DATA & TRANSPORT · 6/8/2015 6/15/2015 6/22/2015 6/29/2015 7/6/2015 7/13/2015 7/20/2015 7/27/2015 8/3/2015 8/10/2015 8/17/2015 8/24/2015 8/31/2015 9/7/2015 9/14/2015 9/21/2015 9/28/2015

DATA & TRANSPORTEvidence based decision making

19th May 2017

AGENDA

1. Introduction2. Case Studies3. What does this mean for transport in Scotland?

2

INTRODUCTION

Gillian Iversen, Atkins Intelligent Mobility

2006 NTS Strategic Outcomes

Improved journey times and connections between our cities and towns and our global markets to tackle congestion and lack of integration and connections in transportReduced emissions to tackle climate change, air quality, health improvementImproved quality, accessibility and affordability of transport, to give choice of public transport, better quality services and value for money, or alternative to car

Case Studies

WHAT IS MOBILE DATA?

Mobile data is BIG DATATime stamped location data

Location from cells -various sizes

Historic data of 12 months

Scale and sample size

Interrogation of data to deliver insight

Key: asking the right questions*encrypted

HOW MOBILE DATA WORKS

MARGATE

MARGATE

9

Catchment of Visitors to Margate Area: August 2015

0

10

20

30

40

50

60

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

5/18

/201

5

5/25

/201

5

6/1/20

15

6/8/20

15

6/15

/201

5

6/22

/201

5

6/29

/201

5

7/6/20

15

7/13

/201

5

7/20

/201

5

7/27

/201

5

8/3/20

15

8/10

/201

5

8/17

/201

5

8/24

/201

5

8/31

/201

5

9/7/20

15

9/14

/201

5

9/21

/201

5

9/28

/201

5

10/5/201

5

10/12/20

15

10/19/20

15

10/26/20

15

Tem

pera

ture

/ ra

infa

ll

Visi

tor c

ount

NO. OF V IS ITORS TO MARGATE AREA: MAY TO OCTOBER 2015

Weekday visitors Weekend visitors Daily rainfalll (mm) Temperature (degrees C)

MARGATE

10

WEATHER AND DAILY VISITORS

M25 TRAVEL TIME MONITORING SYSTEM

TRAVEL TIME MONITORING SYSTEM

OUTPUTS

TRAVEL TIME MONITORING SYSTEM

• No requirement for roadside installation

• Demonstrating good management of network

• Identifying areas for improvement and investment

BENEFITS

What does this mean?

Webinar

Wednesday 7th June 12:30pm