Darongklod Somton's Portfolio

DARONGKLODSOMTON

Portfolio

DARONGKLODSOMTON

Portfolio

You are cordially invited to Darongklod Somton’s portfolio which includes my most essential works and various skills thoughout my experiences. This portfolio contains assing-ments during my bachelor studies in the university, profes-sional work and my free works. Each work possesses de-scriptions with photography, 3D renderings and hand

sketches and explanations as well.

DARONGKLODSOMTON

Portfolio

I graduated from the Department of Industrial Design, King Mongkut’s Institute Technology of Ladkrabang. During the 5 years of the course, I was taught various aspects of art and design from art history and art theories to actual process design and production. My programme covered many branches of design materials from furniture design, metal work, ceramic, textile design and graphic design.

During my last year I wrote my final project (thesis) on furni-ture design which has always been my interest. For the project, I did not only design furniture for its appearances, I looked in to the relationship between culture and furniture design, trying to improve the livelihood of the community with design. I also learned to identify problems and use design as a solution for overlooked problematic areas such as public furniture of large-scale design like urban planning and lighting design.

In 2009, I started a clothing and accesso-ries brand with my close friend who is also a designer. Our brand, ‘Nordinary Order’ relies on of the simplest design; using basic geometric shapes such as a triangle, a rectangular and a circle. Our brand receives considerable amount of recogni-tion in street fashion.

I started my first proper job at Do.Did.Done Co, Ltd in Bang-kok. It specialised in event and exhibition design. As the company’s designer and later a creative, I was involved in many projects for renowned companies such as Paul Smith, Pleat Please by Issey Miyake, Heineken Royal Trophy, Chanel, etc. I was involved in each project from creating the concept to the production process which has furthered my experiences in design even more.

EducationBA 2003-2008, Industrial design, Faculty of Architecture, King Mongkut’s Institute of Technology Ladkrabang (KMITL)

Professional work2008-2010 Do.Did.Done Co,ltd (Event&Oganizer)2009-recently Owner Nordinary Order

Work experience2004 Toy Design Award (DEP Thai)2005 Modern Form Interior Design Award2006 Mitsubishi Car Design Award2007 NIKE Running Shoe Design Workshop2010 Talent Thai (DEP Thai)

Own Business (Nordinary)2010 Speaker @ Computer Art Magazine2010 Siam Lalanta Design Market2010 Arte Weekend Design Market2009-2010 Fat T-Shirt Festival

Technical skillsHand Sketch2D software : Illustration, Photoshop3D software : 3Ds Max, Rhinoceros, SolidWorks, SketchUp4D software : Premier Pro, Final Cut

ContactAddress 1: 449/409 M.12 Saensaeb, Minburi, BKK, Thailand, 10510.Address 2: Unit 10,Tanners Yard, 239 Long Lane, London SE1 4PT.

DARONGKLOD SOMTONBorn 15 October 1984, Bangkok, Thailand

Mobile phone : +6684-003-5552 (Thailand) : +4477-5323-9267 (UK)

Email : [email protected] [email protected]

ContentsAssignment

Seating Device

Family Napkins

Pattaya Project

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9

11

Invited

Introduced

Profile

I.

II.

III.

Leisure + Own Business

Talent Thai

Nordinary Order

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37

Professional work

Paul Smith Stamped Objects Exhibition

Pleats Please

Heineken Royal Trophy

Kiehl’s x’mas

Nokia Express Music

Kiehl’s Shop

Heineken Music Exhibition

Nokia 6800

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Assignment2003-2008

Assingment 2007

SeatingDeviceMulti-

Purpose

“Whatever surfaces are,just put it and sit it on”

The four roll legs chair was designed for place on hardgrounds like concrete but is able to stick on soft ground as well. In practice the chair is capable to lean on surfaces like flat walls or even round areas such as big trees because of the curved back rest.

This seating device uses solid materials like stanless steel, therefore it is strong enough for any climatic condition since it can be set permanently outdoors.

‘The objective of this project is to tranform a

boring plain napkin into a DIY enjoying napkin.’

DIYNapkinsFamilyAssignment 2006

The purpose of this project is to add function

on simply objects in ordinary life and creating

a positive relationship between objects and

humans. Later on, I proceeded this idea of

giving function to daily productss in many

other projects such as an all-in-one sleeping

device, transformable vase etc...

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5 6 5

2

4 4

1

1

3

My design is composed of printed numbers

including arrows and dashed lines on the

plain napkin as guidelines. The user can

just fold it in order of the numbers

following the arrows and dashed lines.

Now one can relish folding the napkins and

also is able to enjoy this product with the

family during the preparation of a meal.

Graphic print on plain napind

DIY

Napkins Fam

ilyA

ssignment 2006

Pattaya beachdesign & developenvironment project

My final project on furniture design in university which has always been my interest. For the pro-ject, I did not only design furniture for it’s appearances, I looked in to the relationship between culture and furniture design, trying to improve the livelihood of the community with design. I used the city of Pattaya as my case study.

: rendering pictures Pattaya beach side walk

: Thesis 2007

: Floor plan problem identification

: Public furniture alternative sketch

: Public bench alternative sketch

I learned from this project the effect of human actions on the surroundings. I also learned to identify problems and use design as a solution for overlooked problematic areas such as public fur-niture of large-scale design like urban planning and lighting design.

: Final design prototype

: Side walk along thebeach at night

I used the city of Pattaya as my case study; Pattaya is one of the most popular tourist destinations in Thailand. The beach here used to be a beautiful public area where numerous tourists came to relax. However, nowadays the beach and the public furniture were wrongly used some use for set a stall to sell food others use a place that out of sight or hiding corner as place for making sexual relation and turn to den of thieves.

: Rendering from final sketch

Professional Work2008-2010

Professional Work2008-2010

For over 15 years I have been receiv-ing these crazy things from an

unknown fan – Male? Female? It’s really amazing. It seems to me to be

more artistic than a lot of so called art which is revered around the world. Objects such as a ski, a football, a

chair, a surfboard, etc etc etc.

– always with the address and stamps on the actual article. I find it fascinat-

ing and intriguing but really don’t want to know who the sender is. Recently a

TV channel wanted to do a show about it but I said no as the mystery is

much more interesting!

“having arrived through thepost but NEVER in a box”

Bangkok Thailand2009Exhibition in

from unknown fans to

Stamped Objects Exhibition

Main entrance 3D sketch

Final design

Idea 3d sketch

: Invitation card

: Poster

The ‘Stamped Collection’ includes a huge

and varied collection of un-expected

objects that have been stamped and

posted to Paul. Without any packaging,

objectsfirst began arriving in 1990 – ad-

dresses and stamps placed directly on

the bonnet of a toy car, on the leather of

a football, on rubber gloves even on a

bicycle saddle.

Usually housed in Paul’s office alongside

the quirky curious that he has collected –

the exhibition includes items such as a

pull along cart, watering can, toy grass-

hopper, wheelbarrow, traffic cone and

fishing net amongst other unexpected

objects.

Usually housed in Paul’s office alongside the

quirky curious that he has collected from unknown fans to

Stamped Objects Exhibition

You are cordially invited toPleats Please grand opening event

and Autumn Winter 2009 fashion presentation

Stage design 2009

Venue : Grand HallSiam Discovery, Bangkok

: rendering pictures

: presentation day

After getting brief from Pleat please team about event theme, The stage and event decoration is created around 3-4 direction. The beginning of design is colourful theme all the event follow thejoyful cloths of Issey’s new collection autumn/winter 2009.

Another direction is designed everythingin white we also added Issey’s symbolic

like “pleat” on stage backdrop. Finally the plain white stage was selected from

PP team because the white stage can push forward Issey’s colourful cloths outstandingly

Heineken Royal Trophy 2010

The Heineken Royal Trophy was the biggest scale I had ever designed. With its 4800 sqm. the space was created for various activities. Firstly, I needed to analyse each of the activities and circu-lation before matching those on the right position. Later on, I also needed to consider the sunlight and wind direc-tion that must not bother guests.

The Royal Trophy is a men's professional team golf tournament which was played for the first time in January 2006 at the Amata Spring Country Club in Chonburi, Thailand. The competing teams represent Europe and Asia. Eight man teams play a series of 16 matches for the right to hold a trophy donated by the King of Thailand. Thereafter to stage it in

Europe and Asia in alternate years.

Kiehl’s x’masSupport Children’s Charities

By raising both awareness and funds, we are impassioned to create safer, more positive envi-ronments for children. We continue to partner

with children’s charities around the world.

In 2009, Kiehl’s Thailand held a

small activity with the children at Mercy Center.

Rendering pictures

Elevation, right & left

For Holiday 2009, Kiehl’s is supporting children’s charities around the world in proud collaboration with New York artist, KAWS, to raise funds globally

for children’s causes through the sale of a Limited Edition Creme de Corps Collection with

special labels designed by the artist.

Top Thai celebrities who came to join the event also brought toyS and gifts to help support the Mercy Center Foundation.

The donate box is degigned

from oriented stand board

(OSB), using in the event for

collecting toys and gifts to pass

to children.

The Piano Hall of Central Chidlom recently held a festive night of celebration for the opening of the Char-ity Christmas Tree Lighting Ceremony organized by one of America's top skin care company.

Children from the Mercy Center also took this opportunity to thank their kind supporters by color-ing Christmas cards to show their appreciation.

NOKIA5800 XpressMusic

Nokia 5800 Xpress Music phone was officially launched with a concert from the most

popular Thai astist at Central World Bangkok Thaialnd.

NOKIA5800 XpressMusic

Nokia 5800 Xpress Music phone was officially launched with a concert from the most

popular Thai astist at Central World Bangkok Thaialnd.

My concept about Nokia Express Music itsabout using new features from the Nokia’s newest touch screen devicelike High Quality Games, Music Share, Nokia Ovi Map etc. Therefore, I designed a concept called“Real Sense”. I made every feature as a real one so you can see, touch and hear. I designeda racing track in the middle of space using Mini cooper as a car toy. According to the sense ofseeing and hearing, the main stage shows live concerts from popular Thai artists. During eachsong which the artist is playing you can download that song into your Nokia device for free.

HeinekenMusic Exhibition and Mini Concert

Music lovers are invited to register as mem-bers of Greenspace Music Exhibition,

the latest social networking community of trendy people who are in tune with every-

thing fashionable.

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The main inspiration behind this event is to create a space for people who love and enjoy music in order to be connected with each other.Two main parts of the event can be seen in the stage and music history exhibition. Both is accom-panied by gimmicks of music instruments and models of world musicians during the whole the event.

Kiehl’s shop at Central Bangna Thailand

This project was conducted as a co-operation with Interior Designers of Kiehl’s. In here, the suitable props needed to be firstly selected, then fitted in the proper positions.

: Concept Plan Diagram

This retail environment has been designed to convey the depth and heritage of the global Kiehlís brand and facili-tate an authentic retail experience that respects the com-munity values, self-image and aspirations of each region where the stores are located. Creativity and expression is promoted with sculpturally inspired fixturing, natural materials, the installation of interactive elements that encourage community participation. The design of the environment is conceived around an aspirational attitude and community; not a particular age group.

NOKIA 6800Fashion show

The Nokia 6800 organized fashion show with four differences fashion styles, Colour, Glam-our, Ethnic and Mix&Match all those attributes refere to the Nokia 6800. Each style is defined and displayed in this event. The stage and catwalk as fashion show and as mini concert is also created.

MIX & M

ATCH STYLE AREA

GLA

MO

UR

STY

LE A

REA

ETHNIC STYLE AREA

COLOURFUL STYLE AREA

After the fashion show, Nokia intented to con-tinue this campaign as a installation setting it in the public space. There-fore I condensed and re-designed the whole unit again.

Ethnic style Mix&Match Style Colourful style Polka dot style

Leisure Activity2009

Scaffolding Chaircollaborate with talent thai

The “TALENT THAI” project which has been organizing its sixth year aims to present those young designers’ ability and to promote and

provide them an opportunity to enter the international level.

Tree Hangercollaborate with talent thai

TALENTTHAI

This project was create by Office of Prod-

uct Value Development, Department of

Export Promotion (DEP), who has orga-

nized it’s 11th Talent Thai Exhibition in

creating new Thai designers for the inter-

national arena by selecting outstanding

works from their portfolio and categoriz-

ing them as Talent Thai NOW and Talent

Thai NEXT. Each category has been set

through consideration and readiness and

marketing potential, in order to extend

the talent and ability of Thai designers

into the international design scene.

In my free time, I still pursue my

passion for furniture design and

home decoration. In 2009 one

of my work was selected to

become one of the “Talent Thai

2009” programme, organized

by the Department of Export

Promotion.This programme

gives young designers an

opportunity to meet other

designers in various fields, to

share and learn from each

other and from professionals like

furniture manufacturers.

designed by Darongklod Somton

Own Business2008-Recently

Own Business2008-Recently

Clothing Line

NORDINARY ORDER//// was founded

in 2008 by Darongklod and Nattada

both are classmates who studied in

KMITL and became partnership to

run the business together. The first

product of our shop was t-shirt that

we thought easy to start the business

and related to our knowledge of art.

It could communicate simply and

directly to the meaning of graphics

on our t-shirts to our customers. We

have chosen dots, lines, plane, and

fundamental forms because they are

the most necessary and very impor-

tant in the design. We also thought it

could be a good solution to design

our products.

www.nordinaryorder.blogspot.com

Nordinaryorder

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A chic clothing brand with its minimal

concept shaping a story with basic

design elements; triangle, rectangle

and circle. Alongside with the unique

philosophy, Nordinary order brings you

comfort in each piece they hand-made.

Most wearable, most cool!

Nordinary order

In December 2010, Our brand were invited from Computer Art Magazine Thailand to talk about proliferation of graphic design printing on t-shirt and how to discover a brand identity at TCDC (Thailand Creative Design Centre)

workshop with computer arts mag.

DARONGKLOD SOMTON

[email protected]