 2009 there is slight improvement in the allocation of budget as many reforms were taken by Government of India through Reserve Bank of India.
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Budget of the Banking and financial Institutions during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Budget
Name of the Banking and Financial Institutions
98
Table: 6.2.30-Sales of the Banking and financial Institutions during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Sales of the Banking and
financial Institutions in Crores Abhyudaya Cooperative Bank 13 7.5 15 17 5 3.4 4.4 3.8 Allahabad 13.89 12.3 14.09 16.8 11 13 18 14.3 Axis Bank Limited 10.1 9 12.1 11.67 13.9 14 16 15 Bank Of India 2.25 1.15 6.25 4.21 13.15 7.44 12.24 11.12 Bank of Maharashtra 8 7 11.15 10.6 12.7 6 8.9 7 Canara Bank 7.74 1.18 9.47 8.25 10.9 7.25 10.25 8.59 Catholic Syrian Bank 10 9 12.15 11.6 12.7 6 8.9 7 Central Bank Of India 0.6 0.45 1.7 0.7 5 4 7.25 7.15 Citibank NA 2.08 1.05 5.09 4.1 7.09 5.15 6.78 6 Citigroup Private Bank 10.1 9 12.1 11.67 13.9 14 16 15 Citizen Credit Bank 0.33 0.55 1.7 1.6 2.5 0.4 1.35 1.25 Corporation Bank 14 10.05 18.1 16.02 21.1 26 32 28 Dena Bank 1.55 1.34 1.9 1.75 2.19 1.18 1.35 1.15 Deutsche Bank 2.48 1.35 5.09 4.18 7.09 5.15 6.78 6 Development Credit Bank(DCB) 13 7.5 15 17 5 3.4 4.4 3.8 Export Import Bank Of India 14 10.05 18.1 16.02 21.1 26 32 28 HDFC Bank Ltd 10.1 9 12.1 11.67 13.9 14 16 15 ICICI Bank 10.12 9.12 15.15 13.23 25 15.34 25.34 20.12 Indian Overseas Bank 2.25 1.15 6.25 4.21 13.15 7.44 12.24 11.12 Indusind Bank Ltd (Hinduja) 8 7 11.15 10.6 12.7 6 8.9 7 Industrial Development Bank of India Ltd(IDBI)
NABARD 13 7.5 15 17 5 3.4 4.4 3.8 North Kanara GSB Cooperative 2.48 1.35 5.09 4.18 7.09 5.15 6.78 6 Oriential Bank of Commerce 1.33 1.55 1.8 1.78 2.5 0.4 1.35 1.25 Reserve Bank of India 8 7 11.15 10.6 12.7 6 8.9 7 Shamrao Vithal Co-operative Bank Ltd
0.78 0.67 0.38 0.68 1.9 35 0.5 0.48
SIDBI 7.74 1.18 9.47 8.25 10.9 7.25 10.25 8.59 SouthIndia Bank 10 9 12.15 11.6 12.7 6 8.9 7 State Bank Of India (SBI) 1.55 1.34 1.9 1.75 2.19 0.78 1.25 1.15 Syndicate Bank 2.08 1.05 5.09 4.1 7.09 5.15 6.78 6 Uco bank 0.33 0.55 1.7 1.6 2.5 0.4 1.35 1.25 Union Bank Of India 14 10.05 18.1 16.02 21.1 26 32 28 United Bank of India 3.89 2.3 4.09 6.8 7 5 8 7.3 Vijay Bank 23 14.1 24 21.1 34 39 43 41.55
Source: Collected through Questionnaires and Interview method
99
Figure: 6.2.33- Sales of the Banking and Financial Institutions during Global recession
Interpretation- Here if we observe the data and graphs of these banking and financial institutions, Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay. We find most of these had their sales from deposits and policies affected during recession. Due to the sliding economy that affected the Indian banking and financial industry with sale of deposits and policies dipping and many joint ventures were being put on hold.
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Re
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Ba
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(S
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Sales of the Banking and financial Institutions during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Sales
Name of the Banking and Financial Institutions
100
Table: 6.2.31-Net Profit of the Banking and Financial Institutions during Global recession
Source: Collected through Questionnaires and Interview method
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Net Profit of Banking and financial
Institutions in Crores Abhyudaya Cooperative Bank Ltd 75.86 60.65 85.39 83.78 80.47 75.11 95 83.1 Allahabad 20.65 10.86 30.22 25.17 33.18 15.09 23.19 20.18 Axis Bank Limited 11.25 8.78 15.7 9.18 20.08 -14.78 26.1 24 Bank Of India 109 104 130 127 150 145 160 155 Bank of Maharashtra 10.5 9.6 12.2 11.17 13.18 14.09 16.19 15.18 Canara Bank 19 10 30 27 50 45 60 55 Catholic Syrian Bank 0.78 0.56 0.97 0.8 1.48 1.65 2.1 1.9 Central Bank Of India 4.35 3.78 6.07 5.98 7.08 -4.78 12.1 10 Citibank NA 7.7 6.97 8.1 7.79. 8.25 8.3 9.25 9.15 Citigroup Private Bank 15.09 14.25 18.25 17 18.45 19 23 20.15 Citizen Credit Bank 0.42 -0.11 1.34 0.19 78 1.54 -0.35 -0.28 Corporation Bank 8.25 7.78 11.7 9.18 18.08 -14.78 16.1 15 Dena Bank 8.25 7.78 11.7 9.18 18.08 -11.78 16.1 15 Deutsche Bank 6.25 5.78 10.7 7.18 11.08 -10.78 15 12 Development Credit Bank(DCB) 75.86 60.65 85.39 83.78 80.47 75.11 95 83.1 Export Import Bank Of India 21.35 11.78 35.07 30.98 34.08 -24.78 36.1 34 HDFC Bank Ltd 11.25 8.78 15.7 9.18 20.08 -14.78 26.1 24 ICICI Bank 7.7 6.97 8.1 7.79. 8.25 8.3 9.25 9.15 Indian Overseas Bank 109 104 130 127 150 145 160 155 Indusind Bank Ltd (Hinduja) 10.5 9.6 12.2 11.17 13.18 14.09 16.19 15.18 Industrial Development Bank of India Ltd(IDBI)
6.7 5.9 7.1 7.09. 8.25 8.1 9.5 9.05
ING Vysa Bank 146.9 102 625 233 709.1 578 780 656 Kotak Mahindra Bank Ltd 10.65 10.86 20.22 15.17 13.18 15.09 13.19 20.18 LIC 0.42 -0.11 1.34 0.19 78 1.54 -0.35 -0.28 Mahanagar Co-operative Bank Ltd 8.25 7.78 11.7 9.18 18.08 -14.78 16.1 15 Mahindra Finance 5.09 4.25 8.25 7 8.45 9 13 10.15 NABARD 75.86 60.65 85.39 83.78 80.47 75.11 95 83.1 North Kanara GSB Cooperative Bank Ltd 0.42 -0.11 1.34 0.19 78 1.54 -0.35 -0.28 Oriential Bank of Commerce 10.65 9.86 13.22 15.17 23.18 15.09 21.19 17.18 Reserve Bank of India 10.5 9.6 12.2 11.17 13.18 14.09 16.19 15.18 Shamrao Vithal Co-operative Bank Ltd 8.56 7.4 8.89 8.78 9.67 7.09 7.09 7.3 SIDBI 19 10 30 27 50 45 60 55 SouthIndia Bank 0.78 0.56 0.97 0.8 1.48 1.65 2.1 1.9 State Bank Of India (SBI) 10.65 10.86 20.22 15.17 13.18 15.09 13.19 20.18 Syndicate Bank 7.7 6.97 8.1 7.79. 8.25 8.3 9.25 9.15 Uco bank 0.42 -0.11 1.34 0.19 78 1.54 -0.35 -0.28 Union Bank 10 9 20 17 30 35 50 45 United Bank 0.8 0.6 0.97 0.9 1.46 1.5 2 1.6 Vijay Bank 10.6 9.8 22 15.1 15 13.78 13.2 18.18
101
Figure: 6.2.34.-Net Profit of the Banking and Financial Institutions during Global recession
Interpretation- From the above data and graph of the banking and financial institutions, Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay, we can analyze that the net profit was affected.
The net profit earned by the Banking and financial Institutions vary from 2004-2010 as the operations and sales slowed down due to global recession and the foreign institutional investors withdrew the money from the market in 2009.
-500
0
500
1000
1500
2000
2500
3000
3500
4000
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Net Profit of the Banking and Financial Institutions during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Net Profit
Name of the Banking and FinancialInstitutions
102
Table: 6.2.32- Taxes paid by the Banking and Financial Institutions during Global Recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Taxes paid by Banking and
Financial Institutions in lakhs Abhyudaya Cooperative Bank Ltd 1.15 1.25 3.09 2.24 3.78 5.09 3.18 2.78 Allahabad 88.22 35.82 12.43 13.35 13.45 15 27.09 25.07 Axis Bank Limited 7.4 4.12 11.03 8.1 67.29 31.8 67.09 55.55 Bank Of India 3.77 4.33 4.44 2.04 3.35 3.89 3.89 3.09 Bank of Maharashtra 7.01 6.8 6.81 6.57 7.58 7 12.9 9 Canara Bank 7.01 6.8 6.81 6.57 7.58 7 12.9 9 Catholic Syrian Bank 1.16 0.14 3.98 2.19 5.08 5.14 8.9 7.7 Central Bank Of India 124 117 156 135 147 126 114 112 Citibank NA 12.24 10.15 13.78 13.09 15.09 12.78 18.9 13.67 Citigroup Private Bank 2.24 2.15 4.78 2.09 7.09 5.78 9.09 7.67 Citizen Credit Bank 8.24 7.15 11.78 9.09 12.09 13.78 19.09 17.67 Corporation Bank 9.4 7.5 11.7 10.9 12.9 13.7 15.5 14.6 Dena Bank 6.4 4.5 8.7 7.9 9.9 7.7 5.5 6.6 Deutsche Bank 7.7 6.46 9.5 8.6 10.09 6.67 10.4 8.09 Development Credit Bank(DCB) 8.3 5.76 13.5 9.5 15.09 5.67 10.5 7.09 Export Import Bank Of India 5.33 6.03 2.57 1.45 4.08 6.04 11.34 10.05 HDFC Bank Ltd 19.9 14.09 12.07 18.09 13.7 12.97 15.09 14.07 ICICI Bank 6.6 5.4 8.09 7.7 10.19 11.89 13.98 12.19 Indian Overseas Bank 7.78 6.56 9.1 8.09 10.89 11.78 14.89 13.19 Indusind Bank Ltd 6.78 5.56 8.8 7.1 9.89 10.78 15.67 11.39 Industrial Development Bank of India Ltd(IDBI)
Oriential Bank of Commerce 14 12 16 13 17 16 14 11 Reserve Bank of India 12.24 10.15 13.78 13.09 15.09 12.78 18.9 13.67 Shamrao Vithal Co-operative Bank Ltd
1.15 2.25 3.09 2.24 3.78 5.09 3.18 2.78
SIDBI 88.22 45.89 12.43 13.35 13.45 15 27.09 25.07 SouthIndia Bank 7.4 4.12 11.03 8.1 67.29 31.8 67.09 55.55 State Bank Of India (SBI) 3.77 5.33 4.44 2.04 3.35 3.89 3.89 3.09 Syndicate Bank 7.01 6.8 6.81 6.57 7.58 7 12.9 9 Uco bank 1.16 0.14 3.98 2.19 5.08 5.14 8.9 7.7 Union Bank Of India 124 117 156 135 147 126 114 112 United Bank of India 12.24 11.1 13.78 13.09 15.09 12.78 18.9 13.67 Vijay Bank 2.24 2.15 4.78 2.09 7.09 5.78 9.09 7.67 Source: Collected through Questionnaires and Interview method
103
Figure: 6.2.35- Taxes paid by the Banking and Financial Institutions during Global recession
Interpretation- From the above data and graph the taxes paid by the banking and financial institutions Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay were affected.
The taxes paid by the Banking and financial Institutions vary as the operations and sales slowed down due to global recession and the foreign institutional investors withdrew the money from the market in 2009. Numerous policies are undertaken to improve the sales and net profit.
0
200
400
600
800
1000
1200
Taxes paid by Banking and Financial Institutions during Global Recession
2004 2005 2006 2007 2008 2009 2010 2011
Taxes paid
Taxes paid by Banking and Financial Institutions
104
Table: 6.2.33- Changes in the number of employees of Banking and Financial Institutions during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Number of Employees of Banking
and Financial Institutions in Hundreds
Abhyudaya Cooperative Bank Ltd 150 100 250 178 430 249 320 280 Allahabad 100 50 250 170 300 245 305 285 Axis Bank Limited 180 170 330 260 350 260 315 310 Bank Of India 540 420 780 670 560 430 387 350 Bank of Maharashtra 540 350 156 180 340 150 278 230 Canara Bank 225 200 310 250 350 280 330 300 Catholic Syrian Bank 420 650 450 150 540 300 675 578 Central Bank Of India 540 420 780 670 560 430 387 350 Citibank NA 540 350 156 180 340 150 278 230 Citigroup Private Bank 540 420 780 670 560 430 387 350 Citizen Credit Bank 540 350 156 180 340 150 278 230 Corporation Bank 412 380 670 525 760 430 509 480 Dena Bank 525 400 750 650 770 340 400 350 Deutsche Bank 515 480 640 625 670 450 460 430 Development Credit Bank(DCB) 510 700 150 250 350 200 190 170 Export Import Bank Of India 190 100 289 278 350 245 278 260 HDFC Bank Ltd 190 100 289 278 350 245 278 260 ICICI Bank 270 250 350 270 400 180 175 185 Indian Overseas Bank 480 500 250 678 450 145 378 250 Indusind Bank Ltd 220 150 350 270 400 180 175 185 Industrial Development Bank of India Ltd(IDBI)
Oriential Bank of Commerce 780 670 430 560 350 280 325 310 Reserve Bank of India 150 100 250 178 430 249 320 280 Shamrao Vithal Co-operative Bank Ltd 100 50 250 170 300 245 305 285 SIDBI 180 170 330 260 350 260 315 310 SouthIndia Bank 540 420 780 670 560 430 387 350 State Bank Of India (SBI) 540 350 156 180 340 150 278 230 Syndicate Bank 225 200 310 250 350 280 330 300 Uco bank 420 650 450 150 540 300 675 578 Union Bank Of India 540 420 780 670 560 430 387 350 United Bank of India 540 350 156 180 340 150 278 230 Vijay Bank 540 420 780 670 560 430 387 350
Source: Collected through Questionnaires and Interview method
105
Figure: 6.2.36- Changes in the number of employees of Banking and Financial Institutions during Global recession
Interpretation- The above data and graph depicts the changes in the number of employees of these banking and financial institutions Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay.
The change was due to sudden reduction in creation of employment; new appointees to the organizations were sent back home with advance three months salary due to company policy of cutting costs and salary of many employees were reduced by twenty percent of their actual salary.
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Abh
yuda
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pera
tive
Ban
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Axi
s B
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Lim
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Changes in the number of employees of Banking and Financial Institutions during Global recession.
2004 2005 2006 2007 2008 2009 2010 2011
Changes in Number of employees
Name of the Banking and Financial Institutions
106
Table: 6.2.34-Total assets of the Banking and Financial Institutions during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Total Assets of the Banking and Financial Institutions in
Crores Abhyudaya Cooperative Bank Ltd
43.15 38.23 50.12 45 46.15 30.12 50.15 48.25
Allahabad 33.28 30.16 38.26 37.15 35.16 28.56 43.27 40.16 Axis Bank Limited 32.15 27.26 40.16 38.17 32.23 22.17 36.1 35.25 Bank Of India 40.21 32.25 43.15 42.25 37.44 20.15 42.24 41.12 Bank of Maharashtra 32.23 33.15 36.1 35.25 32.15 27.25 41.12 38.17 Canara Bank 30.16 26.25 37.15 38.26 33.28 23.18 36.6 35.52 Catholic Syrian Bank 134.08 112.68 56.98 48.04 124 14.72 23.98 21.1 Central Bank Of India 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25 Citibank NA 32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12 Citigroup Private Bank 33.15 27.25 35.25 32.23 36.1 32.15 41.12 38.17 Citizen Credit Bank 32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12 Corporation Bank 12 9.08 20.12 15 25.14 27.1 32.15 30.12 Dena Bank 13.09 15.9 34 14.72 21 35.55 45.47 40.34 Deutsche Bank 33.26 32.5 38.45 38.23 39.44 36.44 40.44 38.48 Development Credit Bank(DCB) 13.89 12.3 14.09 16.8 11 13 23 21.3 Export Import Bank Of India 30.12 29.12 43.15 38.23 45 45.34 55.34 50.12 HDFC Bank Ltd 32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12 ICICI Bank 13.09 15.9 34 14.72 21 35.55 45.47 40.34 Indian Overseas Bank 12.12 15.08 17.1 13.78 18.08 15 18.23 15.8 Indusind Bank Ltd 22.03 23.26 33.80 26.06 45.57 37.31 78.2 44.74 Industrial Development Bank of India Ltd(IDBI)
29.74 23.18 31.47 30.25 31.9 28.25 34.25 32.59
ING Vysa Bank 14 10.05 18.1 16.02 21.1 26 32 28 Kotak Mahindra Bank Ltd 29.74 23.18 31.47 30.25 31.9 28.25 34.25 32.59 LIC 56.9 45.86 57.1 57.67 58.1 41.9 48 45 Mahanagar Co-operative Bank Ltd
Oriential Bank of Commerce 29.74 23.18 31.47 30.25 31.9 28.25 34.25 32.59 Reserve Bank of India 43.15 38.23 50.12 45 46.15 30.12 50.15 48.25 Shamrao Vithal Co-operative Bank Ltd
33.28 30.16 38.26 37.15 35.16 28.56 43.27 40.16
SIDBI 32.15 27.26 40.16 38.17 32.23 22.17 36.1 35.25 SouthIndia Bank 40.21 32.25 43.15 42.25 37.44 20.15 42.24 41.12 State Bank Of India (SBI) 32.23 33.15 36.1 35.25 32.15 27.25 41.12 38.17 Syndicate Bank 30.16 26.25 37.15 38.26 33.28 23.18 36.6 35.52 Uco bank 134.08 112.68 56.98 48.04 124 14.72 23.98 21.1 Union Bank Of India 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25 United Bank of India 32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12 Vijay Bank 33.15 27.25 35.25 32.23 36.1 32.15 41.12 38.17 Source: Collected through Questionnaires and Interview method
107
Figure: 6.2.37- Total assets of the Banking and Financial Institutions during Global recession
Interpretation- The above data and graph projects that most of these banking and financial institutions Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay had their assets affected.
The decline in investments began in the year 2007 as the investments of assets began to stagnate as the operations and sales started to slow down due to the financial crisis in the world.
0
100
200
300
400
500
600
700
800
Abh
yuda
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tive
Ban
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Axi
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Lim
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ndia
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NA
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Co-o
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Ban
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IDB
IS
out
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Sta
te B
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Of
Indi
a (S
BI)
Syn
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ban
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Total assets of the Banking and Financial Institutions during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Total assets
Name of the banking and Financial Institutions
108
Table: 6.2.35- Total liabilities of the Banking and Financial Institutions
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Total liabilities of the Banking and Financial Institutions in
Crores Abhyudaya Cooperative Bank Ltd
33.28 30.16 38.26 37.15 38.26 35.16 43.27 40.16
Allahabad 32 30.18 42.45 40.15 43.2 37.25 42.2 41.1 Axis Bank Limited 28.45 25.2 32.52 30.25 38.15 36.23 43.6 40.25 Bank Of India 30.12 29.12 43.15 38.23 45 45.34 55.34 50.12 Bank of Maharashtra 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25 Canara Bank 32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12 Catholic Syrian Bank 13.09 15.9 34 14.72 21 35.55 45.47 40.34 Central Bank Of India 33.26 32.5 38.45 38.23 39.44 36.44 40.44 38.48 Citibank NA 34.25 33.5 31.09 30.16 32.15 28.14 42.15 32.15 Citigroup Private Bank 33.55 26.45 28 27.26 30.28 29.28 33.28 33.28 Citizen Credit Bank 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25 Corporation Bank 167.8 134 156.9 123.9 170.1 34.9 80 78.89 Dena Bank 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25 Deutsche Bank 32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12 Development Credit Bank(DCB) 14.05 13.45 28.07 15.08 44.09 23.09 10.15 -12.9 Export Import Bank Of India 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25 HDFC Bank Ltd 28.45 25.2 32.52 30.25 38.15 36.23 43.6 40.25 ICICI Bank 32.59 28.25 42.35 40.26 33.15 37.47 50.25 45.2 Indian Overseas Bank 16.09 11.5 56 78.09 65.09 76.09 45 34.89 Indusind Bank Ltd 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25 Industrial Development Bank of India Ltd(IDBI)
32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12
ING Vysa Bank 23.58 14.08 45.07 34.18 54.67 78.9 47 45.67 Kotak Mahindra Bank Ltd 38.23 30.12 45 43.15 50.12 46.15 50.15 48.25 LIC 30.16 28.56 37.15 33.28 38.26 35.16 43.27 40.16 Mahanagar Co-operative Bank Ltd
32 30.18 42.45 40.15 43.2 37.25 42.2 41.1 Oriential Bank of Commerce 28.45 25.2 32.52 30.25 38.15 36.23 43.6 40.25 Reserve Bank of India 33.28 30.16 38.26 37.15 38.26 35.16 43.27 40.16 Shamrao Vithal Co-operative Bank Ltd
32 30.18 42.45 40.15 43.2 37.25 42.2 41.1 SIDBI 28.45 25.2 32.52 30.25 38.15 36.23 43.6 40.25 SouthIndia Bank 30.12 29.12 43.15 38.23 45 45.34 55.34 50.12 State Bank Of India (SBI) 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25 Syndicate Bank 32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12 Uco bank 13.09 15.9 34 14.72 21 35.55 45.47 40.34 Union Bank Of India 33.26 32.5 38.45 38.23 39.44 36.44 40.44 38.48 United Bank of India 34.25 33.5 31.09 30.16 32.15 28.14 42.15 32.15 Vijay Bank 33.55 26.45 28 27.26 30.28 29.28 33.28 33.28
Source: Collected through Questionnaires and Interview method
Figure: 6.2.38- Total liabilities of the Banking and Financial Institutions during Global recession
Interpretation- From the above data and graph, the liabilities of these Banks Cooperative, Allahabad, Axis, BOIBank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development CIndusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Cooperative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, ShaState Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijayaffected.
There was decline in liabilities as companies had reduced in borrowing funds from the banks and other financial difficulties in getting funds from their customer
-200
0
200
400
600
800
1000
Abh
yuda
ya C
oo
pera
tive
Ban
k Lt
dA
llaha
bad
Axi
s B
ank
Lim
ited
Ban
k O
f Ind
ia
Total liabilities of the Banking and Financial Institutions during Global
2004
Total liabilities
Name of the Banking and Financial Institutions
109
Total liabilities of the Banking and Financial Institutions during
From the above data and graph, the liabilities of these Banks habad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian,
Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Cooperative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay
There was decline in liabilities as companies had reduced in borrowing funds from the banks and other financial institutions or from money lenders. Even banks were facing difficulties in getting funds from their customers.
Ban
k o
f Mah
aras
htra
Can
ara
Ban
kC
atho
lic
Syr
ian
Ban
kC
entr
al B
ank
Of I
ndia
Citi
bank
NA
Citi
gro
up P
rivat
e B
ank
Citi
zen
Cre
dit
Ban
kC
orp
ora
tion
Ban
k
Den
a B
ank
Deu
tsch
e B
ank
Dev
elo
pmen
t C
redi
t B
ank(
DC
B)
Exp
ort
Impo
rt B
ank
Of I
ndia
HD
FC
Ban
k Lt
dIC
ICI B
ank
Indi
an O
vers
eas
Ban
kIn
dusi
nd B
ank
Ltd
Indu
stria
l Dev
elo
pme
nt B
ank
of I
ndia
Ltd
ING
Vys
a B
ank
Ko
tak
Mah
indr
a B
ank
Ltd
LIC
Mah
anag
ar C
o-ope
rativ
e B
ank
Ltd
Mah
indr
a F
ina
nce
NA
BA
RD
No
rth
Kan
ara
GS
B C
oo
pera
tive
Ban
k Lt
dO
rient
ial B
ank
of C
om
mer
ceR
eser
ve B
ank
of I
ndia
Sha
mra
o V
ithal
Co-o
pera
tive
Ban
k Lt
dS
IDB
I
Total liabilities of the Banking and Financial Institutions during Global recession
2005 2006 2007 2008 2009 2010 2011
Name of the Banking and Financial Institutions
Total liabilities of the Banking and Financial Institutions during
From the above data and graph, the liabilities of these Banks Abhyudaya ,Catholic Syrian, Central
Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, redit (DCB), Export Import HDFC, ICICI, Indian Overseas,
Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank
operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay were
There was decline in liabilities as companies had reduced in borrowing funds from the institutions or from money lenders. Even banks were facing
SID
BI
So
uthI
ndia
Ban
kS
tate
Ban
k O
f In
dia
(SB
I)S
yndi
cate
Ban
kU
co b
ank
Uni
on
Ban
k O
f Ind
iaU
nite
d B
ank
of I
ndia
Vija
y B
ank
Total liabilities of the Banking and Financial Institutions during Global
2011
110
Table: 6.2.36- Investments of the Banking and Financial Institutions during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Investments of the Banking and Financial Institutions in Crores
Abhyudaya Cooperative Bank Ltd 13.28 5.77 15.16 18.26 18.26 17.15 22.16 18.6 Allahabad 12 8 17.25 12.5 22.45 20.15 21.1 23.2 Axis Bank Limited 8.4 9 16.23 12.52 22.52 10.25 20.25 18.15 Bank Of India 10.12 12 15.4 13.15 13.15 18.23 20.12 15 Bank of Maharashtra 17.26 12.4 22.23 18.17 18.17 12.15 15.25 10.16 Canara Bank 12.25 10.2 17.44 12.5 22.25 20.21 21.12 23.15 Catholic Syrian Bank 13.09 8.24 15.55 14 14 14.72 40.34 21 Central Bank Of India 13.26 9.4 16.44 18.45 18.45 18.23 18.48 19.44 Citibank NA 7.25 6.4 18.14 11.09 21.09 10.16 14.5 12.5 Citigroup Private Bank 8.55 7.7 9.28 8 12 17.26 23.28 20.28 Citizen Credit Bank 11.6 8.3 22.23 18.17 28.17 12.5 25.25 20.6 Corporation Bank 7.78 5.33 14.9 6.9 15.9 13.5 18.8 17.9 Dena Bank 7.26 7.7 12.23 8.17 15.17 12.15 15.25 10.16 Deutsche Bank 7.25 5.9 17.44 8.25 12.25 10.21 11.12 13.15 Development Credit Bank(DCB) 11.05 6.6 13.09 14.07 8.07 5.08 12.9 14.09 Export Import Bank Of India 8.26 7.78 10.3 9.17 11.17 12.15 13.25 12.16 HDFC Bank Ltd 5.45 3.24 6.23 6.52 7.52 8.25 10.25 8.15 ICICI Bank 9.9 8.24 17.7 12.5 22.5 20.6 25.2 23.5 Indian Overseas Bank 16.09 9.4 15.9 18 16 8.09 14.89 15.09 Indusind Bank Ltd 7.26 6.4 15.3 8.17 18.7 9.5 15.5 10.6 Industrial Development Bank of India Ltd(IDBI)
Oriential Bank of Commerce 28.45 19.8 36.23 32.52 32.52 30.25 40.25 38.15 Reserve Bank of India 13.28 5.77 15.16 18.26 18.26 17.15 22.16 18.6 Shamrao Vithal Co-operative Bank Ltd
12 8 17.25 12.5 22.45 20.15 21.1 23.2
SIDBI 8.4 9 16.23 12.52 22.52 10.25 20.25 18.15 SouthIndia Bank 10.12 12 15.4 13.15 13.15 18.23 20.12 15 State Bank Of India (SBI) 17.26 12.4 22.23 18.17 18.17 12.15 15.25 10.16 Syndicate Bank 12.25 10.2 17.44 12.5 22.25 20.21 21.12 23.15 Uco bank 13.09 8.24 15.55 14 14 14.72 40.34 21 Union Bank Of India 13.26 9.4 16.44 18.45 18.45 18.23 18.48 19.44 United Bank of India 7.25 6.4 18.14 11.09 21.09 10.16 14.5 12.5 Vijay Bank 8.55 7.7 9.28 8 12 17.26 23.28 20.28 Source: Collected through Questionnaires and Interview method
111
Figure: 6.2.39- Investments of the Banking and Financial Institutions during Global recession
Interpretation- The above data and graph depicts that these banking and financial institutions of Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay had to invest in New ventures like Mergers, strategic alliances and Acquisitions.
0
50
100
150
200
250
300
350
400
Abh
yuda
ya C
oope
rativ
e B
ank
Ltd
Alla
haba
dA
xis
Ba
nk L
imite
dB
ank
Of
Indi
aB
ank
of
Ma
hara
shtr
aC
ana
ra B
ank
Ca
thol
ic
Syr
ian
Ba
nkC
ent
ral B
ank
Of
Indi
aC
itiba
nk N
AC
itigr
oup
Priv
ate
Ba
nkC
itize
n C
redi
t B
ank
Cor
pora
tion
Ba
nkD
ena
Ba
nkD
eut
sche
Ba
nkD
eve
lopm
ent
Cre
dit
Ba
nk(D
CB
)E
xpor
t Im
port
Ba
nk O
f In
dia
HD
FC
Ba
nk L
tdIC
ICI
Ba
nkIn
dia
n O
vers
ea
s B
ank
Indu
sind
Ba
nk L
td
Indu
stria
l De
velo
pm
ent
Ba
nk o
f In
dia
Ltd
ING
Vys
a B
ank
Kot
ak
Ma
hind
ra B
ank
Ltd
LIC
Ma
hana
gar
Co-o
pera
tive
Ba
nk L
tdM
ahi
ndra
Fin
anc
eN
AB
AR
DN
orth
Ka
nara
GS
B C
oope
rativ
e B
ank
Ltd
Orie
ntia
l B
ank
of
Com
me
rce
Re
serv
e B
ank
of
Indi
aS
ham
rao
Vith
al C
o-ope
rativ
e B
ank
Ltd
SID
BI
Sou
thIn
dia
Ba
nkS
tate
Ba
nk O
f In
dia
(S
BI)
Syn
dica
te B
ank
Uco
ba
nkU
nion
Ba
nk O
f In
dia
Uni
ted
Ba
nk o
f In
dia
Vija
y B
ank
Investments of the Banking and Financial Institutions during recession
2004 2005 2006 2007 2008 2009 2010 2011
Investments
Name of the Banking and Financial Institutions
112
Table: 6.2.37-Performance of shares/ stocks of Banking and Financial Institutions during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Performance of shares/stocks of
Banking and Financial Institutions in lakhs
Abhyudaya Cooperative Bank Ltd 8.55 7.7 9.28 8 12 17.26 23.28 20.28 Allahabad 11.6 8.3 22.23 18.17 28.17 12.5 25.25 20.6 Axis Bank Limited 7.78 5.33 14.9 6.9 15.9 13.5 18.8 17.9 Bank Of India 7.26 7.7 12.23 8.17 15.17 12.15 15.25 10.16 Bank of Maharashtra 7.25 5.9 17.44 8.25 12.25 10.21 11.12 13.15 Canara Bank 11.05 6.6 13.09 14.07 8.07 5.08 12.9 14.09 Catholic Syrian Bank 8.26 7.78 10.3 9.17 11.17 12.15 13.25 12.16 Central Bank Of India 12.25 6.78 17.44 15.5 22.25 20.21 21.12 23.15 Citibank NA 5.45 3.24 6.23 6.52 7.52 8.25 10.25 8.15 Citigroup Private Bank 9.9 8.24 17.7 12.5 22.5 20.6 25.2 23.5 Citizen Credit Bank 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25 Corporation Bank 32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12 Dena Bank 13.09 15.9 34 14.72 21 35.55 45.47 40.34 Deutsche Bank 33.26 32.5 38.45 38.23 39.44 36.44 40.44 38.48 Development Credit Bank(DCB) 34.25 33.5 31.09 30.16 32.15 28.14 42.15 32.15 Export Import Bank Of India 33.55 26.45 28 27.26 30.28 29.28 33.28 33.28 HDFC Bank Ltd 16.78 14 16.9 13.85 17.09 34.9 80 78.89 ICICI Bank 6.8 5 11 10.9 10.09 12.9 15 14 Indian Overseas Bank 25 19 32 15 25 33.5 40.4 38.3 Indusind Bank Ltd 32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12 Industrial Development Bank of India Ltd(IDBI)
Oriential Bank of Commerce 30.25 29.74 31.9 31.47 32.59 28.25 32.52 30.25 Reserve Bank of India 17.09 15.09 17.21 18.09 17.68 12.12 15.18 13.89 Shamrao Vithal Co-operative Bank Ltd
22.16 17.12 30.9 28.22 31.18 28.78 31.6 29.89
SIDBI 8.55 7.7 9.28 8 12 17.26 23.28 20.28 SouthIndia Bank 11.6 8.3 22.23 18.17 28.17 12.5 25.25 20.6 State Bank Of India (SBI) 7.78 5.33 14.9 6.9 15.9 13.5 18.8 17.9 Syndicate Bank 7.26 7.7 12.23 8.17 15.17 12.15 15.25 10.16 Uco bank 7.25 5.9 17.44 8.25 12.25 10.21 11.12 13.15 Union Bank Of India 11.05 6.6 13.09 14.07 8.07 5.08 12.19 14.09 United Bank of India 8.26 7.78 10.3 9.17 11.17 12.15 12.9 12.16 Vijay Bank 12.25 6.78 17.44 15.5 22.25 20.21 21.12 23.15
Source: Collected through Questionnaires and Interview method
113
Figure: 6.2.40- Performance of shares/ stocks of Banking and Financial Institutions during Global recession
Interpretation- The above data and graph projects that the performance of these banking and financial institutions Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay were affected.
The share or stock rates of these institutions have been drastically fallen causing agnosticism. The reduction of sales and profits of these banking and financial institutions in terms of policies, saving and term deposits.
0
50
100
150
200
250
300
350
400
450
Abh
yuda
ya C
oope
rativ
e B
ank
Ltd
Alla
haba
dA
xis
Ba
nk L
imite
dB
ank
Of
Indi
aB
ank
of
Ma
hara
shtr
aC
ana
ra B
ank
Ca
thol
ic
Syr
ian
Ba
nkC
ent
ral B
ank
Of
Indi
aC
itiba
nk N
AC
itigr
oup
Priv
ate
Ba
nkC
itize
n C
redi
t B
ank
Cor
pora
tion
Ba
nkD
ena
Ba
nkD
eut
sche
Ba
nkD
eve
lopm
ent
Cre
dit
Ba
nk(D
CB
)E
xpor
t Im
port
Ba
nk O
f In
dia
HD
FC
Ba
nk L
tdIC
ICI
Ba
nkIn
dia
n O
vers
ea
s B
ank
Indu
sind
Ba
nk L
td
Indu
stria
l De
velo
pm
ent
Ba
nk o
f In
dia
Ltd
ING
Vys
a B
ank
Kot
ak
Ma
hind
ra B
ank
Ltd
LIC
Ma
hana
gar
Co-o
pera
tive
Ba
nk L
tdM
ahi
ndra
Fin
anc
eN
AB
AR
DN
orth
Ka
nara
GS
B C
oope
rativ
e B
ank
Ltd
Orie
ntia
l B
ank
of
Com
me
rce
Re
serv
e B
ank
of
Indi
aS
ham
rao
Vith
al C
o-ope
rativ
e B
ank
Ltd
SID
BI
Sou
thIn
dia
Ba
nkS
tate
Ba
nk O
f In
dia
(S
BI)
Syn
dica
te B
ank
Uco
ba
nkU
nion
Ba
nk O
f In
dia
Uni
ted
Ba
nk o
f In
dia
Vija
y B
ank
Performance of shares/ stocks of Banking and Financial Institutions during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Performance of shares/stocks
Name of the Banking and Financial Instituions
114
Table: 6.2.38-Savings and term deposits of Banking and Financial Institutions during Global Recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Savings and term deposits
Oriential Bank of Commerce 7.74 1.18 9.47 8.25 10.9 7.25 10.25 8.59
Reserve Bank of India 17.26 12.4 22.23 18.17 18.17 12.15 15.25 10.16
Shamrao Vithal Co-operative Bank Ltd
12.25 10.2 17.44 12.5 22.25 20.21 21.12 23.15
SIDBI 13.09 8.24 15.55 14 14 14.72 40.34 21
SouthIndia Bank 13.26 9.4 16.44 18.45 18.45 18.23 18.48 19.44
State Bank Of India (SBI) 7.25 6.4 18.14 11.09 21.09 10.16 14.5 12.5
Syndicate Bank 8.55 7.7 9.28 8 12 17.26 23.28 20.28
Uco bank 11.6 8.3 22.23 18.17 28.17 12.5 25.25 20.6
Union Bank Of India 7.78 5.33 14.9 6.9 15.9 13.5 18.8 17.9
United Bank of India 7.26 7.7 12.23 8.17 15.17 12.15 15.25 10.16
Vijay Bank 7.25 5.9 17.44 8.25 12.25 10.21 11.12 13.15
Source: Collected through Questionnaires and Interview method
Figure: 6.2.41- Savings and term deposits of Banking and Financial Institutionsduring Global Recession
Interpretation- The above data and graph in terms of savings of these banking and financial institutions Abhyudaya Cooperative, Canara ,Catholic Syrian, Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial DevelopLIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Cooperative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, UcIndia, United and Vijay have been affected.
The reduction of sales and profits of these banking and financial institutions in terms of policies, saving and term deposits. The other factors include falling demand for policies, falling rupee value, rising of inflation and unemployment.
0
50
100
150
200
250
300
Abh
yuda
ya C
oope
rativ
e B
ank
Ltd
Alla
haba
dA
xis
Ba
nk L
imite
dB
ank
Of
Indi
aB
ank
of
Ma
hara
shtr
a
Savings and term deposits Banking and Financial Institutions during
2004
Savings and term deposits
Name of the Banking and
115
Savings and term deposits of Banking and Financial Institutionsduring Global Recession
The above data and graph in terms of savings of these banking and Abhyudaya Cooperative, Allahabad, Axis, BOI
,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra,
operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Cooperative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of
have been affected.
The reduction of sales and profits of these banking and financial institutions in terms of policies, saving and term deposits. The other factors include falling demand for policies,
e value, rising of inflation and unemployment.
Ba
nk o
f M
aha
rash
tra
Ca
nara
Ba
nkC
ath
olic
S
yria
n B
ank
Ce
ntra
l Ba
nk O
f In
dia
Citi
bank
NA
Citi
grou
p P
riva
te B
ank
Citi
zen
Cre
dit
Ba
nkC
orpo
ratio
n B
ank
De
na B
ank
De
utsc
he B
ank
De
velo
pme
nt C
redi
t B
ank
(DC
B)
Exp
ort
Impo
rt B
ank
Of
Indi
aH
DF
C B
ank
Ltd
ICIC
I B
ank
Indi
an
Ove
rse
as
Ba
nkIn
dusi
nd B
ank
Ltd
In
dust
rial D
eve
lop
me
nt B
ank
of
Indi
a L
tdIN
G V
ysa
Ba
nkK
ota
k M
ahi
ndra
Ba
nk L
tdLI
CM
aha
naga
r C
o-ope
rativ
e B
ank
Ltd
Ma
hind
ra F
ina
nce
NA
BA
RD
Nor
th K
ana
ra G
SB
Coo
pera
tive
Ba
nk L
tdO
rient
ial
Ba
nk o
f C
omm
erc
eR
ese
rve
Ba
nk o
f In
dia
Sha
mra
o V
itha
l Co-o
pera
tive
Ba
nk L
tdS
IDB
I
Savings and term deposits Banking and Financial Institutions during Global Recession
2005 2006 2007 2008 2009 2010 2011
Name of the Banking andFinancial Instituions
Savings and term deposits of Banking and Financial Institutions
The above data and graph in terms of savings of these banking and habad, Axis, BOI, Maharashtra,
Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC,
ment, ING Vysa, Kotak Mahindra, operative, Mahindra Finance, NABARD, North Kanara GSB
Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-o, Union Bank Of
The reduction of sales and profits of these banking and financial institutions in terms of policies, saving and term deposits. The other factors include falling demand for policies,
SID
BI
Sou
thIn
dia
Ba
nkS
tate
Ba
nk O
f In
dia
(S
BI)
Syn
dica
te B
ank
Uco
ba
nkU
nion
Ba
nk O
f In
dia
Uni
ted
Ba
nk o
f In
dia
Vija
y B
ank
Savings and term deposits Banking and Financial Institutions during
2011
116
Table: 6.2.39-Remittances/ Foreign currencies of Banking and Financial Institutions during Global Recession
Year-wise 2004 2005 2006
2007 2008 2009 2010 2011 Remittances/ foreign currencies of Banking and Financial Institutions
in Crores
Abhyudaya Cooperative Bank Ltd 17.26 12.4 22.23 18.17 18.17 12.15 15.25 10.16 Allahabad 12.25 10.2 17.44 12.5 22.25 20.21 21.12 23.15 Axis Bank Limited 13.09 8.24 15.55 14 14 14.72 40.34 21 Bank Of India 13.26 9.4 16.44 18.45 18.45 18.23 18.48 19.44 Bank of Maharashtra 7.25 6.4 18.14 11.09 21.09 10.16 14.5 12.5 Canara Bank 8.55 7.7 9.28 8 12 17.26 23.28 20.28 Catholic Syrian Bank 11.6 8.3 22.23 18.17 28.17 12.5 25.25 20.6 Central Bank Of India 7.78 5.33 14.9 6.9 15.9 13.5 18.8 17.9 Citibank NA 7.26 7.7 12.23 8.17 15.17 12.15 15.25 10.16 Citigroup Private Bank 7.25 5.9 17.44 8.25 12.25 10.21 11.12 13.15 Citizen Credit Bank 11.05 6.6 13.09 14.07 8.07 5.08 12.9 14.09 Corporation Bank 8.26 7.78 10.3 9.17 11.17 12.15 13.25 12.16 Dena Bank 12.25 6.78 17.44 15.5 22.25 20.21 21.12 23.15 Deutsche Bank 5.45 3.24 6.23 6.52 7.52 8.25 10.25 8.15 Development Credit Bank (DCB) 9.9 8.24 17.7 12.5 22.5 20.6 25.2 23.5 Export Import Bank Of India 23 14.1 24 21.1 34 39 43 41.55 HDFC Bank Ltd 2.48 1.35 5.09 4.18 7.09 5.15 6.78 6 ICICI Bank 10.1 9 12.1 11.67 13.9 14 16 15 Indian Overseas Bank 1.33 1.55 1.8 1.78 2.5 0.4 1.35 1.25 Indusind Bank Ltd 10.12 9.12 15.15 13.23 25 15.34 25.34 20.12 Industrial Development Bank of India Ltd(IDBI)
Oriential Bank of Commerce 7.74 1.18 9.47 8.25 10.9 7.25 10.25 8.59 Reserve Bank of India 17.26 12.4 22.23 18.17 18.17 12.15 15.25 10.16 Shamrao Vithal Co-operative Bank Ltd 12.25 10.2 17.44 12.5 22.25 20.21 21.12 23.15 SIDBI 13.09 8.24 15.55 14 14 14.72 40.34 21 SouthIndia Bank 13.26 9.4 16.44 18.45 18.45 18.23 18.48 19.44 State Bank Of India (SBI) 7.25 6.4 18.14 11.09 21.09 10.16 14.5 12.5 Syndicate Bank 8.55 7.7 9.28 8 12 17.26 23.28 20.28 Uco bank 11.6 8.3 22.23 18.17 28.17 12.5 25.25 20.6 Union Bank Of India 7.78 5.33 14.9 6.9 15.9 13.5 18.8 17.9 United Bank of India 7.26 7.7 12.23 8.17 15.17 12.15 15.25 10.16 Vijay Bank 7.25 5.9 17.44 8.25 12.25 10.21 11.12 13.15 Source: Collected through Questionnaires and Interview method
117
Figure: 6.2.42- Remittances/ Foreign currencies of Banking and Financial Institutions during Global Recession
Interpretation- The above data and graph depicts the flow of foreign currencies through these banking and financial institutions Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay.
Earlier to the recession there were many tourists to India who would visit religious places, few for holidaying in Goa or Mangalore. Even for business and for attending conferences foreign delegates used to visit India. Even we have non resident Indians staying in abroad who used visit their hometown once in a while. Due to pay cut and laying of workforce during the recession, there was decline of foreign tourists in India which indirectly affects the foreign remittances to the bank.
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Remittances/ Foreign currencies of Banking and Financial Institutions during recession
2004 2005 2006 2007 2008 2009 2010 2011
Remittances/ Foreign currencies
Name of the Banking andFinancial Instituions
118
Table: 6.2.40-Equity of the Banking and Financial Institutions during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Equity of the Banking and
Financial Institutions in Crores Abhyudaya Cooperative Bank Ltd 38.23 30.12 45 43.15 50.12 46.15 50.15 48.25 Allahabad 30.16 28.56 37.15 33.28 38.26 35.16 43.27 40.16 Axis Bank Limited 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25 Bank Of India 32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12 Bank of Maharashtra 33.15 27.25 35.25 32.23 36.1 32.15 41.12 38.17 Canara Bank 26.25 23.18 38.26 30.16 37.15 33.28 36.6 35.52 Catholic Syrian Bank 112.68 45.86 48.04 134.08 56.98 124 152.15 152.67 Central Bank Of India 55.21 53.15 63.45 58.25 77.44 51.22 55.15 52.4 Citibank NA 123.89 110.78 147.78 132 157.14 98.15 125 123.89 Citigroup Private Bank 115 113 148 136 159 124 146 135 Citizen Credit Bank 173.14 167.8 197.14 187.78 200.35 110.78 132.00 123.89 Corporation Bank 33.26 32.5 38.45 38.23 39.44 36.44 40.44 38.48 Dena Bank 34.25 33.5 31.09 30.16 32.15 28.14 42.15 32.15 Deutsche Bank 33.55 26.45 28 27.26 30.28 29.28 33.28 33.28 Development Credit Bank(DCB) 145 123 178 156 189 134 150.23 144 Export Import Bank Of India 32 30.18 42.45 40.15 43.2 37.25 42.2 41.1 HDFC Bank Ltd 32.59 28.25 42.35 40.26 33.15 37.47 50.25 45.2 ICICI Bank 33.5 30.15 42.4 42.15 32.75 35.56 52.24 48.27 Indian Overseas Bank 167.78 112.78 167.09 148.78 158.07 143.09 149 147.89 Indusind Bank Ltd 28.45 25.2 32.52 30.25 38.15 36.23 43.6 40.25 Industrial Development Bank of India Ltd(IDBI)
32.59 28.25 42.35 40.26 33.15 37.47 50.25 45.2
ING Vysa Bank 180.09 179 210.13 198.78 215.78 176.19 229.79 218.78 Kotak Mahindra Bank Ltd 28.54 25 32.52 30.25 38.25 36.23 43.6 40.25 LIC 32.57 28.65 42.35 40.26 33.15 37.47 50.25 45.2 Mahanagar Co-operative Bank Ltd
Oriential Bank of Commerce 30.15 29.34 31.9 31.47 32.59 28.25 32.52 30.25 Reserve Bank of India 38.23 30.12 45 43.15 50.12 46.15 50.15 48.25 Shamrao Vithal Co-operative Bank Ltd
30.16 28.56 37.15 33.28 38.26 35.16 43.27 40.16
SIDBI 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25 SouthIndia Bank 32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12 State Bank Of India (SBI) 33.15 27.25 35.25 32.23 36.1 32.15 41.12 38.17 Syndicate Bank 26.25 23.18 38.26 30.16 37.15 33.28 36.6 35.52 Uco bank 112.68 45.86 48.04 134.08 56.98 124 152.15 152.67 Union Bank Of India 55.21 53.15 63.45 58.25 77.44 51.22 55.15 52.4 United Bank of India 123.89 110.78 147.78 132 157.14 98.15 125 123.89 Vijay Bank 40.2 35.1 53.45 48.15 57.24 31.2 55.1 42.3
Source: Collected through Questionnaires and Interview method
119
Figure: 6.2.43- Equity of the Banking and Financial Institutions during Global recession
Interpretation- From the above data and graph we can analyze the equity of banking and financial institutions Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay.
The fluctuations in the operations of the Banking and Financial sector from 2004-2010 vary mainly due to global recession in 2009 which sent threat flaps to the world. Most of the customers and shareholders became unemployed due to cost cutting and there was huge downfall in the financial market.
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Equity of the Banking and Financial Institutions during Global Recession
2004 2005 2006 2007 2008 2009 2010 2011
Equity
Name of the Banking andFinancial Instituions
120
H0: 1. Performance of the selected Banking and Financial Institutions has not
affected by Global Recession.
Parametric test- T Test
Table: 6.2.41.1- Hypothesis results of Parametric T Test Statistics- Performance of
the selected Banking and financial Institutions has not affected by Global Recession.
T Test Statistics Particulars Table Value=39
Mean Differe
nce
Standard
Deviation
Difference df
Calculated
Statistic T
value at 95% confide
nce level
Tabulated T Value
at 95%
confidence level
Budget of the Banking and Financial Institutions 2.8225 20.27 38 0.88 1.687 Sales of the Banking and Financial Institutions 1.1825 8.53 38 0.86 1.687 Net Profit of the Banking and Financial Institutions 9.5125 74.14 38 0.80 1.687 Taxes paid of the Banking and Financial Institutions 6.32 29.70 38 1.947 1.687 Changes in the number of employees of the Banking and Financial Institutions 75 472.29 38
0.7485
1.687
Total Assets of the Banking and Financial Institutions 6.5 35.87 38 1.2094 1.687 Total Liabilities of the Banking and Financial Institutions 4.75 28.90 38 1.6115 1.687 Investments of the Banking and Financial Institutions 2.42 15.44 38 0.977 1.687 Performance of Banking and Financial Institutions 2.34 15.37 38 0.8425 1.687 Savings and term deposits of Banking and Financial Institutions 2.38 12.79 38
1.256
1.687
Remittances/ Foreign currencies of Banking and Financial Institutions 2.4 14.95 38
1.0125
1.687
Equity of the Banking and Financial Institutions 1.88 33.4 38 0.262 1.687 Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Parametric test of Banking and Financial Institutions Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay are as follows:
Since the calculated Statistic T Value at 5% level of significance less than the Tabulated T value 1.687 for all the parameters -Budget, Sales, Net Profit, Taxes paid, Changes in the number of employees, Assets ,Liabilities, Investments, Performance, Savings, Remittances and Equity. Hence we accept H0 and conclude that performance of the selected banking and financial institutions has not affected by global recession.
121
Non Parametric Test- Chi Square Test
Table: 6.2.41.1.1- Hypothesis results of Non Parametric Chi Square Test Statistics-
Performance of the selected Banking and financial Institutions has not affected by
Global Recession.
Chi Square Test Statistics
Particulars
Calculated Statistic Chi square Value
at 95% confidence
level df
Tabulated Chi square
value at 95%
confidence level
Budget of the Banking and Financial Institutions 0.225 38 22.876 Sales of the Banking and Financial Institutions 0.672 38 22.876 Net Profit of the Banking and Financial Institutions 0.146 38 22.876 Taxes paid of the Banking and Financial Institutions 0.426 38 22.876 Changes in the number of employees of the Banking and Financial Institutions
0.000 38 22.876
Total Assets of the Banking and Financial Institutions 0.397 38 22.876 Total Liabilities of the Banking and Financial Institutions 0.023 38 22.876 Investments of the Banking and Financial Institutions 0.312 38 22.876 Performance of Banking and Financial Institutions 0.348 38 22.876 Savings and term deposits of Banking and Financial Institutions 0.364 38 22.876
Remittances/ Foreign currencies of Banking and Financial Institutions 0.364 38 22.876 Equity of the Banking and Financial Institutions 0.255 38 22.876
Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Parametric test of Banking and Financial Institutions Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay are as follows.
Since the calculated statistic Chi square value at 5% is less than the tabulated chi square value 22.876 for all the parameters Budget, Sales, Net Profit, Taxes paid, Changes in the number of employees, Assets ,Liabilities, Investments, Performance, Savings, Remittances and Equity respectively . We accept H0 and conclude that performance of the selected banking and financial institutions has not affected by global recession.
122
2. To understand the current overall Banking and Financial Institutions situation
and to study that how can it be improved in future?
Table: 6.2.42- Growth of Banking and financial Institutions during Global recession
Name of the Automobile Companies Growth of Banking and Financial Institutions during Global recession Before recession* After Recession**
Abhyudaya Cooperative Bank Ltd 5 5 Allahabad 5 5 Axis Bank Limited 4 2 Bank Of India 5 3 Bank of Maharashtra 5 5 Canara Bank 4 2 Catholic Syrian Bank 2 5 Central Bank Of India 4 5 Citibank NA 5 4 Citigroup Private Bank 2 5 Citizen Credit Bank 5 5 Corporation Bank 2 5 Dena Bank 2 4 Deutsche Bank 5 5 Development Credit Bank(DCB) 5 4 Export Import Bank Of India 4 4 HDFC Bank Ltd 4 2 ICICI Bank 4 4 Indian Overseas Bank 4 3 Indusind Bank Ltd 5 1 Industrial Development Bank of India Ltd(IDBI)
5 4
ING Vysa Bank 3 2 Kotak Mahindra Bank Ltd 5 5 LIC 5 4 Mahanagar Co-operative Bank Ltd 5 4 Mahindra Finance 5 5 NABARD 2 4 North Kanara GSB Cooperative Bank Ltd 2 4 Oriential Bank of Commerce 2 4 Reserve Bank of India 5 4 Shamrao Vithal Co-operative Bank Ltd 5 5 SIDBI 1 2 SouthIndia Bank 5 3 State Bank Of India (SBI) 1 4 Syndicate Bank 4 2 Uco bank 2 5 Union Bank Of India 5 3 United Bank of India 2 2 Vijay Bank 5 2
Source: Collected through Questionnaires and Interview method
*Parameters of Growth Before recession *Parameters of Growth Before recession *Parameters of Growth Before recession *Parameters of Growth Before recession ((((1 stands for Significantly Decreasing, 2 Stands for Attained Break even , 3 stands for No Impact, 4 stands for Fluctuations and 5 stands for Significantly Increasing).
**Parameters of Growth after recession**Parameters of Growth after recession**Parameters of Growth after recession**Parameters of Growth after recession(1stands for Significantly negative impact, 2 stands for Slightly negative impact, 3 stands for No impact, 4 stands for Slightly positive impact and 5 stands for Significantly positive impact)
123
Figure: 6.2.44- Growth of Banking and Financial Institutions before Global recession
Figure: 6.2.45- Growth of Banking and Financial Institutions after Global recession
Interpretation - The above data and graph depicts the growth of Banking and Financial Institutions such as Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB),Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay before and after
recession. Before the recession, these banking and financial institutions Catholic, Citigroup Private, Corporation, and Dena, NABARD, NKGSB Co -operative, Oriential Bank of Commerce, Uco and United had attained break even in terms of growth. The rest of the banking and financial institutions showed no change in terms of growth, showed fluctuations in the growth. Showed significantly decreasing in the growth and significantly increasing in the growth. After recession Most of them had significantly and slightly positive impact on their growth, few of them had significantly and slightly negative impact on their growth and the rest did not show any impact on their growth.
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Growth of Banking and Financial Institutions before Global recession
Growth of Banking and Financial Institutions after Global recession
Significantly negative impact
Slightly negative impact
No Impact
slightly positive impact
Significantly positive impact
Growth after recession
Name of the Banking and FinancialInstitutions
124
Table: 6.2.43- Rates on Home loans of Banking and Financial Institutions affected by Global recession
Name of the Banking and Financial Institutions Rates on Home loans of Banking and Financial Institutions affected by Global recession Before recession* After recession**
Abhyudaya Cooperative Bank Ltd 5 5 Allahabad 5 5 Axis Bank Limited 4 2 Bank Of India 2 2 Bank of Maharashtra 3 5 Canara Bank 5 5 Catholic Syrian Bank 2 5 Central Bank Of India 5 4 Citibank NA 2 2 Citigroup Private Bank 2 3 Citizen Credit Bank 4 3 Corporation Bank 2 1 Dena Bank 5 4 Deutsche Bank 1 3 Development Credit Bank(DCB) 5 4 Export Import Bank Of India 5 3 HDFC Bank Ltd 2 2 ICICI Bank 3 3 Indian Overseas Bank 5 4 Indusind Bank Ltd 2 2 Industrial Development Bank of India Ltd (IDBI) 4 3 ING Vysa Bank 2 2 Kotak Mahindra Bank Ltd 2 2 LIC 4 5 Mahanagar Co-operative Bank Ltd 5 4 Mahindra Finance 5 3 NABARD 5 4 North Kanara GSB Cooperative Bank Ltd 2 1 Oriential Bank of Commerce 2 3 Reserve Bank of India 5 3 Shamrao Vithal Co-operative Bank Ltd 2 3 SIDBI 1 2 SouthIndia Bank 2 3 State Bank Of India (SBI) 2 2 Syndicate Bank 2 2 Uco bank 5 5 Union Bank Of India 5 5 United Bank of India 5 5 Vijay Bank 4 4
Source: Collected through Questionnaires and Interview method
**Parameters of Rates on Home loans of Banking and Financial Institutions before recession (**Parameters of Rates on Home loans of Banking and Financial Institutions before recession (**Parameters of Rates on Home loans of Banking and Financial Institutions before recession (**Parameters of Rates on Home loans of Banking and Financial Institutions before recession ( 1 stands for Significantly decreasing, 2 Stands for Attained Break even , 3 stands for No Impact, 4 stands for Fluctuations and 5 Significantly Increasing.
****Parameters of Rates on Home loans of Banking and Financial Institutions after recession Parameters of Rates on Home loans of Banking and Financial Institutions after recession Parameters of Rates on Home loans of Banking and Financial Institutions after recession Parameters of Rates on Home loans of Banking and Financial Institutions after recession ((((1 stands for Worse Affected, 2 stands for Strongly affected, 3 stands Somewhat affected,4 stands for Badly Affected and 5 stands for Not Affected.
125
Figure: 6.2.46- Rates on Home loans of Banking and Financial Institutions before Global recession
Figure: 6.2.47- Rates on Home loans of Banking and Financial Institutions after Global recession
Interpretation- From the above data and graph we find that most of these banking and financial institutions Abhyudaya Cooperative Bank Ltd, Allahabad, Axis Bank Limited, Bank Of India, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank Of India, Citibank NA, Citigroup Private Bank, Citizen Credit Bank, Corporation Bank, Dena Bank, Deutsche Bank, Development Credit Bank(DCB), Export Import Bank Of India, HDFC Bank Ltd, ICICI Bank, Indian Overseas Bank, Indusind Bank Ltd , Industrial Development Bank of India Ltd, ING Vysa Bank, LIC, Mahanagar Co-operative Bank Ltd, Mahindra Finance, NABARD, North Kanara GSB
Cooperative Bank Ltd, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative Bank Ltd, SIDBI, SouthIndia Bank, State Bank Of India (SBI), Syndicate Bank, Uco bank, Union Bank Of India, United Bank of India and Vijay Bank have their home loans affected after recession. Most of them had worse and badly affected, few of them had strongly and somewhat affected their growth and the rest were not affected by recession. Before recession most of them had significantly increase of rates of Home loans. Only few had attained breakeven and there were fluctuations in the rates of home loans.
0
1
2
3
4
5
6
7
Rates of Home loans of Banking and Financial Institutions before Global
Rates on Home loans of Banking and Financial Institutions after
Global recession
Worse affected Strongly affected
Somewhat affected Badly affectedNot affected
Rates on Home loansafter recession
Name of the Banking and Financial institutions
126
Table: 6.2.44- Rate on Car loans of Banking and Financial Institutions affected by Global recession
Name of the Banking and Financial Institutions
Rate on Car loans of Banking and Financial Institutions affected by Global recession
Before Recession* After Recession** Abhyudaya Cooperative Bank Ltd 5 5 Allahabad 1 5 Axis Bank Limited 4 3 Bank Of India 2 3 Bank of Maharashtra 3 4 Canara Bank 5 5 Catholic Syrian Bank 2 4 Central Bank Of India 5 4 Citibank NA 2 5 Citigroup Private Bank 2 5 Citizen Credit Bank 4 5 Corporation Bank 5 3 Dena Bank 5 3 Deutsche Bank 1 4 Development Credit Bank(DCB) 5 4 Export Import Bank Of India 5 4 HDFC Bank Ltd 2 4 ICICI Bank 3 4 Indian Overseas Bank 5 3 Indusind Bank Ltd 2 4 Industrial Development Bank of India Ltd (IDBI) 5 5
ING Vysa Bank 4 5 Kotak Mahindra Bank Ltd 5 5 LIC 5 4 Mahanagar Co-operative Bank Ltd 5 3 Mahindra Finance 4 3 NABARD 5 4 North Kanara GSB Cooperative Bank Ltd 4 2 Oriential Bank of Commerce 3 4 Reserve Bank of India 5 3 Shamrao Vithal Co-operative Bank Ltd 5 3 SIDBI 3 1 SouthIndia Bank 5 3 State Bank Of India (SBI) 5 3 Syndicate Bank 5 4 Uco bank 5 5 Vijay Bank 5 5
Source: Collected through Questionnaires and Interview method
**Parameters of Rates on Car loans of Banking and **Parameters of Rates on Car loans of Banking and **Parameters of Rates on Car loans of Banking and **Parameters of Rates on Car loans of Banking and Financial Institutions before recession (Financial Institutions before recession (Financial Institutions before recession (Financial Institutions before recession ( 1 stands for Significantly decreasing, 2 Stands for Attained Break even , 3 stands for No Impact, 4 stands for Fluctuations and 5 Significantly Increasing.
****Parameters of Rates on Car loans of Banking and FiParameters of Rates on Car loans of Banking and FiParameters of Rates on Car loans of Banking and FiParameters of Rates on Car loans of Banking and Financial Institutions after recession nancial Institutions after recession nancial Institutions after recession nancial Institutions after recession ((((1 stands for Worse Affected, 2 stands for Strongly affected, 3 stands Somewhat affected,4 stands for Badly Affected and 5 stands for Not Affected.
127
Figure: 6.2.46- Rate on Car loans of Banking and Financial Institutions before Global recession
Figure: 6.2.47- Rate on Car loans of Banking and Financial Institutions after Global recession
Interpretation- From the above data and graph we find that most of these banking and financial institutions Abhyudaya Cooperative Bank Ltd, Allahabad, Axis Bank Limited, Bank Of India, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank Of India, Citibank NA, Citigroup Private Bank, Citizen Credit Bank, Corporation Bank, Dena Bank, Deutsche Bank, Development Credit Bank(DCB), Export Import Bank Of India, HDFC Bank Ltd, ICICI Bank, Indian Overseas Bank, Indusind Bank Ltd , Industrial Development Bank of India Ltd, ING Vysa Bank, Kotak Mahindra Bank Ltd, LIC, Mahanagar Co-operative Bank Ltd,
Mahindra Finance, NABARD, North Kanara GSB Cooperative Bank Ltd, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative Bank Ltd, SIDBI, SouthIndia Bank, State Bank Of India (SBI), Syndicate Bank, Uco bank, Union Bank Of India, United Bank of India and Vijay Bank. have their car loans affected after recession. Most of them had worse and badly affected, few of them had strongly and somewhat affected their growth and the rest were not affected by recession. Before recession most of them had significantly increase of rates of Car loans. Only few had attained breakeven and there were fluctuations in the rates of Car loans
.
0
1
2
3
4
5
6
Rates of Car loans of Banking and Financial Institutions before Global
recession
Sig nificantly decreasingAttained BreakevenNo ImpactFluctuationsSignificantly increasing
Rates of Car loans before recession
Name of the Banking and Financial Institutions
0
1
2
3
4
5
6
Abh
yuda
ya C
oope
rativ
e B
an
k Lt
d
Axi
s B
an
k Li
mite
d
Ba
nk
of M
ah
ara
shtr
a
Ca
thol
ic S
yria
n B
an
k
Citi
ban
k N
A
Citi
zen
Cre
dit B
an
k
Den
a B
an
k
Dev
elop
men
t Cre
dit B
an
k(D
CB
)
HD
FC
Ba
nk
Ltd
Indi
an
Ove
rsea
s B
an
k
Indu
stri
al D
evel
opm
ent
Ba
nk
of I
ndi
a L
td
Kot
ak
Ma
hin
dra
Ba
nk
Ltd
Ma
ha
nag
ar C
o-ope
rativ
e B
an
k Lt
d
NA
BA
RD
Ori
entia
l Ba
nk
of C
omm
erce
Sh
am
rao
Vith
al C
o-ope
rativ
e B
an
k Lt
d
Sou
thIn
dia
Ba
nk
Syn
dica
te B
an
k
Vija
y B
an
k
Rates of Car loans of Banking and Financial Institutions after Global
Table: 6.2.45- Rate on Corporate loans of Banking and Financial Institutions affected by Global recession
Name of the Banking and Financial Institutions Rate on Corporate loans of Banking and Financial Institutions affected by Global recession Before recession* After recession**
Abhyudaya Cooperative Bank Ltd 5 4
Allahabad 5 4
Axis Bank Limited 4 5
Bank Of India 2 4
Bank of Maharashtra 3 1
Canara Bank 5 4
Catholic Syrian Bank 2 4
Central Bank Of India 5 4
Citibank NA 3 5
Citigroup Private Bank 3 4
Citizen Credit Bank 4 4
Corporation Bank 5 5
Dena Bank 5 3
Deutsche Bank 1 1
Development Credit Bank(DCB) 5 3
Export Import Bank Of India 5 4
HDFC Bank Ltd 2 2
ICICI Bank 3 3
Indian Overseas Bank 5 4
Indusind Bank Ltd 2 3
Industrial Development Bank of India Ltd (IDBI) 5 4
ING Vysa Bank 2 4
Kotak Mahindra Bank Ltd 2 5
LIC 4 5
Mahanagar Co-operative Bank Ltd 5 5
Mahindra Finance 5 5
NABARD 5 4
North Kanara GSB Cooperative Bank Ltd 2 3
Oriential Bank of Commerce 2 2
Reserve Bank of India 5 5
Shamrao Vithal Co-operative Bank Ltd 5 4
SIDBI 4 4
SouthIndia Bank 5 4
State Bank Of India (SBI) 5 4
Syndicate Bank 5 4
Uco bank 4 4
Union Bank Of India 2 3
United Bank of India 3 3
Vijay Bank 5 5
Source: Collected through Questionnaires and Interview methods
**Parameters of Rates on Car loans of Banking and Financial Institutions before recession (**Parameters of Rates on Car loans of Banking and Financial Institutions before recession (**Parameters of Rates on Car loans of Banking and Financial Institutions before recession (**Parameters of Rates on Car loans of Banking and Financial Institutions before recession ( 1 stands for Significantly decreasing, 2 Stands for Attained Break even , 3 stands for No Impact, 4 stands for Fluctuations and 5 Significantly Increasing. ****Parameters of Rates on Car loans of Banking and Parameters of Rates on Car loans of Banking and Parameters of Rates on Car loans of Banking and Parameters of Rates on Car loans of Banking and Financial Institutions after recession Financial Institutions after recession Financial Institutions after recession Financial Institutions after recession ((((1 stands for Worse Affected, 2 stands for Strongly affected, 3stands Somewhat affected,4 stands for Badly Affected and 5 stands for Not Affected
Figure: 6.2.50- Rate on Corporate loans of Banking and FinancialInstitutions before Global
Interpretation- From the above data and graph we find that most of these banking and financial institutions Abhyudaya Cooperative Bank Ltd, Allahabad, Axis Bank Limited, Bank Of India, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank Of India, Citibank NA, Citigroup Private Bank, Citizen Credit Bank, Corporation Bank, Dena Bank, Deutsche Bank, Development Credit Bank(DCB), Export Import Bank Of India, HDFC Bank Ltd, ICICI Bank, Indian Overseas Bank, Indusind Bank Ltd , Industrial Development Bank of India Ltd, ING Vysa Bank, Kotak Mahindra Bank Ltd, LIC, Mahanagar Co-operative Bank Ltd, Mahindra Finance, NABARD, North
0
1
2
3
4
5
6
Rate on Corporate loans of Banking and Financial Institutions before
Rate on Corporate loans of Banking and Financial Institutions before Global recession
Figure: 6.2.51- Rate on Corporate loans of Banking and FinancialInstitutions after Global recession
From the above data and graph we find that most of these banking and financial institutions
rative Bank Ltd, Allahabad, Axis Bank Limited, Bank Of India, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank Of India, Citibank NA, Citigroup Private Bank, Citizen Credit Bank, Corporation Bank, Dena Bank, Deutsche
Credit Bank(DCB), Export Import Bank Of India, HDFC Bank Ltd, ICICI Bank, Indian Overseas Bank, Indusind Bank Ltd , Industrial Development Bank of India Ltd, ING Vysa Bank, Kotak Mahindra Bank Ltd,
operative Bank Ltd, ABARD, North
Kanara GSB Cooperative Bank Ltd, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Cooperative Bank Ltd, SIDBI, SouthIndia Bank, State Bank Of India (SBI), Syndicate Bank, Uco bank, Union Bank Of India, United Bank of India anBank had their corporate loans affected after recession. Most of them had worse and badly affected, few of them had strongly and somewhat affected their growth and the rest were not affected by recession. Before recession most of them had significantly increase of rates of corporate loans. Only few had attained breakeven and there were fluctuations in the rates of corporate loans.
Rate on Corporate loans of Banking and Financial Institutions before
Rate on Corporate loans of Banking and Financial Institutions after Global recession
Kanara GSB Cooperative Bank Ltd, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative Bank Ltd, SIDBI, SouthIndia Bank, State Bank Of India (SBI), Syndicate Bank, Uco bank, Union Bank Of India, United Bank of India and Vijay Bank had their corporate loans affected after recession. Most of them had worse and badly affected, few of them had strongly and somewhat affected their growth and the rest were not affected by recession. Before recession most of them
ntly increase of rates of corporate loans. Only few had attained breakeven and there were fluctuations in the rates of corporate loans.
Table: 6.2.46- Number of policies of Banking and Financial Institutions affected by Global recession
Name of the Banking and Financial Institutions
Number of policies of Banking and Financial Institutions affected by Global recession
Before recession* After recession** Abhyudaya Cooperative Bank Ltd 5 1 Allahabad 5 1 Axis Bank Limited 4 4 Bank Of India 4 2 Bank of Maharashtra 4 3 Canara Bank 3 1 Catholic Syrian Bank 2 2 Central Bank Of India 2 1 Citibank NA 1 2 Citigroup Private Bank 1 2 Citizen Credit Bank 4 4 Corporation Bank 4 1 Dena Bank 5 1 Deutsche Bank 5 5 Development Credit Bank(DCB) 4 1 Export Import Bank Of India 3 1 HDFC Bank Ltd 1 2 ICICI Bank 1 3 Indian Overseas Bank 1 1 Indusind Bank Ltd 1 2 Industrial Development Bank of India Ltd (IDBI)
2 1
ING Vysa Bank 2 5 Kotak Mahindra Bank Ltd 3 4 LIC 4 4 Mahanagar Co-operative Bank Ltd 2 1 Mahindra Finance 3 5 NABARD 1 1 North Kanara GSB Cooperative Bank Ltd 1 2 Oriential Bank of Commerce 2 2 Reserve Bank of India 4 5 Shamrao Vithal Co-operative Bank Ltd 4 5 SIDBI 5 5 SouthIndia Bank 1 1 State Bank Of India (SBI) 1 1 Syndicate Bank 5 5 Uco bank 3 3 Union Bank Of India 1 1 United Bank of India 4 4 Vijay Bank 3 2
Source: Collected through Questionnaires and Interview method
**Parameters of Rates on Car loans of Banking and Financial Institutions before **Parameters of Rates on Car loans of Banking and Financial Institutions before **Parameters of Rates on Car loans of Banking and Financial Institutions before **Parameters of Rates on Car loans of Banking and Financial Institutions before recession (recession (recession (recession ( 1 stands for Significantly decreasing, 2 Stands for Attained Break even , 3 stands for No Impact, 4 stands for Fluctuations and 5 Significantly Increasing.
****Parameters of Rates on Car loans of Banking and Financial Institutions after reParameters of Rates on Car loans of Banking and Financial Institutions after reParameters of Rates on Car loans of Banking and Financial Institutions after reParameters of Rates on Car loans of Banking and Financial Institutions after recession cession cession cession ((((1 stands for Worse Affected, 2 stands for Strongly affected, 3 stands Somewhat affected,4 stands for Badly Affected and 5 stands for Not Affected.
131
Figure: 6.2.52-Number of policies of Banking and Financial Institutions before Global recession
Figure: 6.2.53-Number of policies of Banking and Financial Institutions after Global recession
Interpretation- From the above data and graph we find that most of these banking and financial institutions Abhyudaya Cooperative Bank Ltd, Allahabad, Axis Bank Limited, Bank Of India, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank Of India, Citibank NA, Citigroup Private Bank, Citizen Credit Bank, Corporation Bank, Dena Bank, Deutsche Bank, Development Credit Bank(DCB), Export Import Bank Of India, HDFC Bank Ltd, ICICI Bank, Indian Overseas Bank, Indusind Bank Ltd , Industrial Development Bank of India Ltd, ING Vysa Bank, Kotak Mahindra Bank Ltd, LIC, Mahanagar Co-operative Bank Ltd, Mahindra Finance, NABARD, North
Kanara GSB Cooperative Bank Ltd, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative Bank Ltd, SIDBI, SouthIndia Bank, State Bank Of India (SBI), Syndicate Bank, Uco bank, Union Bank Of India, United Bank of India and Vijay Bank have their policies affected by recession. Most of them had worse and badly affected, few of them had strongly and somewhat affected their growth and the rest were not affected by recession. Before recession most of them had significantly increase in number of policies. Only few had attained breakeven and there were fluctuations in number of policies.
0
1
2
3
4
5
6
Abh
yuda
ya C
oope
rativ
e B
ank
Ltd
Axi
s B
ank
Lim
ited
Ba
nk o
f M
aha
rash
tra
Ca
thol
ic
Syr
ian
Ba
nk
Citi
bank
NA
Citi
zen
Cre
dit
Ba
nk
Den
a B
ank
Dev
elop
men
t C
redi
t B
ank
(DC
B)
HD
FC
Ba
nk L
td
Indi
an
Ove
rsea
s B
ank
Indu
stria
l Dev
elop
men
t B
ank
of
Indi
a L
td
Kot
ak
Ma
hind
ra B
ank
Ltd
Ma
hana
gar
Co-o
pera
tive
Ba
nk L
td
NA
BA
RD
Orie
ntia
l Ba
nk o
f C
omm
erce
Sha
mra
o V
itha
l Co-o
pera
tive
Ba
nk L
td
Sou
thIn
dia
Ba
nk
Syn
dica
te B
ank
Uni
on B
ank
Of
Indi
a
Vija
y B
ank
Number of policies of banking and Financial Institutions before Global
recession
Significantly decreasing
Attained break even
No Impact
Fluctuations
Significantly increasing
Number of policie before recession
Name of the Banking and Financial Institutions
0
1
2
3
4
5
6
Abh
yuda
ya C
oope
rativ
e B
ank
Ltd
Axi
s B
ank
Lim
ited
Ba
nk o
f M
aha
rash
tra
Ca
thol
ic
Syr
ian
Ba
nk
Citi
bank
NA
Citi
zen
Cre
dit
Ba
nk
Den
a B
ank
Dev
elop
men
t C
redi
t B
ank
(DC
B)
HD
FC
Ba
nk L
td
Indi
an
Ove
rsea
s B
ank
Indu
stria
l Dev
elop
men
t B
ank
of
Indi
a L
td
Kot
ak
Ma
hind
ra B
ank
Ltd
Ma
hana
gar
Co-o
pera
tive
Ba
nk L
td
NA
BA
RD
Orie
ntia
l Ba
nk o
f C
omm
erce
Sha
mra
o V
itha
l Co-o
pera
tive
Ba
nk L
td
Sou
thIn
dia
Ba
nk
Syn
dica
te B
ank
Uni
on B
ank
Of
Indi
a
Vija
y B
ank
Number of policies of Banking and Financial Institutions after Global
Table: 6.2.47- Role of Branding on Banking and financial Institutions during Global recession
Name of the Banking and financial Institutions
Role of Branding on Banking and financial Institutions during Global recession
Before Recession* After Recession* Abhyudaya Cooperative Bank Ltd 1 1 Allahabad 1 1 Axis Bank Limited 2 1 Bank Of India 1 2 Bank of Maharashtra 1 2 Canara Bank 1 2 Catholic Syrian Bank 1 1 Central Bank Of India 1 1 Citibank NA 2 1 Citigroup Private Bank 1 1 Citizen Credit Bank 1 1 Corporation Bank 1 1 Dena Bank 1 1 Deutsche Bank 1 2 Development Credit Bank(DCB) 1 1 Export Import Bank Of India 2 1 HDFC Bank Ltd 1 1 ICICI Bank 1 1 Indian Overseas Bank 1 1 Indusind Bank Ltd 1 1 Industrial Development Bank of India Ltd (IDBI)
2 1
ING Vysa Bank 1 2 Kotak Mahindra Bank Ltd 1 2 LIC 1 1 Mahanagar Co-operative Bank Ltd 2 1 Mahindra Finance 2 1 NABARD 1 1 North Kanara GSB Cooperative Bank Ltd 1 1 Oriential Bank of Commerce 1 2 Reserve Bank of India 2 1 Shamrao Vithal Co-operative Bank Ltd 2 1 SIDBI 1 1 SouthIndia Bank 1 1 State Bank Of India (SBI) 1 1 Syndicate Bank 1 1 Uco bank 1 1 Union Bank Of India 2 1 United Bank of India 1 1 Vijay Bank 1 1
Source: Collected through Questionnaires and Interview method
*Parameters of Role branding before and after recessionParameters of Role branding before and after recessionParameters of Role branding before and after recessionParameters of Role branding before and after recession ((((1 stands for Yes and 2 stands for No).
Figure: 6.2.54- Role of Branding on Banking and FGlobal recession
Figure: 6.2.55- Role of Branding on Banking and Frecession
Interpretation- The above data and graphs before and after recession indicate that banking and financial institutions Abhyudaya Cooperative Bank Ltd, Allahabad, Axis Bank Limited, Bank Of India, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank Of India, Citibank NA, Citigroup Private Bank, Citizen Credit Bank, Corporation Bank, Dena Bank, Deutsche Bank, Development Credit Bank(DCB), Export Import Bank Of India, HDFC Bank Ltd, ICICI Bank, Indian Overseas Bank, Indusind Bank Ltd , Industrial Development Bank of India Ltd, ING Vysa Bank, Kotak Mahindra Bank Ltd, LIC, Mahanagar CoMahindra Finance, NABARD, North Kanara GSB Cooperative Bank Ltd, Oriential BaCommerce, Reserve Bank of India, Shamrao Vithal CoBank, State Bank Of India (SBI), Syndicate Bank, Uco bank, Union Bank Of India, United Bank of India and Vijay Bank agree strongly that branding plays importancompany.
00.5
11.5
22.5
Abh
yuda
ya C
oope
rativ
e B
an
k Lt
d
Alla
ha
bad
Axi
s B
an
k Li
mite
d
Role of Branding of Banking and Financial Instituions before Global
Name of the Banking and Financial Instituitions
Role of Branding before recession
0
0.5
1
1.5
2
2.5
Abh
yuda
ya C
oope
rativ
e …
Alla
ha
bad
Axi
s B
an
k Li
mite
d
Ba
nk
Of
Indi
a
Ba
nk
of M
ah
ara
shtr
a
Role of Branding of the Banking and financial Institutions after Global Role of Branding after recession
Name of the banking and Financial
133
ole of Branding on Banking and Financial Institutions
ole of Branding on Banking and Financial Institutions
The above data and graphs before and after recession indicate that banking and financial institutions Abhyudaya Cooperative Bank Ltd, Allahabad, Axis Bank Limited, Bank Of
ia, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank Of India, Citibank NA, Citigroup Private Bank, Citizen Credit Bank, Corporation Bank, Dena Bank, Deutsche Bank, Development Credit Bank(DCB), Export Import Bank Of India, HDFC Bank Ltd, ICICI Bank, Indian Overseas Bank, Indusind Bank Ltd , Industrial Development Bank of India Ltd, ING Vysa Bank, Kotak Mahindra Bank Ltd, LIC, Mahanagar Co-operative Bank Ltd, Mahindra Finance, NABARD, North Kanara GSB Cooperative Bank Ltd, Oriential BaCommerce, Reserve Bank of India, Shamrao Vithal Co-operative Bank Ltd, SIDBI, SouthIndia Bank, State Bank Of India (SBI), Syndicate Bank, Uco bank, Union Bank Of India, United Bank of India and Vijay Bank agree strongly that branding plays important role in building a
Axi
s B
an
k Li
mite
d
Ba
nk
Of
Indi
a
Ba
nk
of M
ah
ara
shtr
a
Ca
na
ra B
an
k
Ca
thol
ic S
yria
n B
an
k
Cen
tra
l Ba
nk
Of
Indi
a
Citi
ban
k N
A
Citi
grou
p P
riva
te B
an
k
Citi
zen
Cre
dit B
an
k
Cor
pora
tion
Ba
nk
Den
a B
an
k
Deu
tsch
e B
an
k
Dev
elop
men
t Cre
dit B
an
k(D
CB
)
Exp
ort I
mpo
rt B
an
k O
f In
dia
HD
FC
Ba
nk
Ltd
ICIC
I Ba
nk
Indi
an
Ove
rsea
s B
an
k
Indu
sin
d B
an
k Lt
d
Indu
stri
al D
evel
opm
ent
Ba
nk
of
…
ING
Vys
a B
an
k
Kot
ak
Ma
hin
dra
Ba
nk
Ltd
LIC
Ma
ha
nag
ar C
o-ope
rativ
e B
an
k Lt
d
Ma
hin
dra
Fin
an
ce
NA
BA
RD
Nor
th K
an
ara
GS
B C
oope
rativ
e …
Ori
entia
l Ba
nk
of C
omm
erce
Res
erve
Ba
nk
of I
ndi
a
Sh
am
rao
Vith
al C
o-ope
rativ
e B
an
k …
SID
BI
Sou
thIn
dia
Ba
nk
Role of Branding of Banking and Financial Instituions before Global recession
Yes No
Ba
nk
of M
ah
ara
shtr
a
Ca
na
ra B
an
k
Ca
thol
ic S
yria
n B
an
k
Cen
tra
l Ba
nk
Of
Indi
a
Citi
ban
k N
A
Citi
grou
p P
riva
te B
an
k
Citi
zen
Cre
dit B
an
k
Cor
pora
tion
Ba
nk
Den
a B
an
k
Deu
tsch
e B
an
k
Dev
elop
men
t Cre
dit …
Exp
ort I
mpo
rt B
an
k O
f In
dia
HD
FC
Ba
nk
Ltd
ICIC
I Ba
nk
Indi
an
Ove
rsea
s B
an
k
Indu
sin
d B
an
k Lt
d
Indu
stri
al D
evel
opm
ent …
ING
Vys
a B
an
k
Kot
ak
Ma
hin
dra
Ba
nk
Ltd
LIC
Ma
ha
nag
ar C
o-ope
rativ
e …
Ma
hin
dra
Fin
an
ce
NA
BA
RD
Nor
th K
an
ara
GS
B
…
Ori
entia
l Ba
nk
of C
omm
erce
Res
erve
Ba
nk
of I
ndi
a
Sh
am
rao
Vith
al C
o-…
SID
BI
Sou
thIn
dia
Ba
nk
Role of Branding of the Banking and financial Institutions after Global recession
yes No
inancial Institutions before
inancial Institutions after Global
The above data and graphs before and after recession indicate that banking and financial institutions Abhyudaya Cooperative Bank Ltd, Allahabad, Axis Bank Limited, Bank Of
ia, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank Of India, Citibank NA, Citigroup Private Bank, Citizen Credit Bank, Corporation Bank, Dena Bank, Deutsche Bank, Development Credit Bank(DCB), Export Import Bank Of India, HDFC Bank Ltd, ICICI Bank, Indian Overseas Bank, Indusind Bank Ltd , Industrial Development Bank of
operative Bank Ltd, Mahindra Finance, NABARD, North Kanara GSB Cooperative Bank Ltd, Oriential Bank of
operative Bank Ltd, SIDBI, SouthIndia Bank, State Bank Of India (SBI), Syndicate Bank, Uco bank, Union Bank Of India, United Bank
t role in building a
Sou
thIn
dia
Ba
nk
Sta
te B
an
k O
f In
dia
(S
BI)
Syn
dica
te B
an
k
Uco
ba
nk
Un
ion
Ba
nk
Of I
ndi
a
Un
ited
Ba
nk
of I
ndi
a
Vija
y B
an
k
Role of Branding of Banking and Financial Instituions before Global
Sou
thIn
dia
Ba
nk
Sta
te B
an
k O
f In
dia
(S
BI)
Syn
dica
te B
an
k
Uco
ba
nk
Un
ion
Ba
nk
Of I
ndi
a
Un
ited
Ba
nk
of I
ndi
a
Vija
y B
an
k
Role of Branding of the Banking and financial Institutions after Global
134
Table: 6.2.48- Role of Media on Banking and financial Institutions during Global recession
Source: Collected through Questionnaires and Interview method
* Parameters of Role branding before and after recessionParameters of Role branding before and after recessionParameters of Role branding before and after recessionParameters of Role branding before and after recession ((((1 stands for Yes and 2 stands for No)
Name of the Banking and financial Institutions Role of Media on Banking and financial Institutions during Global recession
Before Recession* After Recession* Abhyudaya Cooperative Bank Ltd 1 2 Allahabad 1 2 Axis Bank Limited 1 1 Bank Of India 2 1 Bank of Maharashtra 2 1 Canara Bank 1 2 Catholic Syrian Bank 2 1 Central Bank Of India 2 1 Citibank NA 1 2 Citigroup Private Bank 1 1 Citizen Credit Bank 1 1 Corporation Bank 1 1 Dena Bank 1 1 Deutsche Bank 1 1 Development Credit Bank(DCB) 1 2 Export Import Bank Of India 2 1 HDFC Bank Ltd 1 1 ICICI Bank 2 1 Indian Overseas Bank 1 2 Indusind Bank Ltd 2 1 Industrial Development Bank of India Ltd (IDBI) 1 1 ING Vysa Bank 1 2 Kotak Mahindra Bank Ltd 1 1 LIC 1 1 Mahanagar Co-operative Bank Ltd 1 1 Mahindra Finance 1 1 NABARD 1 1 North Kanara GSB Cooperative Bank Ltd 1 1 Oriential Bank of Commerce 1 1 Reserve Bank of India 1 1 Shamrao Vithal Co-operative Bank Ltd 1 1 SIDBI1 1 1 SouthIndia Bank 1 1 State Bank Of India (SBI) 1 1 Syndicate Bank 1 1 Uco bank 1 1 Union Bank Of India 1 1 United Bank of India 2 1 Vijay Bank 1 1
135
Figure: 6.2.56- Role of Media on Banking and Financial Institution before Global recession
Figure: 6.2.57- Role of Media on Banking and Financial Institutions after Global recession
Interpretation- The above data and graphs indicate that banking and financial institutions Banks of Abhyudaya Cooperative Bank Ltd, Allahabad, Axis Bank Limited, Bank Of India, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank Of India, Citibank NA, Citigroup Private Bank, Citizen Credit Bank, Corporation Bank, Dena Bank, Deutsche Bank, Development Credit Bank(DCB), Export Import Bank Of India, HDFC Bank Ltd, ICICI Bank, Indian Overseas Bank, Indusind Bank Ltd , Industrial Development Bank of India Ltd, ING Vysa Bank, Kotak Mahindra Bank Ltd, LIC, Mahanagar Co-operative Bank Ltd, Mahindra Finance, NABARD, North Kanara GSB Cooperative Bank Ltd, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative Bank Ltd, SIDBI, SouthIndia Bank, State Bank Of India (SBI), Syndicate Bank, Uco bank, Union Bank Of India, United Bank of India and Vijay Bank agree strongly that Media plays an important role in building the brand image after recession. Most of the Banking and financial Institutions were taking help of Media before recession to promote their products at a small scale level but after recession it became a necessity to advertise in media in order to sustain their position in the market.
0
1
2
3
Role of Media of Banking and Financial Instituitionsbefore Global recession
Yes No
Role of Media before recession
Name of the Banking and Financial Instituitions
0
0.5
1
1.5
2
2.5
Role of Media Banking and Financial Instituitionsafter Global recession
Yes No
Role of Media after recession
Name of the Banking and Financial Instituitions
136
Table: 6.2.49- Challenges faced by the Banking and financial Institutions during Global recession
Name of the Banking and financial Institutions
Challenges faced by Banking and financial Institutions during Global recession
Rationalizing Personnel
costs
Debt restructuri
ng
Cost savings
measures
Intensifying
Alliances
Budget
reduction Abhyudaya Cooperative Bank Ltd 1 2 3 4 5
Allahabad 1 2 0 4 5 Axis Bank Limited 1 2 3 4 0 Bank Of India 1 2 3 4 5 Bank of Maharashtra 1 0 3 4 5 Canara Bank 1 2 3 4 5 Catholic Syrian Bank 1 0 3 4 5 Central Bank Of India 1 2 3 4 5 Citibank NA 1 0 0 0 5 Citigroup Private Bank 1 2 3 4 5 Citizen Credit Bank 1 2 0 4 5 Corporation Bank 1 2 3 4 5 Dena Bank 1 2 3 4 5 Deutsche Bank 1 2 3 4 5 Development Credit Bank(DCB) 1 2 3 4 5 Export Import Bank Of India 1 2 3 4 5 HDFC Bank Ltd 1 2 3 4 5 ICICI Bank 1 2 3 4 5 Indian Overseas Bank 1 2 3 4 5 Indusind Bank Ltd 1 2 3 4 5 Industrial Development Bank of India Ltd
1 2 3 4 5 ING Vysa Bank 1 2 3 4 5 Kotak Mahindra Bank Ltd 0 2 3 4 5 LIC 1 2 0 4 5 Mahanagar Co-operative Bank Ltd
1 2 3 4 5 Oriential Bank of Commerce 1 2 3 4 5 Reserve Bank of India 1 2 3 4 5 Shamrao Vithal Co-operative Bank Ltd
1 2 0 4 5 SIDBI 1 2 3 4 0 SouthIndia Bank 1 2 3 4 5 State Bank Of India (SBI) 1 0 3 4 5 Syndicate Bank 1 2 3 4 5 Uco bank 1 0 3 4 5 Union Bank Of India 1 0 3 0 5 United Bank of India 1 2 0 4 5 Vijay Bank 0 0 3 4 5
Source: Collected through Questionnaires and Interview Method
137
Figure: 6.2.58- Challenges faced by the Banking and Financial Institutions during Global recession
Interpretation- From the above data and graph the banking and financial institutions Abhyudaya Cooperative Bank Ltd, Allahabad, Axis Bank Limited, Bank Of India, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank Of India, Citibank NA, Citigroup Private Bank, Citizen Credit Bank, Corporation Bank, Dena Bank, Deutsche Bank, Development Credit Bank(DCB), Export Import Bank Of India, HDFC Bank Ltd, ICICI Bank, Indian Overseas Bank, Indusind Bank Ltd , Industrial Development Bank of India Ltd, ING
Vysa Bank, Kotak Mahindra Bank Ltd, LIC, Mahanagar Co-operative Bank Ltd, Mahindra Finance, NABARD, North Kanara GSB Cooperative Bank Ltd, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative Bank Ltd, SIDBI, SouthIndia Bank, State Bank Of India (SBI), Syndicate Bank, Uco bank, Union Bank Of India, United Bank of India and Vijay Bank face challenges in terms of Rationalizing Personnel costs, Debt restructuring, Cost savings measures, and Intensifying Alliances and Budget reductions.
02468
10121416
Abh
yuda
ya C
oo
pera
tive
Ban
k Lt
d
Alla
haba
d
Axi
s B
ank
Lim
ited
Ban
k O
f Ind
ia
Ban
k o
f Mah
aras
htra
Can
ara
Ban
k
Cat
holic
S
yria
n B
ank
Cen
tral
Ban
k O
f Ind
ia
Citi
bank
NA
Citi
gro
up P
rivat
e B
ank
Citi
zen
Cre
dit
Ban
k
Co
rpo
ratio
n B
ank
Den
a B
ank
Deu
tsch
e B
ank
Dev
elo
pmen
t C
redi
t B
ank(
DC
B)
Exp
ort
Impo
rt B
ank
Of I
ndia
HD
FC
Ban
k Lt
d
ICIC
I Ban
k
Indi
an O
vers
eas
Ban
k
Indu
sind
Ban
k Lt
d
Indu
stria
l Dev
elo
pme
nt B
ank
of I
ndia
Ltd
ING
Vys
a B
ank
Ko
tak
Mah
indr
a B
ank
Ltd
LIC
Mah
anag
ar C
o-ope
rativ
e B
ank
Ltd
Mah
indr
a F
ina
nce
NA
BA
RD
No
rth
Kan
ara
GS
B C
oo
pera
tive
Ban
k Lt
d
Orie
ntia
l Ban
k o
f Co
mm
erce
Res
erve
Ban
k o
f Ind
ia
Sha
mra
o V
ithal
Co-o
pera
tive
Ban
k Lt
d
SID
BI
So
uthI
ndia
Ban
k
Sta
te B
ank
Of
Indi
a (S
BI)
Syn
dica
te B
ank
Uco
ban
k
Uni
on
Ban
k O
f Ind
ia
Uni
ted
Ban
k o
f Ind
ia
Vija
y B
ank
Challenges faced by the Banking and financial Institutions during Global recession
Rationalizing Personnel costsDebt restructuring
Cost savings measures Intensifying Alliances
Budget reductions
Challenges
Name of the banking and Financial Institutions
138
H0: 2. There is no considerable difference in the development of banking and
Financial Institutions during the recession period.
Parametric Test- T- test
Table: 6.2.50.1- Hypothesis Results of Parametric T test Statistics - There is no
considerable difference in development of banking and Financial Institutions during
the recession period.
T- test Statistics
Particulars Test Value = 39
Mean Differen
ce
Standard
Deviation
Difference df
Calculated
Statistic T Value at 95% confidence level
Tabulated T Value
at 95% confide
nce level
Growth of Banking and financial Institutions 0.102 1.83 38 0.35 1.687 Rate on Home loans of Banking and Financial Institutions 0.128 1.080 38
0.73
1.687
Rate on Car loans of Banking and Financial Institutions 0.081 1.69 38
0.3
1.687
Rate on Corporate loans of Banking and Financial Institutions 0.051 1.21 38
0.26
1.687
Number of policies of Banking and Financial Institutions 0.35 1.64 38
1.34
1.687
Role of Branding on Banking and financial Institutions 0.05 0.62 38
0.5
1.687
Role of Media on Banking and financial Institutions 0.25 0.62 38
0.25
1.687
Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Parametric T Test of these banking and financial institutions Banks of Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay are as follows.
Since the calculated Statistic T value at 5% level of significance is less than the Tabulated T value 1.687 for all the parameters Growth of banking and financial institutions, Rate on home loans, Rate on car loans, Rate on corporate loans, Number of
139
policies, Role of branding, Role of Media before and after Global recession and Challenges faced . Hence we accept H0 and conclude that there is no considerable difference in the development of Banking and Financial Institutions during the recession period.
Non parametric test- Chi square test
Table: 6.2.50.1.1- Hypothesis Results of Non Parametric Chi square test Statistics-
There is no considerable difference in the development of banking and Financial
Institutions during the recession period.
Chi square test Statistics
Particulars
Test Value = 39 Calculated
Statistic Chi square Value at 95% confidence
level df
Tabulated Chi square
Value at 95% confidence
level Growth of Banking and financial Institutions 0.1092 38 22.876 Rate on Home loans of Banking and Financial Institutions 0.9999 38 22.876 Rate on Car loans of Banking and Financial Institutions 0.642 38 22.876 Rate on Corporate loans of Banking and Financial Institutions 0.998 38 22.876 Number of policies of Banking and Financial Institutions 0.733 38 22.876 Role of Branding on Banking and financial Institutions 0.097 38 22.876 Role of Media on Banking and financial Institutions 0.024 38 22.876
Source: Collected through Questionnaires and Interview method
Interpretation - The hypothesis results of Non parametric test of these banking and financial institutions Banks of Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay are as follows:
Since the Calculated statistic Chi square value at 5% level of significance is less than the Tabulated Chi square value 22.876 for all the parameters Growth of banking and financial institutions, Rate on home loans, Rate on car loans, Rate on corporate loans, Number of policies, Role of branding, Role of Media before and after Global recession and Challenges faced . Hence we accept H0 and conclude that there is no considerable difference in the development of Banking and Financial Institutions during the recession period.
140
3. To take a stock of Government policies to know its effect on recession.
Table: 6.2.51-Impact of budgetary policies on Banking and Financial Institutions during Global Recession
Name of the Banking and financial Institutions
Impact of budgetary policies on Banking and Financial Institutions during Global Recession Before recession* After Recession*
Abhyudaya Cooperative Bank Ltd 2 1 Allahabad 1 1 Axis Bank Limited 1 1 Bank Of India 1 1 Bank of Maharashtra 1 1 Canara Bank 2 2 Catholic Syrian Bank 1 1 Central Bank Of India 1 2 Citibank NA 1 2 Citigroup Private Bank 1 1 Citizen Credit Bank 2 1 Corporation Bank 2 1 Dena Bank 1 2 Deutsche Bank 1 2 Development Credit Bank(DCB) 2 1 Export Import Bank Of India 1 1 HDFC Bank Ltd 2 1 ICICI Bank 1 1 Indian Overseas Bank 2 2 Indusind Bank Ltd 1 2 Industrial Development Bank of India Ltd(IDBI)
1 2
ING Vysa Bank 2 1 Kotak Mahindra Bank Ltd 2 1 LIC 2 1 Mahanagar Co-operative Bank Ltd 2 1 Mahindra Finance 1 1 NABARD 1 1 North Kanara GSB Cooperative Bank Ltd 1 1 Oriential Bank of Commerce 1 1 Reserve Bank of India 2 1 Shamrao Vithal Co-operative Bank Ltd 1 1 SIDBI 1 1 SouthIndia Bank 1 1 State Bank Of India (SBI) 1 1 Syndicate Bank 1 2 Uco bank 1 1 Union Bank Of India 1 2 United Bank of India 2 2 Vijay Bank 1 1
Source: Collected through Questionnaires and Interview method
*Parameters Parameters Parameters Parameters Impact of budgetary policies on Banking and Financial Institutions before and after recession Impact of budgetary policies on Banking and Financial Institutions before and after recession Impact of budgetary policies on Banking and Financial Institutions before and after recession Impact of budgetary policies on Banking and Financial Institutions before and after recession (1 stands for Yes and 2 stands for No).
141
Figure: 6.2.59- Impact of Budgetary policies on Banking and Financial Institutions before Global recession
Figure: 6.2.60- Impact of Budgetary policies on Banking and Financial Institutions after Global recession
Interpretation- The above data and graph shows the impact of budget before and after recession on these banking and financial institutions Abhyudaya Cooperative Bank Ltd, Allahabad, Axis Bank Limited, Bank Of India, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank Of India, Citibank NA, Citigroup Private Bank, Citizen Credit Bank, Corporation Bank, Dena Bank, Deutsche Bank, Development Credit Bank(DCB), Export Import Bank Of India, HDFC Bank Ltd, ICICI Bank, Indian Overseas Bank Indusind Bank Ltd , Industrial Development Bank of India Ltd, ING Vysa Bank, Kotak Mahindra Bank Ltd, LIC, Mahanagar Co-operative Bank Ltd, Mahindra Finance, NABARD, North Kanara GSB Cooperative Bank Ltd, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative Bank Ltd, SIDBI, SouthIndia Bank, State Bank Of
India (SBI),Syndicate Bank, Uco bank, Union Bank Of India, United Bank of India and Vijay Bank. These banks agree that the budgetary policies of government have impact on their budget. Before recession, the Abhyudaya Cooperative, Canara Bank, Citizen Credit, Corporation, HDFC, Indian Overseas Industrial Development ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative Bank Ltd, and Reserve Bank of India were not affected by the budgetary policies. After recession the Canara Bank,Central Bank Of India Citibank NA, Dena Bank, Deutsche Bank Indian Overseas Bank, Indusind Bank Ltd, Industrial Development Bank of India Ltd, Syndicate Bank Union Bank and United Bank of India were not affected by the budgetary policies.
0
0.5
1
1.5
2
2.5
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ya C
oo
pera
tive
Ban
k Lt
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xis
Ban
k Li
mite
dB
ank
of M
ahar
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atho
lic
Syr
ian
Ban
kC
itiba
nk N
AC
itize
n C
redi
t B
ank
Den
a B
ank
Dev
elo
pmen
t C
redi
t B
ank(
DC
B)
HD
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Ban
k Lt
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dian
Ove
rsea
s B
ank
Indu
stria
l Dev
elo
pme
nt B
ank
of I
ndia
Ltd
Ko
tak
Mah
indr
a B
ank
Ltd
Mah
anag
ar C
o-ope
rativ
e B
ank
Ltd
NA
BA
RD
Orie
ntia
l Ban
k o
f Co
mm
erce
Sha
mra
o V
ithal
Co-o
pera
tive
Ban
k Lt
dS
out
hInd
ia B
ank
Syn
dica
te B
ank
Uni
on
Ban
k O
f Ind
iaV
ijay
Ban
k
Impact of budgetary policies on Banking and Financial Institutions
before Global recession
yes
No
Impact of budgetary policies before recession
Name of Banking and Financial Institutions
0
0.5
1
1.5
2
2.5
Abh
yuda
ya C
oo
pera
tive
Ban
k Lt
dA
xis
Ban
k Li
mite
d
Ban
k o
f Mah
aras
htra
Cat
holic
S
yria
n B
ank
Citi
bank
NA
Citi
zen
Cre
dit
Ban
k
Den
a B
ank
Dev
elo
pmen
t C
redi
t B
ank(
DC
B)
HD
FC
Ban
k Lt
dIn
dian
Ove
rsea
s B
ank
Indu
stria
l Dev
elo
pme
nt B
ank
of
…
Ko
tak
Mah
indr
a B
ank
Ltd
Mah
anag
ar C
o-ope
rativ
e B
ank
Ltd
NA
BA
RD
Orie
ntia
l Ban
k o
f Co
mm
erce
Sha
mra
o V
ithal
Co-o
pera
tive
Ban
k …S
out
hInd
ia B
ank
Syn
dica
te B
ank
Uni
on
Ban
k O
f Ind
ia
Vija
y B
ank
Impact of Budgetary policies on Banking and Financial Institutions
after Global recession
Yes
No
Impact of Budgetary policies after recession
Name of the Banking and Financial Institutions
142
Table: 6.2.52-Impact of Global Recession on new projects of Banking and Financial Institutions
Name of the Banking and financial Institutions Yes No Abhyudaya Cooperative Bank Ltd 0 2 Allahabad 1 0 Axis Bank Limited 1 0 Bank Of India 1 0 Bank of Maharashtra 0 2 Canara Bank 1 0 Catholic Syrian Bank 1 0 Central Bank Of India 1 0 Citibank NA 1 0 Citigroup Private Bank 1 0 Citizen Credit Bank 1 0 Corporation Bank 0 2 Dena Bank 1 0 Deutsche Bank 1 0 Development Credit Bank(DCB) 0 2 Export Import Bank Of India 1 0 HDFC Bank Ltd 1 0 ICICI Bank 1 0 Indian Overseas Bank 0 2 Indusind Bank Ltd 1 0 Industrial Development Bank of India Ltd(IDBI) 1 0 ING Vysa Bank 0 2 Kotak Mahindra Bank Ltd 1 0 LIC 1 0 Mahanagar Co-operative Bank Ltd 1 0 Mahindra Finance 1 0 NABARD 1 0 North Kanara GSB Cooperative Bank Ltd 1 0 Oriential Bank of Commerce 1 0 Reserve Bank of India 1 0 Shamrao Vithal Co-operative Bank Ltd 1 0 SIDBI 1 0 SouthIndia Bank 1 0 State Bank Of India (SBI) 1 0 Syndicate Bank 1 0 Uco bank 0 2 Union Bank Of India 1 0 United Bank of India 1 0 Vijay Bank 0 2
Source: Collected through Questionnaires and Interview method
Parameters Parameters Parameters Parameters Impact of Global Recession on Impact of Global Recession on Impact of Global Recession on Impact of Global Recession on new projects of new projects of new projects of new projects of Banking and financial institutions Banking and financial institutions Banking and financial institutions Banking and financial institutions (1 stands for Yes and 2 stands for No).
143
Figure: 6.2.61- Impact of Global Recession on new projects of Banking and Financial Institutions
Interpretation- From the above data and graph we can analyze that the banking and Financial institutions Abhyudaya Cooperative Bank Ltd, Allahabad, Axis Bank Limited, Bank Of India, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank Of India, Citibank NA, Citigroup Private Bank, Citizen Credit Bank, Corporation Bank, Dena Bank, Deutsche Bank, Development Credit Bank(DCB), Export Import Bank Of India, HDFC Bank Ltd, ICICI Bank, Indian Overseas Bank Indusind Bank Ltd , Industrial Development Bank of India Ltd, ING Vysa Bank, Kotak Mahindra Bank Ltd, LIC, Mahanagar Co-operative Bank Ltd, Mahindra Finance, NABARD, North Kanara GSB Cooperative Bank Ltd, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-
operative Bank Ltd, SIDBI, SouthIndia Bank, State Bank Of India (SBI),Syndicate Bank, Uco bank, Union Bank Of India, United Bank of India and Vijay Bank had their future projects postponed due to the slowdown of the economy.
The Abhyudaya Cooperative Bank Ltd, Bank of Maharashtra, Corporation Bank, Development Credit Bank (DCB), Indian Overseas Bank, ING Vysa Bank, Uco bank, and Vijay Bank did not have any impact of recession on their future projects.
0
0.5
1
1.5
2
2.5
Abh
yuda
ya C
oo
pera
tive
Ban
k Lt
dA
llaha
bad
Axi
s B
ank
Lim
ited
Ban
k O
f Ind
iaB
ank
of M
ahar
asht
raC
anar
a B
ank
Cat
holic
S
yria
n B
ank
Cen
tral
Ban
k O
f Ind
iaC
itiba
nk N
AC
itigr
oup
Priv
ate
Ban
kC
itize
n C
redi
t B
ank
Co
rpo
ratio
n B
ank
Den
a B
ank
Deu
tsch
e B
ank
Dev
elo
pmen
t C
redi
t B
ank(
DC
B)
Exp
ort
Impo
rt B
ank
Of I
ndia
HD
FC
Ban
k Lt
dIC
ICI B
ank
Indi
an O
vers
eas
Ban
kIn
dusi
nd B
ank
Ltd
Indu
stria
l Dev
elo
pme
nt B
ank
of I
ndia
Ltd
ING
Vys
a B
ank
Ko
tak
Mah
indr
a B
ank
Ltd
LIC
Mah
anag
ar C
o-ope
rativ
e B
ank
Ltd
Mah
indr
a F
ina
nce
NA
BA
RD
No
rth
Kan
ara
GS
B C
oo
pera
tive
Ban
k Lt
dO
rient
ial B
ank
of C
om
mer
ceR
eser
ve B
ank
of I
ndia
Sha
mra
o V
ithal
Co-o
pera
tive
Ban
k Lt
dS
IDB
IS
out
hInd
ia B
ank
Sta
te B
ank
Of
Indi
a (S
BI)
Syn
dica
te B
ank
Uco
ban
kU
nio
n B
ank
Of I
ndia
Uni
ted
Ban
k o
f Ind
iaV
ijay
Ban
k
Impact of Global Recession on new projects of Banking and Financial Institutions
Yes No
Impact of Global Recession on new projects
Name of the Banking and Financial Institutions
144
Table: 6.2.53- Risk of second recession on Banking and Financial Institutions
Name of the Banking and financial Institutions Yes No Abhyudaya Cooperative Bank Ltd 1 0 Allahabad 1 0 Axis Bank Limited 1 0 Bank Of India 0 2 Bank of Maharashtra 1 0 Canara Bank 0 2 Catholic Syrian Bank 1 0 Central Bank Of India 0 2 Citibank NA 1 0 Citigroup Private Bank 0 2 Citizen Credit Bank 1 0 Corporation Bank 1 0 Dena Bank 1 0 Deutsche Bank 1 0 Development Credit Bank(DCB) 1 0 Export Import Bank Of India 1 0 HDFC Bank Ltd 1 0 ICICI Bank 1 0 Indian Overseas Bank 1 0 Indusind Bank Ltd 1 0 Industrial Development Bank of India Ltd(IDBI) 1 0 ING Vysa Bank 0 2 Kotak Mahindra Bank Ltd 1 0 LIC 1 0 Mahanagar Co-operative Bank Ltd 1 0 Mahindra Finance 0 2 NABARD 1 0 North Kanara GSB Cooperative Bank Ltd 1 0 Oriential Bank of Commerce 0 2 Reserve Bank of India 1 0 Shamrao Vithal Co-operative Bank Ltd 1 0 SIDBI 1 0 SouthIndia Bank 0 2 State Bank Of India (SBI) 1 0 Syndicate Bank 1 0 Uco bank 1 0 Union Bank Of India 0 2 United Bank of India 1 0 Vijay Bank 0 2
Source: Collected through Questionnaires and Interview method
*Parameters Parameters Parameters Parameters Risk of second recession onRisk of second recession onRisk of second recession onRisk of second recession on Banking and Financial Institutions (Banking and Financial Institutions (Banking and Financial Institutions (Banking and Financial Institutions (1 stands for Yes and 2 stands for
No).
145
Figure: 6.2.62- Risk of Second Recession on Banking and Financial Institutions
Interpretation- The above data and graph give a picture that most of these banking and financial institutions Abhyudaya Cooperative Bank Ltd, Allahabad, Axis Bank Limited, Bank of Maharashtra, Catholic Syrian Bank, Citibank NA, Citizen Credit Bank, Corporation Bank, Dena Bank, Deutsche Bank, Development Credit Bank(DCB), Export Import Bank Of India, HDFC Bank Ltd, ICICI Bank, Indian Overseas Bank, Indusind Bank Ltd , Industrial Development Bank of India Ltd, Kotak Mahindra Bank Ltd, LIC, Mahanagar Co-operative Bank Ltd, Mahindra Finance, NABARD, North Kanara GSB Cooperative Bank Ltd, Reserve Bank of India, Shamrao Vithal Co-operative Bank Ltd, SIDBI, State Bank Of India (SBI), Syndicate Bank, Uco bank, United Bank of India and feel that there is risk of having second recession.
0
0.5
1
1.5
2
2.5
Abh
yuda
ya C
oope
rativ
e B
ank
Ltd
Alla
haba
dA
xis
Ba
nk L
imite
dB
ank
Of
Indi
aB
ank
of
Ma
hara
shtr
aC
ana
ra B
ank
Ca
thol
ic
Syr
ian
Ba
nkC
ent
ral B
ank
Of
Indi
aC
itiba
nk N
AC
itigr
oup
Priv
ate
Ba
nkC
itize
n C
redi
t B
ank
Cor
pora
tion
Ba
nkD
ena
Ba
nkD
eut
sche
Ba
nkD
eve
lopm
ent
Cre
dit
Ba
nk(D
CB
)E
xpor
t Im
port
Ba
nk O
f In
dia
HD
FC
Ba
nk L
tdIC
ICI
Ba
nkIn
dia
n O
vers
ea
s B
ank
Indu
sind
Ba
nk L
td
Indu
stria
l De
velo
pm
ent
Ba
nk o
f In
dia
Ltd
ING
Vys
a B
ank
Kot
ak
Ma
hind
ra B
ank
Ltd
LIC
Ma
hana
gar
Co-o
pera
tive
Ba
nk L
tdM
ahi
ndra
Fin
anc
eN
AB
AR
DN
orth
Ka
nara
GS
B C
oope
rativ
e B
ank
Ltd
Orie
ntia
l B
ank
of
Com
me
rce
Re
serv
e B
ank
of
Indi
aS
ham
rao
Vith
al C
o-ope
rativ
e B
ank
Ltd
SID
BI
Sou
thIn
dia
Ba
nkS
tate
Ba
nk O
f In
dia
(S
BI)
Syn
dica
te B
ank
Uco
ba
nkU
nion
Ba
nk O
f In
dia
Uni
ted
Ba
nk o
f In
dia
Vija
y B
ank
Risk of Second Recession on Banking and Financial Institutions
Yes No
Risk of Second Recession
Name of the Banking and Financial Instiututions
146
H0: 3. There is no impact of Government Policies to minimize the effect of Global
Recession on Indian Banking and Financial Institutions.
Parametric test-T test
Table: 6.2.54.1- Hypothesis Results of Parametric T test Statistics- There is no impact
of Government Policies to minimize the effect of Global Recession on Indian Banking and
Financial Institutions.
T test Statistics Particulars Test Value = 39
Mean Differe
nce
Standard Deviation Difference Df
Calculated Statistic T
value at 95%
confidence level
Tabulated T Value at
95% confidence
level
Impact of Budgetary Policies on Banking and Financial Institutions 0.0513 0.20138 38
0.46622
1.687
Impact of Global Recession on new projects of Banking and Financial Institutions 0.3846 1.22723 38
1.95725
1.687
Risk of second recession on Banking and Financial Institutions 0.3846 1.20579 38
1.99161
1.687
Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Parametric T Test of the banking and financial institutions Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay are as follows:
Since the calculated Statistic T value at 5% level of significance is less than the Tabulated T value 1.687 for all the parameters Impact of budget, Impact on future projects and Risk of second recession. Hence we accept H0 and conclude that there is no impact of Government Policies to minimize the effect of Global Recession on Indian Banking and Financial Institutions.
147
Non Parametric Test- Chi-Square Test
Table: 6.2.54.1.1- Hypothesis Results of Non Parametric Chi square test - Chi
square test Statistics- There is no impact of Government Policies to minimize the
effect of Global Recession on Indian banking and Financial Institutions
Chi square test Statistics
Particulars Test Value = 39
Calculated Statistic Chi
square Value at 95% confidence
level df
Tabulated Chi square value at 95% confidence
level Impact of Budgetary Policies on Banking and Financial Institutions during recession
0.999870149
38
22.876
Source: Collected through Questionnaires and Interview method
Interpretation- The Hypothesis results of Non Parametric test of the Banking and financial institutions Abhyudaya Cooperative, Allahabad, Axis, BOI, Maharashtra, Canara ,Catholic Syrian, Central Bank, Citibank NA, Citigroup Private Bank, Citizen Credit, Corporation, Dena, Deutsche, Development Credit (DCB), Export Import HDFC, ICICI, Indian Overseas, Indusind, Industrial Development, ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative, Mahindra Finance, NABARD, North Kanara GSB Cooperative, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative, SIDBI, SouthIndia, State Bank Of India (SBI), Syndicate, Uco, Union Bank Of India, United and Vijay are as follows: Since the calculated Statistic Chi square Value at 5% level of significance is less than the Tabulated Chi square value 22.876 for the parameter Impact of budgetary Policies. Hence we accept H0 and conclude that there is no impact of Government Policies to minimize the effect of Global Recession on Indian Banking and Financial Institutions.
148
Table: 62.55.1-Overall Economy of the Banking and Financial Sector With Respect To the Performance of Banking and Financial Institutions
Source: Collected through Questionnaires and Interview method
Figure: 6.2.63.1- Overall Economy of the Banking and Financial Sector with respect to the Performance of the Banking and Financial Institutions
0
50
100
150
200
250
300
350
400
450
500
Overall Economy Of The Banking And Financial Sector With Respect To The Performance Of Banking And Financial Institutions
Table: 6.2.55.1.1-Overall Economy of the Banking and Financial Sector With Respect To the Development through Initiatives Taken By Indian Government
Parameters Growth before recession
Growth of after recession
Rates on Home loans before Global recession
Rates on Home loans after Global recession
Rate on Car loans o before Global recession
Rate on Car loans after Global recession
Rate on Corporate loans before Global recession
Rate on Corporate loans after Global recession
Number of policies before Global recession
Number of policies after Global recession
Role of Branding before recession
Role of Branding after recession
Role of Media before recession
Role of Media after recession
Challenges
Impact of Budgetary policies before recession
Impact of budgetary policies after recession
Impact of Global recession on new projects
Risk of second recession
Parameters
Significantly decreasing
0.5 0.1 0.1 0.02 0.3
Attained breakeven
0.5 0.7 0.3 0.4 0.4
No change 0.1 0..1 0.3 0.6 0.2
Fluctuations 0.8 0.5 0.5 0.4 1.0
Significantly Increasing
2.4 1.9 2.7 2.4 0.8
Significantly negative impact
0.02
Slightly negative impact
0.4
No impact 0.3
Slightly positive impact
1.3
Significantly positive impact
1.6
Worse affected
0.5 0.05
0.05
0.4
Strongly affected
0.6 0.3 0.1 0.5
Somewhat affected
0.2 0.3 0.5 0.2
Badly 0.4 0.5 1.9 0.5
Not affected 0.3 2.7 1.1 0.9
Yes 0.7 0.8 0.7 0.7 0.6
0.7 0.8 0.7
No 0.6 0.4 0.5 0.5 0.6
0.6 0.4 0.5
Rationalizing Personnel costs
0.9
Debt restructuring
1.6
Cost savings measures
2.5
Intensifying Alliances
3.8
Budget reductions
4.7
Source: Collected through Questionnaires and Interview method
150
Figure: 6.2.63.1.1- Overall Economy of the Banking and Financial Sector with respect to the Development through Initiatives taken by Indian Government
Interpretation- The overall economy of the Banking and financial sector The above data and graphs indicates that the Banking and financial institutions Banks of Abhyudaya Cooperative Bank Ltd, Allahabad, Axis Bank Limited, Bank Of India, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank Of India, Citibank NA, Citigroup Private Bank, Citizen Credit Bank, Corporation Bank, Dena Bank, Deutsche Bank, Development Credit Bank(DCB), Export Import Bank Of India, HDFC Bank Ltd, ICICI Bank, Indian Overseas Bank, Indusind Bank Ltd , Industrial Development Bank of India Ltd, ING Vysa Bank, Kotak Mahindra Bank Ltd, LIC, Mahanagar Co-operative Bank Ltd, Mahindra Finance, NABARD, North Kanara GSB Cooperative Bank Ltd, Oriential Bank of Commerce, Reserve Bank of India, Shamrao Vithal Co-operative Bank Ltd, SIDBI, SouthIndia Bank, State Bank Of India (SBI), Syndicate Bank, Uco bank, Union Bank Of India, United Bank of India and Vijay Bank are as follows: Most of these banks had their budget affected. The reduction of budget of Banking and financial institutions was due to the economy and current
market conditions that affected the financial forecast of these institutions. The changes in the inflation rate and stock market conditions directly affected the organization's net worth and its ability to generate funds or loans. After 2009 there is slight improvement in the allocation of budget as many reforms were taken by Government of India through Reserve Bank of India. Due to the sliding economy that affected the Indian banking and financial industry with sale of deposits and policies dipping and many joint ventures were being put on hold. The net profit earned by the Banking and financial Institutions vary from 2004-2010 as the operations and sales slowed down due to global recession and the foreign institutional investors withdrew the money from the market in 2009.The taxes paid by the Banking and financial Institutions vary as the operations and sales slowed down due to global recession and the foreign institutional investors withdrew the money from the market in 2009.Numerous policies are undertaken to improve the sales and net profit. The change was due to sudden reduction in creation of employment; new appointees the organizations were sent back home with advance three months salary due to
0
2
4
6
8
10
Overall Economy of the Banking and Financial Sector With Respect To the Development through Initiatives Taken By Indian Government
Growth of after recession Rates on Home loans before Global recessionRates on Home loans after Global recession Rate on Car loans o before Global recessionRate on Car loans after Global recession Rate on Corporate loans before Global recessionRate on Corporate loans after Global recession Number of policies before Global recessionNumber of policies after Global recession Role of Branding before recessionRole of Branding after recession Role of Media before recessionRole of Media after recession Challenges Impact of Budgetary policies before recession Impact of budgetary policies after recessionImpact of Global recession on new projects Risk of second recession
Parameters
Parameters
151
company policy of cutting costs and salary of many employees were reduced by twenty percent of their actual salary. The decline in investments began in the year 2007 as the investments of assets began to stagnate as the operations and sales started to slow down due to the financial crisis in the world. There was decline in liabilities as companies had reduced in borrowing funds from the banks and other financial institutions or from money lenders. Even banks were facing difficulties in getting funds from their customers. The share or stock rates of these institutions have been drastically fallen causing agnosticism. The reduction of sales and profits of these banking and financial institutions in terms of policies, saving and term deposits. The reduction of sales and profits of these banking and financial institutions in terms of policies, saving and term deposits. The other factors include falling demand for policies, falling rupee value, rising of inflation and unemployment. Earlier to the recession there were many tourists to India who would visit religious places, few for holidaying in Goa or Mangalore. Even for business and for attending conferences foreign delegates used to visit India. Even we have non resident Indians staying in abroad who used visit their hometown once in a while. Due to pay cut and laying of workforce during the recession, there was decline of foreign tourists in India which indirectly affects the foreign remittances to the bank. The fluctuations in the operations of the Banking and Financial sector from 2004-2010 vary mainly due to global recession in 2009 which sent threat flaps to the world. Most of the customers and shareholders became unemployed due to cost cutting and there was huge downfall in the financial market. Before the recession, these banking and financial institutions Catholic, Citigroup Private, Corporation, and Dena, NABARD, NKGSB Co -operative, Oriential Bank of Commerce, Uco and United had attained break even in terms of growth. The rest of the banking and financial institutions showed no change in terms of growth, showed fluctuations in the growth. Showed significantly decreasing in the growth and significantly increasing in the growth. After recession Most of them had significantly and slightly positive impact on their growth, few of them had significantly and slightly negative impact on their growth and the rest did not show any impact on their growth. Most of them had worse and badly affected, few of them had strongly and somewhat affected their growth and the rest were not affected by recession. Before
recession most of them had significantly increase of rates of Home loans. Only few had attained breakeven and there were fluctuations in the rates of home loans. Most of them had worse and badly affected, few of them had strongly and somewhat affected their growth and the rest were not affected by recession. Before recession most of them had significantly increase of rates of Car loans. Only few had attained breakeven and there were fluctuations in the rates of Car loans. Most of them had worse and badly affected, few of them had strongly and somewhat affected their growth and the rest were not affected by recession. Before recession most of them had significantly increase of rates of corporate loans. Only few had attained breakeven and there were fluctuations in the rates of corporate loans. Most of them had worse and badly affected, few of them had strongly and somewhat affected their growth and the rest were not affected by recession. Before recession most of them had significantly increase in number of policies. Only few had attained breakeven and there were fluctuations in number of policies. Most of the Banking and financial Institutions were taking help of Media before recession to promote their products at a small scale level but after recession it became a necessity to advertise in media in order to sustain their position in the market. Most of these Institutions face challenges in terms of Rationalizing Personnel costs, Debt restructuring, Cost savings measures, and Intensifying Alliances and Budget reductions. These banks agree that the budgetary policies of government have impact on the budget. Before recession, the Abhyudaya Cooperative, Canara Bank, Citizen Credit, Corporation, HDFC, Indian Overseas Industrial Development ING Vysa, Kotak Mahindra, LIC, Mahanagar Co-operative Bank Ltd, and Reserve Bank of India were not affected by the budgetary policies. After recession the Canara Bank,Central Bank Of India Citibank NA, Dena Bank, Deutsche Bank Indian Overseas Bank, Indusind Bank Ltd, Industrial Development Bank of India Ltd, Syndicate Bank Union Bank and United Bank of India were not affected by the budgetary policies. The Abhyudaya Cooperative Bank Ltd, Bank of Maharashtra, Corporation Bank, Development Credit Bank (DCB), Indian Overseas Bank, ING Vysa Bank, Uco bank, and Vijay Bank did not have any impact of recession on their new projects. Most of the Banking institutions feel that there are chances of second recession.
152
6.3 HOSPITALITY INDUSTRIES
The lengthened unpredictability and turbulence in the economy of the world had yielded
fresh worries for rising hospitality markets across the globe. The recession drifts and
shortage of assurance in business has placed the development of hospitality industry in a
highly shaky situation. As the Hospitality industry is associated with the tourism sector,
the arrival of Foreigners to any country gets affected due to the downturn of economy.
The development in terms of inflation and exchangeability of the market seems to be
unappealing for many participants of Hospitality industries in rising markets. The funding
for fresh assignments has become difficult and to bring the fresh projects to existence will
take more time. Currently many Hotel chains of foreign origin like Marriott
International, Intercontinental Hotels Group are laying out hotels in India and many
foreign origin tourism operators are launching their business activities from India. The
upheaval in worldwide financial markets had rendered fresh fears for the hospitality
industry. India had a greatest drop in corporate travel spending falling to twenty five
percent in the Year-wise 2009 compared to Year-wise 2008. Growth rate of the aggregate
sale of hotel companies fell down to nine point one percent during December 2008
quarter from growth rate of seventeen point four percent during Dec.2007 quarter. There
was decline in India's average annual Gross Domestic Product growth from historical
high of approximately eleven percent in September 2006 and a record low of
approximately six percent in December 2004. The Year-wise 2008-2009 was a haunting
one for the Indian tourism and Hotel industry with terror attacks in Mumbai and
economic down turn around the world affecting the performance of industries. The
performance has to be improved which is possible only through improvement in quality
of Food & Beverage which includes operations of banquet, health club, memberships
from clubs and other accessory services. The efficient use of technology and world class
systems to monitor the cost for Hospitality sector has to be increased to ascertain that the
margins for profit remain uniform.
For the purpose of data analysis, one hundred and twenty four companies are selected.
There are twenty nine questions framed in the form of questionnaire and these questions
are divided into three parts as per the objectives and hypothesis.
153
1. To understand and be acquainted with the global recession that has affected the
Hospitality industries of India.
Table: 6.3.56- Budget of the Hospitality industries during Global recession
Year-wise-wise 2004 2005 2006 2007 2008 2009 2010 2011 Budget of the Hospitality Industries
Milan International Hotel 23 14.1 24 21.1 34 39 43 41.55 Oakwood Premier 10.1 9 12.1 11.67 13.9 14 16 15 Oberoi Hotel 43 0.55 1.8 0.78 24 0.4 0.35 0.25 Palms Hotel 14 10.05 18.1 16.02 21.1 26 32 28 Panorama Tours 11.9 11 13.1 12.67 15 9.1 13 11 Paradise Hotel 14.9 12.9 16.1 15.67 17.1 11.9 15 13 Park Hotel 0.078 0.67 0.38 0.68 1.9 35 0.5 0.48 Regent Hotel 22.18 19.12 30.9 27.22 31.18 28.78 31.6 29.89 Taj Hotel 6.9 5.86 7.1 7.67 8.1 9.9 18 10 Travel Port Holidays India Pvt. Ltd. 56.9 45.86 57.1 57.67 58.1 41.9 48 45 Tunga Hotel 2.03 3.26 7.8 6.06 11.57 7.31 28.2 11.74
Source: Collected through Questionnaires and Interview method
154
Figure: 6.3.64- Budget of the Hospitality Industries during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their budget affected. The reduction of budget of the Hospitality was due to current market conditions that impaired the financial forecast of most of the aviation industries. The legislative changes had a direct impact on budget projections. If the businesses or industries are aware of pending legislation then they can plan accordingly before preparing the budget.
0
50
100
150
200
250
300
350
400
450
Baw
a C
ont
inen
tal H
ote
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enzy
Pal
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fort
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itage
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our
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ays
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st-I
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H
ote
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peria
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ace
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tel
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tel
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ms
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Par
adis
e H
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ark
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ent
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Budget of the Hospitality Industries during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Budget
Name of the Hospitality Industries
155
Table: 6.3.57- Procurement of Raw materials of Hospitality Industries during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Procurement of Raw materials of Hospitality Industries in tonnes
Ajanta Hotel 12.6 10.5 14.4 13.2 15.45 8.4 10.4 9.5
Travel Port Holidays India Pvt. Ltd. 2.48 1.35 5.09 4.18 7.09 5.15 6.78 6
Tunga Hotel 10.1 9 12.1 11.67 13.9 14 16 15
Source: Collected through Questionnaires and Interview method
156
Figure: 6.3.65- Procurement of Raw materials of Hospitality Industries during Global recession
Interpretation- The above data and graph gives a picture that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their procurement affected as compared to the previous Year-wises from 2004-2008. In order provide good service, it is necessary to have cooperation not only within the hospitality industry, but also from large number of supportive industries. The procurement of raw materials in terms of providing food, beverages and entertainment for the customers was affected due to the increase in the prices of daily commodities like meat fish and vegetables.
0
50
100
150
200
250
300
Aja
nta
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bass
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Procurement of Raw materials of Hospitality Industries during Global Recession
2004 2005 2006 2007 2008 2009 2010 2011
Procurement of Raw material
Name of the Hospitality Industries
157
Table: 6.3.58- Production of the Hospitality Industries during Global Recession
Year-wise-wise 2004 2005 2006 2007 2008 2009 2010 2011 Production of Hospitality Industries
in Crores
Ajanta Hotel 3.32 2.75 4.5 4.27 5 3.4 4.4 3.8
Ambassador Hotel 5.74 4.18 7.4 6.25 9.9 4.25 8.25 7.5
Milan International Hotel 3.32 2.75 4.5 4.27 5 3.4 4.4 3.8
Oakwood Premier 5.74 4.18 7.4 6.25 9.9 4.25 8.25 7.5
Oberoi Hotel 14 10.05 18.1 16.02 21.1 26 32 28
Palms Hotel 13.89 12.3 14.09 16.8 11 13 18 14.3
Panorama Tours 23 14.1 24 21.1 34 39 43 41.55
Paradise Hotel 0.55 0.34 1.9 1.75 2.19 0.78 1.35 1.15
Park Hotel 2.48 1.35 5.09 4.18 7.09 5.15 6.78 6
Regent Hotel 10.1 9 12.1 11.67 13.9 14 16 15
Taj Hotel 10 9 12.15 11.6 12.7 6 8.9 7
Travel Port Holidays India Pvt. Ltd. 0.6 0.45 1.7 0.7 5 4 7.25 7.15
Tunga Hotel 1.55 1.34 1.9 1.75 2.19 0.78 1.25 1.15
Source: Collected through Questionnaires and Interview method
158
Figure: 6.3.66- Production of the Hospitality Industries during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their Production affected. The food production is the major component of the Hospitality sector as they are involved in establishments like transportation i.e. air, rail and road, outside catering, colleges, universities, Hospitals, prisons clubs casinos, functions fast food outlets, hotels, convention centre and community services. These were affected due to increase in the prices of meat, fish, bakery and vegetables. Few customers stopped coming to these establishments due to unemployment and as a matter of cost cutting.
0
50
100
150
200
250
300
Aja
nta
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bas
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son
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tern
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ms
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Production of Hospitality Industries during Global Recession
2004 2005 2006 2007 2008 2009 2010 2011
Production
Name of the HospitalityIndustries
159
Table: 6.3.59- Sales of the Hospitality Industries during Global Recession
Year-wise-wise 2004 2005 2006 2007 2008 2009 2010 2011 Sales of the Hospitality Industries in
Paradise Hotel 6.48 6.35 8.09 7.18 9.09 6.15 7.78 7
Park Hotel 10.1 9 12.1 11.67 13.9 14 16 15
Regent Hotel 2.34 1.4 4.5 3.78 6.14 4.35 6.9 5.67
Taj Hotel 10.12 9.12 15.15 13.23 25 15.34 25.34 20.12 Travel Port Holidays India Pvt. Ltd. 27.26 12.17 38.17 32.15 40.16 32.23 36.1 35.25 Tunga Hotel 3.89 3.3 4.09 4.8 5 6 8 7.3
Source: Collected through Questionnaires and Interview method
160
Figure: 6.3.67- Sales of the Hospitality Industries during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their sales affected.
Due to sliding economy that affected the Indian hospitality industry with sales dipping and many joint ventures were being put on hold. The reduction in the number of customers visiting the food joints or establishments and due to increase in the price of commodities there was reduction in few of food items on the plate.
0
50
100
150
200
250
300
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tern
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Ho
tel
Sales of the Hospitality Industries during Global Recession
2004 2005 2006 2007 2008 2009 2010 2011
Sales
Name of the Hospitality Industries
161
Table: 6.3.60- Net Profit of Hospitality Industries during Global Recession
Source: Collected through Questionnaires and Interview method
Year-wise-wise 2004 2005 2006 2007 2008 2009 2010 2011 Net Profit of Hospitality Industries
Milan International Hotel 75.86 60.65 85.39 83.78 80.47 75.11 95 83.1 Oakwood Premier 6.97 5.7 15.57. 4.06 27.4 -5.66 8.1 7.08 Oberoi Hotel 21.35 11.78 35.07 30.98 34.08 -24.78 36.1 34 Palms Hotel 20.65 10.86 30.22 25.17 33.18 15.09 23.19 20.18 Panorama Tours 7.7 6.97 8.1 7.79. 8.25 8.3 9.25 9.15 Paradise Hotel 15.09 14.25 18.25 17 18.45 19 23 20.15 Park Hotel 0.42 -0.11 1.34 0.19 78 1.54 -0.35 -0.28 Regent Hotel 11.25 8.78 15.7 9.18 20.08 -14.78 26.1 24 Taj Hotel 10.65 9.86 13.22 15.17 23.18 15.09 21.19 17.18 Travel Port Holidays India Pvt. Ltd. 7.7 6.97 8.1 7.79. 8.25 8.3 9.25 9.15 Tunga Hotel 15.09 14.25 18.25 17 18.45 19 23 20.15
162
Figure: 6.3.68- Net Profit of the Hospitality Industries during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their net profit affected.
As per the data, the net profit earned by the Hospitality Industries vary from 2004-2010 as the operations and sales slowed down due to global recession and the foreign institutional investors withdrew the money from the market in 2009.
-500
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Aja
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Mag
ic T
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ays
Pvt
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Mah
aras
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To
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evel
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orp
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Mila
n In
tern
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ote
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Tra
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Ho
lida
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ndia
Pvt
. Ltd
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unga
Ho
tel
Net Profit of the Hospitality Industries during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Net Profit
Name of the Hospitality industries
163
Table: 6.3.61- Taxes paid by Hospitality Industries during Global Recession
Milan International Hotel 1.15 1.25 3.09 2.24 3.78 5.09 3.18 2.78 Oakwood Premier 88.22 35.82 12.43 13.35 13.45 15 27.09 25.07 Oberoi Hotel 7.4 4.12 11.03 8.1 67.29 31.8 67.09 55.55 Palms Hotel 3.77 4.33 4.44 2.04 3.35 3.89 3.89 3.09 Panorama Tours 7.01 6.8 6.81 6.57 7.58 7 12.9 9 Paradise Hotel 1.16 0.14 3.98 2.19 5.08 5.14 8.9 7.7 Park Hotel 124 117 156 135 147 126 114 112 Regent Hotel 12.24 10.15 13.78 13.09 15.09 12.78 18.9 13.67 Taj Hotel 2.24 2.15 4.78 2.09 7.09 5.78 9.09 7.67 Travel Port Holidays India Pvt. Ltd. 8.24 7.15 11.78 9.09 12.09 13.78 19.09 17.67 Tunga Hotel 9.4 7.5 11.7 10.9 12.9 13.7 15.5 14.6 Source: Collected through Questionnaires and Interview method
164
Figure: 6.3.69- Taxes paid by Hospitality Industries during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their taxes affected.
As per the data, the taxes paid by the Hospitality Industries vary from 2004-2010 as the operations and sales slowed down due to global recession and the foreign institutional investors withdrew the money from the market in 2009.
0
200
400
600
800
1000
1200
Aja
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Ho
tel
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ote
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ays
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Mag
ic T
our
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ays
Pvt
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aras
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evel
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orp
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tion
Mila
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tern
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nal H
ote
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Ho
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Ho
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Ho
lida
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Pvt
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Ho
tel
Taxes paid by Hospitality Industries during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Taxes paid
Name of theHospitality industries
165
Table: 6.3.62- Changes in the number of employees of hospitality industries during Global recession
Year-wise-wise 2004 2005 2006 2007 2008 2009 2010 2011 Number of Employees of hospitality
industries in Hundreds Ajanta Hotel 225 200 310 250 350 280 330 300
Milan International Hotel 150 100 250 178 430 249 320 280
Oakwood Premier 100 50 250 170 300 245 305 285
Oberoi Hotel 180 170 330 260 350 260 315 310
Palms Hotel 540 420 780 670 560 430 387 350
Panorama Tours 540 350 156 180 340 150 278 230
Paradise Hotel 225 200 310 250 350 280 330 300
Park Hotel 420 650 450 150 540 300 675 578
Regent Hotel 540 420 780 670 560 430 387 350
Taj Hotel 540 350 156 180 340 150 278 230
Travel Port Holidays India Pvt. Ltd. 540 420 780 670 560 430 387 350
Tunga Hotel 540 350 156 180 340 150 278 230
Source: Collected through Questionnaires and Interview method
166
Figure: 6.3.70- Changes in the number of employees of Hospitality Industries during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had affected in the changes in number of employees.
The change in number of employees in the Hospitality Industries during the recession was due to sudden reduction in creation of employment; new appointees to the organizations were sent back home with advance three months salary due to company policy of cutting costs and salary of many employees were reduced by twenty percent of their actual salary.
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Aja
nta
Hot
elA
mba
ssad
or H
otel
Am
sons
Tou
rs A
nd T
rave
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fort
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vel &
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ays
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ays
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ida
y In
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nal
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otel
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rial P
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ki H
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Hot
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Tou
rs A
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olid
ays
Pvt
Ltd
Mah
aras
htra
Tou
rism
Dev
elop
me
nt C
orpo
ratio
nM
ilan
Inte
rna
tiona
l Hot
elO
akw
ood
Pre
mie
rO
bero
i Hot
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alm
s H
otel
Pan
oram
a T
ours
Par
adis
e H
otel
Par
k H
otel
Reg
ent
Hot
elT
aj
Hot
elT
rave
l Por
t H
olid
ays
Ind
ia P
vt.
Ltd.
Tun
ga
Hot
el
Number of Employees of hospitality industries during Global Recession
2004 2005 2006 2007 2008 2009 2010 2011
Number of Employees
Name of the Hospitalityindustries
167
Table: 6.3.63- Total assets of Hospitality industries during Global Recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Total assets of Hospitality
industries in Crores Ajanta Hotel 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25
Ambassador Hotel 32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12
Paradise Hotel 30.16 26.25 37.15 38.26 33.28 23.18 36.6 35.52
Park Hotel 134.08 112.68 56.98 48.04 124 14.72 23.98 21.1
Regent Hotel 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25
Taj Hotel 32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12
Travel Port Holidays India Pvt. Ltd. 33.15 27.25 35.25 32.23 36.1 32.15 41.12 38.17
Tunga Hotel 32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12
Source: Collected through Questionnaires and Interview method
168
Figure: 6.3.71-Total assets of Hospitality Industries during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their assets affected as compared to the previous Year from 2004-2008.
There was reduction in number of investments made in assets as the Business activities and sales showed decline because of recession in two thousand four. In the Year 2010 and 2011the Hospitality Industries had to investment more on assets in order to earn more customers and to generate employment.
0
100
200
300
400
500
600
700
800
Aja
nta
Hot
elA
mba
ssa
dor
Hot
elA
mso
ns T
ours
And
Tra
vels
Pvt
Ltd
Ba
wa
Con
tinen
tal
Hot
elB
enzy
Pa
lace
Cha
tea
u W
inds
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Col
umbu
s H
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Com
fort
Inn
Her
itage
Cot
tage
Hot
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att
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Tra
vels
Elit
e A
ir T
rave
l & T
ours
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era
ld H
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Em
pire
Roy
ale
Hot
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n-R
oute
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rs &
Hol
ida
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olde
n M
ano
r H
otel
Gra
nt H
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enla
nd H
olid
ays
Hol
ida
y In
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nn I
nter
natio
nal
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Hot
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peria
l Pa
lace
Hot
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terC
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arin
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gs I
nter
natio
nal
Hot
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tinen
tal
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nd H
otel
Leel
a K
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Hot
elLo
tus
Sui
te H
otel
Ma
gic
Tou
rs A
nd H
olid
ays
Pvt
Ltd
Ma
hara
shtr
a T
ouris
m D
evel
opm
ent
Cor
pora
tion
Mila
n In
tern
atio
nal
Hot
elO
akw
ood
Pre
mie
rO
bero
i Hot
elP
alm
s H
otel
Pa
nora
ma
Tou
rsP
ara
dise
Hot
elP
ark
Hot
elR
egen
t H
otel
Ta
j H
otel
Tra
vel P
ort H
olid
ays
Ind
ia P
vt.
Ltd.
Tun
ga H
otel
Total assets of Hospitality Industries during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Total assets
Name of the Hospitality Industries
169
Table: 6.3.64- Total liabilities of the Hospitality Industries during Global Recession
Year-wise-wise 2004 2005 2006 2007 2008 2009 2010 2011 Total liabilities of Hospitality
Industries in Crores Ajanta Hotel 22.17 27.26 32.15 38.17 40.16 32.23 35.25 36.1
Ambassador Hotel 20.15 32.25 40.21 42.25 43.15 37.44 41.12 42.24
Paradise Hotel 20.15 32.25 40.21 42.25 43.15 37.44 41.12 42.24
Park Hotel 15.9 13.09 14.72 34 21 35.55 40.34 45.47
Regent Hotel 32.5 33.26 38.23 38.45 39.44 32.15 38.48 40.44
Taj Hotel 33.5 34.25 30.16 31.09 32.15 28.14 32.15 42.15
Travel Port Holidays India Pvt. Ltd. 26.45 33.55 27.26 28 30.28 29.28 33.28 33.28
Tunga Hotel 22.17 27.26 32.15 38.17 40.16 32.23 35.25 36.1
Source: Collected through Questionnaires and Interview method
170
Figure: 6.3.73- Total liabilities of Hospitality Industries during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their liabilities affected. There was decline in liabilities as companies had reduced in borrowing funds from the banks and other financial institutions or from money lenders. Even banks were facing difficulties in getting funds from their customers.
-200
0
200
400
600
800
1000
Aja
nta
Ho
tel
Am
bass
ado
r H
ote
lA
mso
ns T
our
s A
nd T
rave
ls P
vt L
tdB
awa
Co
ntin
enta
l Ho
tel
Ben
zy P
alac
eC
hate
au W
ind
sor
Ho
tel
Co
lum
bus
Ho
tel
Co
mfo
rt In
n H
erita
geC
ott
age
Ho
tel
Dat
takr
upa
Tra
vels
Elit
e A
ir T
rave
l & T
our
sE
mer
ald
Ho
tel
Em
pire
Ro
yale
Ho
tel
En-
Ro
ute
To
urs
& H
olid
ays
Go
lden
Man
or
Ho
tel
Gra
nt H
ote
lG
reen
land
Ho
lida
ysH
olid
ay I
nnH
ost
-Inn
Inte
rnat
iona
lIb
is
Ho
tel
Impe
rial P
alac
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ic T
our
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olid
ays
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aras
htra
To
uris
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n In
tern
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ote
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ote
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our
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tel
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k H
ote
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egen
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ote
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aj
Ho
tel
Tra
vel P
ort
Ho
lida
ys I
ndia
Pvt
. Ltd
.T
unga
Ho
tel
Total liabilities of Hospitality Industries during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Total liabilities
Name of the Hospitality industries
171
Table: 6.3.65- Investments of the Hospitality industries during Global recession (Here Investments include invest in New ventures like Mergers, strategic alliances, Acquisitions)
Year-wise-wise 2004 2005 2006 2007 2008 2009 2010 2011 Investments of the Hospitality
Milan International Hotel 13.28 5.77 15.16 18.26 18.26 17.15 22.16 18.6 Oakwood Premier 12 8 17.25 12.5 22.45 20.15 21.1 23.2 Oberoi Hotel 8.4 9 16.23 12.52 22.52 10.25 20.25 18.15 Palms Hotel 10.12 12 15.4 13.15 13.15 18.23 20.12 15 Panorama Tours 17.26 12.4 22.23 18.17 18.17 12.15 15.25 10.16 Paradise Hotel 12.25 10.2 17.44 12.5 22.25 20.21 21.12 23.15 Park Hotel 13.09 8.24 15.55 14 14 14.72 40.34 21 Regent Hotel 13.26 9.4 16.44 18.45 18.45 18.23 18.48 19.44 Taj Hotel 7.25 6.4 18.14 11.09 21.09 10.16 14.5 12.5 Travel Port Holidays India Pvt. Ltd. 8.55 7.7 9.28 8 12 17.26 23.28 20.28 Tunga Hotel 11.6 8.3 22.23 18.17 28.17 12.5 25.25 20.6 Source: Collected through Questionnaires and Interview method
172
Figure: 6.3.73- Investments of the Hospitality Industries during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their investments affected.
0
50
100
150
200
250
300
350
400
Aja
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Ho
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urs
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rial P
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ine
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ic T
our
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ays
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Mila
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tern
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ote
l
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wo
od
Pre
mie
r
Obe
roi H
ote
l
Pal
ms
Ho
tel
Pan
ora
ma
To
urs
Par
adis
e H
ote
l
Par
k H
ote
l
Reg
ent
Ho
tel
Taj
H
ote
l
Tra
vel P
ort
Ho
lida
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ndia
Pvt
. Ltd
.
Tun
ga H
ote
l
Investments of the Hospitality industries during Global Recession
2004 2005 2006 2007 2008 2009 2010 2011
Investments
Name of The Hospitality Industries
173
Table: 6.3.66- Performance of shares/ stocks of Hospitality Industries during Global Recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Performance of shares/ stocks of Hospitality Industries in Crores
Ajanta Hotel 9.9 8.24 17.7 12.5 22.5 20.6 25.2 23.5
Ambassador Hotel 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25
Paradise Hotel 11.05 6.6 13.09 14.07 8.07 5.08 12.9 14.09
Park Hotel 8.26 7.78 10.3 9.17 11.17 12.15 13.25 12.16
Regent Hotel 12.25 6.78 17.44 15.5 22.25 20.21 21.12 23.15
Taj Hotel 5.45 3.24 6.23 6.52 7.52 8.25 10.25 8.15
Travel Port Holidays India Pvt. Ltd. 9.9 8.24 17.7 12.5 22.5 20.6 25.2 23.5
Tunga Hotel 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25
Source: Collected through Questionnaires and Interview method
174
Figure: 6.3.74-Performance of shares/ stocks of Hospitality Industries during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their performance affected. The share or stock rates of these Hospitality industries have been drastically fallen causing agnosticism.
0
50
100
150
200
250
300
350
400
450
Aja
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ic T
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olid
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Mila
n In
tern
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ote
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rem
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ram
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tel
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aj
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tel
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vel P
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Ho
lida
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Pvt
. Ltd
.T
unga
Ho
tel
Performance of shares/ stocks of Hospitality Industries during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Performance
of shares
/ stocks
Name of the Hospitality
175
Table: 6.3.67- Tourist Arrivals in Hospitality Indu stries in India during Global Recession (here tourists are within India)
Milan International Hotel 20.15 32.25 40.21 42.25 43.15 37.44 41.12 42.24 Oakwood Premier 13.45 14.05 15.08 28.07 44.09 23.09 -12.9 10.15 Oberoi Hotel 22.17 27.26 32.15 38.17 40.16 32.23 35.25 36.1 Palms Hotel 20.15 32.25 40.21 42.25 43.15 37.44 41.12 42.24 Panorama Tours 25.2 28.45 30.25 32.52 38.15 36.23 40.25 43.6 Paradise Hotel 10 12 17 20.8 25 28 29 30 Park Hotel 14.08 23.58 34.18 45.07 54.67 78.9 45.67 47 Regent Hotel 28.25 32.59 40.26 42.35 33.15 37.47 45.2 50.25 Taj Hotel 11.5 16.09 78.09 56 65.09 76.09 34.89 45 Travel Port Holidays India Pvt. Ltd. 22.17 27.26 32.15 38.17 40.16 32.23 35.25 36.1 Tunga Hotel 20.15 32.25 40.21 42.25 43.15 37.44 41.12 42.24
Source: Collected through Questionnaires and Interview method
176
Figure: 6.3.75- Tourist Arrivals in Hospitality Ind ustries in India during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had affected the guests getting into hotels as compared to the previous Year from 2004-2008.
The Passenger traffic was declined by four per cent and cargo by fourteen per cent for the Year-wise two thousand nine. The foreigners visiting India declined from the Year 2009.
-200
0
200
400
600
800
1000
Aja
nta
Ho
tel
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bass
ado
r H
ote
lA
mso
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our
s A
nd T
rave
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l Ho
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e A
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our
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pire
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ute
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& H
olid
ays
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lden
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tel
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ote
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ays
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liday
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tern
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ote
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tel
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ic T
our
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ays
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Mah
aras
htra
To
uris
m D
evel
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orp
ora
tion
Mila
n In
tern
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nal H
ote
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ote
l
Pal
ms
Ho
tel
Pan
ora
ma
To
urs
Par
adis
e H
ote
lP
ark
Ho
tel
Reg
ent
Ho
tel
Taj
H
ote
l
Tra
vel P
ort
Ho
lida
ys I
ndia
Pvt
. Ltd
.T
unga
Ho
tel
Tourist Arrivals in Hospitality Industries in India during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Tourist Arrivals
Name of the Hospitality Industries
177
Table: 6.3.68- Tourist arrivals from other countries to India through Hospitality industries during Global Recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Tourist arrivals from other countries to India Through
Milan International Hotel 32.59 28.25 42.35 40.26 33.15 37.47 50.25 45.2 Oakwood Premier 33.5 30.15 42.4 42.15 32.75 35.56 52.24 48.27 Oberoi Hotel 22.03 23.26 33.801 26.06 45.57 37.31 78.25 44.74 Palms Hotel 29.74 23.18 31.47 30.25 31.9 28.25 34.25 32.59 Panorama Tours 56.9 45.86 57.1 57.67 58.1 41.9 48 45 Paradise Hotel 22.18 19.12 30.9 27.22 31.18 28.78 31.6 29.89 Park Hotel 24 11.02 33.12 27.02 35.19 37.1 45 39 Regent Hotel 32 30.18 42.45 40.15 43.2 37.25 42.2 41.1 Taj Hotel 28.45 25.2 32.52 30.25 38.15 36.23 43.6 40.25 Travel Port Holidays India Pvt. Ltd. 32.59 28.25 42.35 40.26 33.15 37.47 50.25 45.2 Tunga Hotel 33.5 30.15 42.4 42.15 32.75 35.56 52.24 48.27
Source: Collected through Questionnaires and Interview method
178
Figure: 6.3.76- Tourist arrivals from other countries to India through Hospitality Industries during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel affected the arrival of foreigners as compared to the previous Year from 2004-2008.
Earlier to the recession there were many tourists to India who would visit religious places, few for holidaying in Goa or Mangalore. Even for business and for attending conferences foreign delegates used to visit India. Due to pay cut and lying of workforce during the recession, there was decline of foreign tourists in India.
0
500
1000
1500
2000
2500
3000
Aja
nta
Hot
el
Am
bass
ado
r H
ote
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ns T
ours
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vels
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ir T
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rs &
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gs I
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el
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ote
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pm
ent
…
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n In
tern
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ote
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ood
Pre
mie
rO
bero
i Hot
el
Pa
lms
Hot
el
Pa
nora
ma
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rsP
ara
dise
Hot
el
Pa
rk H
ote
lR
ege
nt H
ote
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aj
Hot
el
Tra
vel P
ort
Hol
ida
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ndia
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. Lt
d.T
unga
H
ote
l
Tourist arrivals from other countries to India thro ugh Hospitality Industries during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Tourist arrivals from other countries to India
Name of the Hospitality Industries
179
Table: 6.3.69- Equity of Hospitality Industries during Global Recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Equity of Hospitality Industries in Crores
32.59 28.25 42.35 40.26 33.15 37.47 50.25 45.2 ITC Grand Central 180.09 179 210.13 198.78 215.78 176.19 229.79 218.78 Kings International Hotel 28.54 25 32.52 30.25 38.25 36.23 43.6 40.25 Kohinoor Continental 32.57 28.65 42.35 40.26 33.15 37.47 50.25 45.2 Legend Hotel 33.5 30.35 42.4 42.15 32.75 35.56 52.24 48.27 Leela Kempinski Hotel 138 133 147.15 146.15 150 165.1 183.1 175.1 Lotus Suite Hotel 27.35 23.44 30.16 29.23 32 30.18 33.06 32.59 Magic Tours And Holidays 27.14 25.78 28.36 27.37 28.45 25.2 30.25 28.45 Maharashtra Tourism Development Corporation
30.15 29.34 31.9 31.47 32.59 28.25 32.52 30.25
Milan International Hotel 38.23 30.12 45 43.15 50.12 46.15 50.15 48.25 Oakwood Premier 30.16 28.56 37.15 33.28 38.26 35.16 43.27 40.16 Oberoi Hotel 27.26 22.17 38.17 32.15 40.16 32.23 36.1 35.25 Palms Hotel 32.25 20.15 42.25 40.21 43.15 37.44 42.24 41.12 Panorama Tours 33.15 27.25 35.25 32.23 36.1 32.15 41.12 38.17 Paradise Hotel 26.25 23.18 38.26 30.16 37.15 33.28 36.6 35.52 Park Hotel 112.68 45.86 48.04 134.08 56.98 124 152.15 152.67 Regent Hotel 55.21 53.15 63.45 58.25 77.44 51.22 55.15 52.4 Taj Hotel 123.89 110.78 147.78 132 157.14 98.15 125 123.89 Travel Port Holidays India 115 113 148 136 159 124 146 135 Tunga Hotel 173.14 167.8 197.14 187.78 200.35 110.78 132 123.89 Source: Collected through Questionnaires and Interview method
180
Figure: 6.3.77- Equity of Hospitality Industries during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their budget affected as compared to the previous Year from 2004-2008.
The operations of the Equity from 2004-2010 vary mainly due to global recession in 2009 which sent threat waves to the world. Most of the customers and shareholders became unemployed due to cost cutting and there was huge downfall in the financial market.
0
200
400
600
800
1000
1200
1400
1600
1800
Aja
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tel
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ote
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ote
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Tra
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Ho
lida
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Pvt
. Ltd
.T
unga
Ho
tel
Equity of Hospitality Industries during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Equity
Name of the Hospitality Industries
181
Table: 6.3.70- Fares of Hotels/restaurants in India during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Fares of Hotels/restaurants in India
in crores
Ajanta Hotel 3.24 3.15 5.78 4.09 6.09 7.78 8.09 7.67
Ambassador Hotel 8.24 7.15 11.78 9.09 13.09 15.78 19.09 17.67
Paradise Hotel 11.45 5.38 6.8 10.5 7.1 3.77 11.09 10.5
Park Hotel 7.7 6.16 9.5 8.6 10.19 6.79 12.4 8.19
Regent Hotel 19.9 14.09 12.07 18.09 13.7 12.97 15.09 14.07
Taj Hotel 6.6 5.4 8.09 7.7 10.19 11.89 13.98 12.19
Travel Port Holidays India Pvt. Ltd. 7.78 6.56 9.1 8.09 10.89 11.78 14.89 13.19
Tunga Hotel 6.78 5.56 8.8 7.1 9.89 10.78 15.67 11.39
Source: Collected through Questionnaires and Interview method
182
Figure: 6.3.78-Fares of Hotels/Restaurants in India during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their fares affected. The Fares of the Restaurants show variations because the Hospitality sector faced challenges like increase in the price of commodities, fewer competent workforce, and competition in fixing fares among the hospitality industries.
0
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100
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200
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300
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ic T
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ays
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htra
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orp
ora
tion
Mila
n In
tern
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ote
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ote
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ram
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our
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Par
k H
ote
lR
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Ho
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Tra
vel P
ort
Ho
lida
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ndia
Pvt
. Ltd
.T
unga
Ho
tel
Fares of Hotels/Restaurants in India during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Fares of Hotels/Restaurants in India
Name of the Hospitality Industries
183
Table: 6.3.71- Fares of Tourism in India during Global recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Fares of tourism in India in crores
Ajanta Hotel 29 27 56 35 47 26 34 22
Ambassador Hotel 12.24 10.15 13.78 13.09 15.09 12.78 18.9 13.67
Paradise Hotel 11.45 5.38 6.8 10.5 7.1 -3.77 11.09 10.5
Park Hotel 7.7 6.16 9.5 8.6 10.19 6.79 12.4 8.19
Regent Hotel 19.9 14.09 12.07 18.09 13.7 12.97 15.09 14.07
Taj Hotel 6.6 5.4 8.09 7.7 10.19 11.89 13.98 12.19
Travel Port Holidays India Pvt. Ltd. 7.78 6.56 9.1 8.09 10.89 11.78 14.89 13.19
Tunga Hotel 6.78 5.56 8.8 7.1 9.89 10.78 15.67 11.39
Source: Collected through Questionnaires and Interview method
184
Figure: 6.3.79- Fares of Tourism in India during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their fares affected as compared to the previous year from 2004-2008.
The Fares of the airlines and other tourism spots show variations because the tourism sector faced challenges like increase in the price of fuel, fewer competent workforce, and competition in fixing fares among the tourism industries.
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0
50
100
150
200
250
300
Aja
nta
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tel
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bass
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ote
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our
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ir T
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our
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pire
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ute
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urs
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olid
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ic T
our
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olid
ays
Pvt
Ltd
Mah
aras
htra
To
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evel
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me
nt C
orp
ora
tion
Mila
n In
tern
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nal H
ote
lO
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oo
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rem
ier
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lP
alm
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ote
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ram
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our
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ise
Ho
tel
Par
k H
ote
lR
egen
t H
ote
lT
aj
Ho
tel
Tra
vel P
ort
Ho
lida
ys I
ndia
Pvt
. Ltd
.T
unga
Ho
tel
Fares of Tourism in India during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Fares of Tourism in Indi
Name of the Hospitality Industries
185
Table: 6.3.72-Foreign remittances to India from Hospitality industries
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Foreign remittances to India in Crores
Ajanta Hotel 8.26 7.78 10.3 9.17 11.17 12.15 13.25 12.16
Ambassador Hotel 12.25 6.78 17.44 15.5 22.25 20.21 21.12 23.15
Paradise Hotel 8.55 7.7 9.28 8 12 17.26 23.28 20.28
Park Hotel 11.6 8.3 22.23 18.17 28.17 12.5 25.25 20.6
Regent Hotel 7.78 5.33 14.9 6.9 15.9 13.5 18.8 17.9
Taj Hotel 7.26 7.7 12.23 8.17 15.17 12.15 15.25 10.16
Travel Port Holidays India Pvt. Ltd. 7.25 5.9 17.44 8.25 12.25 10.21 11.12 13.15
Tunga Hotel 11.05 6.6 13.09 14.07 8.07 5.08 12.9 14.09
Source: Collected through Questionnaires and Interview method
186
Figure: 6.3.80-Foreign Remittances to India from Hospitality Industries during Global recession
Interpretation- From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their remittances affected. Earlier to the recession there were many tourists to India who would visit religious places, few for holidaying in Goa or Mangalore. Business and for attending conferences foreign delegates used to visit India. They used to stay in most luxurious hotels. Due to pay cut and lying of workforce during the recession, there was decline of foreign tourists in India which indirectly affects the foreign remittances of our country.
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50
100
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300
Aja
nta
Hot
elA
mba
ssad
or H
otel
Am
sons
Tou
rs A
nd T
rave
ls P
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ays
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den
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nt H
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olid
ays
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Ltd.
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Foreign Remittances to India from Hospitality Industries during recession
2004 2005 2006 2007 2008 2009 2010 2011
Foreign Remittances to India
Name of The Hospitality Industries
187
H0: 1. Performance of the selected Hospitality Industries has not affected by Global
Recession.
Parametric Test- T Test
Table: 6.3.73.1- Hypothesis Results of Parametric- T Test Statistics- Performance of
the selected Hospitality Industries has not affected by Global Recession.
T Test Statistics
Particulars Table Value=41
Mean Difference
Standard Deviation Difference df
Calculated
Statistic T value at 95% confide
nce level
Tabulated T
Value at 95% confide
nce level
Budget of the Hospitality Industries 3.085 20.27 40 0.86 1.683
Procurement of Raw materials of the Hospitality Industries 1.625 10.10 40 1.035 1.683 Production of Hospitality Industries 1.28 8.25 40 1.001 1.683 Sales of Hospitality Industries 1.575 10.08 40 1.010 1.683 Net Profit of the Hospitality Industries 9.7 69.97 40 0.9525 1.683 Taxes paid of the Hospitality Industries 3.29 21.44 40 0.982 1.683 Changes in the number of employees of the Hospitality Industries 75.5 485.02 40
1.006
1.683
Total Assets of the Hospitality Industries 5.6 36.8 40 0.97 1.683 Total Liabilities of the Hospitality Industries 4.75 30.02 40 1.1515 1.683 Investments of the Hospitality Industries 2.46 16.41 40 0.9625 1.683 Performance of Hospitality Industries 4.325 16.01 40 1.6985 1.683 Equity of the Hospitality Industries 5.75 35.37 40 1.715 1.683 Tourist Arrivals from other countries to India 8.75 56.5 40 1.0005 1.683 Tourist Arrivals in Hospitality Industries 5.25 32.09 40 1.04 1.683 Fares of Hotels/restaurants in India 4 12.63 40 1.09 1.683 Fares of tourism in India 4 12.63 40 1.09 1.683 Foreign remittances to India from hotels/restaurants 4.75 36.13 40 1.010 1.683
Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Parametric T Test of the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel are as follows:
Since the Calculated Statistic T value at 5% level of significance less than the Tabulated T value 1.683 for all the parameters Budget Procurement of raw materials, Production, Net profit, Tax, Changes in the number of employees, Assets, liabilities, Investments, Performance of shares or stocks, Tourist Arrivals to India, Tourist Departures from India to other countries, equity, Fares of Hotels/restaurants in India, Fares of Tourism and foreign remittances. Hence we accept H0 and conclude that Performance of the selected Hospitality industries has not affected by Global Recession.
188
Non parametric Test –Chi Square test
Table: 6.3.73.1.1- Hypothesis Results of Non Parametric Chi Square test Statistics-
Performance of the selected Hospitality Industries has not affected by Global
Recession
Chi Square test Statistics Particulars Calculated
Statistic Chi square Value
at 95% confidence
level df
Tabulated Chi square Value at
95% confidence
level Budget of the Hospitality Industries 0.295 40 27.291 Procurement of Raw materials of the Hospitality Industries 0.695 40 27.291 Production of Hospitality Industries 0.658 40 27.291 Sales of Hospitality Industries 0.655 40 27.291 Net Profit of the Hospitality Industries 0.401 40 27.291 Taxes paid of the Hospitality Industries 0.443 40 27.291 Changes in the number of employees of the Hospitality Industries 0.000 40 27.291 Total Assets of the Hospitality Industries 0.405 40 27.291 Total Liabilities of the Hospitality Industries 0.019 40 27.291 Investments of the Hospitality Industries 0.443 40 27.291 Performance of Hospitality Industries 0.387 40 27.291 Equity of the Hospitality Industries 0.067 40 27.291 Tourist Arrivals from other countries to India 0.183 40 27.291 Tourist Arrivals in Hospitality Industries 0.008 40 27.291 Fares of Hotels/restaurants in India 0.366 40 27.291 Fares of tourism in India 0.366 40 27.291 Foreign remittances to India from hotels/restaurants 0.001 40 27.291
Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Non Parametric Chi square Test of the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel are as follows:
Since the calculated statistic Chi square value at 5% is less than the tabulated Chi square value 27.291 for all the parameters Budget Procurement of raw materials, Production, Net profit, Tax, Changes in the number of employees, Assets, liabilities, Investments, Performance of shares or stocks, Tourist Arrivals to India, Tourist Departures from India to other countries, equity, Fares of Hotels/restaurants in India, Fares of Tourism and foreign remittances. Hence we accept H0 and conclude that Performance of the selected Hospitality industries has not affected by Global Recession.
189
2. To understand the current overall Hospitality Industries’ situation and to study
that how can it be improved in future?
Table: 6.3.74- Growth of Hospitality Industries during Global recession
Name of the Hospitality Industries Growth of Hospitality Industries during Global recession Before Recession* After recession**
Ajanta Hotel 5 4 Ambassador Hotel 5 5 Amsons Tours And Travels Pvt Ltd 5 2 Bawa Continental Hotel 5 3 Benzy Palace 5 4 Chateau Windsor Hotel 4 2 Columbus Hotel 2 5 Comfort Inn Heritage 3 5 Cottage Hotel 5 4 Dattakrupa Travels 2 5 Elite Air Travel & Tours 5 5 Emerald Hotel 2 5 Empire Royale Hotel 2 4 En-Route Tours & Holidays 5 4 Golden Manor Hotel 4 5 Grant Hotel 4 5 Greenland Holidays 4 4 Holiday Inn 4 4 Host-Inn International 4 4 Ibis Hotel 4 4 Imperial Palace Hotel 5 3 InterContinental Marine Drive 5 4 ITC Grand Central 3 4 Kings International Hotel 5 4 Kohinoor Continental 5 4 Legend Hotel 5 4 Leela Kempinski Hotel 5 4 Lotus Suite Hotel 5 4 Magic Tours And Holidays Pvt Ltd 5 4 Maharashtra Tourism Development Corporation
3 4
Milan International Hotel 5 4 Oakwood Premier 4 5 Oberoi Hotel 4 2 Palms Hotel 2 3 Panorama Tours 3 4 Paradise Hotel 2 1 Park Hotel 5 5 Regent Hotel 5 5 Taj Hotel 5 4 Travel Port Holidays India Pvt. Ltd. 5 4 Tunga Hotel 4 5
Source: Collected through Questionnaires and Interview method
*Parameters of Growth Before recession (*Parameters of Growth Before recession (*Parameters of Growth Before recession (*Parameters of Growth Before recession (1 stands for Significantly Decreasing, 2 Stands for Attained Break even , 3 stands for No Impact, 4 stands for Fluctuations and 5 stands for Significantly Increasing).
**Parameters of Growth after recession**Parameters of Growth after recession**Parameters of Growth after recession**Parameters of Growth after recession(1stands for Significantly negative impact, 2 stands for Slightly negative impact, 3 stands for No impact, 4 stands for Slightly positive impact and 5 stands for Significantly positive impact)
190
Figure: 6.3.81- Growth of Hospitality Industries before Global recession
Figure: 6.3.82- Growth of Hospitality Industries after Global recession
Interpretation -The above data and graph depicts the growth of Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms
Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel are as follows: Before the recession, Most of these hospitality industries had attained break even in terms of growth. The rest of the hospitality industries showed no change in terms of growth, showed fluctuations in the growth showed significantly decreasing in the growth and significantly increasing in the growth. Most of them had significantly and slightly positive impact on their growth, few of them had significantly and slightly negative impact on their growth and the rest did not show any impact on their growth.
0
1
2
3
4
5
6
Aja
nta
Hot
el
Am
son
s T
ours
An
d T
rave
ls P
vt L
td
Ben
zy P
ala
ce
Col
umbu
s H
otel
Cot
tage
Hot
el
Elit
e A
ir T
rave
l & T
ours
Em
pire
Roy
ale
Hot
el
Gol
den
Ma
nor
Hot
el
Gre
enla
nd
Hol
ida
ys
Hos
t-In
n In
tern
atio
nal
Impe
ria
l Pa
lace
Hot
el
ITC
Gra
nd
Cen
tra
l
Koh
inoo
r C
ontin
enta
l
Leel
a K
empi
nsk
i Hot
el
Ma
gic
Tou
rs A
nd
Hol
ida
ys P
vt L
td
Mila
n In
tern
atio
nal
Hot
el
Obe
roi H
otel
Pa
nor
am
a T
ours
Pa
rk H
otel
Ta
j H
otel
Tun
ga H
otel
Growth of Hospitality industries before Global recession
Growth of Hospitality industries after Global recession
Significantly negative impact
Slightly negative impact
No Impact
Slightly positive impact
Significantly impact
Growth after recession
Name of the Hospitality Industries
191
Table: 6.3.75-Role of Branding on Hospitality Industries during Global recession
Name of the Hospitality Industries Role of Branding on Hospitality Industries during Global recession
Before Recession* After recession** Ajanta Hotel 1 1 Ambassador Hotel 1 1 Amsons Tours And Travels Pvt Ltd 1 1 Bawa Continental Hotel 1 1 Benzy Palace 2 1 Chateau Windsor Hotel 1 1 Columbus Hotel 2 1 Comfort Inn Heritage 1 1 Cottage Hotel 1 1 Dattakrupa Travels 2 1 Elite Air Travel & Tours 1 1 Emerald Hotel 1 1 Empire Royale Hotel 1 1 En-Route Tours & Holidays 1 1 Golden Manor Hotel 2 1 Grant Hotel 1 1 Greenland Holidays 1 1 Holiday Inn 2 1 Host-Inn International 1 2 Ibis Hotel 1 1 Imperial Palace Hotel 1 1 InterContinental Marine Drive 1 2 ITC Grand Central 2 1 Kings International Hotel 1 2 Kohinoor Continental 1 1 Legend Hotel 1 1 Leela Kempinski Hotel 1 1 Lotus Suite Hotel 1 2 Magic Tours And Holidays Pvt Ltd 2 1 Maharashtra Tourism Development Corporation
1 2
Milan International Hotel 2 1 Oakwood Premier 2 1 Oberoi Hotel 1 2 Palms Hotel 1 1 Panorama Tours 1 1 Paradise Hotel 1 2 Park Hotel 1 1 Regent Hotel 1 1 Taj Hotel 1 1 Travel Port Holidays India Pvt. Ltd. 2 1 Tunga Hotel 1 1
Source: Collected through Questionnaires and Interview method
*Parameters of Role branding before and after recession*Parameters of Role branding before and after recession*Parameters of Role branding before and after recession*Parameters of Role branding before and after recession ((((1 stands for Yes and 2 stands for No).
192
Figure-6.3.83 Role of Branding on Hospitality Industries before Global recession
Figure-6.3.84 Role of Branding on Hospitality Industries after Global recession
Interpretation- The above data and graphs indicate that Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental
Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel agree strongly that branding plays important role in building a company.
0
0.5
1
1.5
2
2.5A
jan
ta H
otel
Am
son
s T
ours
An
d T
rave
ls P
vt L
td
Ben
zy P
ala
ce
Col
umbu
s H
otel
Cot
tage
Hot
el
Elit
e A
ir T
rave
l & T
ours
Em
pire
Roy
ale
Hot
el
Gol
den
Ma
nor
Hot
el
Gre
enla
nd
Hol
ida
ys
Hos
t-In
n In
tern
atio
nal
Impe
ria
l Pa
lace
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el
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Gra
nd
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tra
l
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ontin
enta
l
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el
Ma
gic
Tou
rs A
nd
Hol
ida
ys P
vt L
td
Mila
n In
tern
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nal
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el
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otel
Pa
nor
am
a T
ours
Pa
rk H
otel
Ta
j H
otel
Tun
ga H
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Role of Branding of Hospitality Industries before Global recession
Yes No
Role of Branding before recession
Name of the Hospitality industries
0
0.5
1
1.5
2
2.5
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nta
Hot
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son
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rk H
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Ta
j H
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Tun
ga H
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Role of Branding of Hospitality Industries after Global recession
Yes No
Role of Branding after recession
Name of the Hospitality industries
193
Table: 6.3.76- Role of Media on Hospitality Industries during Global recession
Name of the Hospitality Industries Role of Media on Hospitality Industries during Global recession
Before Recession* After recession* Ajanta Hotel 1 2 Ambassador Hotel 1 1 Amsons Tours And Travels Pvt Ltd 1 2 Bawa Continental Hotel 2 1 Benzy Palace 1 1 Chateau Windsor Hotel 1 1 Columbus Hotel 2 1 Comfort Inn Heritage 1 1 Cottage Hotel 1 2 Dattakrupa Travels 2 1 Elite Air Travel & Tours 1 1 Emerald Hotel 1 1 Empire Royale Hotel 1 2 En-Route Tours & Holidays 1 1 Golden Manor Hotel 2 1 Grant Hotel 1 1 Greenland Holidays 1 1 Holiday Inn 1 1 Host-Inn International 1 1 Ibis Hotel 1 1 Imperial Palace Hotel 1 1 InterContinental Marine Drive 1 1 ITC Grand Central 1 2 Kings International Hotel 1 1 Kohinoor Continental 1 1 Legend Hotel 1 1 Leela Kempinski Hotel 1 1 Lotus Suite Hotel 1 1 Magic Tours And Holidays Pvt Ltd 1 1 Maharashtra Tourism Development Corporation
1 1 Milan International Hotel 2 1 Oakwood Premier 2 1 Oberoi Hotel 1 1 Palms Hotel 2 1 Panorama Tours 1 1 Paradise Hotel 1 1 Park Hotel 1 1 Regent Hotel 1 1 Taj Hotel 1 2 Travel Port Holidays India Pvt. Ltd. 1 1 Tunga Hotel 1 1
Source: Collected through Questionnaires and Interview method
****Parameters of Role of Media before and after recessionParameters of Role of Media before and after recessionParameters of Role of Media before and after recessionParameters of Role of Media before and after recession ((((1 stands for Yes and 2 stands for No).
194
Figure: 6.3.85- Role of Media on Hospitality Industries before Global recession
Figure: 6.3.86- Role of Media on Hospitality Industries after Global recession
Interpretation- The above data and graphs indicate that Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental
Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel agree strongly that Media plays important role in building the brand image during recession.
0
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1
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son
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tern
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Pa
nor
am
a T
ours
Pa
rk H
otel
Ta
j H
otel
Tun
ga H
otel
Role of Media of Hospitality industries before recession
Yes No
Role of Media before recession
Name of the Hospitality Industries
0
0.5
1
1.5
2
2.5
Aja
nta
Hot
el
Am
son
s T
ours
An
d T
rave
ls P
vt L
td
Ben
zy P
ala
ce
Col
umbu
s H
otel
Cot
tage
Hot
el
Elit
e A
ir T
rave
l & T
ours
Em
pire
Roy
ale
Hot
el
Gol
den
Ma
nor
Hot
el
Gre
enla
nd
Hol
ida
ys
Hos
t-In
n In
tern
atio
nal
Impe
ria
l Pa
lace
Hot
el
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Gra
nd
Cen
tra
l
Koh
inoo
r C
ontin
enta
l
Leel
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nsk
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el
Ma
gic
Tou
rs A
nd
Hol
ida
ys P
vt L
td
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n In
tern
atio
nal
Hot
el
Obe
roi H
otel
Pa
nor
am
a T
ours
Pa
rk H
otel
Ta
j H
otel
Tun
ga H
otel
Role of Media of Hospitality industries after recession
Yes No
Role of Media after recession
Name of the Hospitality Industries
195
Table: 6.3.77- Challenges faced by the Hospitality Industries during Global recession
Name of the Hospitality Industries Challenges faced by Hospitality Industries during Global recession
Lack of trained
Professional
Language and
cultural barriers
Rationalizing
Personnel costs
Intensifying Allian
ces
Budget reduction
s
Ajanta Hotel 1 2 3 4 5 Ambassador Hotel 1 2 0 4 5 Amsons Tours And Travels Pvt Ltd 1 2 3 4 0 Bawa Continental Hotel 1 2 3 4 5 Benzy Palace 1 0 3 4 5 Chateau Windsor Hotel 1 2 3 4 5 Columbus Hotel 1 0 3 4 5 Comfort Inn Heritage 1 2 3 4 5 Cottage Hotel 1 0 0 0 5 Dattakrupa Travels 1 2 3 4 5 Elite Air Travel & Tours 1 2 0 4 5 Emerald Hotel 1 2 3 4 5 Empire Royale Hotel 1 2 3 4 5 En-Route Tours & Holidays 1 2 3 4 5 Golden Manor Hotel 1 2 3 4 5 Grant Hotel 1 2 3 4 5 Greenland Holidays 1 2 3 4 5 Holiday Inn 1 2 3 4 5 Host-Inn International 1 2 3 4 5 Ibis Hotel 1 2 3 4 5 Imperial Palace Hotel 1 2 3 4 5 InterContinental Marine Drive 1 2 3 4 5 ITC Grand Central 1 2 3 4 5 Kings International Hotel 0 2 3 4 5 Kohinoor Continental 1 2 0 4 5 Legend Hotel 1 2 3 4 5 Leela Kempinski Hotel 1 2 3 4 5 Lotus Suite Hotel 1 2 3 4 5 Magic Tours And Holidays Pvt Ltd 1 2 3 4 5 Maharashtra Tourism Development Corporation
1 2 3 4 5
Milan International Hotel 1 2 3 4 5 Oakwood Premier 1 2 0 4 5 Oberoi Hotel 1 2 3 4 0 Palms Hotel 1 2 3 4 5 Panorama Tours 1 0 3 4 5 Paradise Hotel 1 2 3 4 5 Park Hotel 1 0 3 4 5 Regent Hotel 1 2 3 4 5 Taj Hotel 1 0 0 0 5 Travel Port Holidays India Pvt. Ltd. 1 2 3 4 5 Tunga Hotel 1 2 0 4 5
Source: Collected through Questionnaires and Interview method
196
Figure: 6.3.87- Challenges faced by the Hospitality Industries during the recession
Interpretation- From the above data and graph we can analyze that in the Year-wise 2009, Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental
Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel. Most of these companies face challenges in terms of Lack of trained Professional, Language and cultural barriers, Rationalizing Personnel costs, Intensifying Alliances and Budget reductions.
02468
10121416
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tel
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Challenges faced by the Hospitality Industries during the recession
Lack of trained Professional Language and cultural barriersRationalizing Personnel costs Intensifying AlliancesBudget reductions
Challenges
Nameof the Hospitality Industries
197
H0: 2.There is no considerable difference in the development of Hospitality
industries during the recession period.
Parametric Test –T Test
Table: 6.3.78.1- Hypothesis Results of Parametric T Test Statistics- There is no
considerable difference in development of Hospitality industries during the
recession period.
T Test Statistics Particulars Table Value=41
Mean Difference
Standard Deviation Difference df
Calculated Statistic T value at
95% confidence
level
Tabulated T Value at
95% confidence
level
Growth of Hospitality Industries 0.0731 1.506 40 0.317 1.683 Role of branding 0.0731 0.64 40 0.722 1.683 Role of media 0.024 05696 40 0.266 1.683
Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Parametric T Test of the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel are as follows:
Since the calculated Statistic T value at 5% level of significance is less than the Tabulated T value 1.683 for all the parameters Growth, Role of Branding, Role of Media and Challenges faced by the Hospitality Industries. Hence we accept H0 and conclude that there is no considerable difference in the development of Hospitality industries during the recession period.
198
Non Parametric- Chi square Test
Table: 6.3.78.1.1- Hypothesis Results of Non Parametric- Chi square Test Statistics -
There is no considerable difference in the development of Hospitality industries
during the recession period
Chi Square Test Statistics Particulars
Calculated Statistic Chi square Value at 95% confidence level df
Tabulated Chi square value at 95% confidence
level Growth of Hospitality Industries 0.9766 40 27.291
Role of branding 0.9999 40 27.291 Role of media 0.9999 40 27.291
Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis of Non parametric Chi Square Test of the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel are as follows:
Since the calculated statistic Chi sqaure value at 5% level of significance is less than the Tabulated Chi sqaure value 27.291 for all the parameters. Growth, Role of Branding and Role of Media on Hospitality Industries. Hence we accept H0 and conclude that there is no considerable difference in the development of Hospitality industries during the recession period.
199
3. To take a stock of Government policies to know its effect on recession.
Table: 6.3.79- Impact of budgetary policies of Hospitality industries during Global Recession
Name of the Hospitality Industries Impact of rates of budgetary policies of Hospitality industries during Global Recession
Before Recession* After Recession* Ajanta Hotel 1 1 Ambassador Hotel 1 1 Amsons Tours And Travels Pvt Ltd 1 1 Bawa Continental Hotel 1 1 Benzy Palace 1 1 Chateau Windsor Hotel 2 2 Columbus Hotel 1 2 Comfort Inn Heritage 2 2 Cottage Hotel 2 2 Dattakrupa Travels 1 1 Elite Air Travel & Tours 1 2 Emerald Hotel 1 2 Empire Royale Hotel 2 2 En-Route Tours & Holidays 2 2 Golden Manor Hotel 1 1 Grant Hotel 1 1 Greenland Holidays 1 1 Holiday Inn 1 1 Host-Inn International 1 1 Ibis Hotel 2 2 Imperial Palace Hotel 2 2 InterContinental Marine Drive 2 2 ITC Grand Central 1 1 Kings International Hotel 1 1 Kohinoor Continental 1 1 Legend Hotel 1 1 Leela Kempinski Hotel 1 1 Lotus Suite Hotel 1 1 Magic Tours And Holidays Pvt Ltd 1 1 Maharashtra Tourism Development Corporation
1 1
Milan International Hotel 2 1 Oakwood Premier 1 1 Oberoi Hotel 1 1 Palms Hotel 1 1 Panorama Tours 1 1 Paradise Hotel 2 1 Park Hotel 1 1 Regent Hotel 2 1 Taj Hotel 2 1 Travel Port Holidays India Pvt. Ltd. 1 1 Tunga Hotel 1 1
Source: Collected through Questionnaires and Interview method
*Parameters Parameters Parameters Parameters Impact of budgetary policies on Hospitality Industries before and after recession Impact of budgetary policies on Hospitality Industries before and after recession Impact of budgetary policies on Hospitality Industries before and after recession Impact of budgetary policies on Hospitality Industries before and after recession (1 stands for Yes and 2 stands for No).
200
Figure: 6.3.88- Impact on Budgetary Policies of HospitalityIndustries before Global recession
Figure: 6.3.89- Impact on Budgetary Policies of HospitalityIndustries after Global recession
Interpretation- The above data and graph shows the impact of budget before and after recession on these Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel are as follows: The impact of budgetary policies after recession has provided relief to certain extent to the Hospitality Industries as the new policies were announced.
0
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Tun
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Impact on budgetary policies of Hospitality industries before Global recession
Yes No
Impact on budgetary policies before recession
Name of the Hospitality Industries
0
0.5
1
1.5
2
2.5
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tern
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Pa
lms
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Pa
nor
am
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ours
Pa
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Pa
rk H
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Ta
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Tra
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olid
ays
In
dia
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Tun
ga H
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Impact on Budget of HospitalityIndustries after Global recession
Yes No
Impact on budgetary policies after recession
Name of the Hospitality Industries
201
Table: 6.3.80- Impact of Global Recession on new projects of Hospitality industries
Name of the Hospitality Industries Yes No
Ajanta Hotel 1 0 Ambassador Hotel 1 0 Amsons Tours And Travels Pvt Ltd 1 0 Bawa Continental Hotel 1 0 Benzy Palace 1 0 Chateau Windsor Hotel 1 0 Columbus Hotel 1 0 Comfort Inn Heritage 0 2 Cottage Hotel 0 2 Dattakrupa Travels 1 0 Elite Air Travel & Tours 1 0 Emerald Hotel 1 0 Empire Royale Hotel 1 0 En-Route Tours & Holidays 1 0 Golden Manor Hotel 0 2 Grant Hotel 1 0 Greenland Holidays 1 0 Holiday Inn 1 0 Host-Inn International 1 0 Ibis Hotel 1 0 Imperial Palace Hotel 0 2 InterContinental Marine Drive 1 0 ITC Grand Central 0 2 Kings International Hotel 1 0 Kohinoor Continental 1 0 Legend Hotel 1 0 Leela Kempinski Hotel 1 0 Lotus Suite Hotel 1 0 Magic Tours And Holidays Pvt Ltd 0 2 Maharashtra Tourism Development Corporation 1 0 Milan International Hotel 1 0 Oakwood Premier 1 0 Oberoi Hotel 1 0 Palms Hotel 1 0 Panorama Tours 1 0 Paradise Hotel 0 2 Park Hotel 0 2 Regent Hotel 1 0 Taj Hotel 1 0 Travel Port Holidays India Pvt. Ltd. 0 2 Tunga Hotel 1 0
Source: Collected through Questionnaires and Interview method
Parameters Parameters Parameters Parameters Impact of Global Recession on Impact of Global Recession on Impact of Global Recession on Impact of Global Recession on new projects of new projects of new projects of new projects of Hospitality industries (Hospitality industries (Hospitality industries (Hospitality industries (1 stands for Yes and 2 stands for No).
202
Figure: 6.3.90- Impact Recession of Global on new projects of Hospitality Industries
Interpretation- The above data and graph depicts the impact of Global recession on future projects of these Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their budget affected as compared to the previous Year from 2004-2008.As per data the new projects were postponed due to the slowdown of the economy.
0
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tel
Gra
nt H
ote
lG
reen
land
Ho
lida
ysH
olid
ay I
nnH
ost
-Inn
Inte
rnat
iona
lIb
is
Ho
tel
Impe
rial P
alac
e H
ote
lIn
terC
ont
inen
tal M
arin
e D
rive
ITC
Gra
nd C
entr
alK
ings
Int
erna
tiona
l Ho
tel
Ko
hino
or
Co
ntin
enta
lLe
gend
Ho
tel
Leel
a K
emp
insk
i Ho
tel
Lotu
s S
uite
Ho
tel
Mag
ic T
our
s A
nd H
olid
ays
Pvt
Ltd
Mah
aras
htra
To
uris
m D
evel
op
me
nt
…M
ilan
Inte
rnat
iona
l Ho
tel
Oak
wo
od
Pre
mie
rO
bero
i Ho
tel
Pal
ms
Ho
tel
Pan
ora
ma
To
urs
Par
adis
e H
ote
lP
ark
Ho
tel
Reg
ent
Ho
tel
Taj
H
ote
lT
rave
l Po
rt H
olid
ays
Ind
ia P
vt. L
td.
Tun
ga H
ote
l
Impact of Global Recession on new projects of Hospitality industries
Yes No
Impact of Global Recession on new projects
Name of the Hospitality Industries
203
Table: 6.3.81 Impact of rates on food and beverages of Hospitality industries during Global recession
Name of the Hospitality Industries Impact of rates on food and beverages of Hospitality industries during Global recession Before Recession* After Recession**
Ajanta Hotel 2 1 Ambassador Hotel 2 1 Amsons Tours And Travels Pvt Ltd 3 1 Bawa Continental Hotel 2 1 Benzy Palace 2 1 Chateau Windsor Hotel 2 1 Columbus Hotel 2 1 Comfort Inn Heritage 2 3 Cottage Hotel 3 1 Dattakrupa Travels 3 5 Elite Air Travel & Tours 2 1 Emerald Hotel 2 3 Empire Royale Hotel 3 2 En-Route Tours & Holidays 1 2 Golden Manor Hotel 3 2 Grant Hotel 4 1 Greenland Holidays 4 2 Holiday Inn 4 2 Host-Inn International 4 2 Ibis Hotel 5 2 Imperial Palace Hotel 2 2 InterContinental Marine Drive 2 5 ITC Grand Central 2 5 Kings International Hotel 3 2 Kohinoor Continental 3 4 Legend Hotel 1 4 Leela Kempinski Hotel 1 1 Lotus Suite Hotel 1 1 Magic Tours And Holidays Pvt Ltd 1 1 Maharashtra Tourism Development Corporation
1 1
Milan International Hotel 2 2 Oakwood Premier 2 2 Oberoi Hotel 2 2 Palms Hotel 3 3 Panorama Tours 2 2 Paradise Hotel 2 2 Park Hotel 2 2 Regent Hotel 2 2 Taj Hotel 3 3 Travel Port Holidays India Pvt. Ltd. 3 3 Tunga Hotel 2 2
Source: Collected through Questionnaires and Interview method
****Parameters of Impact of rates on food and beverages of Hospitality industries before recession (Parameters of Impact of rates on food and beverages of Hospitality industries before recession (Parameters of Impact of rates on food and beverages of Hospitality industries before recession (Parameters of Impact of rates on food and beverages of Hospitality industries before recession (1 stands
for 10%, 2 stands for 15%, 3 stands for 20%, 4 stands for 25% and 5 stands for 30%).
* ** ** ** **Parameters of Impact of *Parameters of Impact of *Parameters of Impact of *Parameters of Impact of rates on food and beverages of Hospitality industries after recession (rates on food and beverages of Hospitality industries after recession (rates on food and beverages of Hospitality industries after recession (rates on food and beverages of Hospitality industries after recession (1 stands for 5%, 2 stands for 10%, 3 stands for 12%, 4 stands for 15% and 5 stands for 17%).
204
Figure: 6.3.91- Impact of rates on food and beverages of Hospitality industries before Global recession
Figure: 6.3.92- Impact of Rates on Food and Beverages of Hospitality Industries after Global recession
Interpretation- The above data and graph give us an picture of the rates on food and beverages Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Pal ace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel.
As per data the rates on food and beverages before recession was exhoboraint as the suppliers were providing commissions to their retailers and also discounts to their regular customers. As per data the rates on food and beverages after recession was less as most of the suppliers had to shut down their units as they could not afford to give commissions to their retailers and also discounts to their regular customers.
0
1
2
3
4
5
6
Aja
nta
Hot
el
Am
son
s T
ours
An
d T
rave
ls P
vt L
td
Ben
zy P
ala
ce
Col
umbu
s H
otel
Cot
tage
Hot
el
Elit
e A
ir T
rave
l & T
ours
Em
pire
Roy
ale
Hot
el
Gol
den
Ma
nor
Hot
el
Gre
enla
nd
Hol
ida
ys
Hos
t-In
n In
tern
atio
nal
Impe
ria
l Pa
lace
Hot
el
ITC
Gra
nd
Cen
tra
l
Koh
inoo
r C
ontin
enta
l
Leel
a K
empi
nsk
i Hot
el
Ma
gic
Tou
rs A
nd
Hol
ida
ys P
vt L
td
Mila
n In
tern
atio
nal
Hot
el
Obe
roi H
otel
Pa
nor
am
a T
ours
Pa
rk H
otel
Ta
j H
otel
Tun
ga H
otel
Impact of rates on food and beverages of Hospitality before
recession
10% 15% 20% 25% 30%
Impact of rates on food and beverages before recession
Name of the Hospitality industries
0
1
2
3
4
5
6
Aja
nta
Hot
el
Am
sons
Tou
rs A
nd T
rave
ls P
vt L
td
Ben
zy P
ala
ce
Col
umbu
s H
otel
Cot
tage
Hot
el
Elit
e A
ir T
rave
l & T
ours
Em
pire
Roy
ale
Hot
el
Gol
den
Ma
nor
Hot
el
Gre
enla
nd H
olid
ays
Hos
t-Inn
Int
erna
tiona
l
Impe
rial P
ala
ce H
otel
ITC
Gra
nd C
entr
al
Koh
inoo
r C
ontin
enta
l
Leel
a K
empi
nski
Hot
el
Ma
gic
Tou
rs A
nd H
olid
ays
Pvt
Ltd
Mila
n In
tern
atio
nal
Hot
el
Obe
roi H
otel
Pa
nora
ma
Tou
rs
Pa
rk H
otel
Ta
j H
otel
Tun
ga H
otel
Impact of rates on food and beverages of Hospitality industries after Global
recession
5% 10% 12% 15% 17%
Impact of rates on food and beverages after recession
Name of the Hospitality Industries
205
Table: 6.3.82-Impact of rates on fuel of Hospitality industries during Global recession
Name of the Hospitality Industries Impact of rates on fuel of Hospitality industries during Global recession
Before Recession* After Recession** Ajanta Hotel 2 2 Ambassador Hotel 2 2 Amsons Tours And Travels Pvt Ltd 2 2 Bawa Continental Hotel 3 3 Benzy Palace 3 2 Chateau Windsor Hotel 3 2 Columbus Hotel 2 2 Comfort Inn Heritage 2 2 Cottage Hotel 3 3 Dattakrupa Travels 3 3 Elite Air Travel & Tours 2 2 Emerald Hotel 2 2 Empire Royale Hotel 3 3 En-Route Tours & Holidays 1 1 Golden Manor Hotel 3 3 Grant Hotel 4 4 Greenland Holidays 4 4 Holiday Inn 4 4 Host-Inn International 4 4 Ibis Hotel 5 5 Imperial Palace Hotel 2 2 InterContinental Marine Drive 2 2 ITC Grand Central 2 2 Kings International Hotel 3 3 Kohinoor Continental 3 3 Legend Hotel 1 1 Leela Kempinski Hotel 1 1 Lotus Suite Hotel 1 1 Magic Tours And Holidays Pvt Ltd 1 1 Maharashtra Tourism Development Corporation 1 1 Milan International Hotel 1 2 Oakwood Premier 1 2 Oberoi Hotel 3 2 Palms Hotel 2 3 Panorama Tours 2 2 Paradise Hotel 3 2 Park Hotel 2 2 Regent Hotel 3 2 Taj Hotel 2 3 Travel Port Holidays India Pvt. Ltd. 2 3 Tunga Hotel 3 2
Source: Collected through Questionnaires and Interview method
*Parameters of Impact of rates on fuel of Hospitality industries before recession (*Parameters of Impact of rates on fuel of Hospitality industries before recession (*Parameters of Impact of rates on fuel of Hospitality industries before recession (*Parameters of Impact of rates on fuel of Hospitality industries before recession (1 stands for 10%, 2 stands for 15%, 3 stands for 20%, 4 stands for 25% and 5 stands for 30%).
* *Parameters o* *Parameters o* *Parameters o* *Parameters of Impact of rates on fuel of Hospitality industries after recession (f Impact of rates on fuel of Hospitality industries after recession (f Impact of rates on fuel of Hospitality industries after recession (f Impact of rates on fuel of Hospitality industries after recession (1 stands for 10%, 2 stands for 15%, 3 stands for 20%, 4 stands for 25% and 5 stands for 30%).
206
Figure: 6.3.93- Impact of Rates on Fuel of Hospitality Industries before Global recession
Figure: 6.3.94- Impact of rates on Fuel of Hospitality Industries after Global recession
Interpretation From the above data and graph we can analyze that the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel had their rates on fuel affected as compared to the previous Year from 2004-2008.
0
1
2
3
4
5
6
Impact of Rates on Fuel of Hospitality Industries before Global
recession
10% 15% 20% 25% 30%
Impact of Rates on Fuel of Hospitality Industries before recession
Name of theHospitality Industries
0
1
2
3
4
5
6
Aja
nta
Hot
elA
mso
ns T
ours
And
Tra
vels
Pvt
Ltd
Ben
zy P
ala
ceC
olum
bus
Hot
elC
otta
ge H
otel
Elit
e A
ir T
rave
l & T
ours
Em
pire
Roy
ale
Hot
elG
olde
n M
ano
r H
otel
Gre
enla
nd H
olid
ays
Hos
t-Inn
Int
erna
tiona
lIm
peria
l Pa
lace
Hot
elIT
C G
rand
Cen
tra
lK
ohin
oor
Con
tinen
tal
Leel
a K
empi
nski
Hot
elM
agi
c T
ours
And
Hol
ida
ys P
vt L
tdM
ilan
Inte
rna
tiona
l H
otel
Obe
roi H
otel
Pa
nora
ma
Tou
rsP
ark
Hot
elT
aj
Hot
elT
unga
Hot
el
Impact of rates on fuel of Hospitality industries after Global
recession
10% 15% 20% 25% 30%
Impact of rates on fuel of Hospitality industries after recession
Name of the Hospitality Industries
207
Table: 6.3.83- Risk of second recession of Hospitality industries
Name of the Hospitality Industries Yes No Ajanta Hotel 1 0 Ambassador Hotel 1 0 Amsons Tours And Travels Pvt Ltd 1 0 Bawa Continental Hotel 1 0 Benzy Palace 1 0 Chateau Windsor Hotel 1 0 Columbus Hotel 1 0 Comfort Inn Heritage 0 2 Cottage Hotel 1 0 Dattakrupa Travels 0 2 Elite Air Travel & Tours 1 0 Emerald Hotel 1 0 Empire Royale Hotel 1 0 En-Route Tours & Holidays 1 0 Golden Manor Hotel 1 0 Grant Hotel 1 0 Greenland Holidays 1 0 Holiday Inn 1 0 Host-Inn International 1 0 Ibis Hotel 1 0 Imperial Palace Hotel 1 0 InterContinental Marine Drive 1 0 ITC Grand Central 0 2 Kings International Hotel 1 0 Kohinoor Continental 1 0 Legend Hotel 1 0 Leela Kempinski Hotel 0 2 Lotus Suite Hotel 1 0 Magic Tours And Holidays Pvt Ltd 0 2 Maharashtra Tourism Development Corporation 0 2 Milan International Hotel 1 0 Oakwood Premier 0 2 Oberoi Hotel 1 0 Palms Hotel 1 0 Panorama Tours 1 0 Paradise Hotel 0 2 Park Hotel 1 0 Regent Hotel 0 2 Taj Hotel 1 0 Travel Port Holidays India Pvt. Ltd. 0 2 Tunga Hotel 1 0
Source: Collected through Questionnaires and Interview method
*Parameters Parameters Parameters Parameters Risk of second recession onRisk of second recession onRisk of second recession onRisk of second recession on Hospitality industriesHospitality industriesHospitality industriesHospitality industries ((((1 stands for Yes and 2 stands for No)
208
Figure: 6.3.95- Risk of Second Recession of Hospitality Industries
Interpretation- The above data and graph give a picture of risk of having second recession on these Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel. There are chances of risk of having second recession which might wipe out many industries of Hospitality sector. Among these few disagree that recession will not affect the Hospitality industries.
0
0.5
1
1.5
2
2.5
Aja
nta
Ho
tel
Am
bass
ado
r H
ote
lA
mso
ns T
our
s A
nd T
rave
ls P
vt L
tdB
awa
Co
ntin
enta
l Ho
tel
Ben
zy P
alac
eC
hate
au W
ind
sor
Ho
tel
Co
lum
bus
Ho
tel
Co
mfo
rt In
n H
erita
geC
ott
age
Ho
tel
Dat
takr
upa
Tra
vels
Elit
e A
ir T
rave
l & T
our
sE
mer
ald
Ho
tel
Em
pire
Ro
yale
Ho
tel
En-
Ro
ute
To
urs
& H
olid
ays
Go
lden
Man
or
Ho
tel
Gra
nt H
ote
lG
reen
land
Ho
lida
ysH
olid
ay I
nnH
ost
-Inn
Inte
rnat
iona
lIb
is
Ho
tel
Impe
rial P
alac
e H
ote
lIn
terC
ont
inen
tal M
arin
e D
rive
ITC
Gra
nd C
entr
alK
ings
Int
erna
tiona
l Ho
tel
Ko
hino
or
Co
ntin
enta
lLe
gend
Ho
tel
Leel
a K
emp
insk
i Ho
tel
Lotu
s S
uite
Ho
tel
Mag
ic T
our
s A
nd H
olid
ays
Pvt
Ltd
Mah
aras
htra
To
uris
m D
evel
op
me
nt
…M
ilan
Inte
rnat
iona
l Ho
tel
Oak
wo
od
Pre
mie
rO
bero
i Ho
tel
Pal
ms
Ho
tel
Pan
ora
ma
To
urs
Par
adis
e H
ote
lP
ark
Ho
tel
Reg
ent
Ho
tel
Taj
H
ote
lT
rave
l Po
rt H
olid
ays
Ind
ia P
vt. L
td.
Tun
ga H
ote
l
Risk of second recession of Hospitality Industries
Yes No
Risk of second recession
Name of the Hospitality Industries
209
H0: 3. There is no impact of Government Policies to minimize the effect of Global
Recession on Indian Hospitality industries.
Parametric Test- T test
Table: 6.3.84.1-Hypothesis Results of Parametric T test Statistics- There are no
impact of Government Policies to minimize the effect of Global Recession on Indian
Hospitality industries.
Source: Collected through Questionnaires and Interview method
Interpretation - The hypothesis of Parametric T test of the Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel are as follows:
Since the calculated statistic T value at 5% level of significance is less than the Tabulated T value 1.683 for all the parameters- Budget, New projects, Rates of Food and beverages before recession and after recession, Rates of Fuel before and after recession and risk of second recession .We accept H0 and conclude that there is no impact of Government Policies to minimize the effect of Global Recession on Indian Hospitality industries.
Particulars Table Value=41
Mean Differen
ce
Standard
Deviation
Difference df
Calculated Statistic T
value at 95%
confidence level
Tabulated T Value at 95%
confidence level
Impact of budget of Hospitality Industries 0.025 0.417 40 0.4167 1.683 Impact of future of hospitality Industries 0.268 1.30 40 1.3 1.683 Impact of rates on food and beverages 0.29 1.419 40 1.318 1.683 Impact of rates on fuel 0.024 0.27 40 0.571 .1.683 Risk of second recession of Hospitality industries 0.25 1.213 40 1.315 1.683
210
Non parametric Test- Chi-Square Test
Table: 6.3.84.1.1- Hypothesis Results of Non Parametric Test- Chi-Square Test
Statistics - There is no impact of Government Policies to minimize the effect of
Global Recession on Indian Hospitality industries
Chi-Square Test Statistics
Particulars
Calculated Statistic Chi
square Value at 95% confidence
level Df
Tabulated Chi square
value at 95% confidence
level Impact of budgetary policies of Hospitality Industries 0.3035 40 27.291 Impact of rates on food and beverages of Hospitality Industries
1.0000 40 27.291
Impact of rates on fuel of Hospitality Industries 1.0000 40 27.291 Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Non parametric Chi Square Test of these Hospitality industries Ajanta Hotel, Ambassador Hotel, Amsons Tours And Travels Pvt Ltd, Bawa Continental Hotel, Benzy Palace, Chateau Windsor Hotel, Columbus Hotel, Comfort Inn Heritage, Cottage Hotel, Dattakrupa Travels, Elite Air Travel & Tours, Emerald Hotel, Empire Royale Hotel, En-Route Tours & Holidays, Golden Manor Hotel, Grant Hotel, Greenland Holidays, Holiday Inn, Host-Inn International, Ibis Hotel, Imperial Palace Hotel, InterContinental Marine Drive, ITC Grand Central, Kings International Hotel, Kohinoor Continental, Legend Hotel, Leela Kempinski Hotel, Lotus Suite Hotel, Magic Tours And Holidays Pvt Ltd, Maharashtra Tourism Development Corporation, Milan International Hotel, Oakwood Premier, Oberoi Hotel, Palms Hotel, Panorama Tours, Paradise Hotel, Park Hotel, Regent Hotel, Taj Hotel, Travel Port Holidays India Pvt. Ltd and Tunga Hotel are as follows:
Since the calculated statistic chi square value at 5% level of significance is less than the Tabulated Chi square value 27.291 for all the parameters- Budget, New projects, Rates of Food and beverages before recession and after recession, Rates of Fuel before and after recession and risk of second recession .We accept H0 and conclude that there is no impact of Government Policies to minimize the effect of Global Recession on Indian Hospitality industries.
211
Table: 6.3.85.1-Overall Economy of the Hospitality Sector With Respect To the Performance of Hospitality Industries
Source: Collected through Questionnaires and Interview method
Figure: 6.3.96.1--Overall Economy of the Hospitality Sector With Respect To the
Performance of Hospitality Industries
0
100
200
300
400
500
Overall Economy of the Hospitality Sector With Respect To the Hospitality Industries
Foreign Remittances to India 7.1 9.81 11.61 14.31 16 13.7 15.37 16.35
212
Table: 6.3.85.1.1-Overall Economy of the Hospitality Sector With Respect To the Development through Initiatives taken by Indian Government
Parameters Growth before
recession
Growth afte
r recession
Role of Branding before recession
Role of Branding after recession
Role of
Media before recess
ion
Role of
Media after recess
ion
Challenges faced
Impact of Budg
et befor
e recession
Impact of Budg
et after recession
Impact of
Global recession on new
projects
Impact of rates on
food and beverages befor
e recession
Impact of
rates on
food and
beverages after
recession
Impact of
rates on fuel before
recession
Impact of
rates on fuel afte
r recession
Risk of second recession
Parameters
Significantly decreasing
0
Attained breakeven
0.29
No change 0.23
Fluctuations 1.07
Significantly Increasing
2.56
Significantly negative impact
0.02
Slightly negative impact
0.15
No impact 0.23
Slightly positive impact
2.14
Significantly positive impact
1.59
Yes 0.92 0.8 0.75 0.92 0.707 0.7 0.78 0.7
No 0.14 0.39 0.48 0.14 0.585 0.58 0.439 0.4
Lack of trained Professional
0.97
Language and cultural barriers
1.7
Rationalizing Personnel costs
2.48
Intensifying Alliances
3.8
Budget reductions
4.75
10% 0.146 0.829 0.2 0.14
15% 0.975 0.19 0.8 0.97
20% 0.73 0.8 0.73
25% 0.39 0.4 0.39
30% 0.219 0.13 0.12
5% 0.34
12% 0.36
17% 0.36
Source: Collected through Questionnaires and Interview method
213
Figure: 6.3.96.1.1- Overall Economy of the Hospitality Sector With Respect To the Development through Initiatives taken by Indian Government
Interpretation- The reduction of budget of the Hospitality was due to current market conditions that impaired the financial forecast of most of the aviation industries. The legislative changes had a direct impact on budget projections. If the businesses or industries are aware of pending legislation then they can plan accordingly before preparing the budget. In order provide good service, it is necessary to have cooperation not only within the hospitality industry, but also from large number of supportive industries. The procurement of raw materials in terms of providing food, beverages and entertainment for the customers was affected due to the increase in the prices of daily commodities like meat fish and vegetables. The food production is the major
component of the Hospitality sector as they are involved in establishments like transportation i.e. air, rail and road, outside catering, colleges, universities, Hospitals, prisons clubs casinos, functions fast food outlets, hotels, convention centre and community services. These were affected due to increase in the prices of meat, fish, bakery and vegetables. Few customers stopped coming to these establishments due to unemployment and as a matter of cost cutting. Due to sliding economy that affected the Indian hospitality industry with sales dipping and many joint ventures were being put on hold. The reduction in the number of customers visiting the food joints or establishments and due to increase in the price of commodities there was reduction
0
1
2
3
4
5
6
7
Overall Economy of the Hospitality Sector With Respect To the Development through Initiatives taken by Indian Government
Growth before recession Growth after recessionRole of Branding before recession Role of Branding after recession Role of Media before recession Role of Media after recession Challenges faced Impact of Budget before recessionImpact of Budget after recession Impact of Global recession on new projects Impact of rates on food and beverages before recession Impact of rates on food and beverages after recession Impact of rates on fuel before recession Impact of rates on fuel after recessionRisk of second recession
Parameters
Parameters
214
in few of food items on the plate. As per the data, the net profit earned by the Hospitality Industries vary from 2004-2010 as the operations and sales
slowed down due to global recession and the foreign institutional investors withdrew the money from the market in 2009.
The change in number of employees in the Hospitality Industries during the recession was due to sudden reduction in creation of employment; new appointees to the organizations were sent back home with advance three months salary due to company policy of cutting costs and salary of many employees were reduced by twenty percent of their actual salary. There was reduction in number of investments made in assets as the Business activities and sales showed decline because of recession in two thousand four. In the Year-wise 2010 and 2011the Hospitality Industries had to investment more on assets in order to earn more customers and to generate employment. There was decline in liabilities as companies had reduced in borrowing funds from the banks and other financial institutions or from money lenders. Even banks were facing difficulties in getting funds from their customers. Most of them had their investments affected. The share or stock rates of these Hospitality industries have been drastically fallen causing agnosticism The Passenger traffic was declined by four per cent and cargo by fourteen per cent for the Year-wise two thousand nine. The foreigners visiting India declined from the Year-wise 2009. Earlier to the recession there were many tourists to India who would visit religious places, few for holidaying in Goa or Mangalore. Even for business and for attending conferences foreign delegates used to visit India. Due to pay cut and lying of workforce during the recession, there was decline of foreign tourists in India and foreign remittances of our country. The operations of the Equity from 2004-2010 vary mainly due to global recession in 2009 which sent threat waves to the world. Most of the customers and shareholders became unemployed due to cost cutting and there was huge downfall in the financial market. The Fares of the Restaurants show variations because the Hospitality sector faced challenges like increase in the price of commodities, fewer competent workforce, and
competition in fixing fares among the hospitality industries. The Fares of the airlines and other tourism spots show variations because the tourism sector faced challenges like increase in the price of fuel, fewer competent workforce, and competition in fixing fares among the tourism industries. Before the recession, Most of these hospitality industries had attained break even in terms of growth. The rest of the hospitality industries showed no change in terms of growth, showed fluctuations in the growth showed significantly decreasing in the growth and significantly increasing in the growth. Most of them had significantly and slightly positive impact on their growth, few of them had significantly and slightly negative impact on their growth and the rest did not show any impact on their growth. Most of the Hospitality industries agree that Branding plays important role in building a company as well Media plays important role in building the brand image during recession. Most of these companies face challenges in terms of Lack of trained Professional, Language and cultural barriers, Rationalizing Personnel costs, Intensifying Alliances and Budget reductions. The impact of budgetary policies after recession has provided relief to certain extent to the Hospitality Industries as the new policies were announced.As per data the future projects were postponed due to the slowdown of the economy. As per data the rates on food and beverages before recession was exhoboraint as the suppliers were providing commissions to their retailers and also discounts to their regular customers. As per data the rates on food and beverages after recession was less as most of the suppliers had to shut down their units as they could not afford to give commissions to their retailers and also discounts to their regular customers and rates of fuel were also affected. There are chances of risk of having second recession which might wipe out many industries of Hospitality sector.
215
6.4 REAL ESTATE COMPANIES
The Global economic uncertainties have affected India’s real estate market. The Major
Real Estate players are facing overall slowdown in demand in and around India. The
Property prices and rentals are shrinking which has led to the erosion in market
capitalization of many listed players of real estate. Many current projects of real estate
developers have been stalled due to lack of funds and investors either do not have funds
to invest or are reluctant to do so which has forced the companies to sell of the properties
at a lower value. This scenario has made the property dealers to face challenge of getting
buyers to their properties. The Rising costs, decline of capital, disinclining of buyers have
contributed to the crisis of reality sector .The increasing prices and interest rates have
dampened the spirits of real estate players. The continual rise in the interest rates has
declined the sale of residential properties. The Flow of funds has become a great concern
among the real estate developers as they are re-establishing under mellow debt and
foreign direct investment inflows have also slowed down. For example, the reality sector
at Mumbai has seventy percent decline in sales and the prices have risen up by twenty
percent. The need for offices is anticipated to remain unchanging but supply is
anticipated to preponderate in most of the premier cities of India. The rents on
commercial office spaces are anticipated to rise over all cities. The prices of commercial
properties have increased by ten to fifteen percent in the year 2011.
The difficulties that an Indian real estate is confronting is the price of liquidity in real
estate, the shortage of accessibility of land, postponements in acclamations, the decrease
in development of infrastructure and comparatively less placidity in terms of reality
sector. With the recession hit, the real estate development authority has decided to stop
the land auctions from next year 2013 onwards. It has been learnt that due to downfall in
the reality sector the Mumbai Metropolitan Region Development Authority (MMRDA)
has not released their lands in the Bandra-Kurla Complex (BKC).
For the purpose of data analysis, forty Real Estate companies are selected. There are
twenty one questions framed in the form of questionnaire and these questions are divided
into three parts as per the objectives and hypothesis.
216
1. To understand and be acquainted with the global recession that has affected the
Real Estate Companies of India
Table: 6.4.86- Budget of the Real Estate companies during Global Recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Budget of the Real Estate companies In
4.06 3.28 7.15 8.26 5.16 8.56 4.16 13.27 TATA Housing Development Company Ltd.
8.15 7.36 8.17 9.16 9.23 4.17 5.25 6.1
Source: Collected through Questionnaires and Interview method
217
Figure: 6.4.97- Budget of the Real Estate Companies during Global recession
Interpretation- From the above data and graph we can analyze the real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Orbit, Patel Realty India Ltd, Royal Palms India Private Limited, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Supreme Developers & Builders and TATA Housing Development Company Ltd, budget had been affected compared to the previous years’ 2004-2008. The reduction of budget of Real estate companies was due to the economy and current market conditions that affected the financial forecast of the companies. The changes in the inflation rate and stock market conditions directly affected the organization's net worth and its ability to generate funds or loans. After 2009 there is slight improvement in the allocation of budget as many reforms were taken by Government of India and the companies of reality sector.
0
50
100
150
200
250
300
350
400
450
Adh
iraj C
ons
truc
tions
Pvt
. Ltd
.A
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Gro
upA
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g P
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hty
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ns P
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ers
Nah
ar G
roup
Nirm
al L
ifest
yle
Obe
rio R
ealit
yP
atel
Rea
lty I
ndia
Ltd
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enin
sula
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d Li
mite
dR
oha
n B
uild
ers
Ro
yal P
alm
s In
dia
Priv
ate
Lim
ited
San
ghvi
Gru
ha N
irma
n P
vt. L
td.
Shr
ee N
aman
Dev
elo
pers
Ltd
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heth
Dev
elo
pers
Pvt
. Ltd
.S
UN
CO
RP
Bui
lder
s &
Dev
elo
pers
Sun
il M
antr
i Rea
lty L
td.
Sup
rem
e D
evel
ope
rs &
Bui
lder
sT
AT
A H
ous
ing
Dev
elo
pme
nt C
om
pany
Ltd
.
Budget of the Real Estate companies during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Budget
Name of the Real estate
218
Table: 6.4.87- Net Profit of the Real Estate Companies during Global Recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Net Profit of the Real Estate
Source: Collected through Questionnaires and Interview method
219
Figure: 6.4.98- Net Profit of the Real Estate Companies during Global recession
Interpretation- As per the above data and graphs we can the study that the net profit of the below mentioned real estate companies Ahuja Group, Ajmera Group, Akruti City Limited, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, Lalani Group, Landmark Property Development Company, Lodha Group, Mighty Constructions Pvt. Ltd, Mittal Builders, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd were affected badly in 2009, compared to the previous years’ 2004-2008.
If we look at the figures of the net profit earned by the real estate companies we find that they vary from 2004-2010 as the operations and sales slowed down due to global recession and the foreign institutional investors withdrew the money from the market in 2009. The Government of India has proposed few reforms to overcome recession.
-500
0
500
1000
1500
2000
2500
3000
3500
Adh
iraj C
ons
truc
tions
Pvt
. Ltd
.
Ahu
ja G
roup
Ajm
era
Gro
up
Akr
uti C
ity L
imite
d
DLF
Eco
hom
es C
ons
truc
tions
Pvt
. Ltd
EK
TA
Wo
rld P
vt. L
td.
Gar
odi
a G
roup
Go
drej
Pro
pert
ies
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ited
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n D
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ope
rs a
nd B
uild
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Lim
ited
Hira
nand
ani
Dev
elo
pers
Pvt
. Ltd
Indi
abu
lls R
eal E
stat
e Li
mite
d
IRB
Infr
astr
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pata
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td.
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akia
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ces
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up
Kar
nani
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lder
s &
Dev
elo
pers
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ar U
rban
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elo
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nt
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ited
K. R
ahej
a C
orp
Lala
ni G
roup
Land
mar
k P
rope
rty
Dev
elo
pme
nt C
om
pany
Lodh
a G
roup
Lokh
andw
ala
Infr
astr
uctu
re
May
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usin
g P
vt. L
td.
Mig
hty
Co
nstr
uctio
ns P
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td.
Mitt
al B
uild
ers
Nah
ar G
roup
Nirm
al L
ifest
yle
Obe
rio R
ealit
y
Pat
el R
ealty
Ind
ia L
td.
Pen
insu
la L
and
Lim
ited
Ro
han
Bui
lder
s
Ro
yal P
alm
s In
dia
Priv
ate
Lim
ited
San
ghvi
Gru
ha N
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n P
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td.
Shr
ee N
aman
Dev
elo
pers
Ltd
.
She
th D
evel
ope
rs P
vt. L
td.
SU
N C
OR
P B
uild
ers
& D
evel
ope
rs
Sun
il M
antr
i Rea
lty L
td.
Sup
rem
e D
evel
ope
rs &
Bui
lder
s
TA
TA
Ho
usin
g D
evel
opm
ent
Co
mpa
ny L
td.
Net profit of the Real Estate companies during recession
2004 2005 2006 2007 2008 2009 2010 2011
Net profit
Name of the Real EstateCompanies
220
Table: 6.4.88- Taxes paid by the Real Estate Companies during Global Recession
Source: Collected through Questionnaires and Interview method
221
Figure: 6.4.99- Taxes paid by the Real Estate Companies during Global recession
Interpretation- From the above data and graph we can examine that the taxes of the real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd. are affected compared to the previous years’ 2004-2008.
As per the data, the taxes paid by the real estate vary from 2004-2010 as the operations and sales slowed down due to global recession and the foreign institutional investors withdrew the money from the market during 2009. The numerous policies or reforms are undertaken by many developers to increase their sales so that their profit margin increases.
-200
0
200
400
600
800
1000
1200
Adh
iraj C
ons
truc
tions
Pvt
. Ltd
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huja
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upA
jmer
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roup
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uti C
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ited
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ir H
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ight
y C
ons
truc
tions
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ittal
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lder
sN
ahar
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upN
irma
l Life
styl
eO
berio
Rea
lity
Pat
el R
ealty
Ind
ia L
td.
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insu
la L
and
Lim
ited
Ro
han
Bui
lder
sR
oya
l Pal
ms
Indi
a P
rivat
e Li
mite
dS
angh
vi G
ruha
Nirm
an
Pvt
. Ltd
.S
hree
Nam
an D
evel
ope
rs L
td.
She
th D
evel
ope
rs P
vt. L
td.
SU
N C
OR
P B
uild
ers
& D
evel
ope
rsS
unil
Man
tri R
ealty
Ltd
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upre
me
Dev
elo
pers
& B
uild
ers
TA
TA
Ho
usin
g D
evel
opm
ent
…
Taxes paid by the Real Estate Companies during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Taxes paid
Name of the Real estateCompanies
222
Table: 6.4.89- Changes in the number of employees of Real Estate Companies during Global recession.
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011
Changes in the number of Employees of Real Estate Companies in Hundreds
TATA Housing Development Company Ltd. 150 120 180 200 250 278 234 220
Source: Collected through Questionnaires and Interview method
223
Figure: 6.4.100- Changes in the number of employees of Real Estate industries
during Global recession.
Interpretation- Here the above data and graph depicts that the most of real estate companies like Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd had undergone changes in recruiting and retrenchment of employees during the mid 2008-2009 compared to previous years. The change in number of employees in the real estate sector during the recession was due to sudden reduction in creation of employment; new appointees those were recruited were sent back home with advance three months salary due to company policy of cutting costs or were not given joining date and salary of many employees were reduced by twenty percent of their actual salary.
0
1000
2000
3000
4000
5000
6000
Adh
iraj C
ons
truc
tions
Pvt
. Ltd
.A
huja
Gro
upA
jmer
a G
roup
Akr
uti C
ity L
imite
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mes
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nstr
uctio
ns P
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orld
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l Est
ate
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ited
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akia
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ces
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a In
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g P
vt. L
td.
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hty
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nstr
uctio
ns P
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td.
Mitt
al B
uild
ers
Nah
ar G
roup
Nirm
al L
ifest
yle
Obe
rio R
ealit
yP
atel
Rea
lty I
ndia
Ltd
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enin
sula
Lan
d Li
mite
dR
oha
n B
uild
ers
Ro
yal P
alm
s In
dia
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ate
Lim
ited
San
ghvi
Gru
ha N
irma
n P
vt. L
td.
Shr
ee N
aman
Dev
elo
pers
Ltd
.S
heth
Dev
elo
pers
Pvt
. Ltd
.S
UN
CO
RP
Bui
lder
s &
Dev
elo
pers
Sun
il M
antr
i Rea
lty L
td.
Sup
rem
e D
evel
ope
rs &
Bui
lder
sT
AT
A H
ous
ing
Dev
elo
pme
nt C
om
pany
Ltd
.
Changes in the number of Employees of Real Estate Companies during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Changes in the number of Employees
Nameof the Real Estate Companies
224
Table: 6.4.90- Total assets of the Real estate companies during Global Recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011 Total assets of the Real estate companies in
TATA Housing Development Company Ltd. 33 32.59 44 43 33.15 37.47 45.2 50.25
Source: Collected through Questionnaires and Interview method
225
Figure: 6.4.101- Total assets of the Real estate companies during Global recession
Interpretation- The above data and graph shows that the real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd, assets were affected compared to 2004-2008. The decline in investments began in the year 2007 as the investments of assets began to stagnate as the operations and sales started to slow down due to the financial crisis in the world. In the year 2010 and 2011the reality sector had to investment more on assets in order to earn more customers and to generate employment to most of the retrenched employees.
0
100
200
300
400
500
600
700
800
Adh
iraj C
ons
truc
tions
Pvt
. Ltd
.A
huja
Gro
upA
jmer
a G
roup
Akr
uti C
ity L
imite
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mes
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nstr
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ns P
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. Ltd
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ate
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ited
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re D
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pata
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akia
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ungo
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pert
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mpa
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a In
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truc
ture
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usin
g P
vt. L
td.
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hty
Co
nstr
uctio
ns P
vt. L
td.
Mitt
al B
uild
ers
Nah
ar G
roup
Nirm
al L
ifest
yle
Obe
rio R
ealit
yP
atel
Rea
lty I
ndia
Ltd
.P
enin
sula
Lan
d Li
mite
dR
oha
n B
uild
ers
Ro
yal P
alm
s In
dia
Priv
ate
Lim
ited
San
ghvi
Gru
ha N
irma
n P
vt. L
td.
Shr
ee N
aman
Dev
elo
pers
Ltd
.S
heth
Dev
elo
pers
Pvt
. Ltd
.S
UN
CO
RP
Bui
lder
s &
Dev
elo
pers
Sun
il M
antr
i Rea
lty L
td.
Sup
rem
e D
evel
ope
rs &
Bui
lder
sT
AT
A H
ous
ing
Dev
elo
pme
nt C
om
pany
Ltd
.
Total Assets of the Real estate Companies during Global recession
2004 2005 2006 2007 2008 2009 2010 2011
Total Assets
Name of the Real estate Companies
226
Table: 6.4.91- Total liabilities of the Real estate companies during Global Recession
Year-wise 2004 2005 2006 2007 2008 2009 2010 2011
Total liabilities of the Real estate companies in Crores
TATA Housing Development Company Ltd. 26.45 33.55 28 27.26 30.28 29.28 33.28 32
Source: Collected through Questionnaires and Interview method
227
Figure: 6.4.102- Total liabilities of the Real estate companies during Global recession
Interpretation- The above data and graph gives a picture that most of the real estate companies like Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders, TATA Housing Development Company Ltd had decrease in their liabilities.
There was decline in liabilities as companies had reduced in borrowing funds from the banks and other financial institutions or from money lenders. Even banks were facing difficulties in getting funds from their customers.
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Total Liabilities of the Real Estate Companies during recession
2004 2005 2006 2007 2008 2009 2010 2011
Total Liabilities
Name of the Real Estate Companies
228
Table: 6.4.92- Equity of the Real Estate Companies during Global recession
215 178 221.6 190.89 TATA Housing Development Company
Ltd. 133.56 138 148.1
5 144 155 147 153 150.1
2 Source: Collected through Questionnaires and Interview method
229
Figure: 6.4.103- Equity of the Real Estate Companies during Global recession
Interpretation- From the above data and graph we can analyze that in the year 2009, the real estate companies Aakruti Group, Acme Group, Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Morya Constructions, Nahar Group, Nirmal Lifestyle, Oberio Reality, Orbit, Patel Realty India Ltd, Peninsula Land Limited, Prescon, RNA Corp, Rohan Builders, Royal Palms India Private Limited, Rustomejee, Runwal Group, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders, TATA Housing Development Company Ltd,Unitech Limited, Veena Developers and Vijay Associates Wadhwa Developers had their equity affected. The impact of recession on equity was less compare to the other parameters like impact of recession on budget, profit, taxes, attrition, assets and liabilities. The fluctuations in the operations of the reality sector from 2004-2010 vary mainly due to global recession in 2009 which sent threat flaps to the world. Most of the customers and shareholders became unemployed due to cost cutting and there was huge downfall in the financial market. The reality sector suffered badly due to recession as their deals were disturbed and due to overlapping of bidding and asking spread.
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Equity of the Real Estate Companies during Global Recession
2004 2005 2006 2007 2008 2009 2010 2011
Equity
Name of the Real Estate Companies
230
H0: 1. Performance of the selected real estate companies has not affected by
Global Recession.
Parametric Test-T test
Table: 6.4.93.1- Hypothesis of Parametric T Test Statistics - Performance of the
selected real estate companies has not affected by Global Recession.
T Test Statistics
Particulars Test Value = 40
Mean Differe
nce
Standard Deviation Difference Df
Calculated statistic T value at
95% confidence
level
Tabulated T Value
at 95% confidenc
e level
Budget of the Real Estate companies 0.627 2.08243 39 1.0556 2.021 Net Profit of the Real Estate Companies 0.692 8.1132 39 0.2522 2.021 Taxes paid by the Real Estate Companies 0.326 3.7548 39 0.5042 2.021 Changes in the number of employees of Real Estate Companies
9.822 69.220
39 0.3134
2.021
Total assets of the Real estate companies 1.322 3.8278 39 0.9820 2.021 Total liabilities of the Real estate companies 1.707 8.7517 39 1.3041 2.021 Equity of the Real Estate Companies 0.8474 13.23 39 0.4666 2.021
Source: Collected through Questionnaires and Interview method
Interpretation - The hypothesis results of Parametric T test of the real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd, are as follows: Since the calculated statistic T value at 5% level of significance is less than the Tabulated T value 2.021 for all the parameters Budget, Net profit, Tax paid, Changes in number of employees, Assets, liabilities and equity. Hence we accept H0 and conclude that Performance of the selected real estate companies has not affected by Global Recession.
232
Non Parametric Test-Chi square Test
Table: 6.4.93.1.1- Hypothesis of Non Parametric Test-Chi Square Test Statistics-
Performance of the selected real estate companies has not affected by Global
Recession
Chi Square Test Statistics
Particulars
Calculated statistic Chi
square Value at
95% confidence
level df
Tabulated Chi square value at 95% confidence
level Budget of the Real Estate companies 0.5769 39 26.509 Net Profit of the Real Estate Companies 0.4934 39 26.509 Taxes paid by the Real Estate Companies 0.7202 39 26.509 Changes in the number of employees of Real Estate Companies 0.0037 39 26.509 Total assets of the Real estate companies 0.6537 39 26.509 Total liabilities of the Real estate companies 0.4405 39 26.509 Equity of the Real Estate Companies 0.64179 39 26.509
Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Non Parametric Chi-Square Test of the real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd are as follows:
Since the calculated statistic Chi square value at 5% level of significance is less than the Tabulated Chi sqaure value 26.509 for all the parameters (Budget, Net profit, Taxes paid, Changes in number of employees, Assets, liabilities, and equity). Hence we accept H0 and conclude that Performance of the selected real estate companies has not been affected by Global Recession.
233
2. To understand the current overall Real Estate companies’ situation and to study
that how can it be improved in future?
Table-6.4.94 Growth of real estate companies during Global recession
Name of the Real Estate Companies Growth of real estate companies during Global recession
Before Recession* After Recession** Adhiraj Constructions Pvt. Ltd. 1 2 Ahuja Group 5 3 Ajmera Group 5 4 Akruti City Limited 4 2 DLF 2 5 Ecohomes Constructions Pvt. Ltd 3 5 EKTA World Pvt. Ltd. 5 4 Garodia Group 2 5 Godrej Properties Limited 5 5 Gyan Developers and Builders Limited 2 5 Hiranandani Developers Pvt. Ltd 2 4 Indiabulls Real Estate Limited 4 5 IRB Infrastructure Developers Ltd. 5 5 Kalpataru Properties Pvt. Ltd. 4 5 Kanakia Spaces 4 4 Kanungo Group 4 4 Karnani Builders & Developers 4 4 Kumar Urban Development Limited 4 4 K. Raheja Corp 5 1 Lalani Group 5 4 Landmark Property Development Company 3 4 Lodha Group 5 4 Lokhandwala Infrastructure 5 4 Mayfair Housing Pvt. Ltd. 5 4 Mighty Constructions Pvt. Ltd. 5 4 Mittal Builders 2 3 Nahar Group 2 2 Nirmal Lifestyle 2 3 Oberio Reality 5 4 Patel Realty India Ltd. 3 3 Peninsula Land Limited 3 3 Rohan Builders 2 5 Royal Palms India Private Limited 5 5 Sanghvi Gruha Nirman Pvt. Ltd. 3 4 Shree Naman Developers Ltd. 3 4 Sheth Developers Pvt. Ltd. 3 4 SUN CORP Builders & Developers 5 5 Sunil Mantri Realty Ltd. 3 2 Supreme Developers & Builders 3 4 TATA Housing Development Company Ltd. 5 1
Source: Collected through Questionnaires and Interview method
*Parameters of Growth Before recession (*Parameters of Growth Before recession (*Parameters of Growth Before recession (*Parameters of Growth Before recession (1 stands for Significantly decreasing , 2 Stands for Attained Break even , 3 stands for No Impact, 4 stands for Fluctuations and 5 stands for Significantly increasing).
**Parameters of Growth after recession**Parameters of Growth after recession**Parameters of Growth after recession**Parameters of Growth after recession(1stands for Significantly negative impact, 2 stands for Slightly negative impact, 3 stands for No impact, 4 stands for Slightly positive impact and 5 stands for Significantly positive impact).
234
Figure: 6.4.105-Growth of Real Estate Companies before Global recession
Figure: 6.4.106-Growth of Real Estate Companies after Global recession
Interpretation- The above data and graph depicts that how as the growth of these real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan
Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd, before and after recession. If we go through the real estate companies DLF, Ecohomes Constructions Pvt. Ltd, Garodia Group, Godrej, Hiranandani Developers Pvt. Ltd, India Bulls, IRB, Rohan Builders, Royal, Sheth Developers Pvt. Ltd, and Tata had significantly shown increase in the growth, few of the real estate companies’ showed fluctuations and rest showed decrease in their growth before recession. After the global recession we can see that most of them showed significantly positive impact on their growth.
0
1
2
3
4
5
6
Growth of Real Estate Companies before Global recession
Table: 6.4.95- Rates of flats of Real Estate Companies affected by Global recession
Name of the Real Estate Companies Rates of flats of Real Estate Companies affected
by Global recession Before Recession* After Recession**
Adhiraj Constructions Pvt. Ltd. 5 2 Ahuja Group 3 2 Ajmera Group 4 2 Akruti City Limited 5 2 DLF 3 3 Ecohomes Constructions Pvt. Ltd 4 2 EKTA World Pvt. Ltd. 5 4 Garodia Group 3 2 Godrej Properties Limited 2 4 Gyan Developers and Builders Limited 4 5 Hiranandani Developers Pvt. Ltd 1 3 Indiabulls Real Estate Limited 1 4 IRB Infrastructure Developers Ltd. 5 4 Kalpataru Properties Pvt. Ltd. 5 5 Kanakia Spaces 1 2 Kanungo Group 1 2 Karnani Builders & Developers 4 4 Kumar Urban Development Limited 3 2 K. Raheja Corp 3 4 Lalani Group 2 1 Landmark Property Development 1 2 Lodha Group 3 3 Lokhandwala Infrastructure 3 3 Mayfair Housing Pvt. Ltd. 5 4 Mighty Constructions Pvt. Ltd. 4 3 Mittal Builders 5 4 Nahar Group 5 3 Nirmal Lifestyle 3 4 Oberio Reality 2 3 Patel Realty India Ltd. 5 1 Peninsula Land Limited 4 3 Rohan Builders 5 3 Royal Palms India Private Limited 3 2 Sanghvi Gruha Nirman Pvt. Ltd. 2 2 Shree Naman Developers Ltd. 2 2 Sheth Developers Pvt. Ltd. 1 3 SUN CORP Builders & Developers 2 2 Sunil Mantri Realty Ltd. 2 2 Supreme Developers & Builders 1 2 TATA Housing Development Company 2 1
Source: Collected through Questionnaires and Interview method *Parameters of*Parameters of*Parameters of*Parameters of Rates of flats Rates of flats Rates of flats Rates of flats Before recessionBefore recessionBefore recessionBefore recession ((((1 stands for Significantly decreasing , 2 Stands for
Attained Break even , 3 stands for No Impact, 4 stands for Fluctuations and 5 stands for Significantly increasing).
*Parameters of *Parameters of *Parameters of *Parameters of Rates of Flats after Rates of Flats after Rates of Flats after Rates of Flats after recessionrecessionrecessionrecession ((((1 stands for Worse affected, 2 Strongly affected, 3
stands for Somewhat affected 4 stands for Badly affected and 5 stands for Not affected).
235
Figure: 6.4.106- Rates of flats of Real Estate Companies before Global recession
Figure: 6.4.107- Rates of flats of Real Estate Companies after Global recession
Interpretation- From the above data and graph we can analyze that the rates of the flats before and after recession of these real estate companies Adhiraj Constructions Pvt. Ltd., Ahuja Group, Ajmera Group, DLF, Ecohomes Constructions Pvt. Ltd, Garodia Group, Godrej Properties Limited, Hiranandani Developers Pvt. Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, Lalani Group ,Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt.
Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, , Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders, TATA Housing Development Company Ltd. Before recession most of the real estate companies had their rates balanced. After recession there was difference in their rates on flats as most of them had been strongly and worse affected.
0123456
Rates of flats of Real Estate Companies after Global recession
Rates of flats of Real Estate Companies before Global recession
Significantly decreasing Attained Break even
No Impact Fluctuations
Significantly increasing
Rates of flats before recessionName of the Real Estate Companies
236
Table: 6.4.96- Rates of shops of Real Estate Companies affected by Global recession
Name of the Real Estate Companies
Rates of shops of Real Estate Companies affected by Global recession Before recession* After recession**
Adhiraj Constructions Pvt. Ltd. 5 2 Ahuja Group 5 2 Ajmera Group 1 2 Akruti City Limited 1 2 DLF 2 3 Ecohomes Constructions Pvt. Ltd 3 1 EKTA World Pvt. Ltd. 3 3 Garodia Group 4 1 Godrej Properties Limited 4 3 Gyan Developers and Builders Limited 4 4 Hiranandani Developers Pvt. Ltd 2 3 Indiabulls Real Estate Limited 2 3 IRB Infrastructure Developers Ltd. 4 5 Kalpataru Properties Pvt. Ltd. 3 4 Kanakia Spaces 2 1 Kanungo Group 1 1 Karnani Builders & Developers 1 1 Kumar Urban Development Limited 4 1 K. Raheja Corp 2 3 Lalani Group 1 1 Landmark Property Development Company 2 2 Lodha Group 1 3 Lokhandwala Infrastructure 1 3 Mayfair Housing Pvt. Ltd. 1 1 Mighty Constructions Pvt. Ltd. 1 1 Mittal Builders 2 1 Nahar Group 1 1 Nirmal Lifestyle 2 1 Oberio Reality 1 3 Patel Realty India Ltd. 3 1 Peninsula Land Limited 2 3 Rohan Builders 2 3 Royal Palms India Private Limited 5 2 Sanghvi Gruha Nirman Pvt. Ltd. 5 2 Shree Naman Developers Ltd. 5 2 Sheth Developers Pvt. Ltd. 4 2 SUN CORP Builders & Developers 3 2 Sunil Mantri Realty Ltd. 3 2 Supreme Developers & Builders 3 2 TATA Housing Development Company Ltd. 1 1
Source: Collected through Questionnaires and Interview method *Parameters of*Parameters of*Parameters of*Parameters of Rates of shops Rates of shops Rates of shops Rates of shops Before recessionBefore recessionBefore recessionBefore recession ((((1 stands for Significantly decreasing , 2 Stands for
Attained Break even , 3 stands for No Impact, 4 stands for Fluctuations and 5 stands for Significantly increasing).
*Parameters of *Parameters of *Parameters of *Parameters of Rates of shops after Rates of shops after Rates of shops after Rates of shops after recessionrecessionrecessionrecession ((((1 stands for Worse affected, 2 Strongly affected, 3
stands for Somewhat affected 4 stands for Badly affected and 5 stands for Not affected).
237
Figure: 6.4.108-Rates of shops of Real Estate Companies before Global recession
Figure: 6.4.109-Rates of shops of Real Estate Companies after Global recession
Interpretation - The above data and graph depict the rates of shops of these real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty
Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders, TATA Housing Development Company Ltd and Unitech Limited were affected at the time of recession and after recession. Before recession most of the real estate companies had their rates balanced. After recession there was difference in their rates on shops as most of them had been strongly and worse affected.
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Significantly decreasing Attained breakeven No Impact Fluctuations Significantly increasing
Rates of shopsbefore recession
Name of the Real estate Companies
0123456
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Gro
up
Akr
uti C
ity L
imite
d
DLF
Eco
hom
es C
onst
ruct
ion
s P
vt. L
td
EK
TA
Wor
ld P
vt.
Ltd.
Ga
rodi
a G
roup
God
rej P
rope
rtie
s Li
mite
d
Gya
n D
evel
oper
s a
nd
Bui
lder
s …
Hir
an
and
ani D
evel
oper
s P
vt. L
td
Indi
abu
lls R
eal E
sta
te L
imite
d
IRB
In
fra
stru
ctur
e D
evel
oper
s Lt
d.
Ka
lpa
taru
Pro
pert
ies
Pvt
. Ltd
.
Ka
na
kia
Spa
ces
Ka
nun
go G
roup
Ka
rna
ni B
uild
ers
& D
evel
oper
s
Kum
ar U
rba
n D
evel
opm
ent
Lim
ited
K. R
ah
eja
Cor
p
Lala
ni G
roup
Lan
dma
rk P
rope
rty
Dev
elop
men
t …
Lodh
a G
roup
Lokh
an
dwa
la In
fra
stru
ctur
e
Ma
yfa
ir H
ousi
ng
Pvt
. Lt
d.
Mig
hty
Con
stru
ctio
ns
Pvt
. Ltd
.
Mitt
al B
uild
ers
Na
ha
r Gro
up
Nir
ma
l Life
styl
e
Obe
rio
Rea
lity
Pa
tel R
ealty
In
dia
Ltd
.
Pen
insu
la L
an
d Li
mite
d
Roh
an
Bui
lder
s
Roy
al P
alm
s In
dia
Pri
vate
Lim
ited
Sa
ngh
vi G
ruh
a N
irm
an
Pvt
. Lt
d.
Sh
ree
Na
ma
n D
evel
oper
s Lt
d.
Sh
eth
Dev
elop
ers
Pvt
. Lt
d.
SU
N C
OR
P B
uild
ers
& D
evel
oper
s
Sun
il M
an
tri R
ealty
Ltd
.
Sup
rem
e D
evel
oper
s &
Bui
lder
s
TA
TA
Hou
sin
g D
evel
opm
ent …
Rate of Shops of Real estate companies after recession
Worse affected Strongly affected Somewhat affected Badly affected Not affected
Rate of Shops after
Name of the Real Estate Compa
238
Table: 6.4.97- Role of Branding on Real Estate Companies during Global recession
Name of the Real estate companies Role of Branding on Real Estate Companies during Global recession
Before recession* After recession** Adhiraj Constructions Pvt. Ltd. 1 1 Ahuja Group 2 1 Ajmera Group 2 1 Akruti City Limited 2 1 DLF 1 1 Ecohomes Constructions Pvt. Ltd 1 1 EKTA World Pvt. Ltd. 1 2 Garodia Group 1 1 Godrej Properties Limited 1 1 Gyan Developers and Builders Limited 1 1 Hiranandani Developers Pvt. Ltd 1 1 Indiabulls Real Estate Limited 2 1 IRB Infrastructure Developers Ltd. 1 1 Kalpataru Properties Pvt. Ltd. 2 2 Kanakia Spaces 2 1 Kanungo Group 2 1 Karnani Builders & Developers 1 1 Kumar Urban Development Limited 1 1 K. Raheja Corp 1 1 Lalani Group 1 2 Landmark Property Development Company 1 1 Lodha Group 1 1 Lokhandwala Infrastructure 1 2 Mayfair Housing Pvt. Ltd. 1 1 Mighty Constructions Pvt. Ltd. 1 2 Mittal Builders 1 1 Nahar Group 1 1 Nirmal Lifestyle 1 1 Oberio Reality 1 1 Patel Realty India Ltd. 1 1 Peninsula Land Limited 1 1 Rohan Builders 1 1 Royal Palms India Private Limited 2 1 Sanghvi Gruha Nirman Pvt. Ltd. 1 1 Shree Naman Developers Ltd. 1 1 Sheth Developers Pvt. Ltd. 1 1 SUN CORP Builders & Developers 1 1 Sunil Mantri Realty Ltd. 1 1 Supreme Developers & Builders 1 1 TATA Housing Development Company Ltd. 1 1
Source: Collected through Questionnaires and Interview method
****Parameters of Role of Branding Before recession (Parameters of Role of Branding Before recession (Parameters of Role of Branding Before recession (Parameters of Role of Branding Before recession (1 stands for Yes and 2 Stands for No).
**Parameters of Role of Branding after recession (**Parameters of Role of Branding after recession (**Parameters of Role of Branding after recession (**Parameters of Role of Branding after recession (1 stands for Yes and 2 Stands for No).
239
Figure: 6.4.110- Role of Branding on Real Estates Companies before Global recession
Figure: 6.4.111- Role of Branding on Real Estates Companies after Global recession
Interpretation- The above data and graph analyzes these real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders,
Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd strongly agree for branding. Branding plays important role in building an image for any company. During recession it has become necessary for the companies to brand build their products and create an image of its own in the market. Actually we feel that recession period is our worse dimension for any business but it is proved to be the finest dimension for building the brands. Those companies who will invest in their brands will actually reap benefits in the longer run as their brands would have become the world’s best products or properties when the economy starts improving.
00.5
11.5
22.5
Adh
ira
j Con
stru
ctio
ns
Pvt
. Ltd
.
Ah
uja
Gro
up
Ajm
era
Gro
up
Akr
uti C
ity L
imite
d
DLF
Eco
hom
es C
onst
ruct
ion
s …
EK
TA
Wor
ld P
vt.
Ltd.
Ga
rodi
a G
roup
God
rej P
rope
rtie
s Li
mite
d
Gya
n D
evel
oper
s a
nd …
Hir
an
and
ani D
evel
oper
s P
vt.
…
Indi
abu
lls R
eal E
sta
te L
imite
d
IRB
In
fra
stru
ctur
e …
Ka
lpa
taru
Pro
pert
ies
Pvt
. Ltd
.
Ka
na
kia
Spa
ces
Ka
nun
go G
roup
Ka
rna
ni B
uild
ers
& D
evel
oper
s
Kum
ar U
rba
n D
evel
opm
ent
…
K. R
ah
eja
Cor
p
Lala
ni G
roup
Lan
dma
rk P
rope
rty …
Lodh
a G
roup
Lokh
an
dwa
la In
fra
stru
ctur
e
Ma
yfa
ir H
ousi
ng
Pvt
. Lt
d.
Mig
hty
Con
stru
ctio
ns
Pvt
. Ltd
.
Mitt
al B
uild
ers
Na
ha
r Gro
up
Nir
ma
l Life
styl
e
Obe
rio
Rea
lity
Pa
tel R
ealty
In
dia
Ltd
.
Pen
insu
la L
an
d Li
mite
d
Roh
an
Bui
lder
s
Roy
al P
alm
s In
dia
Pri
vate
…
Sa
ngh
vi G
ruh
a N
irm
an
Pvt
. …
Sh
ree
Na
ma
n D
evel
oper
s Lt
d.
Sh
eth
Dev
elop
ers
Pvt
. Lt
d.
SU
N C
OR
P B
uild
ers
&
…
Sun
il M
an
tri R
ealty
Ltd
.
Sup
rem
e D
evel
oper
s &
…
TA
TA
Hou
sin
g …
Role of Branding before Global recession
Yes No
Role of Branding before recession
Name o f the Real Estate Companies
00.5
11.5
22.5
Adh
ira
j Con
stru
ctio
ns
Pvt
. …
Ah
uja
Gro
up
Ajm
era
Gro
up
Akr
uti C
ity L
imite
d
DLF
Eco
hom
es C
onst
ruct
ion
s …
EK
TA
Wor
ld P
vt.
Ltd.
Ga
rodi
a G
roup
God
rej P
rope
rtie
s Li
mite
d
Gya
n D
evel
oper
s a
nd …
Hir
an
and
ani D
evel
oper
s …
Indi
abu
lls R
eal E
sta
te
…
IRB
In
fra
stru
ctur
e …
Ka
lpa
taru
Pro
pert
ies
Pvt
. …
Ka
na
kia
Spa
ces
Ka
nun
go G
roup
Ka
rna
ni B
uild
ers
& …
Kum
ar U
rba
n …
K. R
ah
eja
Cor
p
Lala
ni G
roup
Lan
dma
rk P
rope
rty …
Lodh
a G
roup
Lokh
an
dwa
la In
fra
stru
ctur
e
Ma
yfa
ir H
ousi
ng
Pvt
. Lt
d.
Mig
hty
Con
stru
ctio
ns
Pvt
. …
Mitt
al B
uild
ers
Na
ha
r Gro
up
Nir
ma
l Life
styl
e
Obe
rio
Rea
lity
Pa
tel R
ealty
In
dia
Ltd
.
Pen
insu
la L
an
d Li
mite
d
Roh
an
Bui
lder
s
Roy
al P
alm
s In
dia
Pri
vate
…
Sa
ngh
vi G
ruh
a N
irm
an
…
Sh
ree
Na
ma
n D
evel
oper
s …
Sh
eth
Dev
elop
ers
Pvt
. Lt
d.
SU
N C
OR
P B
uild
ers
&
…
Sun
il M
an
tri R
ealty
Ltd
.
Sup
rem
e D
evel
oper
s &
…
TA
TA
Hou
sin
g …
Role of Branding after Global recession
Yes No
Role of Branding after recession
Name of the Real Estate Companies
240
Table 6.4.98- Role of Media on Real Estate Companies during Global recession
Source: Collected through Questionnaires and Interview method
*Parameters of Role of Media Before recession (*Parameters of Role of Media Before recession (*Parameters of Role of Media Before recession (*Parameters of Role of Media Before recession (1 stands for Yes and 2 Stands for No).
**Parameters of Role of Media after recessi**Parameters of Role of Media after recessi**Parameters of Role of Media after recessi**Parameters of Role of Media after recession (on (on (on (1 stands for Yes and 2 Stands for No).
Name of the Real Estate companies Role of Media on Real Estate Companies during Global recession
Before recession* After recession** Adhiraj Constructions Pvt. Ltd. 1 1 Ahuja Group 1 1 Ajmera Group 2 1 Akruti City Limited 1 1 DLF 1 1 Ecohomes Constructions Pvt. Ltd 1 1 EKTA World Pvt. Ltd. 1 2 Garodia Group 1 1 Godrej Properties Limited 1 1 Gyan Developers and Builders Limited 1 1 Hiranandani Developers Pvt. Ltd 1 1 Indiabulls Real Estate Limited 2 1 IRB Infrastructure Developers Ltd. 1 1 Kalpataru Properties Pvt. Ltd. 2 2 Kanakia Spaces 2 1 Kanungo Group 2 1 Karnani Builders & Developers 1 1 Kumar Urban Development Limited 1 1 K. Raheja Corp 1 1 Lalani Group 1 2 Landmark Property Development Company 1 1 Lodha Group 1 1 Lokhandwala Infrastructure 1 1 Mayfair Housing Pvt. Ltd. 1 1 Mighty Constructions Pvt. Ltd. 1 1 Mittal Builders 1 1 Nahar Group 1 1 Nirmal Lifestyle 1 1 Oberio Reality 1 1 Patel Realty India Ltd. 1 1 Peninsula Land Limited 1 1 Rohan Builders 1 1 Royal Palms India Private Limited 1 1 Sanghvi Gruha Nirman Pvt. Ltd. 1 1 Shree Naman Developers Ltd. 1 1 Sheth Developers Pvt. Ltd. 1 1 SUN CORP Builders & Developers 1 1 Sunil Mantri Realty Ltd. 1 1 Supreme Developers & Builders 1 2 TATA Housing Development Company Ltd. 1 1
241
Figure: 6.4.112-Role of Media on Real Estate Companies before Global recession
Figure: 6.4.113-Role of Media on Real Estate Companies after Global recession
Interpretation- From the above data and graph we can analyze that these real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula
Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd agree that media attention is important for the promotion of their properties before and after recession. Media plays important role in building the brand image during recession for those companies which have lost their production and sales due to global recession. The same is done by the real estate companies by doing promotions of their properties through media like advertising in televisions, newspapers, magazines and through sponsorships for any mega event.
00.5
11.5
22.5
Adh
ira
j Con
stru
ctio
ns
Pvt
. Ltd
.
Ah
uja
Gro
up
Ajm
era
Gro
up
Akr
uti C
ity L
imite
d
DLF
Eco
hom
es C
onst
ruct
ion
s P
vt.
…
EK
TA
Wor
ld P
vt.
Ltd.
Ga
rodi
a G
roup
God
rej P
rope
rtie
s Li
mite
d
Gya
n D
evel
oper
s a
nd …
Hir
an
and
ani D
evel
oper
s P
vt.
…
Indi
abu
lls R
eal E
sta
te L
imite
d
IRB
In
fra
stru
ctur
e …
Ka
lpa
taru
Pro
pert
ies
Pvt
. Ltd
.
Ka
na
kia
Spa
ces
Ka
nun
go G
roup
Ka
rna
ni B
uild
ers
& D
evel
oper
s
Kum
ar U
rba
n D
evel
opm
ent
…
K. R
ah
eja
Cor
p
Lala
ni G
roup
Lan
dma
rk P
rope
rty …
Lodh
a G
roup
Lokh
an
dwa
la In
fra
stru
ctur
e
Ma
yfa
ir H
ousi
ng
Pvt
. Lt
d.
Mig
hty
Con
stru
ctio
ns
Pvt
. Ltd
.
Mitt
al B
uild
ers
Na
ha
r Gro
up
Nir
ma
l Life
styl
e
Obe
rio
Rea
lity
Pa
tel R
ealty
In
dia
Ltd
.
Pen
insu
la L
an
d Li
mite
d
Roh
an
Bui
lder
s
Roy
al P
alm
s In
dia
Pri
vate
…
Sa
ngh
vi G
ruh
a N
irm
an
Pvt
. Lt
d.
Sh
ree
Na
ma
n D
evel
oper
s Lt
d.
Sh
eth
Dev
elop
ers
Pvt
. Lt
d.
SU
N C
OR
P B
uild
ers
&
…
Sun
il M
an
tri R
ealty
Ltd
.
Sup
rem
e D
evel
oper
s &
Bui
lder
s
TA
TA
Hou
sin
g D
evel
opm
ent …
Role of Media before Global recession
Yes No
Role of Media before recession
Name of the Real Estate Companies
0
1
2
3
Adh
ira
j Con
stru
ctio
ns …
Ah
uja
Gro
up
Ajm
era
Gro
up
Akr
uti C
ity L
imite
d
DLF
Eco
hom
es C
onst
ruct
ion
s …
EK
TA
Wor
ld P
vt.
Ltd.
Ga
rodi
a G
roup
God
rej P
rope
rtie
s Li
mite
d
Gya
n D
evel
oper
s a
nd …
Hir
an
and
ani D
evel
oper
s …
Indi
abu
lls R
eal E
sta
te
…
IRB
In
fra
stru
ctur
e …
Ka
lpa
taru
Pro
pert
ies
Pvt
. …
Ka
na
kia
Spa
ces
Ka
nun
go G
roup
Ka
rna
ni B
uild
ers
& …
Kum
ar U
rba
n …
K. R
ah
eja
Cor
p
Lala
ni G
roup
Lan
dma
rk P
rope
rty …
Lodh
a G
roup
Lokh
an
dwa
la In
fra
stru
ctur
e
Ma
yfa
ir H
ousi
ng
Pvt
. Lt
d.
Mig
hty
Con
stru
ctio
ns …
Mitt
al B
uild
ers
Na
ha
r Gro
up
Nir
ma
l Life
styl
e
Obe
rio
Rea
lity
Pa
tel R
ealty
In
dia
Ltd
.
Pen
insu
la L
an
d Li
mite
d
Roh
an
Bui
lder
s
Roy
al P
alm
s In
dia
…
Sa
ngh
vi G
ruh
a N
irm
an
…
Sh
ree
Na
ma
n D
evel
oper
s …
Sh
eth
Dev
elop
ers
Pvt
. Lt
d.
SU
N C
OR
P B
uild
ers
&
…
Sun
il M
an
tri R
ealty
Ltd
.
Sup
rem
e D
evel
oper
s &
…
TA
TA
Hou
sin
g …
Role of media after recession
Yes No
Role of media after recession
Name ofthe Real Estate Companies
242
Table: 6. 4.99- Challenges faced by the Real estate companies during Global recession
Name of the Real Estate companies Challenges faced by Real Estate companies during Global recession
Source: Collected through Questionnaires and Interview method
243
Figure: 6.4.114- Challenges faced by the Real estate companies during Global recession
Interpretation- The above data and graph provides us the picture of what challenges does these real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd faced challenges in getting Fiscal Aid from the Financial Institutions ,Getting raw materials a and labour force for the construction of the sites, Debt restructuring, Getting Transport service and Budget reductions. Though the price of raw materials had been decreased, the transportation was difficult as most of the existing drivers and labour force denied to work because they were forced to work with less pay with no hike. Many other workforce were laid off by their respective companies in the name of cost cutting so they transportation and labour force became a major challenge to the reality sector. Even getting fiscal aid also became difficult as the financial institutions themselves were running shortage of funds and employees.
0
2
4
6
8
10
12
14
16
Adh
iraj C
ons
truc
tions
Pvt
. Ltd
.A
huja
Gro
upA
jmer
a G
roup
Akr
uti C
ity L
imite
dD
LFE
coho
mes
Co
nstr
uctio
ns P
vt. L
tdE
KT
A W
orld
Pvt
. Ltd
.G
aro
dia
Gro
upG
odr
ej P
rope
rtie
s Li
mite
dG
yan
Dev
elo
pers
and
Bui
lder
s Li
mite
dH
irana
ndan
i D
evel
ope
rs P
vt. L
tdIn
diab
ulls
Rea
l Est
ate
Lim
ited
IRB
Infr
astr
uctu
re D
evel
ope
rs L
td.
Kal
pata
ru P
rope
rtie
s P
vt. L
td.
Kan
akia
Spa
ces
Kan
ungo
Gro
upK
arna
ni B
uild
ers
& D
evel
ope
rsK
umar
Urb
an D
evel
opm
ent
Li
mite
dK
. Rah
eja
Co
rpLa
lani
Gro
upLa
ndm
ark
Pro
pert
y D
evel
opm
ent
Co
mpa
nyLo
dha
Gro
upLo
khan
dwal
a In
fras
truc
ture
May
fair
Ho
usin
g P
vt. L
td.
Mig
hty
Co
nstr
uctio
ns P
vt. L
td.
Mitt
al B
uild
ers
Nah
ar G
roup
Nirm
al L
ifest
yle
Obe
rio R
ealit
yP
atel
Rea
lty I
ndia
Ltd
.P
enin
sula
Lan
d Li
mite
dR
oha
n B
uild
ers
Ro
yal P
alm
s In
dia
Priv
ate
Lim
ited
San
ghvi
Gru
ha N
irma
n P
vt. L
td.
Shr
ee N
aman
Dev
elo
pers
Ltd
.S
heth
Dev
elo
pers
Pvt
. Ltd
.S
UN
CO
RP
Bui
lder
s &
Dev
elo
pers
Sun
il M
antr
i Rea
lty L
td.
Sup
rem
e D
evel
ope
rs &
Bui
lder
sT
AT
A H
ous
ing
Dev
elo
pme
nt C
om
pany
Lim
ited
Challenges faced by Real Estate companies during Global recession
Fiscal Aid from Fianncial institutionsGetting raw materials and labour force for the construction of the sitesDebt restructuringGetting Transport serviceBudget Reductions
Challenges
Name of the Real Estate companies
244
H0: 2. There is no considerable difference in the development of real estate
companies during the recession period
Parametric Test- T Test
Table: 6.4.100.1- Hypothesis of Parametric T Test Statistics- There is no
considerable difference in development of real estate companies during the recession
period
T Test Statistics
Particulars Test Value = 40
Mean Difference
Standard Deviation Difference df
Calculated statistic T
value at 95% confidence
level
Tabulated T Value at
95% confidence
level Growth of real estate companies 0.1 1.6298 39 1.532 2.021 Rates of flats of Real Estate Companies 0.225 1.4500 39 0.98167 2.021 Rates of shops of Real Estate Companies 0.375 1.4840 39 1.598 2.021 Role of Branding on Real Estates Companies 0.075 0.4529 39 1.0474 2.021 Role of Media on Real Estates Companies 0.025 0.3922 39 0.4032 2.021
Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Parametric T Test of the real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd, are as follows:
Since the calculated statistic T value at 5% level of significance is less than the Tabulated T value 2.021 for all the parameters Growth of real estate companies, Rates on Flats, rates of shops, Role of branding and Role of media during Global recession. Hence we accept H0 and conclude that there is no considerable difference in the development of real estate companies during the recession period.
245
Non Parametric Test- Chi square test
Table: 6.4.100.1.1- Hypothesis of Non parametric test- Chi- square Test Statistics -
There is no considerable difference in the development of real estate companies
during the recession period
Chi square test Statistics
Particulars
Calculated Statistic Chi
square Value at 95% confidence
level df
Tabulated Chi square value at 95% confidence
level Growth of real estate companies 0.11804 39 26.509 Rates of flats of Real Estate Companies 0.19689 39 26.509 Rates of shops of Real Estate Companies 0.00924 39 26.509 Role of Branding on Real Estates Companies 0.99999 39 26.509 Role of Media on Real Estates Companies 1.00000 39 26.509
Source: Collected through Questionnaires and Interview method Interpretation- The hypothesis results of Non Parametric Chi-Square Test of the real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd, are as follows: Since the calculated statistic Chi square value at 5% level of significance is less than the Tabulated Chi sqaure value 26.509 for all the parameters Growth of real estate companies, Rates on Flats, Rates on shops, Branding and role of Media during Global recession. Hence we accept the H0 and conclude that there is no considerable difference in the development of real estate companies during the recession.
246
3. To take a stock of Government policies to know its effect on recession.
Table: 6.4 101- Impact of budgetary Policies on Real Estate Companies during Global Recession
Name of the real estate companies Impact of budgetary policies on Real Estate Companies during Global Recession
Before recession* After recession** Adhiraj Constructions Pvt. Ltd. 2 1 Ahuja Group 1 1 Ajmera Group 1 1 Akruti City Limited 1 2 DLF 2 1 Ecohomes Constructions Pvt. Ltd 1 2 EKTA World Pvt. Ltd. 1 2 Garodia Group 1 1 Godrej Properties Limited 1 1 Gyan Developers and Builders Limited 1 1 Hiranandani Developers Pvt. Ltd 1 2 Indiabulls Real Estate Limited 2 2 IRB Infrastructure Developers Ltd. 1 1 Kalpataru Properties Pvt. Ltd. 1 1 Kanakia Spaces 1 1 Kanungo Group 1 1 Karnani Builders & Developers 2 1 Kumar Urban Development Limited 1 2 K. Raheja Corp 1 2 Lalani Group 2 2 Landmark Property Development Company 1 1 Lodha Group 2 1 Lokhandwala Infrastructure 2 1 Mayfair Housing Pvt. Ltd. 1 1 Mighty Constructions Pvt. Ltd. 2 1 Mittal Builders 1 1 Nahar Group 1 1 Nirmal Lifestyle 1 1 Oberio Reality 1 1 Patel Realty India Ltd. 1 1 Peninsula Land Limited 1 2 Rohan Builders 1 1 Royal Palms India Private Limited 2 1 Sanghvi Gruha Nirman Pvt. Ltd. 2 1 Shree Naman Developers Ltd. 2 1 Sheth Developers Pvt. Ltd. 1 1 SUN CORP Builders & Developers 1 1 Sunil Mantri Realty Ltd. 1 1 Supreme Developers & Builders 1 1 TATA Housing Development Company Ltd. 1 1
Source: Collected through Questionnaires and Interview method
Parameters of Impact of BudgetParameters of Impact of BudgetParameters of Impact of BudgetParameters of Impact of Budgetary policiesary policiesary policiesary policies before recession (before recession (before recession (before recession (1 stands for Yes and 2 stands for No
Parameters of Impact of Budget After recession (Parameters of Impact of Budget After recession (Parameters of Impact of Budget After recession (Parameters of Impact of Budget After recession (1 stands for Yes and 2 stands for No).
247
Figure: 6.4.115-Impact of budgetary Policies on Real Estate Companies before Global recession
Figure: 6.4.116-Impact of budgetary Policies on Real Estate Companies after Global recession
Interpretation- The above data and graph shows the impact of budgetary policies on these real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel
Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd before and after recession. These real estate companies Akruti City Limited, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd., Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group and Peninsula Land Limited were not affected by the budgetary policies after recession. For the rest of the reality sector the budgetary policies have provided relief as the new housing policies were announced.
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248
Table: 6.4.102- Impact of Global Recession on new projects of Real Estate Companies
Source: Collected through Questionnaires and Interview method Parameters of Impact on New projects during recession (Parameters of Impact on New projects during recession (Parameters of Impact on New projects during recession (Parameters of Impact on New projects during recession (1 stands for Yes and 2 stands for No)
Name of the real estate companies Impact of Global Recession on new projects of Real Estate Companies
Yes No Adhiraj Constructions Pvt. Ltd. 1 0
Ahuja Group 1 0
Ajmera Group 1 0
Akruti City Limited 1 0
DLF 1 0
Ecohomes Constructions Pvt. Ltd 1 0
EKTA World Pvt. Ltd. 1 0
Garodia Group 0 2
Godrej Properties Limited 0 2
Gyan Developers and Builders Limited 1 2
Hiranandani Developers Pvt. Ltd 1 0
Indiabulls Real Estate Limited 1 0
IRB Infrastructure Developers Ltd. 1 2
Kalpataru Properties Pvt. Ltd. 1 0
Kanakia Spaces 1 0
Kanungo Group 0 2
Karnani Builders & Developers 0 2
Kumar Urban Development Limited 0 2
K. Raheja Corp 1 0
Lalani Group 1 0
Landmark Property Development Company 0 2
Lodha Group 1 0
Lokhandwala Infrastructure 1 0
Mayfair Housing Pvt. Ltd. 1 0
Mighty Constructions Pvt. Ltd. 1 0
Mittal Builders 1 0
Nahar Group 1 0
Nirmal Lifestyle 1 0
Oberio Reality 1 0
Patel Realty India Ltd. 1 0
Peninsula Land Limited 1 0
Rohan Builders 0 2
Royal Palms India Private Limited 1 0
Sanghvi Gruha Nirman Pvt. Ltd. 1 0
Shree Naman Developers Ltd. 0 2
Sheth Developers Pvt. Ltd. 1 0
SUN CORP Builders & Developers 0 2
Sunil Mantri Realty Ltd. 1 0
Supreme Developers & Builders 1 0
TATA Housing Development Company Ltd. 1 0
249
Figure: 6.4.117- Impact of Global Recession on new projects of Real Estate Companies
Interpretation - The above data and graph depicts the impact of recession on new projects of these real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd .
Most of the real estate companies had their new projects postponed due to the slowdown of the economy, shortage of funds and other challenges like getting raw materials, transportation of materials to the construction sites, shortage of labour force and restructure of debt.
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yes No
Impact of Global Recession on new projects
Name of the Real Estate Companies
250
Table: 6.4.103 Impact of rates on Housing loan during Global recession
Name of the Real Estate Companies Impact of rates on Housing loan during Global recession Before recession* After Recession**
Adhiraj Constructions Pvt. Ltd. 2 1 Ahuja Group 3 1 Ajmera Group 2 1 Akruti City Limited 2 1 DLF 2 3 Ecohomes Constructions Pvt. Ltd 2 1 EKTA World Pvt. Ltd. 3 3 Garodia Group 3 1 Godrej Properties Limited 2 3 Gyan Developers and Builders Limited 2 2 Hiranandani Developers Pvt. Ltd 3 2 Indiabulls Real Estate Limited 1 2 IRB Infrastructure Developers Ltd. 0 1 Kalpataru Properties Pvt. Ltd. 1 2 Kanakia Spaces 1 2 Kanungo Group 1 2 Karnani Builders & Developers 1 2 Kumar Urban Development Limited 1 2 K. Raheja Corp 2 1 Lalani Group 2 1 Landmark Property Development Company 2 2 Lodha Group 3 4 Lokhandwala Infrastructure 3 4 Mayfair Housing Pvt. Ltd. 1 1 Mighty Constructions Pvt. Ltd. 1 1 Mittal Builders 1 1 Nahar Group 1 1 Nirmal Lifestyle 1 1 Oberio Reality 3 2 Patel Realty India Ltd. 1 1 Peninsula Land Limited 4 2 Rohan Builders 2 2 Royal Palms India Private Limited 1 1 Sanghvi Gruha Nirman Pvt. Ltd. 1 1 Shree Naman Developers Ltd. 1 1 Sheth Developers Pvt. Ltd. 1 1 SUN CORP Builders & Developers 1 1 Sunil Mantri Realty Ltd. 1 1 Supreme Developers & Builders 1 1 TATA Housing Development Company Ltd. 1 1
Source: Collected through Questionnaires and Interview method
*Parameters of Impact of rates on Housing loan before recession (*Parameters of Impact of rates on Housing loan before recession (*Parameters of Impact of rates on Housing loan before recession (*Parameters of Impact of rates on Housing loan before recession (1 stands 15%, 2 Stands for 20%, 3 stands for 25%, and 4 stands for 30%).
**Parameters of Impact of rates on Housing loan after recession**Parameters of Impact of rates on Housing loan after recession**Parameters of Impact of rates on Housing loan after recession**Parameters of Impact of rates on Housing loan after recession (1 stands 7%, 2 Stands for 9%, 3 stands for 15%, and 4 stands for 18%).
251
Figure: 6.4.118 - Impact of rates on Housing loan of Real Estate Companies before Global recession
Figure: 6.4.119-Impact of rates on Housing loan of Real Estate Companies after Global recession
Interpretation- From the above data and graph we can analyze that most of these real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd had less impact on the rates on housing loan before and after recession. The rates on housing loan before recession was exhoboraint as these real estates' had their own financial help linked too many banks as well their own financial institutions giving loans to their clients without security deposit. The rates on housing loan after recession was less as most of the customers of real estate had lost their jobs or were getting low salary due to market slowdown for which government intervened to reduce the loan rates.
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al B
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ma
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lity
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al P
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Hou
sin
g D
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ent …
Impact rates on Housing Loan of Real Estate after Global recession
7% 9% 15% 18%
Impact rates on Housing Loan after recession
Name of the Real Estate Companies
252
Table: 6.4.104- Impact of rates on raw materials of Real Estate Companies during Global recession
Name of the Real Estate Companies Impact of rates on raw materials of Real Estate Companies during Global recession
Before recession* After Recession** Adhiraj Constructions Pvt. Ltd. 2 1 Ahuja Group 3 1 Ajmera Group 2 1 Akruti City Limited 2 1 DLF 2 1 Ecohomes Constructions Pvt. Ltd 2 3 EKTA World Pvt. Ltd. 3 1 Garodia Group 3 5 Godrej Properties Limited 2 1 Gyan Developers and Builders Limited 2 3 Hiranandani Developers Pvt. Ltd 3 2 Indiabulls Real Estate Limited 1 2 IRB Infrastructure Developers Ltd. 3 2 Kalpataru Properties Pvt. Ltd. 4 1 Kanakia Spaces 4 2 Kanungo Group 4 2 Karnani Builders & Developers 4 2 Kumar Urban Development Limited 5 2 K. Raheja Corp 2 2 Lalani Group 2 5 Landmark Property Development Company 2 5 Lodha Group 3 2 Lokhandwala Infrastructure 3 4 Mayfair Housing Pvt. Ltd. 1 4 Mighty Constructions Pvt. Ltd. 1 1 Mittal Builders 1 1 Nahar Group 1 1 Nirmal Lifestyle 1 1 Oberio Reality 3 1 Patel Realty India Ltd. 1 1 Peninsula Land Limited 4 1 Rohan Builders 2 1 Royal Palms India Private Limited 1 2 Sanghvi Gruha Nirman Pvt. Ltd. 1 1 Shree Naman Developers Ltd. 1 1 Sheth Developers Pvt. Ltd. 1 1 SUN CORP Builders & Developers 1 1 Sunil Mantri Realty Ltd. 1 1 Supreme Developers & Builders 1 1 TATA Housing Development Company Ltd. 1 1 Source: Collected through Questionnaires and Interview method *Parameters of Impact of rates on raw materials Before recession (*Parameters of Impact of rates on raw materials Before recession (*Parameters of Impact of rates on raw materials Before recession (*Parameters of Impact of rates on raw materials Before recession (1 stands for 10%, 2 stands 15%, 2 Stands for 20%, 3 stands for 25%, and 4 stands for 30%) .
**Parameters of Impact of rates on raw materials after recession**Parameters of Impact of rates on raw materials after recession**Parameters of Impact of rates on raw materials after recession**Parameters of Impact of rates on raw materials after recession (1 stands 5%, 2 Stands for 10%, 3 stands for 12%, 4 stands for 15% and 5stands for 17%).
253
Figure: 6.4.120-Impact of rates on raw materials of Real Estate Companies before Global recession
Figure: 6.4.121- Impact of rates on raw materials of Real Estate after Global recession
Interpretation- Most of these real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd had less impact on the rates of raw materials before and after recession. The rates on raw materials before recession was exhoboraint as the suppliers were providing commissions to their retailers and also discounts to their regular customers. The rates on raw materials after recession was less as most of the suppliers had to shut down their units as they could not afford to give commissions to their retailers and also discounts to their regular customers. Hence government had to reduce the rates on raw materials for the uplift of the people of the country during the recession.
0
2
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6
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. Ltd
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TA
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Impact of raw materials on Real Estate Companies before Global recession
10% 15% 20% 25% 30%
Impact of raw materialsbefore recession
Name of the Real Estate Companies
0
2
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tel R
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dia
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la L
an
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Impact of rates on Raw materials of Real Estate Companies after Global recession
5% 10% 12% 15% 17%
Impact of rates on Raw materials after recession
Name of the Real Estate Companies
1
Table: 6.4.105- Risk of second recession of Real Estate Companies
Name of the real estate companies Yes No Adhiraj Constructions Pvt. Ltd. 1 0 Ahuja Group 1 0 Ajmera Group 1 0 Akruti City Limited 1 0 DLF 1 0 Ecohomes Constructions Pvt. Ltd 0 2 EKTA World Pvt. Ltd. 1 0 Garodia Group 0 2 Godrej Properties Limited 1 0 Gyan Developers and Builders Limited 1 0 Hiranandani Developers Pvt. Ltd 1 0 Indiabulls Real Estate Limited 1 0 IRB Infrastructure Developers Ltd. 0 2 Kalpataru Properties Pvt. Ltd. 1 0 Kanakia Spaces 1 0 Kanungo Group 1 0 Karnani Builders & Developers 1 0 Kumar Urban Development Limited 1 0 K. Raheja Corp 0 2 Lalani Group 1 0 Landmark Property Development Company 1 0 Lodha Group 1 0 Lokhandwala Infrastructure 1 0 Mayfair Housing Pvt. Ltd. 1 0 Mighty Constructions Pvt. Ltd. 0 2 Mittal Builders 1 0 Nahar Group 1 0 Nirmal Lifestyle 1 0 Oberio Reality 1 0 Patel Realty India Ltd. 0 2 Peninsula Land Limited 1 0 Rohan Builders 1 0 Royal Palms India Private Limited 0 2 Sanghvi Gruha Nirman Pvt. Ltd. 1 0 Shree Naman Developers Ltd. 1 0 Sheth Developers Pvt. Ltd. 1 0 SUN CORP Builders & Developers 0 2 Sunil Mantri Realty Ltd. 1 0 Supreme Developers & Builders 1 0 TATA Housing Development Company Ltd. 0 2
Source: Collected through Questionnaires and Interview method
Parameters of Risk of second recession (Parameters of Risk of second recession (Parameters of Risk of second recession (Parameters of Risk of second recession (1 stands for Yes and 2 stands for No)
255
Figure: 6.4.122 - Risk of second recession of Real Estate Companies
Interpretation- The above data and graph give a picture of risk of having second recession on these real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd.
There are chances of risk of having second recession which might wipe out many companies of reality sector. Out of 51 companies there are 47 companies which are likely to get affected due to the second recession.
0
0.5
1
1.5
2
2.5
Adh
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ons
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tions
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orp
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om
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td.
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ia L
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and
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han
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s
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s In
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ghvi
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ee N
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.
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th D
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rs P
vt. L
td.
SU
N C
OR
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uild
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& D
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rs
Sun
il M
antr
i Rea
lty L
td.
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e D
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rs &
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s
TA
TA
Ho
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g D
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ny L
td.
Risk of second recession of Real Estate Companies
Yes No
Riskof second recession
Name of the Real estate companies
256
H0: 3. There is no impact of Government Policies to minimize the effect of Global
Recession on Indian real estate companies
Parametric Test - T-test
Table: 6.4.106.1- Hypothesis of Parametric T-test Statistics- There is no impact of
Government Policies to minimize the effect of Global Recession on Indian real estate
companies
T-test Statistics Particulars Test Value = 40
Mean Difference
Standard
Deviation
Difference df
Calculated
Statistic T value at 95%
confidence level
Tabulated T Value
at 95% confide
nce level
Impact of budgetary policies of Real Estate Companies 0.05 0.599 39 0.527 2.021 Impact of rates on Housing loan of Real Estate Companies 0.05 0.8164 39 0.387 2.021 Impact of rates on raw materials of Real Estate Companies 0.375 1.3204 39 1.7968 2.021 Risk of second recession of Real Estate Companies 0.3225 1.2380 39 1.710 2.021
Source: Collected through Questionnaires and Interview method
Interpretation - The hypothesis results of Parametric T Test of the real estate companies Aakruti Group, Acme Group, Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Orbit, Patel Realty India Ltd, Peninsula Land Limited, Prescon, RNA Corp, Rohan Builders, Royal Palms India Private Limited, Rustomejee, Runwal Group, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders, TATA Housing Development Company Ltd,Unitech Limited, Veena Developers and Vijay Associates Wadhwa Developers.
Since the Calculated Statistic T value at 5% level of significance is less than the Tabulated T value 2.021 for all the parameters - Impact of Budget, Rates of housing loan and Rates on raw materials during Global recession and Risk of second recession. Hence we accept H0 and conclude that there is no impact of Government Policies to minimize the effect of Global Recession on Indian real estate companies.
257
Non Parametric Test-Chi square test
Table: 6.4.106.1.1- Hypothesis of Non Parametric Test- Chi square Test Statistics -
There is no impact of Government Policies to minimize the effect of Global
Recession on Indian real estate companies
Chi square Test Statistics Particulars Calculated
statistic Chi square Value
at 95% confidence
level Df
Tabulated Chi square
value at 95%
confidence level
Impact of budgetary policies on Real Estate Companies 0.99999 39 26.509 Impact of rates on Housing loan of Real Estate Companies 0.98615 39 26.509
Impact of rates on raw materials of Real Estate Companies 0.03410 39 26.509
Source: Collected through Questionnaires and Interview method
Interpretation- The hypothesis results of Non Parametric Chi-Square Test of the real estate companies Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd. Since the calculated statistic Chi sqaure value at 5% level of significance is less than the Tabulated Chi Sqaure value 26.509 for all the parameters - Impact of Budget, Rates of housing loan before and after global recession and Rates on raw materials before and after Global recession. Hence we accept H0 and conclude that there is no impact of Government Policies to minimize the effect of Global Recession on Indian real estate companies.
258
Table: 6.4.107.1- Overall Economy of the Real Estate Sector With Respect To the Performance of the Real Estate Companies
Source: Collected through Questionnaires and Interview method Figure: 6.4.123.1-Overall Economy of the Real Estate Sector With Respect To the Performance of the Real Estate Companies
0
500
1000
1500
2000
2500
3000
3500
Budget Net profit Taxes Changes Total Assets
Total Liabilities
Equity
Overall Economy of the Real Estate Sector With Respect To the Performance of the Real Estate Companies
Table: 6.4.107.1.1-Overall Economy of the Real Estate Sector with Respect To the Development through Initiatives taken by Indian Government
Parameters Growth before
recession
Growth afte
r recession
Role of Media on before recession
Rates of flats of after recession
Rates of
shops of
before
recession
Rates of
shops
after
recession
Role of Branding on before recession
Role of Branding on
after
recession
Role of Media before recession
Role of Media afte
r recession
Challenges
Impact of Budg
et befor
e recess
ion
Impact of
Budget afte
r recession
Impact of global recession on
future
project
s
Impact of
rates on Housin
g loan
before recession
Impact of rates
on Housing loan after
recession
Impact of
rates on
raw materials before
recession
Impact of
rates on
raw material
after recession
Risk of second recessi
on
Significantly decreasing
0.05
0.03 0.3
Attained breakeven
0.78
0.35 0.5
No change 1.31
0.68 0.53
Fluctuations 1.36
0.6 0.6
Significantly Increasing 3.7
1.25 0.63
Significantly negative impact
0.05
Slightly negative impact
2
No impact 0.38
Slightly positive impact
1.8
Significantly positive impact
1.38
Worse affected 0.38
0.4
Strongly affected 0.6 0.6
Somewhat affected 0.7 0.68
Badly affected 0.3 0.2
Not affected 0.13 0.13
Yes
0.7 0.65 0.88 0.95
0.75 0.7 0.82
0.95
No 0.3 0.35 0.25 0.05
0.45 0.5 0.35
0.05
Fiscal Aid 0.97
Getting raw materials and
1.85
Debt restructuring 2.77
Getting Transport service
3.9
Budget reductions 4.87
15%
0.53 0.31 0.5 0.2
20% 0.6 0.6
25% 0.6 0.5
30% 0.1 0.13
7% 0.58
9% 0.6
18% 0.31
10% 0.38 0.5
5% 0.6
12% 0.2
17% 0.38
Source: Collected through Questionnaires and Interview method
260
Figure: 6.4.123.1.1-Overall Economy of the Real Estate Sector With Respect To the Development through Initiatives taken by Indian Government
Interpretation- The overall economy of the Real Estate Sector can be depicted by analyzing the above data and graphs of the Real estate Companies - Adhiraj Constructions Pvt. Ltd, Ahuja Group, Ajmera Group, Akruti City Limited, DLF, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd, Garodia Group, Godrej Properties Limited, Gyan Developers and Builders Limited, Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, IRB Infrastructure Developers Ltd, Kalpataru Properties Pvt. Ltd., Kanakia Spaces, Kanungo Group, Karnani Builders & Developers, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group, Landmark Property Development Company, Lodha Group, Lokhandwala Infrastructure, Mayfair Housing Pvt. Ltd, Mighty Constructions Pvt. Ltd, Mittal Builders, Nahar Group, Nirmal Lifestyle, Oberio Reality, Patel Realty India Ltd, Peninsula Land Limited, Rohan Builders, Royal Palms India Private Limited, Sanghvi Gruha Nirman Pvt. Ltd, Shree Naman Developers Ltd, Sheth Developers Pvt. Ltd., SUN CORP Builders & Developers, Sunil Mantri Realty Ltd, Supreme Developers & Builders and TATA Housing Development Company Ltd. The reduction of budget of Real estate companies was due to the economy and current market conditions that affected the financial forecast of the companies. The changes in the
inflation rate and stock market conditions directly affected the organization's net worth and its ability to generate funds or loans. After 2009 there is slight improvement in the allocation of budget as many reforms were taken by Government of India and the companies of reality sector. If we look at the figures of the net profit earned by the real estate companies we find that they vary from 2004-2010 as the operations and sales slowed down due to global recession and the foreign institutional investors withdrew the money from the market in 2009. The Government of India has proposed few reforms to overcome recession. As per the data, the taxes paid by the real estate vary from 2004-2010 as the operations and sales slowed down due to global recession and the foreign institutional investors withdrew the money from the market during 2009. The numerous policies or reforms are undertaken by many developers to increase their sales so that their profit margin increases. The change in number of employees in the real estate sector during the recession was due to sudden reduction in creation of employment; new appointees those were recruited were sent back home with advance three months salary due to company policy of cutting costs or were not given joining date and salary of many employees were reduced by twenty percent of their actual salary. The decline in investments began in the year 2007
0
2
4
6
8
Overall Economy of the Real Estate Sector with Respect To the Development through Initiatives taken by Indian Government
Growth before recession Growth after recessionRole of Media on before recession Rates of flats of after recessionRates of shops of before recession Rates of shops after recessionRole of Branding on before recession Role of Branding on after recessionRole of Media before recession Role of Media after recessionChallenges Impact of Budget before recessionImpact of Budget after recession Impact of global recession on future projects Impact of rates on Housing loan before recession Impact of rates on Housing loan after recession Impact of rates on raw materials before recession Impact of rates on raw materiaafter recessionRisk of second recession
Parameters
Parameters
261
as the investments of assets began to stagnate as the operations. Even banks were facing difficulties in getting funds from their customers. In the year 2010 and 2011the reality sector had to investment more on assets in order to earn more customers and to generate employment to most of the retrenched employees. There was decline in liabilities as companies had reduced in borrowing funds from the banks and other financial institutions or from money lenders. The fluctuations in the operations of the reality sector from 2004-2010 vary mainly due to global recession in 2009 which sent threat flaps to the world. Most of the customers and shareholders became unemployed due to cost cutting and there was huge downfall in the financial market. The reality sector suffered badly due to recession as their deals were disturbed and due to overlapping of bidding and asking spread. If we go through the real estate companies DLF, Ecohomes Constructions Pvt. Ltd, Garodia Group, Godrej, Hiranandani Developers Pvt. Ltd, India Bulls, IRB, Rohan Builders, Royal, Sheth Developers Pvt. Ltd, and Tata had significantly shown increase in the growth, few of the real estate companies’ showed fluctuations and rest showed decrease in their growth before recession. After the global recession we can see that most of them showed significantly positive impact on their growth. If we go through the real estate companies DLF, Ecohomes Constructions Pvt. Ltd, Garodia Group, Godrej, Hiranandani Developers Pvt. Ltd, India Bulls, IRB, Rohan Builders, Royal, Sheth Developers Pvt. Ltd, and Tata had significantly shown increase in the growth, few of the real estate companies’ showed fluctuations and rest showed decrease in their growth before recession. After the global recession we can see that most of them showed significantly positive impact on their growth. Before recession the Rates of flats and shops were balanced after recession there was difference in their rates on flats and shops as most of them had been strongly and worse affected. Branding plays important role in building an image for any company. During recession it has become necessary for the companies to brand build their products and create an image of its own in the market. Actually we feel that recession period is our worse dimension for any business but it is proved to be the finest dimension for building the brands. Those companies who will invest in their brands will actually reap benefits in the longer run as their brands would have become the world’s best products or properties when the economy starts improving. Media plays important role in building the brand image during recession for those companies which have lost their production and sales due to global recession. The same is done by the real estate companies by doing promotions of
their properties through media like advertising in televisions, newspapers, magazines and through sponsorships for any mega event. Most of the real estate companies faced challenges in getting Fiscal Aid from the Financial Institutions ,Getting raw materials a and labour force for the construction of the sites, Debt restructuring, Getting Transport service and Budget reductions. Though the price of raw materials had been decreased, the transportation was difficult as most of the existing drivers and labour force denied to work because they were forced to work with less pay with no hike. Many other workforce were laid off by their respective companies in the name of cost cutting so they transportation and labour force became a major challenge to the reality sector. Even getting fiscal aid also became difficult as the financial institutions themselves were running shortage of funds and employees. These real estate companies Akruti City Limited, Ecohomes Constructions Pvt. Ltd, EKTA World Pvt. Ltd., Hiranandani Developers Pvt. Ltd, Indiabulls Real Estate Limited, Kumar Urban Development Limited, K. Raheja Corp, Lalani Group and Peninsula Land Limited were not affected by the budgetary policies after recession. For the rest of the reality sector the budgetary policies have provided relief as the new housing policies were announced. The Most of the real estate companies had their future projects postponed due to the slowdown of the economy, shortage of funds and other challenges like getting raw materials, transportation of materials to the construction sites, shortage of labour force and restructure of debt. The rates on housing loan before recession was exhoboraint as these real estates' had their own financial help linked too many banks as well their own financial institutions giving loans to their clients without security deposit. The rates on housing loan after recession was less as most of the customers of real estate had lost their jobs or were getting low salary due to market slowdown for which government intervened to reduce the loan rates. The rates on raw materials before recession was exhoboraint as the suppliers were providing commissions to their retailers and also discounts to their regular customers. The rates on raw materials after recession was less as most of the suppliers had to shut down their units as they could not afford to give commissions to their retailers and also discounts to their regular customers. Hence government had to reduce the rates on raw materials for the uplift of the people of the country during the recession. There are chances of risk of having second recession which might wipe out many companies of reality sector. Out of 51 companies there are 47 companies which are likely to get affected due to the second recession