Daryl Elfield - Power to the People - EuroSTAR 2011

Identifier Deutsche Bank

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positioning

Power to the People

November 2011

Speaker name

Name of event/date Identifier

Deutsche Bank

— 102,000 employees

— In 73 countries

— Servicing over 30 million clients across our businesses

— In 2010 we made almost 4 billion profit from 28 billion of revenue

Welcome to DB – we’re quite big….

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Speaker name

Name of event/date Identifier

Deutsche Bank

And we’re quite good at what we do

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Speaker name

Name of event/date Identifier

Deutsche Bank

— THIS SECTION AWAITING APPROVAL

IT is fundamental to the success of the company

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Speaker name

Name of event/date Identifier

Deutsche Bank

— THIS SECTION AWAITING APPROVAL

But we need to get better at it!

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Speaker name

Name of event/date Identifier

Deutsche Bank

An idea was born…

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Speaker name

Name of event/date Identifier

Deutsche Bank

We launched a change programme….

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2010 DB Blue template

Lower RTB costs

Increased stability and

capacity

Greater agility and

predictability in delivery

Reduced duplication of

solutions

Be World Class

Help us access

knowledge, best practice

and improve collaboration

Reduce overheads

Provide education and

training

Invest in the tools that help

us be more efficient

Simplify and rationalise

Enable our teams –

tangible benefits

Re-use, leverage best

practice

Be metrics driven

GT Operating Model Drivers Applications Services GT CM Drivers AS Improvement Programme Principles

Speaker name

Name of event/date Identifier

Deutsche Bank

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2010 DB Blue template

…with KPIs, and benefits and roadmaps

Speaker name

Name of event/date Identifier

Deutsche Bank

— Common reasons for failure

— Lack of active, committed leadership

— No clear, compelling business case for change

— Change not embedded

— Lack of employee participation

But 70% of change programmes fail!

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Speaker name

Name of event/date Identifier

Deutsche Bank

— Suggestion boxes?

— Surveys?

— Change Networks?

SO 20th century….

— What about

— Crowdsourcing?

— Collaboration?

How do you encourage employee participation?

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Speaker name

Name of event/date Identifier

Deutsche Bank

— Employees collaborated long before the ASIP

— SIGs

— Mailing Lists

— Informal networks

— The change programme introduced structure:

— From loose collaboration to ―Communites of Practice‖

— Community Leaders (and other roles)

— Community Portal

— Governance (within and between CoPs)

— Linked communities to organisational change

Collaboration – the DB story

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Speaker name

Name of event/date Identifier

Deutsche Bank

— There are currently 11with 10 more in planning

— They range from Agile, to Business Analysis, to QA & Testing to

…Consumption Management

— 1 in 5 permanent employees in GT is in a CoP

— 72% are either an AVP or VP – but also includes 9 MDs and 74

Directors

Communities of Practice at DB

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Speaker name

Name of event/date Identifier

Deutsche Bank

Each CoP has its own unique identity

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Speaker name

Name of event/date Identifier

Deutsche Bank

Some have really taken things to a whole new level

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Identifier

Deutsche Bank Speaker name

Name of event/date

And may have too much time on their hands!

New York

SG - BOCS

LN - CS

Cary

UK

Canada

Singapore India

Russia

Hong Kong

Phillipines

Over 300 members… …in 9 locations…

…and 10 SIGs

Speaker name

Name of event/date Identifier

Deutsche Bank

— INSERT VIDEO HERE

What have the CoPs actually done?

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Speaker name

Name of event/date Identifier

Deutsche Bank

— It starts with one person

— With support from a central team

— Do not focus on the platform

— Or on getting permission for everything

— Seek executive sponsorship

— Measure and celebrate wins

— Tie your community’s decisions to organisational change

The secret to our (collobaration) success

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Speaker name

Name of event/date Identifier

Deutsche Bank

— Measure everything

— Communicate, communicate – and communicate some more

— Celebrate success and admit failure

— Go for quick wins – remember Keynes – ―in the long-term, we are all

dead‖

— FOCUS – pick a few things and do them well

What else?

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Speaker name

Name of event/date Identifier

Deutsche Bank

— THIS SECTION AWAITING APPROVAL

And so – the (multi) million dollar question - have we fixed the problem?

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Speaker name

Name of event/date Identifier

Deutsche Bank

— More communities!

— More investment in improving the consistency of our delivery and the

stability of our live systems

— Rationalising our change intiatives

— Demonstrating real value-add to the business

What next for GT?

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Speaker name

Name of event/date Identifier

Deutsche Bank

What next for you?

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