Darlene Cook Aaron Winfree Jennifer Luu. What is Hartwicks? –A specialty kitchen store featuring products for cooking, dining and entertaining –Target.

Darlene Cook

Aaron Winfree

Jennifer Luu

• What is Hartwicks? – A specialty kitchen store featuring products for

cooking, dining and entertaining– Target Market: Martha Stewart/Real Simple Magazine

reading married/single women/men enjoys cooking, eating fine foods, entertaining

• History of the Company– Started in October 2006– Lisa Hartwick is creator/owner– Used to be a marketing exec– Makes her own window displays and uses marketing

knowledge in her retail store

• Strengths– Location

• Located at 5th Street Public Market in Eugene (good neighbors)

• Trends- Food Network, products by “Food Celebrities”

• Products, high priced, high quality

Neighbors include:– Specialty Food Stores, expensive clothing

boutiques

Weaknesses:

Door way a little hidden

Too much might be too much

Website

• Opportunities, local events, cooking classes

• Hartwicks Wear Red Day(Heart-healthy cooking demonstrations, information to educate women, heart-healthy recipes, and prizes!)

• Threats– Inkwell, Crate and Barrel, Potterybarn,

Williams-Sonoma– Macys

• lower prices

• Private Company• Location:  Hartwicks in the 5th Street

Market296 E. 5th; Eugene• Phone:  (541) 344-6345

Sources

• www.hartwicks.com• http://www.visitlanecounty.org/calendar/

index.cfm?action=daily&cdate=2-2-2007• http://www.5stmarket.com/stores/• http://www.registerguard.com/news/2006/07/21/

c8.bz.retailmarket.0721.p1.php?section=business• http://www.registerguard.com/news/2006/12/05/

d4.bz.bizbeat.1205.p1.php?section=business