Dashboarding for Growth

A Growth-Focused Dashboard

By Jordan Feldstein

Jordan Feldstein - @JFELDSTEIN

A Dashboard Should:

• Inform you of key trends.

• Keep you (and your team) focused.


What’s On It?


What’s Not On It.

• Vanity

• Realtime

• A lot


What’s Not On It.

• Dashboard controls your focus.

• Ask yourself: “If we improved this number, and nothing else, will it help the business?”

• Only focus on “YES!”s.


What’s On It?

Scale Performance User Value


What’s On It?


How big are you? How much new traffic is coming in?




What’s On It?


How much traffic is converting into users?How much traffic is converting into users?How much traffic is converting into users?


What’s On It?


How much does each user impact the business?How much does each user impact the business?How much does each user impact the business?


What’s On It?



What’s On It?

Inbound Traffic Performance User Value


What’s On It?

Inbound Traffic Conversion Rate User Value


What’s On It?

Inbound Traffic Conversion Rate Revenue Per User


How To Use It?


• Focus on the Trends.

• Let the dashboard guide your attention.


(AARRR, anyone?)


• Acquisition

• Referral

• Activation • Retention

• Revenue


If You Want To Improve:


• Test and scale new marketing channels.

• Test and tune the product’s virality.




• Examine the funnel

• Devise hypotheses

• Run experiments.




• (Depends on your product)

• Ideas: Talk to users, experiment with the pricing, work on retention, etc.


That Is My Dashboard.


• Forces you to think in terms of trends.

• Keeps you focusing on impactful numbers.


You Can Use It.

The code is on GitHub.

Data

Pulls data via AJAX


Thanks.

• Get the Dashboard:

• http://github.com/jfeldstein/...

• Follow me:

• @jfeldstein

• https://angel.co/jordan-feldstein

• http://github.com/jfeldstein

Dashboarding for Growth

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user impact

user focus